you’ve got to be heard to be believed! don r. simmons, ph.d

You’ve Got to Be HEARD to be Believed!

Don R. Simmons, Ph.D.www.creativepotentialconsulting.org

The Forward Lean

An expectant mindset that looks for opportunities to communicate, looks for situations to be a positive

influence, is always prepared to speak on a moments notice, and strives to communicate with energy and

excellence.

95% of the time you try something, you WILL SUCCEED.

Greatest Fears

1. Speaking 41%2. Heights 32%3. Insects & Bugs 22%4. Financial 22%5. Deep Water 22%6. Sickness 19%7. Death 19%

What Impacts Believability?

Verbal 7%Vocal 38%

VISUAL 55%

I didn’t say she was a bad leader.

The Written Word vs. the Spoken Word

Writing is SINGLE

CHANNEL

Speaking is MULTI

CHANNEL

So, Avoid Reading Speeches!!

People BUY on emotion and justify with FACT.(ya’ gottta feel it!!)

KEEPERS IMPROVEMENTS

1.

2.

3.

1.

2.

3.

3X3 Feedback

Eye Communication

If you don’t have Eye Communication, you don’t have communication!

•Eye Dart•Slow Blink•The Triangle•The Ceiling/The Floor•The “VIP”

Learning the Behavioral Skills

Energy!

Learning the Behavioral Skills

Posture and Movement

Learning the Behavioral Skills

Use the READY Position

Learning the Behavioral Skills

Move out from behind Barriers

Learning the Behavioral Skills

Dress and Appearance

If in doubt, dress UP rather than dress DOWN

Learning the Behavioral Skills

Gestures and Facial Expressions

Find out what the NERVOUS BEHAVIOR is

that’s inhibiting you.

Learning the Behavioral Skills

The likability connection is not superficial, it’s the

authentic YOU

Learning the Behavioral Skills

A SMILE creates the likability connection.

Voice and Vocal Variety

Verbal 16%

Vocal 84%

Voice and Vocal Variety

ENERGY!! VOCAL VARIETY!!

Language and Nonwords

UH

UMM

AH

LIKE

YA’ KNOW?SO

YEAH AND

PAUSE

SUBJECT

1. POINT OF VIEW(POV)FOCUS

Your feeling, opinion, and attitude about the subject

2. LISTENERS

1. Who are they?2. What do they know

about the subject?3. How do they feel about

the subject?

3. ACTION STEP

1. General Action Step2. Specific Action Step

(Physical, measurable, time oriented)

4. BENEFITS

The Benefits YOUR LISTENERS will receive from taking your Action

Step(s)

(List three Benefits)

SHARP

StoriesHumorAnalogiesReferencesPictures

YOU