why to crowdsource

The B E N E F I T S of Crowdsourcing

Mark Richards, Business Developer and Entrepreneur

Some people have a negative connotation for

the word…

…”Crowdsourcing”

But it’s actually proven to be extremely helpful!

Crowdsourcing is so useful!

The Oxford DictionaryStarted by accepting submissions from the public

In a 70 year submission period, they received over 6 million responses!!!(that’s 6 million LESS words for them to define)

The French offered a prize to the first scientist to separate salt from its alkali

The British awarded John Harrison who discovered a simple way to determine a ship’s longitude

For crowdsourced challenges, visit:

http://challenge.gov/list

Perks of Crowdsourcing:engages customers

entertains many ideas

saves money in creative departments

hear from people who matter most - those who are already interested!

!

Crowdsourcing gives businesses an idea of who their customers actually are and what they actually want!

Makes crowdsourcing

easier and more efficient

most cost-effective way to reach potential participants

software can easily receive, tally, and organize responses in a timely fashion

The Internet

For Example:Starbucks accepts product, experience, and involvement ideas

Lay’s is running their second, $1 million prize for Do Us a Flavor contest, allowing voters to pick which chip they will sell

99designs allows users to crowdsource business logos by offering cash prizes

From a business perspective,

the internet was made forcrowdsourcing.

By Mark Richards

Serial Entrepreneur !

Has started over 12 businesses !

Read more from him: !

http://markrichardscharleston.org