zen and the art of qualitative research - dd research

Ramada Hotel Singapore October 1 & 2, 2014

#QUAL360

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#QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014

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1

ZEN AND THE ART OF QUALITATIVE RESEARCH

Recent Trends from China, Japan & Korea

Presentation for QUAL360

2 October 2014

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YOUR PRESENTER IN A NUTSHELL Zen & The Art of Qual

Born in Bulgaria BA, MA in Tokyo 14 years in Japan via Hong Kong

2-3 projects/year in China

2-3 projects/year in Korea

4-5 projects/year in Japan

Singapore

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THE JOURNEY CHECKLIST Zen & The Art of Qual

Vehicle

Guidebook

GPS

Travel buddies

Something for everyone

4

THE VEHICLE Zen & The Art of Qual

5

KEEP ON CHECKING THE PLUGS Zen & The Art of Qual

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Zen & The Art of Qual ENJOY THE WIND

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THE VEHICLE Zen & The Art of Qual

Structure & Analysis + ‘being in the moment’

Enjoy the wind

Keep on checking the plugs

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THE JOURNEY CHECKLIST Zen & The Art of Qual

Vehicle

Guidebook

GPS

Travel buddies

Something for everyone

9

Zen & The Art of Qual

Culture

Country

City

CONCENTRIC CIRCLES OF CONTEXT

Culture Country City

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Zen & The Art of Qual CONCENTRIC CIRCLES OF CONTEXT LEAN IN

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Zen & The Art of Qual CONCENTRIC CIRCLES OF CONTEXT LOOK UP

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Zen & The Art of Qual THE GUIDEBOOK: CASE STUDY 1

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THE GUIDEBOOK Zen & The Art of Qual

Look up

Lean in

Concentric Circles of Context

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THE JOURNEY CHECKLIST Zen & The Art of Qual

Vehicle

Guidebook

GPS

Travel buddies

Something for everyone

15

Zen & The Art of Qual GO TO THE NEXT LEVEL

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Zen & The Art of Qual TAKE OFF YOUR SHOES

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Zen & The Art of Qual EAT YOUR KIMCHI

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Zen & The Art of Qual THE GPS: CASK STUDY 2

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THE GPS Zen & The Art of Qual

Eat Your Kimchi

Take Off Your Shoes

Go to the Next Level

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THE JOURNEY CHECKLIST Zen & The Art of Qual

Vehicle

Guidebook

GPS

Travel buddies

Something for everyone

21

Zen & The Art of Qual WHAT STAKEHOLDERS WANT

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Zen & The Art of Qual ALL IN THE SAME BOAT

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Zen & The Art of Qual THE TRAVEL BUDDIES: CASE STUDY3

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THE TRAVEL BUDDIES Zen & The Art of Qual

All in the same boat

What stakeholders want

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THE JOURNEY CHECKLIST Zen & The Art of Qual

Vehicle

Guidebook

GPS

Travel buddies

Something for everyone

26

Zen & The Art of Qual STICK TO THE BRIEF

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Zen & The Art of Qual THE LEGO APPROACH

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Zen & The Art of Qual IDEAS FOR THE NEXT JOURNEY

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Thanks for listening!

Feel free to drop me a line:

Zen & The Art of Qual

Drago@ddresearch-international.com www.ddresearch-international.com

#QUAL360 Ramada Hotel Singapore Oct 1 & 2, 2014

Platinum Sponsor Silver Sponsors

Association & Education Partners

Media Partners

Ramada Hotel Singapore October 1 & 2, 2014

#QUAL360

Organized by