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Worksheet: Concept Development  Overall  goal:  Review  each  concept  selected  at  the  end  of  Phase  2:  What  if?  phase.    Add  details  that  more  fully  describe  each  concept’s  main  elements.      

Project  Goal  (from  Phase  1.  Revise  as  needed.)  _______________________________________  

______________________________________________________________________________  

List  your  team’s  design  criteria  for  an  ideal  solution  (from  Phase  2)  ______________________  

______________________________________________________________________________  

______________________________________________________________________________  

______________________________________________________________________________  

Concept  1:  ____________________________________________________________________  

The  following  questions  and  suggestions  may  be  useful  in  developing  the  concept.  • What  would  the  concept  look  like  for  various  types  of  customers?    • What  would  be  happening  behind  the  scenes  to  make  this  service  work?  • What  are  the  steps  that  customers  would  take  to  interact  with  the  service?    • How  would  customers  learn  about  the  service?  • How  would  other  stakeholders  interact  with  or  otherwise  benefit  from  the  service?  • How  would  the  service  be  paid  for?  • In  what  ways  does  your  concept  respond  to  the  insights  you  gained  from  your  customer  

interviews  and  observations  in  Phase  1?  • Which  of  the  design  criteria  does  this  concept  meet?  

 What  wows?  

Concept  2:  ____________________________________________________________________  

The  following  questions  and  suggestions  may  be  useful  in  developing  the  concept.  • What  would  the  concept  look  like  for  various  types  of  customers?  • What  would  be  happening  behind  the  scenes  to  make  this  service  work?  • What  are  the  steps  that  customers  would  take  to  interact  with  the  service?    • How  would  customers  learn  about  the  service?  • How  would  other  stakeholders  interact  with  or  otherwise  benefit  from  the  service?  • How  would  the  service  be  paid  for?  • In  what  ways  does  your  concept  respond  to  the  insights  you  gained  from  your  customer  

interviews  and  observations  in  Phase  1?  • Which  of  the  design  criteria  does  this  concept  meet?  

Concept  3:  ____________________________________________________________________  

The  following  questions  and  suggestions  may  be  useful  in  developing  the  concept.  • What  would  the  concept  look  like  for  various  types  of  customers?  • What  would  be  happening  behind  the  scenes  to  make  this  service  work?  • What  are  the  steps  that  customers  would  take  to  interact  with  the  service?    • How  would  customers  learn  about  the  service?  • How  would  other  stakeholders  interact  with  or  otherwise  benefit  from  the  service?  • How  would  the  service  be  paid  for?  • In  what  ways  does  your  concept  respond  to  the  insights  you  gained  from  your  customer  

interviews  and  observations  in  Phase  1?  • Which  of  the  design  criteria  does  this  concept  meet?