winning with old school seo in 2016 (& beyond)
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Winning With Old School SEO in 2016
(& Beyond)
@recalibrate #StateofSearch
@recalibratelinkedin.com/in/
recalibrate
@recalibrate #StateofSearch
2016 2017
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“SEO IS DEAD”
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Search Engines & SEOs(the internet’s original symbiotic
relationship)
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https://moz.com/blog/can-you-guess-which-page-ranks-better
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CTR & user behavior as ranking signals
make Google better
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http://www.bls.gov/data/inflation_calculator.htm
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ON-SITE OPTIMIZATION
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Internal linksPage titles
H1sWritten content
Good code
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Search engines need context
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Search engines need context
(hint: so do people)
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LOGO
IL #1 IL #2 IL #3 IL #4
LOGOIL #5 IL #6
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
TITLE
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
TITLEBREADCRUMBS
IL #1 IL #2CTA
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LOGOIL #5 IL #6
TITLEBREADCRUMBS
CONTENT
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
TITLEBREADCRUMBS
CONTENT
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
TITLEBREADCRUMBS
CONTENT
TITLE
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
TITLEBREADCRUMBS
CONTENT
TITLEBREADCRUMBS
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
TITLEBREADCRUMBS
CONTENT
TITLEBREADCRUMBS
INTRO TEXT / VALUE PROP / HERO IMAGE
IL #1 IL #2CTA
IL #3 IL #4
LOGOIL #5 IL #6
TITLEBREADCRUMBS
CONTENT
TITLEBREADCRUMBS
CONTENT
INTRO TEXT / VALUE PROP / HERO IMAGE
IL #1 IL #2CTA
IL #3 IL #4
LOGO
LOGO IL #1 IL #2 IL #3
IL #5 IL #6
TITLEBREADCRUMBS
CONTENT
TITLEBREADCRUMBS
CONTENT
INTRO TEXT / VALUE PROP / HERO IMAGE
What does it look like
above the fold?
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IL #1 IL #2
CTA
IL #3 IL #4
LOGO
IL #5 IL #6
TITLE
BREADCRUMBS
CONTENT
BREADCRUMBS
INTRO TEXT / VALUE PROP / HERO IMAGE
CONTENT
TITLE
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LINK BUILDING
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Be empathic.
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Be empathic.Be awesome.
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Be empathic.Be awesome.
Help others achieve their goals.
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https://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data
@JamesAgate
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https://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data
@JamesAgate
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https://moz.com/blog/putting-guest-post-outreach-theories-to-the-test-with-some-real-world-data
@JamesAgate
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#1 – March 25th
#2 – September 20th
#1 w/ featured snippet – October 3rd
Results don’t always reveal themselves on the timeline we’d expect.
… or in the way we’d expect.
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Just do you.
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https://www.utahhumane.org/
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https://www.utahhumane.org/
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https://www.utahhumane.org/
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https://www.utahhumane.org/
@recalibrate #StateofSearch
https://www.utahhumane.org/
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https://www.utahhumane.org/
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“The Humane Society of Utah (HSU) had a record-breaking year, adopting out 11,318
animals in 2015 and achieved a no-kill status as the largest open admissions shelter in the state.”
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B2B Link Building
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Appreciate that things are changing.
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Appreciate that things are changing.
Know the principles are static.
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Appreciate that things are changing.
Know the principles are static.
Play to your strengths & others’ needs.
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Thank you!
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