wordpress for wordies

“WordPress 4 Wordies- Naples Press Club"

Birgit Pauli-Haack, October 2010

Shift Happens: Did You Know 4.0

Content Consumption – Good ‘ol Times Print Books Magazine Newspaper Paper etc.

Albert Einstein’s desk 1955

Screen Sizes = Larger Computer Screens Flatscreen TV Laptops Netbooks

1.5 Billion ppl Access to Internet viaComputers

Screen Sizes = Smaller Tablets (iPad +) SmartPhones FeaturePhone (DumbPhones)

5 Billion Cell Phone Subscriptions worldwide

Consumption of Content – Online

Website/Blog E-mail Facebook LinkedIn Twitter YouTube (video) Flickr (Photo)

Leverage: Content Syndication What is RSS?

From Reader to Syndication What works for Google Reader works also for

Your Web site is Online Hub

Command Central = Your Website (blog)

E-mail newsletter provides only header/blurb and link to site (single article links)

Twitter post with link to site (single article) Facebook activities with link to site (single article)

Building Community of Fans, Readers, Followers, Friends

Difference Webpage & Blogpost

Web Page Blog Post

Page & sub-pages Static

Information never/rarely changes (i.e.,bio, about page, etc.)

No Syndication

Post in categories Dynamic/archived/

perma-nent Lead into page(s) Organization news Profiles, stories,

struggles Included in RSS feed

enabling Syndication

Content in Articles Online

Single article in a blog = news engine (web log)

One topic 400 – 800 words Graphic + text Provides links for sharing RSS feeds Category + archives For longer texts, create e-book

Syndication Example: Blog 2 eNews

Naples Press Club (NL) Naples Press Club (Blog)

Example Sites in WordPress Local Paper

Naples Daily News Coastal Breeze News

Online Magazines TechCrunch Gizmodo

Authors Daniel Pink (Drive,

The Whole Mind) Danielle Steel Phil Jason Sandra Yeyati

Getting started Sign up on WordPress.com

Free & easy, not for main web site, w/ domain name always

site.wordpress.com Great features, Limited regarding integration w/ other service

(Security) Click here to Create Account

Taking a cruise around Wordpress

Getting Started Self-Hosted Account Peace-of-mind : Freedom = higher price :

lower price

2-Minute install @ Page.ly WordPress Only Incl. free domain name.

Official WP List: WP recommended All offer domain name registration with account

Open Source Software

Free as in free beer

Free as in free speech

Free as in free kitten

Links: Better Blogging

Links: George Orwell’s 5 Rules of Effective Writing

PickTheBrain.com Ernest Hemingways’ Top 5 Tips for Writing Wel

lcopyblogger.com

5 Tips to Write Blog PostsAbout.com: Blogging

Chris Brogan’s Best Advice About BloggingChrisBrogan.com

What’s next? Contact: Birgit Pauli-Haack, phone: 239-331-5878 Slideshow online

http://www.slideshare.net/bph Follow me on Twitter @bph

http://twitter.com/bph E-mail me w/ ideas and questions

bph@paulisystems.net