amplify user engagement with game mechanics - vidhatanand
TRANSCRIPT
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VIDHATANANDFounder, Vocabmonk.com
A Gamified and Personalized vocabulary
building tool powered with Artificial
Intelligence.
Twitter : @vidhatanandEmail : [email protected]
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GAMIFICATION
Amplifying user engagement with
Game Mechanics
Gamification is the use of game thinking and game mechanics to engage users in solving problems.
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Users of www.myboringsite.com
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Why are the users silent or do they just seem silent?
• They don’t comment.• They don’t submit articles/posts.• They don’t return frequently. • They don’t refer the website to friends.• They don’t complete their profile.• They don’t connect facebook/twitter accounts• They don’t use the share link at all.• They don’t ……….
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We will make them active, regular, and frequent contributors.
Motivation with Gamification
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History
It has existed since long, in a wide variety of activities to drive actions.
• Teaming sales group to outperform other teams.• Incentives for extra sales.• Monthly sales target reminders.Many more you can think of.
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Psychology
How game mechanics/dynamics are able to drive actions?
Human behavior is a result of the precise temporal convergence of three factors
Motivation: the person wants desperately to perform the behavior.Ability: the person can easily carry out the behavior.Trigger: the person is triggered to do the behavior
(i.e. he is cued, reminded, asked, called to action, etc.)
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New myboringsite.com : Gamified
Myboringsite.com : Gamified
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Enough talks, Real figures: Vocabmonk.com
16 Minutes/Per User 28 Minutes/Per User
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Lets get to drupal : Modules
1. Userpoints2. Badges3. Achievments4. Rules5. Views6. Profile Complete Percentage7. Badgeville Integration
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