woeste mannen presentatie2

woeste mannen. hommes sauvages. wild men.

tijssvennaoufallennart

woestemannen.blogspot.com

woeste mannen. hommes sauvages. wild men.

tijssvennaoufallennart

woestemannen.blogspot.com

woestemannen.blogspot.com

woeste mannen. hommes sauvages. wild men.

> Create a concept which brings different media types together.

the assignment.

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woeste mannen. hommes sauvages. wild men.

> Peer production of content will structurally alter production processes in the creative industry.

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woeste mannen. hommes sauvages. wild men.

consumer

everybody is a creator.

> prosumer

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woeste mannen. hommes sauvages. wild men.

> futuristic audiences do what they want to do and whenever they want to do it.

> freedom.

who, when, what?

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woeste mannen. hommes sauvages. wild men.

> the audiences will find you!

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woeste mannen. hommes sauvages. wild men.

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woeste mannen. hommes sauvages. wild men.

> Woedend produces different on three different levels:

- Advertisements- Games for the popular consoles- Mobiles and social networking

how does peer production affect Woedend?

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woeste mannen. hommes sauvages. wild men.

adverstisements will still be produced.

BUT:

targetted at groups for which a specific add is relevant.

sites with peer produced content are increasing their revenues by incorporating adds. (like before a clip)

advertisements.

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woeste mannen. hommes sauvages. wild men.

- this depends on what type of game

- modification programs can be made available for peer production.

- creating games may involve thousands of individuals, instead of a few programmers

games.

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woeste mannen. hommes sauvages. wild men.

- people already state their favorite brands on their hyvespages.

- predetermined preferences may be used to define consumer groups and target them with specific adds and offers.

- networking sites can be used to share interesting offers with friends.

mobile phones and social applications.

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woeste mannen. hommes sauvages. wild men.

is altering the production process but:

- for each product it is altering different parts of the production- chain.

- some products are more adaptable to this environment: customizing Nike’s is more likely then customizing toilet paper.

peer production.

woeste mannen. hommes sauvages. wild men.

> some major companies are in danger!

woeste mannen. hommes sauvages. wild men.

> the open source networks are free accessible and function the same as mediums where you have to pay for.

woeste mannen. hommes sauvages. wild men.

> such as:

encarta > wikipedia

major telecoms > skype

recording industry > p2p

free software > microsoft

source: Prof. Yochai Berkler

woeste mannen. hommes sauvages. wild men.

> but wherever there are problems, there also arise opportunities.

woeste mannen. hommes sauvages. wild men.

> by using open source networks there can be created open source platforms or applications which will help companies/government institutions.

woeste mannen. hommes sauvages. wild men.

> final thought

woeste mannen. hommes sauvages. wild men.

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