world market digital marketing

Client Profile • 259 Cost Plus World Market stores nationwide• First store opened up in 1958 • Have a full functioning website • Facebook, Twitter, Pinterest, YouTube and

Google + accounts

Partnership

World Market, known for its elephant décor, is going to partner up with the International Elephant Foundation for the ‘Everybody loves an Elephant’

campaign. For every elephant product sold, World Market will donate 15% to their foundation.

Target Audience

International Elephant Foundation

World Market

Social Media / Website Advertising

Using Pinterest

Google AdWords• Google AdWords is the best way to make sure

we are visible to people searching our product/service.

• We want the consumer to take action when clicking on the advertisement!

Google AdWords Cost

The AdWord budget is 250 dollars per day during the month of June. ($250 x 30 = $7,500 )

Measuring Success• We want the click rate to be as high as

possible • We can measure bounce rate, page per visit

and the average time on site – Are we driving good/bad queries?

Summary The Everybody loves an Elephant Campaign is a new way for both organizations to gain brand awareness and call consumers to action. Social media and AdWords will help advertise both brands. At the end of the campaign, success will be measured to see what was done right and what needs improvement.