you tm. building and protecting your personal brand
Post on 18-Oct-2014
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YOUTM
Building and protecting Your Personal Brand
PERSONAL BRANDING
The way we market
ourselves to others.
Includes:
Appearance, communication,
web presence, and more!
PERSONAL BRANDING
“A strong personal brand is a
mix of reputation, trust,
attention, and execution…” – Lisa Haneburg
Perception is Reality.
We judge ourselves based
on intentions.
Others judge us based on
our behaviors.
REQUIREMENTS
Be willing to look at yourself with an
objective mind.
Be willing to change or modify aspects
about yourself or the direction you want
your career to go
STEP 1:
DISCOVER YOUR BRAND Identify your Niche
Select something that sets you
apart from the crowd
Be precise and clear about how it
can help others
Better to be narrowed down than
blend into the crowd.
STEP 1:
DISCOVER YOUR BRAND
Identify Personal Core Values
What is important to you?
How do you display these
core values?
STEP 1:
DISCOVER YOUR BRAND
Build your mission statement
Develop a plan of action to get
where you want to be
What skills do you have that
match up to your mission?
Now cultivate these talents!
STEP 2:
CREATE YOUR BRAND
Personal Interactions
Effective Communication
Appearance and Wardrobe
Customer Service
STEP 2:
CREATE YOUR BRAND Business Standards
Business Cards
Resumes and Cover Letters
Portfolios
E-mail Addresses
STEP 2:
CREATE YOUR BRAND
Social networking
About.me
Personal Websites
Blogs
STEP 2:
CREATE YOUR BRAND
STEP 2:
CREATE YOUR BRAND
STEP 2:
CREATE YOUR BRAND
STEP 3:
MAINTAIN YOUR BRAND
Keep things relevant and fresh
Relate/Connect with others
Find new ways to connect with
others
Google Alerts
STEP 3:
MAINTAIN YOUR BRAND Only manage what you can
HootSuite
Twitter Connections Facebook
Wordpress Blog
Google+
*Remember that they have very different audiences*
The Internet is FOREVER
Google Yourself!
Facebook Privacy Settings
STEP 4:
PROTECTING YOUR BRAND
YOUTM
Building and protecting Your Personal Brand
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