#youth engagement

#YOUTH ENGAGEMENT R E AC H I N G V U L N E RA B L E P O P U L AT I O N S

T H R O U G H I N N OVAT I V E N E W M E D I A R E C R U I T M E N T A N D P R O M O T I O N

Steffani Bangel Tulane University

Department of Epidemiology@YE_Workshop

#2 for Gonorrhea#3 for Syphilis#4 for Chlamydia#5 for Teen Pregnancy

NEW ORLEANS, LOUISIANA

#2 for HIV case rates among all large metro areas

HIV AND BLACK AMERICANS

44% of new HIV infections, 12.6% of overall population

49% of new AIDS diagnoses (2011)

86% of new HIV infections in women in Louisiana (2012)

Source: Henry J. Kaiser Family Foundation report, “Black Americans and HIV/AIDS” (2010)

U.S. Population New HIV Infections

64%

31%

12%

44%

16% 21%5% 2%3% 2%

Multiple Races, Pacific Islander, American Indian

Asian

Latino

Black

White

New HIV Infections & U.S. Population by Race/Ethnicity, 2010

1 in 4 new HIV cases in the US are

among youth 13-24 years old

OLD SCHOOL RECRUITMENTActive vs. Passive recruitment

Limitations of “old school” recruitment in youth programming

Challenge heightened when working with vulnerable groups

NARROWING IN ON RECRUITMENTThe Whole Internet

Social Networking Communities

LocationDemographics

Age (Youth)

RECRUITMENT AND SOCIAL MEDIA

255 million monthly active users

500 million Tweets are sent per day

78% of Twitter active users are on mobile

77% of accounts are outside the U.S.

Twitter supports 35+ languages

Source: https://about.twitter.com/company

THE INFLUENCE OF TWITTER

Twitter as a personal news-wire

Microblogging and split-second access

Human rights implications and transparency

TWITTER AND YOUTH

2011 2012Facebook 93% 94%Twitter 12 26Instagram n/a 11Myspace 24 7Tumblr 2 5Don’t know/Don’t have own profile

2 1

Where teens have social media profiles/accounts:

Data Source: Pew Research Center. “Internet and American Life Teen-Parent Survey,” (2012)

TWITTER AND YOUTH

Teens share a lot of information about themselves

Teens view Twitter as public, and Facebook as private

Only 24% of teens use Twitter privacy settings

Source: www.pewinternet.org/2014/01/06/african-americans-and-technology-use

All internet users

18-29

30-49

50-64

16

28

21

10

22

40

21

9

Black White

Young Black Americans Have High Levels of Twitter Use% of internet users in each age group who use Twitter

FROM STREET INTERCEPT TO “TWEET INTERCEPT”

TWITTER 101 @YourCleverUsername

RT=Retweet

140-character microblogging

#YourBrilliantProgram = hashtag

http://teksocial.com/socialblog/2013/6/17/the-anatomy-of-a-tweet-cheatsheet.html

FROM STREET INTERCEPT TO TWEET INTERCEPT

Establish “Tweet Cred”

Identify hashtags and searches

Intercept approach!

TWEET INTERCEPT MODEL

Establish “Tweet Cred”

Step One

TWEET INTERCEPT MODEL

Community Advisory Panels

Use your interns/younger staff!

“Borrow” from partner agencies

TWEET INTERCEPT MODEL

Identify hashtags and searches

Step Two

TWEET INTERCEPT MODEL

TWEET INTERCEPT MODEL

Intercept approach!

Step Three

SAMPLE TWEET INTERCEPT IDEAS@localteen School’s out for the summer, but #YourBrilliantProgram is still here! DM for details!

Hey @localteen : Did you know that 1in4 new HIV infections are 13-24 y/o? #YourBrilliantProgram can help you stay healthy!

@localteen Thought #YourBrilliantProgram was over? We’re still here! Read more about us & join on our website!

@localteen Got a friend in #YourBrilliantProgram and want in? Sign up on our website!

@localteen Claim your spot now! #YourBrilliantProgram is a community of local women earning and learning about health!

TWITTER BEST PRACTICES

Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet

MEMES!

Created on: memegenerator.net and imgur.com/memegen

TWITTER BEST PRACTICES

Source: http://www.linchpinseo.com/infographic-twitter-tweet-cheat-sheet

TWITTER BEST PRACTICES

TWEET INTERCEPT DON’TS

Never request personal identifying information!!

Never share individuals’ information without consent

Remember professionalism

Work within your institutional/office policies

MORE ON SOCIAL MEDIA & RESEARCH INSTITUTIONS

Find out if your IRB has social media guidelines

Clearly state your intentions for use Ensure that your research team and IRB

are on the same page Give your IRB samples of Tweets, posts,

memes, and images you may want to use ALWAYS ensure the confidentiality of study

participants and potential recruits

WHAT IS YOUR TWEET INTERCEPT PITCH?