wordpress affiliate toolkit - affiliate summit east 2014

The WordPressAffiliate Toolkit

By: David Vogelpohl & Jeremy Palmer

@davidvmc

David Vogelpohl

companion article… bit.ly/wpase14

Jeremy Palmer

@jeremypalmer

#ase14 #WordPress

View these tweets now!… bit.ly/wpase14tweets

WordPress optimization for everyone

How to pick a hostValue hosting accounts

Affordability Reliability Ease-of-Use Speed

Great for new sites, low revenue sites, and sites without a lot of traffic

How to pick a hostManaged hosting accounts

Affordability Reliability Ease-of-Use Speed

Great for high-traffic / high-value sites with no server management

How to pick a hostDedicated/VPS hosting accounts

Affordability Reliability Ease-of-Use Speed

Great for high-traffic / high-value sites in need of customized server settings

My favorite hostsValue

Managed

Dedicated/VPS

Naked frameworksUnderscores - a barebones template

@jeremypalmer

Pro frameworksGenesis (StudioPress)

@jeremypalmer

App frameworksContent, review, coupon, & product feed

@jeremypalmer

How to pick pluginsCheck the big 5

@davidvmc

ChangelogIs the plugin updated frequently?

@davidvmc

StatsHow popular is the plugin today vs. the past?

@davidvmc

SupportDoes the developer answer support requests?

@davidvmc

DevelopersWho are they and what have they done?

@davidvmc

ReviewsGuess what to do

@davidvmc

How to quickly address SEOWordPress SEO by Yoast

bit.ly/yoastseo@davidvmc

WordPress securityEssential tips and recommended plug-ins

@jeremypalmer

• Always login with https• Use a Difficult Password and a

Password Manager• Free vulnerability scan:

sitecheck.sucuri.net• WordFence Plugin

WordPress maintenanceEssential tips and recommended plug-ins

@jeremypalmer

• Automatic host backups: • WP Engine Snapshot• Cpanel Backup Wizard

• VaultPress/BackWPUp• Keep tabs on your site with ManageWP

Google Analytics for affiliatesValue and track your clicks

bit.ly/eventhack

Landing Pagesbit.ly/ase14lp

Source Reportbit.ly/ase14source

Niche specific optimizations

Content publishersAd Rotate plugin

@davidvmc adrotateplugin.com

Ad Rotate plugin

Ad Group

Graphic

Text

Embed

CPC

CPM

CPA

billing ad type

ad unit

Ad Rotate plugin

Ad Group(ad unit)

rotate adscap clickscap impressionsschedule adsset size & type

adrotateplugin.com

CPA/CPL sitesThe poor man’s Hubspot

leadin.com@davidvmc

CPA/CPL sitesMarketing automation

@davidvmc bit.ly/infusewp

Coupon toolsRun an auto-pilot coupon site

@jeremypalmer

Review sitesEssential themes and plugins

@jeremypalmer

Product feed sitesEssential themes and plugins

@jeremypalmer

Membership and communityEssential themes and plugins

@jeremypalmer

Companion article to this presentation

bit.ly/wpase14

@davidvmc

Our slides

bit.ly/ase14slides

@jeremypalmer

@davidvmc

David Vogelpohl

companion article… bit.ly/wpase14

Jeremy Palmer

@jeremypalmer