wordpress seo matt mcgee @mattmcgee. © matt mcgee, 2010. about me @mattmcgee@mattmcgee © matt...
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WordPress SEOWordPress SEOMatt McGee@mattmcgee
© Matt McGee, 2010.
About MeAbout MeAbout MeAbout Me
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
Matt McGee Editor-In-Chief, SearchEngineLand.com & MarketingLand.com
SEO consultant 1999-2012
Mostly small business clients
Tri-Cities since late 1994
Cheeseburgers
Ice cream
SEO?SEO?
SEOSEOin Thoughtin Thought
© Matt McGee, 2010.
SEO in ThoughtSEO in ThoughtSEO in ThoughtSEO in Thought
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
Old SEO “Tools”
© Matt McGee, 2010.
SEO in ThoughtSEO in ThoughtSEO in ThoughtSEO in Thought
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
New SEO “Tools”
© Matt McGee, 2010.
SEO in ThoughtSEO in ThoughtSEO in ThoughtSEO in Thought
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
“SEO should be unseen… and onlynoticeable to other SEOs.”
Adam Audette, RKG
SEOSEOin Actionin Action
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
200+ / 500+
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
URL/location of your blog
blog name/title
categories/tags you use
headlines of your articles
content of posts
some links (external & internal)
Signals You Control
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
most links to your blog/site
what others say about your blog/site
user signals (time on site, click-thru rate, etc.)
what your competition does
Signals You Don’t Control
Setting UpSetting UpA BlogA Blog
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
www.domain.com or just domain.com?
sub-domain or sub-directory?
permalink structure: /%postname%/%post_id%/
categories or tags?
allow comments?
Setting Up A WordPress Blog
Optimize Optimize Your PostsYour Posts
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
keyword research
headlines
different page title element?
short URLs
use internal links
ignore: meta keywords, keyword density
Optimize Your Posts
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
keyword research
headlines
different page title element?
short URLs
use internal links
ignore: meta keywords, keyword density
Optimize Your Posts
HeadlinesHeadlines
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
Headlines Remember the paper boy.
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
Headlines Remember the paper boy.
Write it first.
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
Headlines Remember the paper boy.
Write it first.
Be specific.
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
Headlines Remember the paper boy.
Write it first.
Be specific.
Focus on benefits to reader.
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
Headlines
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
Marketing Experimentshttp://bit.ly/e99fHP
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
Headlines
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
Marketing Experimentshttp://bit.ly/e99fHP
© Matt McGee, 2010.
BloggingBloggingBloggingBlogging
Headlines Remember the paper boy.
Write it first.
Be specific.
Focus on benefits to reader.
Keep it ASAP. (as short as possible)
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
Headline vs. Headline vs. Page TitlePage Title
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
Headline vs. Page Title
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
After You Hit After You Hit ““PublishPublish””
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
social media
mailing list
reply to comments
monthly recap posts
After You Hit “Publish”
PluginsPlugins
© Matt McGee, 2010.
SEO in ActionSEO in ActionSEO in ActionSEO in Action
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
use as few as possible
recommended:
• Yoast SEO
• Digg Digg (social sharing)
• UpdraftPlus (database backup plugin)
Plugins
FAQsFAQs
How Often How Often Should I Blog?Should I Blog?
Perfect Post Perfect Post Length?Length?
© Matt McGee, 2010.
BloggingBloggingBloggingBlogging
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2011© Matt McGee, 2011
What Should I What Should I Write About?Write About?
© Matt McGee, 2010.
WordPress SEOWordPress SEOWordPress SEOWordPress SEO
Matt McGeematt@mattmcgee.com
@mattmcgee@mattmcgee@mattmcgee@mattmcgee © Matt McGee, 2015© Matt McGee, 2015
Some photos via Shutterstock.com
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