woodstock to texaco, a path to brand a company as well as the individual

From Woodstock to Texaco

Can we BRAND Woodstock ?

Music

Peace & Harmony

Free Love

Clothing

AgeOfAquarius

Formula

Brand is HOW a company inspires and engages its employees

By being Inextricably LINKED to its tribe Fatalism is not the fringe of market share It’s the CORE !

B=BRAND

Just Motorcycles?

Value is the business culture:-Attributes-Core Competencies-Knowledge-Differentiation

V = Value

It Takes a Beating and Still Keeps on Ticking

The (+/-) Effect on your brand

It IS the power to sway 92% of consumers see more value on-line

than from business

I = Influence

What is the prevailing style for your brand?

Tendency/movement which sways a customer

away or toward your brand

T = Trends

The breadth and/or depth of your brandSocially ↑ 712% since 2005

66% Adult Internet Users use Social MediaIntensityGeographically Vertical Scope

R = Reach

The driver for an exceptional EMPLOYEE base is that whichProduces EXCEPTIONAL RESULTS 

CE = Customer Experience

Highest Customer Satisfaction

When a company has GREAT Culture and Customer Experience then Communication

Will build If NOT…the brand Old fashioned BILLBOARDS we drive by… see through

C = Communication

40 years old Continues to be perceived as cutting edge Always evolving, creating an ongoing stream of new products and innovations

Keep (the) love alive

Those arrays that are random that hit the business and have causal effects upon any brand.

EF = Environmental Factors

Affecting Factors

The client relationship starts with your brand. Before you even meet for the 1st time, you must fully UNDERSTAND your brand.

USP – Unique Selling Proposition

It IS the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of its competition

Every brand has an ideal consumer

TrickIdentification: functional – emotional - social needs

Perfect that match

between those needs and what your brand offers.

Know your Type

Tag line

Create a memorable dramatic phrase that will sum up the tone and premise or to reinforce and strengthen the audience's memory of a product or service.

The first meetings between brand and consumer dictates whether

the relationship has potential or remains in the mere

acquaintance phase.

Essential for established connections-Remain special and memorable Consumer desires a return

Meet Memorably

When we are excited about a brand, we tell the world.

Those consumers’ whose advice is sought out, and encourage them to spread our message to others. (REFERRING ADVISOR)

Make it Mutual

70% buyers find reputation2nd in their buying decision

STRENGTH of the bond with the consumer is so strong that they feel that your brand is the brand made for them.

Brand romancing continues with the emergence of brand community

Deepen the connection

Individual or a BRAND?

FREAK

FACTOR

Splitting Hairs

DON ADAMS TEXACO COMMERCIAL.mp4

www.cirrus-solutinz.com

Cirrus.solutinz@gmail.com

314 662 7875

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We place you head in the clouds!