wildscreen - viral vs. word of mouth

Going Viral?

Wildscreen

Thursday 14th October

Viral

Word of

Mouth

VS

“Social media is like teen sex.

Everyone wants to do it.

Nobody knows how.

When it’s finally done there

is surprise it’s not better.”

Avinash Kaushik - Analytics Evangelist, Google

- what people are doing now

- how they feel

- how business is thinking

Social in a nutshell

Increases the reach of personal experiences and

opinions

Allows brands to engage in a dialogue with

consumers

Enables the measurement and analysis of conversations

and campaign impact

People having conversations online

Connects people with similar

interests

Makes it easier for people to join a

“movement”

Tools of the trade

And some more…

And more…

Social is big

27,000,000Number of Britons expected to be a member of a social network by 2012

3.5bnMore than

Pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook

1,300,000 tph…and getting bigger

It’s for everyone

37 yrs oldThe average social network user is

Of social network users are aged 25+75%

Average ratio of male/female on social networking sites47/53

50%Almost

Of Facebook users earn more than£30k

10

How do you cut through the

noise and be

HEARD?

Shout loudest? Light a fuse (and hope)?

Or follow your instincts…?

@scottgould

@scottgould

Authenticity

Disruption

Gaming

Observational Learning

12 steps to social success

Image by kyknoord

1. Trust

2. Listen

3. Establish

4. Connect

5. Engage

6. Share

7. Reach

8. Involve

9. Direct

10. Analyse

11. Persevere

12. Good luck!

“Luck is what happens when preparation meets

opportunity.”

Seneca the Younger - Roman Philosopher

Us:

Molly Flatt

1000heads

James Allan

Mission PR

Simon Davies

EQtwo