wireless freedom (by kris haamer)
Post on 04-Jul-2015
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Wireless Freedom Movement
WiFi.ee
By Kris Haamer
Mission
• WiFi.ee – For the advancement of wireless technologies in Estonia
• In 5 years revolutionized the way wireless Internet is consumed in the country
• Estonia today enjoys the most widespread network of open hotspots in the world
Values
• Internet has to service the interests of the society as a whole
• Internet is like water or electricity
• If the society cannot support the rise of the Internet, the citizens will
Communications Model
Internal:
• Community
• Governments
• ISPs
External:
• Users
• National media
• International media
• Clear communication with each group increases benefits for all
Public Free Hotspots
• 2001 – 1
• 2002 – 5
• 2003 – 30
• 2004 – 210
• 2005 – 430
• 2006 – 700
• 2007 – 1150
• The number of hotspots has multiplied within every year
Influence
Certification & Audit
• Technologies
• Security
• Hotspots
• Products
• Certification guarantees quality of service, security and usability
National Media
• Close relations with news media
• All media relations conducted by the same WiFi.ee representative
• Media is a tool for building Internet adoption in the society
International Media
• California
• Western Europe
• BBC, CBS, Reuters, and others
• WiFi.ee helps to present innovation as the image of Estonia
Corporate Identity
• News coverage
• Community
• Branding
• WiFi.ee uses clear and uncomplicated branding across the range
Wireless Outlet
Public Transport
Web Community
Strenghts
• Wireless is everywhere
• Strong international relations
• Clarity of focus & communication
• WiFi.ee has been successful in presenting a clear image of the benefits of wireless
Ideas for Improvement
• Issues & crisis management should be better organized
• Unused opportunities for international growth
• WiFi.ee needs to extend the utilization of PR tools to reach a wider audience
Thank You!
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