you can’t do innovation -...

You can’t do innovation

without insight

November 2013

Innovation

“What you need to do differently

to get to where you said

you would go”

Innovation process

Problem or opportunity

Insights – general and

specific IDEAS

Refine and develop

DO IT

Culture of innovation

1. What is the problem or opportunity?

Innovation =

Problem x Solution/s x Execution

“If I had one hour to save the world,

I would spend the first 55 minutes

analysing the problem and then

5 minutes on the solutions”

Einstein

Innovation process

Problem or opportunity

Insights – general and

specific IDEAS

Refine and develop

DO IT

Culture of innovation

specific insight

“If I had asked people what they wanted they would have asked for a better

horse.”

Henry Ford

3. Order and collate your insight

4. Incubate and ideas will come

5. IDEAS - shape and develop

5. Diverge

Generate a LOT of ideas

Plan your ideas session

• Problem or opportunity

• Insight

‘if this is the insight - if this is what

we know about an

audience………what does this mean

and what opportunities does it

provide us with to meet their needs?

“men have been a disappointment in our lives:

we would rather spend time with our girlfriends than our boyfriends….but we don’t.”

The IN Thing

“ A new idea is delicate. It can be

killed by a sneer or a yawn; it can

be stabbed to death by a joke, or

worried to death by a frown on the

right person’s brow”

Charles Brower

ways to generate

different ideas

Ask ‘Where in the world?’

Where in the world?

44

Building unlikely partnerships to change children’s lives.

Innovation process

Problem or opportunity

Insights – general and

specific IDEAS

Refine and develop

DO IT

Culture of innovation

I have not failed. I've just found 10,000 ways that won't work.

Thomas Edison

Find out more www.sofii.org

Innovation (still) Rules Joe Saxton and Lucy Gower

Where good ideas come from Steven Johnson

Switch and Made to Stick Chip and Dan Heath

Sticky Wisdom ?What if!

Business beyond the Box John O’Keefe

Enchantment Guy Kawasaki

Making ideas Happen Scott Berkun

A technique for producing ideas

James Webb Young

Best fundraising blogs

• The Agitator theagitator.net • 101 fundraising 101fundraising.org • Mark Phillips queerideas.co.uk • Fundraising Detective fundraisingdetective.com • Beth’s blog bethkanter.org • Future Fundraising Now futurefundraisingnow.com • Jonathan Grapsas flatearthdirect.com/blog • The Penguin Blog bottomlineideas.wordpress.com • Katya’s blog nonprofitmarketingblog.com • Seth’s blog sethgodin.typepad.com

Contact

lucy@lucyinnovation.co.uk

@lucyinnovation

www.lucyinnovation.co.uk