world of denim - soorty · denim is an adaptable fabric, suitable for all seasons. as climate...

CONCEPTBOOK SS2020

This season’s Denim Collection is an

assorted array of the practical and the

stylish, from the breathable fit of our

Travel Lite line to the sleek look of the

High Energy family.

Today, we concern ourselves not just with

fashion trends, but the impact our industry

has on the world. The effects of climate

change are far-reaching and to combat the

negative consequences, we must take into

account the impact of our choices.

We aim to provide our customers with

denim fabrics that are both fashionable

and sustainably produced. By offering a

selection that emphasizes environmental

impact, we let customers make decisions

that are not only a good choice, but the

right choice.

WORLD OF DENIM

DESIGNED FOR LIFE

Astro // A vibrant dark indigo, this shade can

achieve various wash down casts.

Uranus // Very light indigo color, made to look

like how summer feels. Raw and wash down.

No need for pre-distressed jeans and offers the

possibility of jeans that can age with you.

Black Panther // Black with blue hue. Our

updated special black cast washes down into

blueish tones of black and grey.

Black PantherX // A darker shade of

Black Panther.

Deep Blue // Dark indigo with a red cast, these

bright jeans don’t fade or wash to gray.

Ocean Blue // A blue-green cast meant to evoke

the color and texture of the ocean.

NEW COLORS

TRAVEL-LITE

Our world is delicate in these shifting

times. As we cross it, we must tread lightly.

Denim is an adaptable fabric, suitable for all

seasons. As climate change makes weather

increasingly unpredictable, denim is the

perfect fit for a changing environment.

Soorty’s Travel Lite is the perfect material

for taking on the world. Travel Lite jeans

are as gentle as a summer breeze and as

soft as a feather. Our TENCEL™ enhanced

denim is cotton free, making the clothes a

breathable, comfortable fit for people on

the move.

TRAVEL-LITE

NOSTALGIA

Indigo is the color of memory, a

recollection of the world as it was.

Influenced by traditional designs, our

Nostalgia collection is a classic style for

the modern world.

With an emphasis on a vivid array of

styles, our jeans are specially tailored, with

choices like marble and salt & pepper,

lightweight and heavyweights, all made

with a vintage denim feel.

We create our distinctive Nostalgia look

by blending multicount yarns and adding

selvedge for a rustic feel.

NOSTALGIA

NATURAL HISTORY

We look to water to understand the

rhythms of our world. The ocean, whose

waves crash and recede in an infinite cycle,

is our greatest teacher.

The word ‘jeans’ was first used to describe

the garments worn by European sailors

from the ports of Genoa. The Genoese

navy equipped its sailors with jeans due to

the need for fabric that would be wearable

both wet and dry.

Those durable cloths were made of canvas

sails to survive the harsh conditions at

sea. Our Natural History concept takes

inspiration from the enduring spirit of

both the sailors and the sea.

NATURAL HISTORY

HIGH ENERGY

The modern world is a hectic, fast-moving

rollercoaster. To keep pace with the rough-and-

tumble times we live, we must adapt. Our jeans

are made not only to look sharp, but to be a

flexible extension of the body itself.

Our High Energy line of denim is a genderless

assortment for performance and movement.

Hugging close to the skin, these High Energy

jeans (DENIM) are woven with stretch fabric

and made with low growth, making them

perfect for the mobility of the modern world.

HIGH ENERGY

C2C GOLD CERTIFIED LINE

A design system for developing sustainable products based on circular design

We are proud to launch our range of denim

fabrics which are Cradle to Cradle GOLD

Certified™. It is an ultimate solution to cater

the needs of Millennial, Gen Z and Gen alpha.

Soorty believes that sustainability is not just

a life style but also a responsibility. Hence,

all the raw materials and processes used in

the manufacturing of C2C GOLD range are

sustainable and certified.

Soorty is offering a wide range of fabrics in this

category, ranging from light to heavy weight in

both stretch and non-stretch constructions.

C2C GOLD CERTIFIED LINE