why you need to make a great first (online) impression

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WHY YOU NEED TO MAKE A GREAT FIRST

(ONLINE) IMPRESSION

Presented by: Leslie Hughesleslie@punchmedia.caTwitter.com/punchmediadotcaFacebook.com/punchmediadotca

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What is YOUR First Online Impression?

Does your prospect see

THIS when

they search for youonline?

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Social Media has Changed Marketing

You no longer control the message

Your clients can Google anything. They have more options

It’s a 2-way dialogue with your clients. Talk WITH them, not AT them.

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Social Media

is no longer a “want to have”

it’s a MUST have for all businesses

Over 1.97 billion users online*(worldwide)

Source: http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976

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Why A First Impression Is Important

Your prospects are going online to Google how to solve their problems

Earn their trust and position yourself as an expert when you solve problems

If you aren’t connecting with your prospects – your competitor probably is!

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What You Need To Do - NOW

Connect with the right people at the right time using the right channels

Do NOT just jump into Social Media without aligning with your business objectives

Become the go-to expert your audience knows, likes and trusts

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Your Next Steps

1. Develop a customized strategy to align with marketing & business objectives (saves time!)

2. Effectively tell your company “story” so you can get inbound leads, build quality relationships and convert more sales

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Your Next Steps

3. Understand which sites will work best for your business

4. Learn how to engage with your audience properly so you can build and engage with a passionate community of loyal followers

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Your Next Steps

5. Find out why you should NOT put all your “eggs” in the Social Media basket.

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Who is Leslie Hughes & PUNCH!media?

Early adopter in online marketing (1997)

15 years experience in marketing & sales for companies such as Visa Canada, Prozac, Weddingbells & Fashion Magazine.

Professor: Social Media & Society, Durham College.

Trainer Social Media Marketing Certificate atUOIT

Social Media clients include The Children’s Wish Foundation of Canada, TVO, Saskatchewan Pension Plan (and many more!)

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Why PUNCH!media? PUNCH!media will collaboratively with you

to find the best solution for your business

We stay on top of the trends -- so you don’t have to

Prevents you from feeling overwhelmed

Empower you to build your presence properly so you save time and money

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Leslie Hugheswww.punchmedia.caleslie@punchmedia.ca

www.linkedin.com/company/punchmedia

www.facebook.com/punchmediadotca

www.twitter.com/punchmediadotca