working together to entertain - enlighten - inspire donate life hollywood tenaya wallace onelegacy...

Working Together toEntertain - Enlighten - Inspire

Donate Life Hollywood

Tenaya WallaceOneLegacy Communications Specialist

Donate Life Hollywood Campaign Director

Why Donate Life Hollywood?

Why Donate Life Hollywood? Research

• Effect of Entertainment Media on Public Willingness to Donate Organs

– People believe and are motivated by television storylines, positive and negative

– Public does not have personal experience to counter what they see on television

Donate Life Hollywood Goal

1. Increase the number of inspiring organ and tissue donation/transplant storylines

2. Increase the public’spositive perception oforgan and tissue donation

3. Increase donor designation and consent

Tell stories of Hope,

Generosity,

Transformation

and Love

Donate Life Hollywood Tactics

Build relationships

Be helpful

Engage the Donate Life community

DLH letter for ER’s season premiere – Positive letter built a relationship with

Dr. Joe Sachs– Consultation with John Wells– Best “approach” on television in “Old Times”

Donate Life Hollywood: Relationships

Donate Life Hollywood: Relationships

Engaging celebrities– Donate Life Hollywood Ambassadors– Identifying donors – Person of the Year

Donate Life Hollywood: Relationships

Donate Life Hollywood: Consultation

• Breakfast with Carol Barbee

• Shared anecdotes

• Reviewed every script

• Recommended experts

Donate Life Hollywood: Expose our Stories

• Support documentaries

• Work with talk shows

• Promote reality shows

Donate Life Hollywood: Engage the Donate Life Community

Get Activated• Join Donate Life Hollywood on Facebook• Write letters• Promote shows• Take surveys • Vote • Become a Donate Life Hollywood Fan• Become an expert • Invite Hollywood to the Film Festival• twallace@onelegacy.org

Donate Life Film Festival

• Workshops• Screenings• Experts

Be a resource!Expand our network!

Donate Life Hollywood Results

“The Three Rivers Effect”

• 6% nationwide increase

• 4 consents

• 10 lives saved/enhanced

• Thousands of registrants

• CBS partnership

www.DonateLifeHollywood.org