you are producers not consumers
Post on 16-Apr-2017
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#prsacle
What are we going to talk about?
• The Value of Story Telling• The Definition of Brand• The 6 P’s of Personal Branding• 6 Ways to Use Social Media
812,62018+ within 10 miles of
Cleveland, OH
156,12055-64 within 10 miles of
Cleveland, OH
600MUsers on Facebook
300,000New Twitter Accounts
Every Day
You can’t be consumers.You need to be producers.
What is a brand?
Why is personal branding
important?
6 P’s to Building a
Personal Brand
•Passion•Purpose•Planning•People•Play•Perseverance
Your BrandPlan
•What are your goals?•What do you value?•What are your passions?•What motivates you?•What makes you remarkable?
You have to translate your desires into action.
1. Engaging
Loyalty is not about them being loyal to you...
It is about listening for the content THEY want to...
hear, consume, and remember.
2.SharingContent
3. Managing theConversation
4. BuildingPresence
It is all about integration
Sharing
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
Widgets
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
5.CombiningForces
6.Tracking andMeasurement
Measurement• Fan Counts• Google Grade• Twitter for Klout• Sales Metrics• Email Distribution• LinkedIn Profile Views• Retweets Per Page View
Things to Remember
You have to translate your desires into action.
Give yourself permission to use crazy ideas.
Conflict gives value to ambition.
You can’t be consumers. You need to be producers.
Connect With Me
• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: kyle@getbrandswag.com• Phone: 1-765-610-5965• SlideShare Link ?
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