xyo app search report usa july 2013 - how users search for iphone, ipad, google play (android),...
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xyo.netApp SearchUSA July 2013
Welcome to the 1st edition of Xyo’s App Search Report
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
At the last Google I/O Ankit Jain, Head of Search and Discovery for Google Play, disclosed that “for the average app, search actually makes up the vast majority of installs.” He went on to describe two kinds of search queries - “categorical” and “navigational”.
“Categorical” queries describe “app genres” such as “train schedules” or “multiplayer” games. “Navigational” queries refer to “app titles” such as “Angry Birds”, “Hotel Tonight” or “Beautylish.”
It was the first time an official from the big app stores disclosed any relevant data on user app search behavior.
Yet, so while the importance of app search as part of app discovery bas been established, there’s hardly any publicly available data beyond Jain’s statement. Appbrain shares a small amount of its search terms while in the past Chomp was sharing its data. So, there’s only little actionable know-how for app marketers to drive their data-driven app marketing.
With this report series we aim to change that.
Also, we at Xyo have the mission to empower an app search that goes beyond today’s status quo of top 25 charts and editorials. Currently app stores put “top free”, “top paid” and “top grossing” charts front and center in the design of the stores, creating a winner-takes-all effect for the top apps. In contrast, Xyo is built on best-in-class technology that enables the discovery of a long-tail of apps. With this report we also want to help the long-tail of indie developers by being transparent about our search queries and helping them to use this know-how to their advantage.
Competition among most app genres is harder on iPhone than on Android
Back in December 2011 we already reported that Android is for apps and iPhone is for games. If anything, this is even more true today. An apples to apples comparison of slides 32 and 36 shows significantly lower user audiences for the US top 10 app genres on iPhone compared to those on Android.
Is gaming on iPhone vs iPad not as different as hoped?
Many in the gaming industry hope for a demand for genre-specific titles for tablet devices, specifically the iPad. But is there an appetite for new game genres on iPad? We continue to see little evidence in our search traffic that it is. Users query for nearly the same game interests on iPad as they do on iPhone, with one caveat: On iPad there’s a lean towards games for a “kids” audience. Cooking Games, Quest and Mystery and Learning Games for Kids continue to be among the most searched game interests in the US on Xyo. See pages 14 & 16 for a comparison.
App Search ReportStory lines from looking at what apps people search for on Xyo
VS
VS
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Windows Phone App Store Search Optimization is not worth the effort, yet
We at Xyo are excited about the long-term prospects of Windows Phone as documented by www.xyo.net/lumia. Yet, for now, we would advise WP developers not to spend too much time optimizing their apps for app search. As seen on pages 37 & 38, despite the relatively small amount of apps on WP the competition among app genres in the US is generally too high for developers to see much value added through ASO.
Competition - Average user audience for apps of a specific app genre on
App Usage Metrics - How can developers benefit from the two query types that dominate app search?
1. App Title queries. Developers can piggyback off the search traffic for certain leading apps. We show the top queried apps and related apps that benefit from these apps on Xyo. 2. App Interest queries. Currently there’s no transparency on which app genres are most searched for across platforms. We show the top queried app interests for each platform on Xyo as well as related app interests users are exploring from there.
In which app genre can developers expect the highest competition? As a benchmark, what average audience size can they expect for apps of a specific app genre? On Xyo the traffic among the different app genres is more or less evenly split. In todays’ app stores it’s impossible to get significant exposure for many app genres. We highlight some of the app interests developers can benefit most and least from on iOS, Android & WP.
App Search Report Overview
Optimize the wording in your app for specific app titles or app interests.
For app title traffic, benchmark your app on a category leader (specifically on Google Play).
For app interest traffic, be creative - include words that are related to a genre.
There are app genres out there where it pays to do ASO, and others where it doesn’t.
! Developer? View some related hands-on advice inASO 101 for Developers
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USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
App Search ReportResources for ASO
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
! Developer? View some related hands-on advice inASO 101 for Developers
3. Google on App Discovery in Google Playhttp://www.youtube.com/watch?v=5Od2SuL2igA
1) Get the “Designed for Tablets” Designation(29:28)
2) Ensure Helpful Web Anchors(30:40) Have bloggers put “link juice” in the article by putting something interesting in those articles linking to your app.
3) Avoid Common Mistakes(31:04) Choose app names carefully, use targeting expressions on the developer console and give the correct developer URL, if one exists.
4) Use a Smaller APK (32:49)
5) Create a Viral Loop (33:34)Have users review and rate apps. Use Google Plus Recommendations API to allow users to +1 an app from within your app. Integrate with Google Play’s game services.
1. Cheat Sheets & To Do Lists@Apptamin has compiled a cheat sheet to downloadhttp://www.apptamin.com/ASO_Cheat_Sheet.pdf
@Sensortower has put a to do list on iPhone and iPad marketing onlinehttps://sensortower.com/iphone-app-marketing
@Searchmanseo has compiled top 10 developer tipshttp://www.slideshare.net/searchmanseo/top-10-developer-tips-mobile-seo-in-apples-app-store-i-phone-ipad-ios7-infographic-by-searchmancom
2. General SEO GuidesBy @Appcodeshttp://www.slideshare.net/kolinko/appcodes-app-store-marketing-toolbox-11535165
By @Mobiledevhqhttp://moz.com/blog/app-store-seo-the-inbound-marketers-guide-to-mobile
By @Xyohttp://www.slideshare.net/xyologic/xyo-appsearchoptimisationforcasualconnect
@Gabrielmachuret’S ASO coursehttps://www.udemy.com/app-store-optimization/
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App Search Metrics
On Xyo, 30% of users who look up a specific app like “Angry Birds” go on to install an app. The majority of them, though, already have that app already installed and really want more games that are “similar” and “as good” as Angry Birds. Hence they go on to install up to 3 “related apps”.
BackgroundNavigational = App Title Queries on Xyo
Most users who type “Angry Birds” go on to download “related games” like “Fruit Ninja Free”, “5 Vikings”, and “Angry Birds Space”
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
When they submit their apps to app stores, developers are manually categorizing their apps into a few pre-defined native app categories. But they don’t work as they are too general and are not well integrated into the app store user experiences. In contrast, we classify apps with our probabilistic topic modeling algorithms that identify hundreds of “app interests” that really exist. The effect: On Xyo all app interest queries get exposure. It turns out users want to download many more types of apps - once you let them know that they exist.
BackgroundCategorical = App Interest Queries on Xyo
Xyo gives hundreds of app interests exposure - not only those who are featured manually
App Interests VS
Native Categories550 vs 22 520 vs 22 480 vs 45
Game Interests VS
Native Categories110 vs 5 120 vs 19 80 vs 19
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
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27%
40%
33%App Interest
Other*
App Title
29%
32%
39%
Topic Queries
Other Queries
Single App Queries
36%
28%
36%
App Interest
Other*
App Title
App Title
Other*
30%
33%
37%
User behavior on Xyo How Xyo users find apps
App Interest
Other*
App Title
App Interest
App Interest
Other*
App Title
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USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
* Other queries include: Auto-complete queries (eg a users types “A” into the search box, the search box fills up with suggestions starting with “A” and then the user clicks), Top list queries (a user views the top overall/free/paid apps or games), Text queries (a user types anything into a search box that is not an app title or a free query)
Developer? View some related hands-on advice inASO 101 for Developers
iPhone searches on XyoTop 10 App Title queries
Related apps visitedMost searched on Xyo
Other*
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USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Developer? View some related hands-on advice inASO 101 for Developers
Instagram Advance Art Camera FX, Arts Camera FX
Clash of Clans Empire Online, Arel Wars
Candy Crush Saga Minecraft, Popstar!
Injustice: Gods Among Us Supreme Heroes, Man of Steel
Clear Vision (17+) G.U.N., High Noon
Fruit Ninja Cut the Rope, Angry Birds Free
Evernote Catch Notes, Microsoft OneNote
Amazon Mobile The Home Depot, shopkick
Subway Surfers Tap the Frog: Doodle, Sonic Dash
ChronoGrafik-Alarm Clock + Shake to Snooze
Alarm Clock Pro, Alarm Clock Free
iPad searches on XyoTop 10 App Title queries
Related apps visitedMost searched on Xyo
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Candy Crush Saga Diner Dash: Grilling Green, Bakery Story
Clash of Clans Kingdom Rush Frontiers HD, Final Fantasy Tactics
The Room Haunted Manor, Shadow Wolf Mysteries
Plants vs Zombies HD Bejeweled HD, Bejeweled Blitz
Play123 Play Lab, Kid Puzzles Puzzingo
Running with Friends HD Free Temple Run 2, Doodle Jump HD
The Secret Society - Hidden Mystery The Tribez HD, Secret Passages: Hidden Objects
Scholastic Storia Kindle, Kobo Books
The Tribez HD Hobby Farm HD, Letters from Nowhere 2
Quiz Generator TeacherKit, iTunes U
Related apps visitedMost searched on Xyo
Android searches on XyoTop 10 App Title queries
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Candy Crush Saga Unblock Me Free, Puzzles with Matches
Age of Warring Modern War, Blood Brothers
SwiftKey Keyboard A.I. type Keyboard Free, Swype Keyboard
Subway Surfers Temple Run 2, BMX Boy
Tower Defense Castle Defense, Fort Conquer
Facebook Messenger Messenger Play!, ChatON
Modern War Age of Warring Empire, BattleFriends at Sea
WhatsApp Messenger Viber, Tango
Amazon Mobile Age of Warring Empire, BattleFriends at Sea
Drag Racing Walmart, the Coupons App
Windows Phone searches on XyoTop 10 App Title queries
Related apps visitedMost searched on Xyo
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Temple Run AE City Jump, Ragdoll Run
Facebook YouTube, Swapchat
WhatsApp Messenger, Swapchat
YouTube Facebook, Keek
Pedometer Master Free Skye Music, Runtastic Pro
Angry Birds Messenger Play!, ChatON
#2InstaWithLove Photostatic Free, PhotoGrid
Music Amazing Music, Stop the Music!
Kik Messenger Messenger, Swapchat
Amazon Mobile eBay, Newegg
Role Playing Games War Games, RPG & Fantasy
Shooting Games Classic Arcade, Gun and Shoot’em Up
Jump and Run Classic Arcade, Farm and Animal Games
Build and Manage Sims Cooking Games, Virtual Pets & Families
Classic Arcade Jump and Run, Space and Aliens
War Games Tower Defense, RPG & Fantasy
Racing Games Stunts and Tricks, Sport Events Games
Puzzles and Logic Games Learning Games for Kids, Various Block Games
Virtual Pets and Families Build and Manage Sims, Farm and Animal Games
Various Block Games Puzzle and Logic Games, Arcade Ball Games
Related game interests users click onTop 10 game interests
Other*
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USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Developer? View some related hands-on advice inASO 101 for Developers
iPhone searches in XyoMost popular game interests
Children’s Education Children’s Stories, Snack Recipes
Photos and Authoring Cameras, Image Filters for Pictures
Social Networking IM and Messaging, Dating
Note Taking Text Editors and Tools, Cloud Storage
Cameras Photo Organizers, Image Filters for Pictures
Latest News Weather Monitoring and Alerts, Internet Radio
Testing Driver Resources, School and Study apps
Children’s Stories Children’s Education, Fairy Tales
To-Do Lists Reminders, Note Taking
Fairy Tales Children’s Stories, Children’s Education
Related app interests users click onTop 10 app interests
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
iPhone searches in XyoMost popular app interests
iPad searches in XyoMost popular game interests
Shooting Games Jump and Run, War Games
Role Playing Games War Games, RPG & Fantasy
Build and Manage Sims Fashion and Style Games, Cooking Games
War Games RPG and Fantasy, Space and Aliens
Classic Arcade Jump and Run, Space and Aliens
Quest and Mystery Fairy Tales and Magic, Escape Games
Learning Games for Kids Puzzles, Farm and Animal Games
Jump and Run Classic Arcade, Farm and Animal Games
Cooking Games Build and Manage Sims, Fashion & Style Games
Racing Games Stunts and Tricks, Jump and Run
Top 10 game interests
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Related game interests users click on
Children’s Education Children’s Stories, Language Learning
Note Taking Sketching and Drawing, To-Do Lists
Magazines Fashion and Style, Latest News
TV Various Video Content, Remote Control Apps
eBooks and eReader Children’s Education, Document Management
To-Do Lists Calendars, Note Taking
Latest News Weather Monitoring and Alerts, Magazines
Sketching and Drawing Children’s Education, Cameras
Document Management Document Processing, Document Viewers and Converters
Media Players* Document Management, Cloud Storage
iPad searches in XyoMost popular app interests
Top 10 app interests
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Related app interests users click on
Android searches in XyoMost popular game interests
War Games
RPG and Fantasy
Puzzles and Logic Games
Adventure Games
Racing Games
Jump and Run
Crime and Mafia Games
Word Games
Fashion and Style Games
Guides and Cheats
War Games War Games, Space and Aliens
RPG and Fantasy Adventure Games, War Games
Puzzles and Logic Games Adventure Games, Quiz and Trivia
Adventure Games Puzzle and Logic Games, Construction Games
Racing Games Traffic Control, Adventure Games
Jump and Run Adventure Games, Classic Arcade
Crime and Mafia Games Adventure Games, Money Making Games
Word Games Puzzle and Logic Games, Guessing Games
Fashion and Style Games Virtual Pets and Families, Kids’ Games
Guides and Cheats Puzzle and Logic Games, Quiz and Trivia
Related game interests users click onTop 10 game interests
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Android searches in XyoMost popular app interests
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Live Wallpapers Device Themes and Launchers, Astronomy
Device Themes/Launchers App Search and Discovery, Desktop Companion
Social Networking Facebook Related, IM and Messaging
IM and Messaging Facebook Related, Text Messaging
Hacking Backup and Restore Data, Device Themes and Launchers
Desktop Companion Client-Side Software, Network Tools
Language Learning Pharmacies, Voice Controlled Apps
Voice Over IP Phone Dialers, Call Managers and Tools
Watch Movies and Shows Video, Social Networking
Webcams/Video Surveillance Network Tools, Photos and Authoring
Related app interests users click onTop 10 app interests
Windows Phone searches in XyoMost popular game interests
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Shooting Games Space and Aliens, Tower Defense
Jump and Run Space and Aliens, Shooting Games
Brain Teasers and Trainers Math Games, Memory Games
Racing Games Jump and Run, Parking and Traffic Games
War Games Space and Aliens, RPG & Fantasy
Space and Aliens Shooting Games, War Games
Tower Defense Space and Aliens, Shooting Games
Tile Puzzles Mahjong, Word Games
Word Games Language Learning Games, Tile Puzzles
Farm and Animal Games Language Learning Games for Kids, IQ and Memory Games
Related game interests users click onTop 10 game interests
Windows Phone searches in XyoMost popular app interests
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Photo and Video Sharing Cameras, Sketching and Drawing
Note Taking Data Privacy, Text Messaging
Social Networking IM and Messaging, Text Messaging
IM and Messaging Text Messaging, Photo and Video Sharing
Video Players Video, Music Players
Music Players Remote Control Apps, Social Networking
File Managers Photo and Video Sharing, Data Privacy
Data Privacy Text Messaging, Photo and Video Sharing
Cameras Photo and Video Sharing, Stopwatches and Timers
Remote Control Apps Networking Tools, Music Players
Related app interest users click onTop 10 app interests
ASO 101 for Developers
We define ASO as “a set of techniques to improve ranking for specific user queries in the app stores.” While every store is different, they have a lot in common:
- title, descriptions- keywords- downloads- ratings & reviews
ASO 101 for DevelopersASO today: Optimize your app for app titles or genres
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! Hands-on advice for developers
Given that most of the users either search for app titles or app genres we suggest that developers particularly test and optimize app titles, descriptions (on Google Play) and keywords around either.
Most people in the industry agree that “these are the super-early days of ASO.” The ranking algorithms in the App Store, Google Play, WP are all slightly different. Still, to generalize, developers can still think of app search as a simple keyword search where tweaking the title, descriptions and keyword makes most of the difference.
- icon & screenshots- back links & social signals- browsing & search
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
As MobileDevHQ noted the majority of iOS developers now have keywords in their app titles. According to Appnique 100,000s of iOS apps get title and description updates each quarter.
ASO 101 for DevelopersASO today: Professional ASO tools
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! Hands-on advice for developers
Professional ASO tools offer keyword suggestions. For developers ASO is more art than science. Based on the keyword suggestions it’s up to the developers to try out new titles, descriptions and keywords and see if there’s any difference.
http://www.appcodes.com/
https://appnique.com/
http://www.mobiledevhq.com/
https://searchman.com
https://sensortower.com/
@appcodeshttp://www.slideshare.net/kolinko/
@mobiledevhq
http://blog.sensortower.com
@sensortower
@searchmanseo
@appnique
https://searchman.com/tutorials/
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
http://mobiledevhq.com/articles
http://appnique.com/articles
App Search AnalyticsFor app title, traffic benchmark your app on the genre leader whose audience is similar to yours (specifically on Google Play)
2Hands-on advice for developers
Are you the developer of a photo app? If your audience is sizeable enough, you will benefit from app search traffic if you add “Instagram” to your app’s title, description or keywords.
Be it “Instaffect FX - Awesome Fotos for Instagram” or “InstaCollage Pro - Pic Caption for Instagram FREE” - both currently benefit from “app title” search traffic related to “Instagram”.
!
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
App Search AnalyticsFor app title, traffic benchmark your app on the genre leader whose audience is similar to yours (specifically on Google Play)
2Hands-on advice for developers
Please note that this tactic particularly works for Google Play and Windows Phone Marketplace. For iOS, unless your app is a direct complement to Instagram (like in our examples), it's very likely that Apple will not approve your title (by not approving the app or changing the title by removing the keyword in question) according to their guidelines that protects IP.
Also, this tactic of piggybacking of a clear genre leader is not the panacea for most indie developers.
“Instaffect FX” can use this tactic effectively because they already have a couple of million app downloads. On the App Store, Google Play and Windows Marketplace “downloads” remain the most important factor that determines an app’s ranking.
If you are an indie developer with 100,000 or 200,000 downloads you should instead try to piggyback of a photo app that has 1m or 2M downloads itself. Of course, traffic from that app title will likely be lower than from the overall genre leader.
!
Please note that on Xyo the effect from such tactics is much lower.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
App Search AnalyticsFor app interest traffic, be creative - include words that are related to a genre
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! Hands-on advice for developers
The App Store has 27 native app and game categories, Google Play has 41 and the Windows Phone Marketplace has 64. But these native categories rarely explain to a user what a particular app really is about. In the App Store, for any game results you only see the generic “games” below the game’s title. So the chances are that when a user finds your game and clicks on the detail page of it they really don’t know what the game is about. This makes your game’s description particularly important from a user perspective. We suggest to developers that:
- they add copy to their screenshots (which the users see first)
- they use the first sentence of their app (please note that Google also crawls an app’s description while Apple does not)
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
App Search AnalyticsFor app interest traffic, be creative - include words that are related to a genre
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! Hands-on advice for developers
Funzio’s Modern War, for example, does this very well. There’s a “Build your military empire” on the first screen shot and the first sentence says “The first-ever military game” and we can safely assume that „military game“ is also one of the keywords. Given the game’s already large audience the game ranks first for “military games” and benefits most from that genre-specific traffic.
But what if you are an indie or even niche developer? Here again, the class system you’ve become familiar with in Advice #2 applies. In general indie developers should aim for two keywords - with lower search volumes.
Genre-specific app search traffic they can compete on
Top Developer e.g. “Racing Game“
Indie Developers e.g. “Nascar + Racing Game“
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
App Search AnalyticsThere are some app genres out there where it pays off to do ASO, and there are others where it doesn’t
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! Hands-on advice for developers
As we’ve mentioned before, ASO is not a magic pill that will create an audience for an app overnight. Given how much the factor “downloads” weighs in the algorithms of the leading app stores, for both app title and app genre traffic, we previously suggested that developers try to compete within “their classes”.
But there’s an additional observation. Looking at the stores we see that there are app genres where indie and niche developers should not continue to compete anymore without a significant marketing budget. This is not news. Market research company Distimo reported that on iPhone only 2% and on Google Play only 3% of publishers are new. Analytics company Adeven recently talked about 579,001 out of 888,856 iOS apps being “zombies”.
So, as we show on slides 31-38, some of the most popular game and app interests across the platforms suffer from cutthroat competition:
- On iPhone, Block Games, News and Camera apps are so overcrowded that it’s close to impossible to stand out
- On iPad, Racing Games, Puzzles and especially Magazines and eBooks/eReader
- On Google Play, Adventure Games, Social Networking apps
- On Windows Phone, Word Games, Sports Games, Social Networking, Messaging, Photo and Video Sharing and Music Player apps
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
App Genre Competition Index
Competition among the top 10game interests with the highest MAUs
Block Games are particularly competitive on iPhone
1 62 3 4 5 7 8 9 10
% of app interest as of total MAU*
% of apps in this interest vs all apps**
Avg users per app
1 Build & Manage Sims 3.8 1.7 54.7k
2 Racing Games 3.5 4.0 20.6k
3 Jump and Run 3.2 4.3 17.6k
4 Classic Arcade 3.1 4.0 18.5k
5 Word Games 2.7 3.9 16.1k
6 Role Playing Games 2.4 2.1 27.1k
7 Sport Ball Games 1.9 1.9 23.5k
8 Gun and Shoot’em Up 17 0.9 26.8k
9 Virtual Pets and Families 1.6 0.7 54.8k
10 Various Block Games 1.5 3.8 9.6k
4Developer? View some related hands-on advice inASO 101 for Developers!
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 120 game interests it sees in the App Store. This chart ranks the top 10 game interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
1 62 3 4 5 7 8 9 10
Competition among the top 10app interests with the highest MAUs
Latest News and Camera apps are particularly competitive on iPhone
% of app interest as of total MAU*
% of apps in this interest vs all apps**
Avg users per app
1 Social Networking 2.1 4.0 12.7k
2 Latest News 1.7 6.5 6.1K
3 Light Effects 1.3 2.0 16.2K
4 Cameras 1.2 7.4 3.9K
5 Bible Study 1.1 1.9 14.6K
6 Sketching and Drawing 1.0 3.6 7.0K
7 TV 1.0 3.1 7.9K
8 Weather 1.0 2.2 11.0K
9 Sounds and
Soundboards
1.0 2.0 8.9K
10 Football and Baseball 1.0 4.4 5.1K
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 520 app interests it sees in the App Store. This chart ranks the top 10 app interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
1 62 3 4 5 7 8 9 10
Competition among the top 10 game interests with the highest MAUs
Racing Games and Puzzles are particularly competitive on iPad
% of app interest as of total MAU*
% of apps in this interest vs all apps
Avg users per app
1 Quest and Mystery 6.5 3.0 15.8k
2 Build and Manage Sims 6.3 2.2 20.6k
3 Classic Arcade 4.3 4.3 7.4k
4 Word Games 3.1 4.5 5.2k
K5 Jump and Run 2.9 4.4 4.8k
6 Racing Games 2.6 5.3 3.6k
7 Slot Machines
2.5 2.0 9.1k
8 Role Playing Games 2.3 2.5 6.6k
9 Puzzles 2.1 5.3 3.0k
10 War Games 2.0 2.9 5.1k
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 120 game interests it sees in the App Store. This chart ranks the top 10 game interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Competition among the top 10 app interests with the highest MAUs
Magazines and eBooks and eReader are particularly competitive on iPad
% of app interest as of total MAU*
% of apps in this interest vs all apps**
Avg users per app
1 Weather 3.1 1.9 12.4k
2 Magazines 2.9 20.8 1.0k
3 TV 2.6 3.8 5.1k
4k4 Latest News 2.5 6.0 3.1k
5 Bible Study 1.8 2.2 6.1k
6 eBooks and eReader 1.4 2.0 1.5k
7 Children’s Education 1.4 26.7 0.3k
8 Slot Machines
1.3 1.4 6.8k
9 Social Networking 1.3 1.5 13.5k
10 Search Engines 1.2 5.8 6.0k
1 62 3 4 5 7 8 9 10
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 520 app interests it sees in the App Store. This chart ranks the top 10 app interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Competition among the top 10 game interests with the highest MAUs
Adventure Games are particularly competitive on Android
1 62 3 4 5 7 8 9 10
% of app interest as of total MAU*
% of apps in this interest vs all apps**
Avg users per app
1 Racing Games 5.2 3.5 37.0k
2 Jump and Run 3.5 3.3 26.5k
3 Classic Arcade 3.4 2.0 42.2k
4k4 Arcade Ball Games 2.2 2.1 26.0k
5 Word Games 2.2 3.7 14.4k
6 Puzzle and Logic Games 2.0 3.3 14.6k
7 Adventure Games
1.9 5.0 9.2k
8 Social NRPG and
Fantasy
etworking
1.9 2.3 19.9k
9 Construction Games 1.7 0.9 48.7k
10 Casino Games 1.6 2.2 17.0k
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 110 game interests it sees on Google Play. This chart ranks the top 10 game interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Competition among the top 10 app interests with the highest MAUs
Social Networking apps are particularly competitive on Android
1 62 3 4 5 7 8 9 10
% of app interest as of total MAU*
% of apps in this interest vs all apps**
Avg users per app
1 Content Discovery 10.0 2.5 98.8k
2 IM and Messaging 6.6 2.8 59.0k
3 eMail Clients 5.1 0.4 291.3k
4 Social Networking 4.4 10.6 10.2k
5 MediaPlayers/ Organiz. 4.3 4.1 26.3k
6 GPS and Navigation 4.0 4.1 18.9k
7 Watch Movies and
Shows
3.8 5.4 17.7k
8 Photos and Authoring
etworking
3.7 5.3 14.7k
9 Search Engines 2.9 6.1 47.1k
10 Weather 2.9 1.5 19.0k
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 520 app interests it sees on Google Play. This chart ranks the top 10 app interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Competition among the top 10 game interests with the highest MAUs
Word Games and Sports Games are particularly competitive on WP
1 62 3 4 5 7 8 9 10
% of app interest as of total MAU*
% of apps in this interest vs all apps**
Avg users per app
1 Word Games 0.2 1.3 3.8k
2 Tile Puzzles 0.1 0.7 3.7k
3 Jump and run 0.1 0.6 3.5k
4 Various Bloc Games 0.1 0.4 4.2k
5 Bubble Shooters 0.1 0.3 5.8k
6 Collecting Games 0.1 0.2 8.8k
7 Color Puzzles
0.1 0.6 2.7k
8 Racing Games
etworking
0.1 0.2 7.0k
9 Solitaire 0.1 0.3 5.4k
10 Various Sports Games 0.1 0.7 1.9k
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 80 game interests it sees in the Windows Phone Marketplace. This chart ranks the top 10 game interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
Competition among the top 10 app interests with the highest MAUs
Social Networking, IM and Messaging, Photo and Video, Music Player apps are particularly competitive on WP
% of app interest as of total MAU*
% of apps in this interest vs all apps**
Avg users per app
1 Flashlights 0.2 0.8 3.9k
2 Social Networking 0.1 0.9 2.6k
3 IM and Messaging 0.1 0.9 2.6k
4 Ringtones 0.1 0.3 7.8k
5 Weather 0.1 0.6 2.9k
6 Photo and Video
Sharing
0.1 1.2 1.4k
7 Battery Monitors
0.1 0.2 2.7k
8 Watch Moves and
Shows
etworking
0.1 0.6 2.0k
9 Video 0.1 0.5 2.2k
10 Music Players 0.1 1.4 0.7k
1 62 3 4 5 7 8 9 10
* Xyo is working with a 3rd party analytics provider to estimate the MAUs (monthly active users) for the key 480 app interests it sees in the Windows Phone Marketplace. This chart ranks the top 10 app interests that are most popular with US users in a specific month.
USA July 2013SummaryApp Search
MetricsApp Genre
Competition IndexASO 101 for Developers
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