win loyalty by delivering the best shopping experience, presented by canada post

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As presented at the eCommerce Town Hall on Feb 13th 2014, Aurelien Leftick, Manager of eCommerce Partnerships for Canada Post, takes us through how to win customers' loyalty online by delivering the best shipping experience.

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Win Their Loyalty by Delivering the Best Shopping Experience

Aurelien LeftickeCommerce Partnership Manager

February, 2014

Cheap, fast and free shipping

Shopper Visits

Loyal Customer

Pricing StrategyManaging

Expectations

Empowering Shoppers

Pick, Pack & ShipThe Box

Returns

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Shopper Concerns with Online Shopping:

The key delivery concern for shoppers is not being home to accept delivery.

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• 4.4M houses

• 3.4M apartments/condos

• 49K Farms

• 3.9M Community Mailboxes

• 1M PO Boxes (primary delivery address)

• Over 6,000 Retail Outlets

• 750K Rural Mailboxes

Shared Mission:Sell products online and get the purchase into the shopper’s hands as quickly and conveniently as possible!

ONLY THE SHOPPER KNOWS WHAT IS MOST CONVENIENT TO HIM!

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Shopper Concerns - Returns

ComScore Online Customer Experience Study

Your return policy has an impact on your conversion rates.

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Aurelien Leftick

aurelien.leftick@canadapost.ca

@aleftick

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