yarshagumba, the himalayan viagra

PRODUCTS

• EVEREST HERBAL HOT TEA• EVEREST HERBAL ICED TEA• YARSHAGUMBA PACKAGE

YARSHAGUMBA

• Popularly known as Cordyceps Sinensis• Kind of the fungi similar to horsetail• Lives in alpine grass and shrub lands on the

Tibetan Plateau and the Himalayas at an altitude between 3,000 and 5,000 m

• Literally means “summer plant and winter insect” in Tibetan.

Uses of YARSHAGHUMBA

• Diseases of the respiratory system.• Kidney troubles &Heart problems• Insomnia, fatigue, stress, and afflictions of

the nervous system.• Acute and chronic hepatitis, cirrhosis, and

tumors of many kinds.• Himalayan Viagra

Situational Analysis

Price GrowthThe price of Yarshagumba has risen basically by 900%

between 1998 and 2008, an annual average of over 20% (after inflation).

Source:http://en.wikipedia.org/wiki/Ophiocordyceps_sinensis

In 2011, the value of Yarshagumba was estimated at about $25,416 or NPR 20,33,280 (1US$=NPR 80) per kilogram.

Market Trend and Growth Analysis in Thailand

Market Size and Growth of Non-Alcoholic Beverages in Thailand—Retail Off-Trade Value RSP $US

Source: euro- monitor, 2010

SWOT ANALYSISSTRENGTHS• Unique and highly beneficial in terms of health• Entire supply chain management • Financially stable • Control over the Raw materialsWEAKNESSES• Difficult to commercially cultivate and harvest • Seasonal and not easily available • Various Ethical issues :child labor, smugglingOPPURTUNITIES• Few players marketing Yarsagumba products• Huge market for health conscious customer• Ability to develop many long-term customersTHREATS• Different cheap green tea products that are easily available commercially • Many cheap energy drinks and inorganic sex enhancing drugs available• Exchange rate fluctuation• Weather

Target Market• People seeking health improvement.• Athletes/Sportsmen-for e.g. Olympics in

china• People seeking natural way for enhancing

sex driveAge group:25-35 yrs: Sports person, health conscious35-45yrs:Lack of sex drive, health conscious45+:Health conscious, tea lovers

Market Positioning• Green Tea• Herbal Tea• Pfizer product(i.e. Viagra)

Market positioning strategy

PRODUCT LINE

EVEREST HERB HOT TEA

EVEREST HERB ICED TEA

YARSHAGUMBA PACKAGE

BRAND STRATEGY

Pricing Strategy

120 THB

400 THB

4000 THB

170 THB

13000 THB

PREMIUM PRICE

Bangkok

Pattaya

Future Planning

•Emporium•Terminal 21•Siam Discovery•Central Plaza Rama 9.•Future Park•Other countries

Marketing Tools

•Personal Selling

• Preparing News letter

•Developing a Website

•Placing Hoarding board

•Trade Fairs

Advertising in local news paper Social media

Brand Building Product Logo and Tagline

Everest Card

Brand BuildingAmbience of the Outlets

Brand BuildingPromoting as a Health Related Product

Using Philanthropy as a means of PromotionCorporate Social Responsibility

WHERE DO WE GET

YARSHAGUMBA

FROM THE

REMOTEST

POORESTANDBACKWARD

REGION OF

NEPAL

DOLPA

BENEFITS OF

YARSHAGUMBA

ANTI TUMOR PROPERTIES

SEXUAL POTENTIATOR

IMMUNE SYSTEM STIMULATOR

RECOVERY FROM CHEMOTHERAPHY

AND

THE LISTGOES ON…….

PRESENT SCENARIO OF

YARSHAGUMBA

DEMAND IS HIGHEST IN

CHINA KOREA TAIWAN VIETNAM

THAILAND

BUT THIS COMES WITH

A PRICE TAG

OF SMUGGLING

OF ILLEGAL TRADE

AND THEN

LIVES OF FARMERS

WHO WERE KILLEDDURING FORAGING OF

WITH7

YARSHA GUMBA, JUNE 2009

• AS LONG AS THE SMUGGLINGCONTINUES

THE SITUATION WOULD GET WORSE DAY BY DAY.

SCHOOLS ARE DESERTED BECAUSE CHILDREN GO TO LOOK FOR

YARSHA GUMBA TO EARN MONEY

CHILD LABOR

ONLY WAY TO

THIS BLOOD TRADE IS

THE LAW OF EFFICIENT ECONOMICS:

DEMAND & SUPPLY

BY USING

MAKE SURE

DEMAND

THE

SUPPLY REACH

AS FAST AS POSSIBLE

WE DO THIS BY

CREATINGA SPOT MARKET

IN DOLPA

FOR THIS WE NEED

ROAD AND COMMUNICATION1ACCESS TO ONE OF THE REMOTEST PLACE ON EARTH.

FOR THIS WE NEED

2 FOR LEAST PRIVILEGEDPEOPLE

EDUCATION

FOR THIS WE NEED

3 SUSTAINABLEDEVELOPMENT

For every $1 we make,

40 cents goes for this project.

Be a better human being, believe in what you believe

Don’t let the power of

YarshaGumbabe the next

BLOOD DIAMOND

Supported By:

$3334 $200 $250

$12 $200

Cost of Product

Cost of Product $3996Market Value $15000+

Marketing Budget

4,455,720 Baht

200,000 Baht

304,000 Baht 2,000,000

Baht

Corporate Social Responsibility

Financials

In THB Total (Realistic) Total(Pessimistic)

Total(Optimistic)

Tax (30%) 8,710,209.629 5,585,116.942 11,835,302.32Net Earning after Tax 20,323,822.47 13,031,939.53 27,615,705.4

Transferred to Development of Yarsagumbha (40%)

8,129,528.987 5,212,775.812 11,046,282.16

Retained Earning 12,194,293.48 7,819,163.718 16,569,423.24

Quotes on Evaluation and Control

"Measurement is the first step that leads to control and

eventually to improvement. If you can't measure

something, you can't understand it. If you can't understand

it, you can't control it. If you can't control it, you can't

improve it."

- H. James Harrington

Evaluation & Control

Annual Plan Control

- Sales Analysis

- Market-share Analysis

- Marketing Expense-to-Sales Analysis

- Financial Analysis

Profitability Control

• Product

• Territory

• Customer

-Niche Market

- 2 Stores in Thailand

- Improve Health Condition

- Himalayan Viagra

- CSR