you need this one thing to dramatically improve your home business lead strategy
Post on 10-Dec-2014
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You Need This One Thing to
Dramatically Improve Your Home
Business Lead Strategy By Jolynn Oblak
http://www.jolynnoblak.com/dramatically-improve-your-home-
business-lead-strategy/
Are your struggling to get high quality, targeted
leads to your home business?
You are not alone. Marketing online gives you a huge pool of people to share
your business opportunity to. But the truth is, many people are skeptical about
network marketing opportunities which means you really have to have your
branding strategy thought out in order to attract your target market.
For a new home business owner, your biggest challenge is to generate leads for
your business. Knowing you target market needs, what problems they have and
the challenges they face is a key factor in this. I wrote a blog post about this very
topic here. Most people who join a network marketing company are taught how
to generate leads using their warm market-by prospecting their immediate
friends and family. This offline marketing strategy is the foundation upon which
network marketing was founded. But the problem is that generally, this is the
only approach that new network marketing recruits are taught and their
business suffer as a result. The truth is, once you go through your warm market
(and usually your friends and family feel like they have been repeatedly pitched
about your opportunity and really don’t want to hear about it anymore) you
have that “what now?” moment.
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How do you recruit once you have tapped into your
warm market? Social media marketing offers us a great platform for promoting our business
opportunity and finding leads for our business. But what if Twitter and
Facebook went away? In recent months, Facebook organic reach has plummeted
and people who like your page are only seeing a small percentage of you page
updates. That means you have to pay Facebook to ensure your target markets
sees your post. So, how can you promote your opportunity and get more leads
without spending tons of money on ads? Blogging.
Blogging offers you the opportunity to control your message, it’s something you
own and will never lose and you have ultimate control over your user actions
once they visit your blog. A blog allows you to build real relationships over time
and, if built correctly can offer massive value to your visitors. Having a blog also
gives you a residual lead strategy that social media doesn’t. Take a look below
for a clearer understanding of the value blogging can have for your business.
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As the diagram above shows, your blog is your foundation for your marketing
strategy. Your blog posts, once shared via social media, will lead people to your
blog where they opt in for your high value offer. Your blog posts, with the right
keywords and title will be indexed in Google and other search engines. While on
your blog, prospects get to know and trust you because of your authentic, well-
crafted story and because you share information and tips that show your visitor
you know what they need. You want to be seen as an authority and thought
leader they can trust. A blog can do all this and more for your business.
How would you like to learn how to develop and refine your online brand, attract
your ultimate buyers, build your blog from the ground up the right way with
the appropriate lead magnets and offers and attract targeted, high quality
prospects to your blog? Tanya Aliza, a mentor and friend has developed a great
course showing you how to do this. Tanya is an award winning network
marketing professional who in this year alone has signed up 100 new teammates
to her business opportunity using these very strategies!
She is an experiences home business coach and expert on blogging and
branding. I am lucky to be one of her students and can testify to the value she
offers to her students. She has a free video course that will walk you through
her Ultimate Branding Blueprint Guide and will show you have to gain massive
leads using your blog. Click here or on the image below to learn more.
Stop struggling to get leads and build your brand for massive success!
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