workshop websearch rct rivierenland 17 1-13

Innovation web search ... aangeboden door:

Workshop Rivierenland – 17/01/2013

voor ondernemers door ondernemersrct rivierenland

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http://www.7ideas.net/

•  Quick  search?  /  Be0er  search  /  Systema5c  search  :  Treasure  hun5ng!  

•  Crea5ve  search  a=tude!  is  most  important  •  3  parts:  

v   Effec5ve  search  v   Innova5ve  search  v   CSI  on  internet  

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1. Effective search

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1.  Shut  down  

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d

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Shut  down  synonyms  

transla5ons  

broader  -­‐  narrower    

other?  

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Synonyms  green/sustainable  

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Translate  

http://translate.google.com/translate_t#

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9  windows  

http://translate.google.com/translate_t#

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Shut  down  synonyms  

transla5ons  

broader  -­‐  narrower    

other?  

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Imagine  the  answer  

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Imagine  the  answer  

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Probeer  zelf  synonyms  

transla5ons  

broader  -­‐  narrower    

other?  

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2.  Google  

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2.  Google  simplicity  

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2.  Google  advanced  

http://www.google.nl/advanced_search?hl=nl

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2.  Google  operators  

http://www.google.nl/advanced_search?hl=nl

2.  Google  operators  

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http://deinternetmarketeer.be/2008/01/07/geavanceerd-zoeken-met-google/#allinurl

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2.  Google  operators  

http://www.google.com/help/features.html

Google  extra  

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http://google.startpagina.nl/

3.  Deep  /  invisible  web  

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3.  Deep  /  invisible  web  

•  Why  •  File  types  •  How  access  the  deep  web?  

•  …  

http://www.completeplanet.com/ - http://www.scirus.com/

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4.  Internet  daDng  

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4.  Internet  daDng  

•  There  is  always  a  person  who  has  a  complete  site  about  the  topic  your  searching.  

•  Go  for  gold!  •  Weblogs  –  blog  roll  •  h0p://delicious.com/    •  Smart  mul5plica5on:    

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5.  Formats  

•  Google  algorithm  •  First  20  search  results  •  Profile  of  a  hidden,  superior  site  

More  than  HTML:    ppt  /  pdf  /  slideshare  /  …  

More  than  sites:  blogs  /  books  /  images  /  video  /  ...  

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5.  Formats  

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5.  Formats  

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5.  Formats  in  one  site  

http://www.browsys.com/finder/

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2. Innovative search

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1.  Shut  down  

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1.  Solo  brainstorm  

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15  tools  for  solo  brainstorming  

http://www.7ideas.net/solo-brainstorming/

Happily  living  at  a  highway  

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green / invisible / cradle to cradle / design / city / hybrid temporary / multifunctional / sustainable / 2.0. / future of … car free / automatic / quiet / private / experience / energy generating / legendary / floating / dynamic / virtual / multi-

color / moving / chameleon / solar / self / fly / light asymmetric / underground / guerrilla / living above or under user generated / all in one / peer to peer / rent a highway

highway house / highway art / highway party / highway dating smart road / roof highway / fly highway / my personal

highway / highway mall / DIY highway / …

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Exercise    Imagine  soluDon  /  innovaDon  (not  your  iniDal  quesDon)  

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2.  InnovaDon  model  

Customers  insights   New  markets  

Technology     Trends  

Innova5on  

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2.  InnovaDon  model  

http://www.doblin.com/IdeasIndexFlashFS.htm

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incremental – radical / blue oceans / disruptive

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3.  AssumpDon  smashing  

http://www.7ideas.be/innovation_words.html

Introduceer nieuwe toepassingen / niches

Event sweeping Incident sweeping Airport sweeping Highway sweeping Parking sweeping Precision sweeping Festival sweeping Bulk sweeping Night sweeping Invisible sweeping Light sweeping Indoor sweeping Rapid sweeping Crowd sourced sweeping Personal sweeping Mixed sweeping

Hybrid sweeping Multifunctional sweeping Free sweeping Easy sweeping Self sweeping Transparent sweeping Perfect sweeping All inclusive sweeping All weather sweeping 24/7 sweeping On demand sweeping Micro sweeping Spring sweeping Stand by sweeping Dual sweeping Free sweeping

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4.  New  combinaDons  

http://www.baseplate.com/toys/minifig/

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JCB Backhoe loaders: meer dan 500 attachments

http://www.jcb.com/products/machineoverview.aspx?rid=1

Eén machine met +500 optionele tools Niet de sterkste maar meest veelzijdige in zijn categorie

JCB Backhoe loaders: meer dan 500 attachments

http://www.jcb.com/products/machinerange.aspx?tabID=2

Dremel : 1 apparaat – meer dan 100 accessoires

http://www.dremel.com/en-us/Pages/default.aspx

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http://www.youtube.com/watch?v=TaK9nI8US3c

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http://www.slideshare.net/marcnewshoestoday/37-ways-for-innovation-by-combination

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Exercise    “New  combinaDons”  

5.  Search  elsewhere  

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Search  in  related  but  more  innova5ve  sectors,  companies,  industries.  

5.  Search  elsewhere  

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5.  Search  elsewhere  

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5.  Search  elsewhere  

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http://function.creax.com/

5.  Search  elsewhere  

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http://function.creax.com/

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6.  Customer  insights  

http://www.marketingfacts.nl/berichten/20060924_cool_hunting_op_het_web/

Coolhun5ng  op  het  web.  

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http://www.fridgewatcher.com/

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6.  Customers  insights  

7.  Serendipity  

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http://nl.wikipedia.org/wiki/Serendipiteit

8.  Web  2.0.  

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Naar glaspersonen zoeken / slideshare

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http://www.youtube.com/watch?v=xx2Slxp0TkM

3. CSI on internet

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Smart  but  legal  

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Logic  

http://www.powned.tv/nieuws/tech/2011/09/miljoenennota_staat_al_online.html

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Directory  +  /  -­‐  

?

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Long  sentence  

?

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XLS  

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URL  

https://www.argeweb.nl/bestellen/index.php?functie=whois

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URL  check  

https://www.argeweb.nl/bestellen/index.php?functie=whois

Wildcards  

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1

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Search  in  sites  

http://www.google.nl/advanced_search?hl=nl

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Search  in  sites  

http://www.google.nl/advanced_search?hl=nl

Trends  

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http://www.google.com/insights/search/?hl=en-US# http://trends.google.com/trends?hl=en

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Twi0er  

https://twitter.com/#search?q=health%202.0. https://twitter.com/#search?q=gezondheid%202.0.

Marc Heleven

ideaDJ, innovative web search, internet

addict, inspiration sorcerer, 37 ways for

innovation, trend spotter, knowledge

broker, the gentle art of smart stealing, ideas for a better

world, 7ideas

7ideas.net

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