writing to inspire: bring audiences to act

WRITING TO INSPIREBring audience to action….

FOR EVERY 100 FOLLOWERS YOU HAVE, ONLY 6 OF THEM ARE GOING TO SEE YOUR CONTENT.

EDGERANK

WANT MORE ENGAGEMENT

Boosts Join the conversation on twitter Find where you audience hangs-out online Reddit

BRINGING CLARITY TO YOUR TOPIC

Create a voice Be the thought-leader Be the how-stuff-works for complex topics Listacles

WRITING FUN, ENGAGING EMAILS

Constant contact, MailMunch, CakeMail. Add a ‘subscribe’ to your blog Upload to Facebook for a look-a-like audience Use non-subject, subject lines

POSTING TO SOCIAL MEDIA IN WAYS THAT CREATE LASTING CONNECTIONS

Use graphics Have fun with your page Always be ON…

COMMUNICATING YOUR VALUE IN UNDER 30 SECONDS ON THE WEB

What is your connection? Tell me 3 things In only 3 sentences

START WITH YOU AUDIENCE

Who is your audience? What do they want to know about? Learn from their engagement

YOUR STORY

DON’T SHINE THE UNDERSIDE OF THE BANISTER

AUTHENTIC

IMAGES

BLOG

Connect with your audience with humor that relates to the top Offer a simple (first person) voice Be a person in a conversation

BLOG ~ CONTENT ~ SHARING

EXAMPLES

Ride the News Wave Be slightly controversial Connect with your audience

SELF PUBLISH ON AMAZON

THANK YOU!

MERRY CHRISTMAS

QUESTIONS?