zigwheels-media deck

Zigwheels Media Deck

ZW: Introduction

Strong Customer Engagement across all platforms

Monthly Unique Visitors

Average Spent time

GA: Feb’16 Data

Monthly Visitors

Page per visit

Return Visits

WEB

SITE

WA

PA

PP

Social Media

2,067,777

3,506,835

71,471

2,961,822

4,944,447

662,567

5

4

12

30%

29%

89%

4:21

4:46

3:10

FANS

FOLLOWERS

SUBSCRIBERS

6.5+ Lacs

20,000 +

25,000 +

ONLINE USER

Model Pages Compare News Reviews Videos Zig Forum Car Finance

54% 11% 8% 9% 6% 9% 3%

1. Direct Traffic2. SEO Traffic3. SEM Traffic4. Referral Traffic

What do people visit Zigwheels for?

Essentially new car buyers Prospective buyers and Auto Enthusiast to consume content and take informed decision

GA: Feb’16 Data

81% 19%

Male and Female Audience

Zigwheels- Audience Demographics Profiling

18-24 yrs, 23%

25-34 yrs, 46%

35-44 yrs, 16%

45-54 yrs, 8%

55-64 yrs, 4%

65+ yrs, 3%

Average Age: 32 years

GA: Feb’16 Data

Zigwheels- Audience Demographics Profiling

60% of the ZW traffic comes from listed cities.

GA: Feb’16 Data

Delhi6+ million

Bangalore4+ million

Mumbai4+ million

Chennai3+ million

Pune2+ million

Jaipur2+ million

Hyderabad3+ million

Zigwheels- Audience Behavior Profiling

Source: Internal survey by marketing team

Prospective Car buyer who is doing a research to do decision making

about buying

Auto enthusiasts and manufacturers who come to consume content.

Besides being auto buyer, our audience is also interested in

technology, travel, movies, TV and entertainment.

83% are graduates or post graduates.

89% of them are employed with some source of income.

60% of them earn 10 L and above annually.

ZIGWHEELS- BRAND ADVANTAGE

Zigwheels AwardsZigwheels.com Portal

ZigwheelsApp

Zig Forum

Advertising: Digital Landscape

Display Solutions are going the ‘Native’ way…

4.1 2.7Consumers looked at native ads 52%

more frequently than banner ads(Average number of times the ad was viewed in a session)

32% 23%Native Ads registered 9% higher lift for

brand affinity than banner ads(Percentage of lift in brand favourability)

52% 34%Native Ads registered 18% higher lift for purchase intent than banner ads

(Percentage of lift in purchase intent)

Source: IPG and Sharethrough

32% 19%More users are willing to share a native

ad with friends or family members(Percentage of respondents that said they would share the ad with a

friend or family member)

Native Banner

Also, Sponsored Content opens a new avenue of advertising

26% 24%Consumers looked at sponsored

content more than editorial content(Percentage of users who saw sponsored vs. editorial content)

1 1.2Consumers looked at editorial and

sponsored content for similar duration(Average amount of seconds spent viewing sponsored vs. editorial

content)

71% of publishers received no major complaints from readers for

featuring sponsored content

Source: IPG and Sharethrough

Sponsored Editorial

70% of individuals want to learn about new products through

content rather than through traditional advertising

ZW: Advertising Options

ZW Ad Properties

AD PROPERTY DESCRIPTION UNITS

Standard Banners Most widely used unitRegular units- 970x90 (WEB), 300x 250 (WEB &

WAP) and 320 x 50 (WAP)

NativeNon intrusive user friendly effectively integrated units

Custom Units positioned according to client objective.

Advertorial/ Sponsored Content

Content integrated branding with social coverage

Microsite, featured articles along with social promotion.

ImpactFocused to showcase product

heavily

User initiated Page push down, Tower Banner, video integrated banners, recommender unit-you

may also like.

InnovationMore descriptive units with multi

level expansionUser Initiated multi level expando banners, custom

tower integration, carousel, flicker unit.

E-mailers, newsletters and notifications

Focused on re-targeting prospective buyers/ users

Competition/geo targeting through e-mailers, newsletters and notifications.

Standard Banner: WEB

970x90

300x250

• Standard Banner Placement at top and mid the fold.

• Possible geo and competition

targeting.

• Expected CTR: 0.20-0.25%

Standard Banner: WAP

• 320 x 50 slots at the Top, middle and Bottom

• 300 x 250 slot at the bottom• Possible Geo Targeting • OS Targeting • Device Category Targeting • Competition Targeting (Auto

Category)• Call to Action – LP/ Click to call

• Expected CTR: 0.25% -0.30 %

320 x 50 Banner 300 x 250 Banner

Native Unit: Menu Bar Drop down

• Native integration with menu bar

• Completely non-intrusive• Available on the ‘Bikes’

menu bar across the site• Surprise element to ensure

higher user visibility and engagement

• Expected CTR: 0.30%-0.35%

Native Unit: Suggested Search in search Box: Web/ Wap

Expected CTR(WEB) : 0.25%-0.30% Expected CTR(WEB) : 0.30%-0.35%

Native Unit: Comparison Sponsorship WEB

• Native integration on Comparisons page

• Completely non-intrusive

• Available on the ‘Compar Car’ or ‘Compare bike’ section

• Visibility in the entire competition category.

• Fixed Deliverables:As per client expectation.

Native Unit: Upcoming Car

“First slot in the upcoming car section can be dedicated to sponsored branding.”

Fixed Deliverables: According to client expectations.

Native Unit: Banner insertion in Gallery Pages

Native Ad of Bajaj Pulsar AS 150 in competition gallery pages of Yamaha FZ-SFixed Deliverables: According to client expectations.

Sponsored Content: Microsite (A dedicated brand zone)

Sponsored content positioned on ZW portal.

1. Focused to educate people about products.

2. Gives a lot of information in readable ways like Info graphics,

Videos, Photos etc.

Sponsored Content: WEB

“Featured article on News and Reviews Section”

Sponsored Content: WAP

“Featured article on News and Reviews

Section”

Sponsored Content: Social Media Promotion

Facebook Post

Promotions with Twitter

Impact Unit: Page push down WEB

Expected Deliverables:CTR: 0.40%-0.5%

Impact Unit: TOWER BANNER

Expected Deliverables:CTR: 0.30%-0.35%

Impact Unit: VIDEO INTEGRATION

Expected Deliverables:CTR: 0.25%-0.30%

Impact Unit: PAGE PUSH DOWN

• Fixed 320x50px – with a directive to slide on the creative

• The desired action loads the expanded creative with a prominent close button

• The user can close the interstitial with the close button

• Expected CTR: 0.30%-0.40%

Impact Unit: Native ‘Like’ Integration

• Native integration with “You May Also Like” popup• Perfect for competition targeting• Genuine suggestion box ensures relevant clicks• Available on the menu bar across the site or on competition pages• Expected CTR: 0.4 – 0.5%

Innovation: MULTI LEVEL EXPANDO BANNER

Expected CTR: 0.40%- 0.50 %

Innovation: CUSTOM TOWER INTEGRTAION

• 300x1000 Px Banner

• All in one AD unit

• High User Engagement Oriented !

• Upto 4 different widgets can be integrated into one banner.

• E.g..- Vento has integrated the following widgets to highlight the main features-

• - Image gallery (User can scroll through different images)

• - New 7 Speed DSG Gearbox (The main USP of the car)

• - The latest TVC integration (Video Playback)

• - Social media plugin

• Expected CTR: 0.50-0.70%

Why this unit ?• True multi functional unit• To promote single/ multiple offering from a single brand• To promote key highlights of a single product• To promote multiple offers in various slides• Fixed Home Page Presence• Can be targeted across the site as well• Relatively bigger size, better visibility• Auto slide option on banners• Refer next slide for demo screenshots

• Expected CTR: 0.25% - 0.40%

Innovation Unit: CAROUSEL

Slide 1 Slide 2 Slide 3 Slide 4 Slide 5

Innovation Unit: CAROUSEL

Innovation Unit: Flicker Unit

• A 300x100 banner (at MTF & BTF) with rotating view panes to showcase more information on the creative.

• It can be geo/competition target• Expected CTR: 0.20%-0.25%

Proposed gif** Please view as slide show to see animation

Frame 2 Frame 3

Frame 4 Frame 5

Frame 6

Custom E-Mailers: WEB and WAP users

• Special Custom Mailers can be used to promote car line or offers

• We can target custom database of users looking ot buy competitors car models

• Ideal tool to communicate with the user and feed him with the required communication

• Multiple communication tool -Promote offers, launches, car reviews, news etc..

Newsletters and Notifications

Newsletter and notification Integrations feasible as

1. Banner Integration2. Content Integration

Expected DeliverablesOpen Rate : 7%-10%

Open to click : 9%-11%

THANKS!