amplified individuals, amplified organizations
TRANSCRIPT
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Amplified Individuals, Amplified Organizations:An Emerging Small Business Ecosystem
Andrea SaveriInstitute for the Future
June 19, 2008
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our roots
• Founded in 1968
• Spin-off of the RAND Corporation
• Methodologies to forecast the future, applied to business, government, & non-profits
• Our founders:
– Paul Baran
– Olaf Helmer
– Jacques Vallée
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future of work map
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amplified individual
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Provide social filters for massive amounts of information
highly social
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highly social: sharing resources
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highly social: sharing photos
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highly social: sharing news
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highly social: life details
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Tap into and contribute to the intelligence of crowds
highly collective
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highly collective: wikis
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highly collective: prediction markets
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highly collective: crowdsourcing
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highly collective: crowdsourcing
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i love bees
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Band together ad hoc to create infrastructure and accomplish tasks
highly improvisational
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highly improvisational: coworking
hat factory, san franciscohat factory, san francisco
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highly improvisational: virtual worlds
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Employ systems, tools, and hacks to enhance cognitive abilities and
coordination skills
highly augmented
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highly augmented: ambient devices
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highly augmented: attention interfaces
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highly augmented: attention interfaces
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highly augmented: attention interfaces
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Organizational Superheroes
New skills for an emerging business ecosystem
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• The ability to work in large groups
• A talent for organizing and collaborating with many people simultaneously
mobbability
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• The ability to be persuasive in multiple social contexts and media spaces
• An understanding that each context and space requires a different persuasive strategy and technique
influency
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• Measures your responsiveness to other people’s requests for engagement
• Your propensity and ability to reach out to others in a network
ping quotient
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• Fearless innovation in rapid, iterative cycles
protovation
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• Creating content for public consumption and modification
open authorship
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• Fluency in working with different capitals, e.g., natural, intellectual, social, and financial
multi-capitalism
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• Thinking in terms of higher level systems, cycles, the big picture
longbroading
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• Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data
signal/noise management
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cooperation radar
• The ability to sense, almost intuitively, who would make the best collaborators on a particular task
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what’s important for small business?
• Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.
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How?
• Economies of sociality
• Asymmetric power
• Responsive resilience
• New market niches