winter weather communications bruce howard, director of customer services and marketing metro...
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Winter Weather Communications
Bruce Howard, Director of Customer Services and Marketing
Metro Transit - Serving the Minneapolis / St. Paul Area
February 26, 2013
• 81 million rides in 2012• Serves 60 cities• 127 routes
• 125 bus• 1 light rail line• 1 commuter rail line
• 941 vehicles• 2,800 employees• $323 million budget• METRO Green Line LRT to begin service in 2014
Metro Transit at a Glance
“We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely.”
Minnesota at a Glance – Dec. 9 Blizzard
Preparing for the Storm
• Winter Weather Team• Tracks storms• Operational readiness• Communications
• On-time performance• Number of stuck buses• Incidents…
Communicating with Customers and Media
The Marketing Opportunity
Transit to the Rescue
The Results
• Ridership• Northstar• Light Rail • Bus Routes
• Social Media
• Media Coverage• Positive testimonials
Completing the Circle
Contact Information
Bruce HowardDirector of Customer Services and Marketing612-349-7694bruce.howard@metrotransit.org
John SiqvelandManager of Public Relations612-349-7089john.siqveland@metrotransit.org
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