women who tech: building social movements
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www.WomenWhoTech.com
Principles of Social Media ROI
MODERATOR:
Roz Lemieux
Need Help? Press *7 to un-mute phone lines orcall ReadyTalk Support at 1-800-843-9166
PANALISTS:
Beth Kanter and Lauren Vargas,
www.womenwhotech.com
Using Technology & Social Media To Build Social Justice Movements
Need Help?Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166
PANALISTS:
Amy Sample WardApril PedersenClaire Diaz-OrtizMichael Silberman
Powered by:
www.WomenWhoTech.comwww.womenwhotech.com
• For audio, please dial 866.740.1260 • (access code: 3979000)
• *6 to mute your line/ *7 to un-mute
www.WomenWhoTech.com
A little housekeeping:• The panel will be recorded and posted to the
http://www.womenwhotech.com
• A post-webinar survey will open when you close out of the panel, please help us better our programming by completing it.
• Phones will be muted.
www.womenwhotech.com
A little housekeeping:
www.WomenWhoTech.com
Stay engaged!• Please ask questions and comment by:
• Typing in the chat box. We’ll respond via chat or over the phone when appropriate. If it is information to share with the whole audience, we’ll chat it to everyone.
• If the is a pause for open Q/A, you can ask a question by un-muting (*7) when there. Remember say your name first and to re-mute by pushing *6 when you’re done.
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www.WomenWhoTech.com
Today’s Panel
Amy Sample WardNTEN@amyrsward
April PedersenSalsa Labs@aprilinaction
Michael SilbermanGreenpeace@silbatron
Claire Diaz-OrtizTwitter@claired
www.WomenWhoTech.com
Next up:
Amy Sample WardNTEN@amyrsward
April PedersenSalsa Labs@aprilinaction
Michael SilbermanGreenpeace@silbatron
Claire Diaz-OrtizTwitter@claired
www.WomenWhoTech.com
How Big Is Yours?How 665,000 People SavedMediterranean Fisheries
GREENPEACE CAMPAIGNCASE STUDY
www.WomenWhoTech.com
www.WomenWhoTech.com
1. Create strong campaign story to work across channels, mediums, audiences
www.WomenWhoTech.com
2. Give everyone a fish! Mobile app (game?) encourages engagement, growth, action.
‘I learned how big mine is. Click here to learn how big yours is.”
www.WomenWhoTech.com
Sex sells. And saves fish.But views didn’t convert to action.
3. Build media, momentum with edgy video.
www.WomenWhoTech.com
4. Consistent, informed pressure on legislators: monitor fish markets
2,000+ citizens calling Ministry put undersized fish issue on agenda.
Web page inviting people to send a fax.
www.WomenWhoTech.com
5. Rest, monitor progress, remind.
www.WomenWhoTech.com
Success!
500,000+ informed citizens taking action
www.WomenWhoTech.com
MORE!Read complete case studyWatch campaigners discuss
http://act.gp/HBIYcase
www.WomenWhoTech.com
NGO-LED PEOPLE-LED
New technologies allow people to increasingly lead efforts for change.
Change-making is shifting from
www.WomenWhoTech.com
Why does this matter for Greenpeace?
more empowered supporters bigger wins
more moneyretention
www.WomenWhoTech.com
17 Mill
www.WomenWhoTech.com
BEFORE“Greenpeace won.”
AFTER“I won with Greenpeace.”
www.WomenWhoTech.com
Innovations in people-powered campaigning and digital mobilisation from around the world.
Signup for dispatches:MobilisationLab.org
Join campaigners from 350.org, ActionAid, Oxfam, Red Cross, Save the Children and otherleading organisations.
@MobilisationLab
www.WomenWhoTech.com
Next up:
Amy Sample WardNTEN@amyrsward
April PedersenSalsa Labs@aprilinaction
Michael SilbermanGreenpeace@silbatron
Claire Diaz-OrtizTwitter@claired
www.WomenWhoTech.com
#Functionality
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
#Transparency
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
#Connection
www.WomenWhoTech.com
www.WomenWhoTech.com
www.WomenWhoTech.com
Next up:
Amy Sample WardNTEN@amyrsward
April PedersenSalsa Labs@aprilinaction
Michael SilbermanGreenpeace@silbatron
Claire Diaz-OrtizTwitter@claired
www.WomenWhoTech.com
Know Your “Theory of Change” Know Your “Theory of Change”
& Tell a Story& Tell a Story
www.WomenWhoTech.com33
Create a Call to ActionCreate a Call to Action
& Organize a Base of Support& Organize a Base of Support
www.WomenWhoTech.com34
Build Relationships through Build Relationships through
EngagementEngagement
www.WomenWhoTech.com35
Know your SupportersKnow your Supporters
& Empower Them& Empower Them
www.WomenWhoTech.com36
Target & Amplify your MessageTarget & Amplify your Message
www.WomenWhoTech.com37
Reward your SupportersReward your Supporters
www.WomenWhoTech.com38
Measure your ProgressMeasure your Progress
www.WomenWhoTech.com39
Iterate, Hone, ExperimentIterate, Hone, Experiment
& Repeat& Repeat
www.WomenWhoTech.com
Questions?
Amy Sample WardNTEN@amyrsward
April PedersenSalsa Labs@aprilinaction
Michael SilbermanGreenpeace@silbatron
Claire Diaz-OrtizTwitter@claired
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