wifi ads marketing_103
Post on 17-Jul-2015
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INTRODUCTION
KEY POINTS:
• 36,1+ millions VN netcitizen (42% VN
population)
• 20+ Millions smartphone users (May
2014)
• Mobile Devices become second
touchscreen beside desktop
• Devices can access internet via wifi.
OPPORTUNITIES:
• Wifi become a media channels
• Advertiser can target audience who are
similar with wifi location.
• Ad can delivery directly with audience
who come to specific location
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTION
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
WHO MAY THERE
University Hospital Café Shop AirportBus/Train Station
Youth – Student Age: 18 - 22
Doctor/ Patient/ Patient’s HomeAge: Un-define
Youth/ OfficerAge: 16+
Business Person/TravelerAge: 16+
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
SOCIAL LOGIN
• Create campaign awareness• Create Engagement users to Brand’s fan page. • Create brand’s social content go viral with the highest CTR (8,64%).
FORM FILLING
• User can take part in your promotion or the campaign directly • Create engagement of users to brand • Create conversion as a survey.
WIFI AD
• Create brand awareness• Create engagement users click to site• Create traffic for mobile site
WIFI AD ADD IN VALUE – CUSTOMER DATABASE
User can chose to leave personal contact as below: Survey Email Phone number
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
BRANDS MAY SUIT
FMCGF&BEducation
PharmacyHeath careMedical Service
FMCGF&BReal EstateAutomobileBankingGame
BankingReal EstateAutomobileTourismHotel& RestaurantGame
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
REAL TIME TRACKING
Wifi Dashboard Can Track: Mobile IP Impression Click Session Location
Access IOS/Adroid
Access
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
VIET CAPITAL BANK
Wifi Location: Noi Bai AirtportAd Type: Click to WebsiteImpression: 2,083,333CTR: 24%Clicks: 511,980
TREsemmé
Wifi Location: 47 Café ShopAd Type: Click to Website
Impression: 68,286 CTR: 53% Clicks: 36,656
THANK YOU
Contact Your Digital Consultant: vupfc88@gmail.comPhone: 093 27 55778
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