ampol foods triple bottom line operation, aug 2013
DESCRIPTION
Ampol Food Processing Ltd. Operates on high technology and international standard certifications. It has an annual revenue of about 1 billion baht, selling products worldwide. Khun Saran Sewatadul, the International Sales Manager at Ampol Food Processing Ltd., will be giving a talk on how his company strategizes and operates a global food company by benefiting economically, socially, and environmentally. Khun Saran has an MBA in Marketing from the National University, San Jose, CA, U.S.A. and a Bachelor of Arts Economics from the University of the Thai Chamber of Commerce.TRANSCRIPT
Mr. Saran Sewatadul
International Sales Manager
www.ampolfood.com
แนวโน้มการจดัการทรัพยากรมนุษย์ของบริษทั อ าพลฟูดส์ โพรเซสซ่ิง จ ากดั
Sustainability Growth Ampol Food Processing
Business Model
• Founded in 1988
• Manufacture of Food and Beverage industry
• Office Location Pranakorn Bangkok
• Factory Location Sampran Nakornpathom
• Size of company
– Employees 930 person
– 2,430 million Bath ( 2011 )
– About 3,300 million Bath (2012)
• Certified
– GMP&HACCP , ISO 9001:2008 , ISO 22000:2005
– ISO 14001 :2004 , TIS/OHSAS 18001:1999
– SA 8000 , CSR-DIW , Carbon Label , Green Factory
– ISO50001 , BRC , Carbon Footprint
– 5S , TPM , Lean , Kaizen , QCC , KM , SMA
Ampol Food Processing LTD.
APF Brands
VISION To be recognized as the foremost innovator of
Thai food by introducing it to the World kitchen with
the highest responsibilities of societies and environment.
1. Get competitive advantages through research and innovation 1.1 Thai Instant curry soup 1.2 Healthy beverages 1.3 Seasoning for health 2. Increase high quality productions through the effective managements and advanced
technologies 3. Develop marketing and sales to the global standard 4. Educate the staffs for better understanding, knowledge and professionalism. To make
an organization as a learning house for all. 5. To improve corporate image by serving societies, communities and environment
MISSION
Product Innovation
Process Innovation
Ampolfood Strategy
DIFF. COST
BRAND Brand Value
Management Innovation EFFI.
Cost Leader
Focus Differentiation
Michael Porter (1980) Competitive Advantage
Michael Treacy & Fred Wiersema Value Proposition
Customer Intimacy
Operational Excellence
Product Leadership
Organization Core Competency
INNOVATION
Production Process
Product Leadership
Scented Candle
Coconut Milk
Roi Thai
Coconut Milk
Product Leadership
Coconut
Cream
Pandan Coconut Milk
Product Leadership
Global Driver
DRIVER =
The forces
affecting
organization
TRENDS =
Change
management
reaction to drivers
Wealth
Supported by Tetra Pak
2013
Supported by Tetra Pak
CSR & Sustainable Business Development
CSR Project กล่องวเิศษ
R&D Sales & Marketing
Production
Manufacturer - APF
Material Supply
Suppliers
ERP – MFG/PRO ( paperless )
Distribution
Van Sales/Logistics
Dealers Retails
Modern Trade/Retail Store
Consumers
Domestics/Export
CSR
สร้างจิตส านึกร่วม CSR
communication Green
Material Transportation Think
Green Product
APF Green Concept
APF Green Value Chain Concept
ISO14001 Etc. จิตส านึกร่วม
Coconut Shell
Coconut fiber
Coconut Milk
Coconut
Coconut Skin
Coconut waste Coconut Juice
Goal is using all coconut part
and creating value added
Agriculture Waste
Waste to Energy
By-Product
Coconut Shell
Electricity
Generator
Activated Carbon
Gasification + Activated
(Biomass gasification power plant Testing)
Outcome
Wastewater Treatment
Plant
Cleaning Gas
System
Gas Engine
Absorption Chiller Eff. Wastewater
Wastewater Electricity
Cold Water
Water Recycle System (Water Treatment Plant Project)
BIOGAS PLANT
SCUM DETENTION POND
Oil & Grease
Recovery
FOOD WASTE
Solar Energy
Social Environment
Economy
CSR
Technology
Core Culture Innovation
Sustainable Growth
Social Responsibility: 7 Core Subjects
Supported by
Happy Workplace Model
HAPPY WORKPLACE
Happy Money
Happy Body Happy
Heart
Happy Society
Happy Relax Happy
Brain
Happy Family
Happy Soul
www.ampolfood.com/CSR
โครงการกล่องวเิศษ โดย อ าพลฟูดส์
Ampol Food Processing has policy to focus
on CSR in many projects, one of the project is
“Magic Box” which donates desks and chairs from
used UHT packaging.
Magic Box Project
How to make recycle-board
Magic Box Project
APF & Farmers
APF Flooding 2011
Learning &
Continuous Improvement
