PROJECT REPORT

ON

WHAT STEPS SHOULD BE TAKEN TO THE

IMPROVEMENT OF

2/32 ACRYLIC DYED YARN IN LUDHIANA

MARKET

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE

DEGREE OF MBA OF

SUBMITTED TO: SUBMITTED BY:-

MR. SONU DUA AMRENDRA KUMAR SINGH

FACULTY GUIDE (LSM) REG.NO.-10900038

MBA- IIIrd SEM (LSM)

LPU, PHAGWARA

ACKNOWLEDGEMENT

It is indeed of great moment to pleasure to express my senses of per found gratitude &

indebtness to all the people who have been instrumental in making my training a rich experience.

The successful task would be incomplete without the mention of the people whose constant

guidance and encouragement crown all efforts with success.

I express my sincere gratitude to my industry guide “Mr. D.S.Yadav” (GENERAL

MANAGER, PERLS. & ADMN.) for giving me an opportunity to do my summer training at

his esteemed organization “SPORTKING SYNTHETICS.”

I would like to extend my heartiest thanks to my corporate guide “Mr. Sunil Kukreti” (SR.

MARKETING MANAGER) who took out time from his busy schedule to brief me and provide

me with valuable suggestions from time to time.

I am thankful to “Mr. Pawan Kumar” (MARKETING EXECUTIVE) for providing

continuous cooperation, support and expert guidance throughout my project.

I also feel immense pleasure in expressing my thanks to Mr. Rashim Jindal( VP MKT.&

RAW MATERIAL) who appoint me as trainee.

I feel highly indebted to Mr. Sonu Dua (TRAINING GUIDE) and Mr. Ashwani Panesar

(TRAINING COORDINATOR) , Lovely Professional University. They have always been the

source of inspiration.

I would also like to pay my acknowledgement to all respondents for taking out time from their

busy schedule and providing me with relevant information which contributed significantly in my

project analysis.

 

(AMRENDRA KUMAR SINGH)

TABLE OF CONTENTS

S. No NAME OF THE TOPICS PAGE NO.

1 Chapter – 1 :

a) TITLE PAGE 01

b) ACKNOWLEDGEMENT 02

c) TABLE OF CONTENT 03-04

2 Chapter – 2 :

a) INTRODUCTION 05

b) SPORTKING GROUP 06-07

c) COMPANY OBJECTIVE 08

d) OTHER INFORMATION ABOUT COMPANY 08-09

e) SPORTKING SYNTHETICS 11

f) PRODUCTION PROCESS 12-17

g) PRODUCT PROFILE 18-19

h) BUSINESS PHILOSOPHY 19-20

f) MAJOR DEPARTMENT 20-28

3 Chapter – 3 :

a) SWOT ANALYSIS 29-30

4 Chapter- 4 : PROJECT

a) OBJECTIVE OF THE STUDY 31

b) LITERATURE REVIEW 32-34

c) RESEARCH METHODOLOGY 35

d) RESEARCH DESIGN 35

e) DATA COLLECTION METHOD 35

f) SAMPLE DESIGN 35

g) DATA PROCESSING 36

5 Chapter-5 :

DATA ANALYSIS AND INTERPRETATION 37-53

6 Chapter-6: FINDINGS AND RECOMMENDATIONS

a) FINDINGS 54

b) RECOMMENDATIONS 55

7 Chapter-7: LIMITATIONS 56

8 Chapter-8: CONCLUSION 57

9 Chapter-9: BIBLIOGRAPHY 58

10 ANNEXURE 59-63

INTRODUCTION

Sportking India Ltd. has not been a cakewalk, shree Raj Kumar Avasthi built the company

form a scratch and with his dedication, diligence and ingenuity lead to the resplendent rise of the

company.

Sportking India Ltd. Incorporated on 15-02-1989 and promoted by Shree Raj Kumar

Avasthi and his family members & company obtained the certificate of commencement of

business on 05-06-1990. The company was engaged in the business of Hosiery Knitwear’s and

Readymade Garments at New Delhi. There was acute shortage of skilled and semi-skilled labour

engaged in the production of Hosiery and Readymade Garments. Therefore, the company

suspended this activity and diversified its activities by installation of 6520 spindles at village

Maharban, Rahon Road, Ludhiana in the state of Punjab for manufacture of Acrylic Yarn, which

started commercial production on 3rd December 1993, against its projected production date of 1st

November 1993 because of bottlenecks in trial production. Actually it is back ward integration

for its initial production to provide their raw material i.e. yarn. Company produce yarn their self

as taking from outsourcers.

Initial, Shree Raj Kumar Avasthi who started his career in mid-sixties in Hosiery and

Readymade manufacturing line and in 1997, he started his proprietorship concern in the name of

Sportking Knitwear’s for Knitwear. After that, he diversified his activities to children wears,

ladies and gents sweater, textile shirts and manufacturing acrylic yarn at Rahon Road, Ludhiana.

In 1995-96, to increase the scale of operations and cater to the requirements of the

Hosiery Knitwear’s industry and to produce superior quality of acrylic yarn at competitive rates

and thereby ensure quality set-up expansion plant of 12000 spindles in the first phase, out of the

envisaged capacity of 25000 spindles for the manufacturer of Acrylic/Synthetic at Village

Kanech, Near Sahnewal, G.T.Road, Distt. Ludhiana under the name of sportking synthetics. At

present Sportking Synthetics have a capacity of approximate 30,000 spindles.

Introduction of Group Companies

The particular of grouping companies, which are promoted by the promoters of Sportking India

Ltd. are as follows:-

M/S Sportking Knitwears

Sportking Knitwear’s is proprietorship concern run by Shree Raj Kumar Avasthi since 1977 in

Ludhiana which is engaged in the business of Hosiery Knitwears and Readymade Garments. It

was the great work done by Mr. Avasthi.

Classic Wear Pvt. Ltd.

Classic wears is a Pvt. Ltd. Company which was incorporated on 19-01-1988 is engaged in the

manufacturing of Hosiery, Readymade Garments and textile shirts. Smt. Parveen Avasthi and Sh.

Jagdish Chander Avasthi are managing the company.

M/S Aradhana Knitwears

Aradhana Knitwears is a proprietorship concern located in Ludhiana and engaged in the

manufacture of kitted from cotton/ polyester/ blende yarns since 1975. It is being managed by

Shree Ashok Kumar Sharma.

M/S Sportking Exports

Sportking Export is a partnership firm, which was constituted in 1992 and being headed by Shree

Raj Kumar Avasthi along with Shree Munish Avasthi his partner. The firm is engaged in

purchase of Hosiery Knitwear’s and readymade garments and export thereof to Russia and other

European Countries.

Sobhagia Sales Pvt. Ltd.

Shree Raj Kumar Avasthi and his members have promoted Sobhagia Sales Pvt. Ltd. It was

incorporated on 22-11-1993 it started business activity recently in 1995. They are engaged in

business of investment in shares and other securities. The company is mainly holding the shares

of group companies. At present it is manufacturing garments.

Nomkar Capital Services Pvt. Ltd. (NCSPL)

It was incorporated on 24-02-1995. It started business activities recently in 1995. They are

engaged in the business of investment in shares and other securities. The company is mainly

holding shares of group companies.

INFRASTRUCTURE

The group further expanded garment business in 1987 by floating a new company under the

name of Classic Wears Pvt. Ltd. at Noida later on shifted to Village Meharban, Rahon Road,

Ludhiana. In the year 1992-93 the group diversified its activities in spinning sector by installing

7000 spindles at Village Meharban, Rahon Road, Ludhiana under the name of Sportking India

Ltd, a company incorporated in 1988-89. The group set up another spinning unit M/s Sportking

Synthetic in 1995 at Village Kanech, near Sahnewal, G.T.Road, Ludhiana with 12000 spindles

and further expanded in 1998, 2005 and 2006. Today''s Capacity of this unit is approx. 65000

spindles. The group entered into the retail garment business in 1999 by setting up a new

company with additional manufacturing capacity of 10000 pcs/day and by opening retail outlets

under the name of Sobhagia Sales Pvt. Ltd. at Sahni, Near Sahnewal, G.T.Road, Ludhiana. Now

group''''s garments capacity is 15000 pcs/day and company is having 30 retail outlets in north

India. The group has two dyeing units, one in the name of "M/s Sportking Processor" established

in 2000 at Village Barmalipur, Near Doraha, G.T.Road, Ludhiana. With Capacity of 10

MT/DAY of yarn/fiber and another is fabric dyeing unit M/s Marvel Dyeing & Finishing Pvt.

Ltd. Established in 1986 at Village Meharban, Rahon Road, Ludhiana with the Capacity of

10MT/DAY.

Main Objects of the Company

The main objects of the company as set out in Memorandum & Articles of Association are as

under:-

1. To acquire and take over the running business carried on in the name and style of Sportking

Knitwear’s along with the assets and liabilities on such terms and conditions as may be mutually

agreed upon. The said firm shall cease to exist after such take over.

2. To carry on the business, weavers, knitters, fabricators, manufacturers, processors, importers,

exporters, buyers, sellers of and dealers in all kind of yarns and fibers whether synthetic,

artificial or natural, nylon, polyester, acrylic rayon, silk, artificial silk, cotton, jute and any other

fibrous material whether synthetic, artificial or natural, textiles, allied products, by-products and

substitutes for all or any of them and no treat and utilize any waste arising from any such

manufacturer.

Diversification and Integration

Sportking India Ltd. Taken a step of diversification, when it comes into existence. Initially

company was engaged in the business from garments to manufacturing yarn. It also integrated

their business from garments to manufacturing yarn. It also integrates their business through

backward as well as forward integration.

Sportking India Ltd. was initially engaged in the business of knitwear’s basic raw material was

yarn. So, to fulfill the needs of raw material, Shree Raj Kumar Avasthi has taken the step of

backward integration. Company has also integrated their business through forward integration.

As company was producing only greyed yarn and if there are any demand of dealers, then

company is also producing dyed yarn and dyeing process are going on in Sportking Processor.

So, company is enjoying both advantage of integration.

Awards

Company has a big list of awards. In 1999, 2000, 2001, 2002, company got “Industrial Safety

Award” from Punjab Government.

Sportking plans major expansion

Embarking upon a major expansion plan, Ludhiana-based Sportking Group has decided to

invest Rs 130 crore for enhancing its spindle & dyeing capacities and setting up a 15 MW

power generation plant.

"We will invest Rs 80 crore on enhancing our spindling and dyeing capacity while Rs 50

crore will be invested on setting up a power generation plant. The investment process is

expected to complete by June 2006," Sportking Managing Director Munish Avasthi told the

agency. The company has plans to install 35,000 spindles with stipulated investments

which will take the company's total spindle capacity to 81,000. With the proposed

investment, the company plans to double its in-house dyeing capacity.

Chairman's Message

The World has suddenly shrunk and thus any business aiming to become big has to think in

global terms, as the competition is no longer confined to the domestic industry. Sportking Group

aims to be a dynamic leader in the Global Textile Industry. Sportking has carved a name in the

core business of textiles, standing on firm grounds of strong beliefs in the versatile growth of this

industry at global level and is continuously making expansions in the textile related areas.

Sportking the group therefore is committed to add value to the socio economic growth through

excellence and adapting to the state of the art technology in both business and education. Our

group is dedicated to deliver superior values to its customer, shareholders, employees and

society.

The Sportking Group is ethical in all its practices and has great passion to meet the commitments

and targets. The aim is to raise the bar for standards to the newer heights all the time. Sportking

has an innovative approach and inclined to change as per the need of the hour.

In the end, I must acknowledge and appreciate the continuous and untiring efforts of the

Sportking family members that have enabled the group to reach its present position. I believe that

their continuous endeavors would assist the organization not only to achieve its objectives but

will keep its desire to progress alive and pulsating.

Business Philosophy of sportking Ltd.

The World has suddenly shrunk and thus any business aiming to become big has to think in

global terms, as the competition is no longer confined to the domestic industry. Sportking Group

aims to be a dynamic leader in the Global Textile Industry. Sportking has carved a name in the

core business of textiles, standing on firm grounds of strong beliefs in the versatile growth of

this industry at global level and is continuously making expansions in the textile related areas.

 Sportking the group therefore is committed to add value to the socio economic growth through

excellence and adapting to the state of the art technology in both business and education. Our

group is dedicated to deliver superior values to its customer, shareholders, employees and

society. The Sportking Group is ethical in all its practices and has great passion to meet the

commitments and targets. The aim is to raise the bar for standards to the newer heights all the

time. Sportking has an innovative approach and inclined to change as per the need of the hour. In

the end, I must acknowledge and appreciate the continuous and untiring efforts of the Sportking

family members that have enabled the group to reach its present position. I believe that their

continuous endeavors would assist the organization not only to achieve its objectives but will

keep its desire to progress alive and pulsating.

Board of Directors

S.No Name Designation

1 Mr. Raj Kumar Avasthi Chairman and Managing director

2 Mr. Ashok Sharma Director

3 Mr. Ashok Jain Director

4 Mr. Munish Avasthi Managing Director

Introduction of Sportking Synthetics

Sportking Synthetics, a proprietorship concern of India Ltd., promoted by Shree Raj Kumar

Avasthi, established in f.y. 1995-96, engaged in business of manufacturing acrylic yarn from

fibers. Sportking Synthetics comprises of three units of production. It starts its operation with

initial investment of Rs. 15 crore (approximately) and production capacity was 12000 spindles

and it generate a turnover of Rs. 156 crore and profit after taxes Rs. 1.39 crore (approximately)

company has market share of approx.. 8-10%. Company is also availing the facility of sales tax

exemption due to establishment of unit in rural area.

Establishment of Sportking Synthetics is due to increase the scale of

operation and to cater the requirement of Hosiery and to produce superior quality of dyed acrylic

yarn at competitive rates and thereby ensuring quality and cost competiveness.

Production process

MIXING (FIBER)

BLOWROOM

CARDING

DRAWING

SIMPLEX

RINGFRAME

AUTOCONE

PACKING

MACHINES WHICH ARE USED IN PROCESS

BALEPLUCKER

BLOWROOM

CARDING

SIMPLEX

RINGFRAME

AUTOCONNER

The process flow for manufacturing Acrylic yarn is shown and briefly explained below:

1. MIXING: In this process, raw fiber is cleared of various contaminations and then fiber is

opened up.

2. BLOWROOM: After sorting more cleaning and opening is done with the help of air pressure.

3. CARDING: After mixing and blow room fiber come into the carding machine. In Carding

fibers are fully mixed and fully opened and all the dust and unwanted thing go away from the

process and we get Sliber.

4. DRAWFRAME: In this process, we set the Count. There are 8 Slibers come in process and

get one Sliber because process is being increase. This machine is called RSB.

5. SEMPLEX OR SPEEDFRAME: It is used for drawing and Parallelization of fibers from the

draw frame. From this process we get Robin.

6. RINGFRAME: Ring frame is used in drawing and twisting of yarn which is to be wound

finally. In this process Robin convert into Ring. In this process we set actual count and for actual

count we have to set gear, so if we will change the count, we have to change gear. And we have

to give some extra effort. So we set the count in Draw frame.

7. AUTOCONE: After ring frame fibers go into the Autocone process. In this process Ring

doubling and Reeling are happened. There are two types of machines use in this process:-

1. TFO (Two for One): It is the modern machine that is used for doubling. It do the

twist and after per 150 gm. Comes outside.

Benefits of this machine:

a. To provide good quality.

b. Do not breakage in yarn.

Disadvantage:

a. To low production.

2. Traditional machine: It is also do doubling but don’t give good quality than TFO but

it provides high quantity of yarn. From this machine we get much breakage in yarn.

8. PACKING: After Autocone the finished yarn go to the packing house. After go to the

packing house fibers packed according to requirement. And then yarns go to the dyeing house

and market. For the dyeing house to ready 600 gm. Hanks and for the market we ready 150 gm.

Hanks then make bundle in 1 bundle there are 24 hanks. And then bundle convert into bell. In

one bell there are 4 bundles and these bells go to the market or dye house. For market 15 kg.

Weight of each bell and for dye house approx. 60 kg. Weight of each bell.

Process of Acrylic Dyeing:

The bell is come in the dye house, which name is Sportking Processor.

First of all open the bell and load in carrier.

After that we bring it in bulking machine.

There are two types of bulking machine available in dye house:

1. Manual: Work done by man through this machine.

2. Teksit: Work done by computer and done automatically.

After this process we get to increase observancy. This process

called steaming.

After steaming we bring the steaming yarn in Cabinet dyeing

machine and we get colorful yarn.

After coloring we bring yarn in Hydro machine and throw out the

water because in coloring some water keeps in yarn.

After Hydro yarns go into the drier for dry because in hydro

water take out but moisture stand in yarn. So to the end of the

moisture we take the help of drier machine. All the work done

manually.

After dry hanks converted into cone through the hank to cone

machine.

And then do packaging according to requirement.

Machines which are used in dye house

Product profile of Sportking Synthetics

As Ludhiana is Hosiery industries and acrylic yarn is main product of Sportking Synthetics,

which has been basically for hosiery as well as garments industries.

Acrylic yarn is made up of man-made fibers and is used in knitting cloth sweaters, jerseys and

shawl etc. other area of consumption acrylic yarn is in the manufacturing of carpet, blankets etc.

growth of the acrylic yarn market has come from the replacement of wool. The several inherent

characteristics of this fiber like softness superior thermal insulation and light weight resilience

properties have made this fiber popular in the Indian textile/Hosiery market. And it has been

increasingly replaced the use of woolen yarn considerably. Major consumption of Acrylic yarn is

knitwear which consumes approximately 90% of the total production. Following are the product

range of the sportking synthetics……...

GREY COTTON YARN

GREY ACRYLIC YARN

GREY POLYESTER COTTON YARN

SPECIAL BLENDED YARNFANCY YARN

Supplier of fiber To producing Acrylic, Fancy, Polyester Viscose, Acrylic viscose yarn the basic raw

material is:-

Acrylic Fiber

Polyester

Viscose Fiber

The main suppliers of these fibers are following:

Acrylic Fiber

Indian petro chemical Ltd.(IPCL) Gujarat

Indian Acrylic Ltd.(IAL) Sangrur

Consolidated Fibers & Chemical Ltd.(CFCL) Uttar Pradesh

Pashupa Acrylic Ltd.(PAL) Uttar Pradesh

Polyester Fiber

Reliance (Gujarat)

J.C.T.L (Phagwara)

Viscose Fiber

Nagada (MP)

NOTE: Major importer of raw material was Thailand, Japan, Korea and Italy.

Business Philosophy

Sportking Synthetic reply on the following business philosophy,i.e:

To Grow.

Quality Policy

We are committed to provide customer satisfaction by not only meeting but exceeding the agreed

customer requirements.

Quality Objectives

Sportking quality shall be embraced by all the members of the organization through the

achievements of following objectives:-

1. Making continual improvements in products and process.

2. Adhering the well-defined systems and procedures.

3. Motivation and training of people.

Major Department in the Sportking Synthetic:

Purchase Department

Production Department

Human Resource Department

Sales and Marketing Department

Store and Spare Section

Accounts Department

Study of functioning of all departments:--

Production Department

Production department is being headed by V.P. (Operation) Mr. Ashok Sharma. Production

department comprises of three production units with capacity of 65000 spindles. Average

daily consumption of 14-20 tonne to produce average daily 70 metric tonne. Company is

using semi-automatic technology to produce yarn. Production units are operating with

approx. 2500 workers in 24 hours i.e. 3 shifts is a day.

Function of Production Department:

To check the quality variation like; Count Variation (C.V %),

Unevenness of Yarn (unster %)

To meet up the demand

Co-ordination with purchase department for procurement of

material in relation to department.

Co-ordination with the department to ascertain the minimum

quantity of department required meeting up the demand.

Purchase Department

Purchase department a centralized department. The purchase of all kinds of raw

material etc. has been delegated to V.P. (Marketing and raw material) Mr. Rashim Jindal.

For purchase of Capital assets, the power is assigned to managing director. The concern has

very good and long relations with its suppliers. All the purchase is on cash basis; only 2% to

5% of total purchase is being made on credit basis through L/C.

Objectives of Purchase department:

To acquire qualitative raw material and other stores and spares at

favorable prices.

To ensure regular supplies raw material and other stores and spares.

To make and follow better relationship with its suppliers.

Hierarchy in Purchase Department

Managing Director

General Manager

Asst. Purchase Asst. Purchase

Officer Officer

Purchase officer and assistant purchase officer help the General Manager for documentation of

orders as well as purchase of domestic consumable stores, which are available in the domestic

market.

Function of Purchase Department:

Following are various functions, which are performed by the staff of purchase

department:-

Control over inventory level.

Meet up the requirement of production and other related department.

Dealing with suppliers.

Pass out of orders.

Supervision of delivery.

Record maintains of invoice bills

To fulfill government obligation i.e. excise duty.

Invitations to tenders and requiring quotations.

Purchase

Officer

To compare the demanded product with actual product if there is any deficiency,

reject the product and return back to suppliers.

Marketing Department:

Marketing function is also performed by V.P. (Marketing) Mr. Rashim Jindal with the

help of other staff in the department. Managing director is also actively involved in this function

for marketing with dealers and setting on a sale price. As acrylic yarn is producer goods, so there

is negligible need for any kind of advertisement for sale. However, to promote the sale, mainly

sales promotional activities are being performed.

Sportking Synthetics stands on between selling and marketing concept. Mainly sale of

acrylic yarn is on credit basis but collection period is low, means Sportking gives approximately

15 to 20 days to its customers for paying off their debts.

Objectives of the department

The main objectives of the department are:

To penetrate the market.

To increase sale as well as profits.

To fulfill the needs of customers.

Functions of the department:

To receive the orders.

To negotiate with dealers.

To ensure promotional activities for increase in sale.

To fulfill government obligations such as sale tax/ excise duty.

To ensure regular supply of yarn to dealers.

To check regular supply of yarns to dealers.

To check the delivery and transportation etc.

To forecast the sale.

To determine the demand in the market and recommend to production

department.

To analyze the recent trends in the market.

Personnel department / Human resource department:

Mr. D.S.Yadav, General Manager (PERLS. & ADMN.) , heads this department. Mr. Yadav,

having a rich experienced background, working in the concern since last 8 years.

Objectives of the department:

The main objectives of the department are as follows:

To make harmonious in functioning of all departments.

To create spirit of co-operation in workers

To motivate all the workers.

To fulfill the basic needs of workers.

Hierarchy of the department

General Manager

(PERLS. & ADMN.)

Deputy Personnel Security H.R.D Manager

Labour TimeOfficer Officer

Functions of the department:

This department performs all following functions relating to personnel management:-

1. Grievance handling: The labour officer handles grievances that arise in the labour due to any

reason; the General Manager is solving any legislation grievance and department conflicts. The

basic technique of handling these kinds of conflicts is to compromise and co-operation with each

other.

2. Recruitment and Selection: General Manager through a medical fitness checkup especially

in hands movement and eyesight carries on this function.

3. Training and Development: A scientific process performs this function. Under this, firstly

whenever any worker selected after their inspection of medical fitness. An induction of all

departments in manufacturing unit is being completed within 10 days. After that a particular

course. Here worker want to do their job like a blow room. A carding machine etc. or where

there arise a need, a special induction is being provided by senior workers like jobbers and there

are lecture of 2 to 3 hours regarding their job as well as safety measures.

4. This General Manager also carries on recruitment of professional staff. An advertisement for

application is given in newspapers. After receipts of applications, a scrutiny of qualifications etc.

is made and a final list of candidates is prepared to whom invitations for interview is sent.

5. Salary administration: Salary of workers and staffs is based on their performance. However,

in case of staff seniority and education also pays a role.

6. Allowances: Allowances are paid on the basis of pay scale. The following is the grade of

allowance: Pay scale (Rs.) % of Allowance

Up to 4000 47

4000-8000 70

8000-12000 80

Above 12000 107

7. Fringe Benefit: The concern is maintained a three storey labour colony in the factory premise.

It comprises of 128 rooms along with facility of kitchen and bathrooms. No charge against rent,

electricity and other expense is being recovered from the workers availing the facility of colony.

Finance department:

In sportking, finance department is being headed by G.M. finance, Mr. P.K.Gupta. He is

managing all the financial matters of Sportking. Finance department is fully computerized and

company has their own software package for preparing and recording accounts. Creative analysis

concept (CAC) C/O P.P.Bedi has developed the packaged, 60, Ferozepur Road, Ludhiana.

Functions of finance department:

Following are the various functions performed by the finance department:

Proper recording of accounts

Dealing with banks and finance institutions.

Arrange short term as well as long-term loans from banks and financial institutions.

Managing accounting system of Sportking processor, Sportking Synthetics, Sportking India Ltd.

Stores Department:

Stores officer, S. Satnam Singh, is the head of the stores department. The functions

regarding inventory management are performed by this department such as maintaining

minimum level of stocks, make requisitions for stock, ensuring safety of stocks and other

ancillary functions.

Functions of the department:

Following are the functions performed by the department:

To cater the demand of various departments.

To send requisitions (intent) to purchase officer for purchase of required material.

To unkeep regular flow of material to required department.

To maintain stock records.

Taking physical verification on pre-defined intervals.

DISTRIBUTION STRATEGY

In Industrial marketing, the regional officers or sales centers usually make the sales. The

orders from the customers are received at the regional officer or sales centers. The usual practice

is to receive the order from the customer along with the letter of credit or a bank guarantee or

receipt of these documents the delivery order is used to the customer against which he is given

the delivery of acrylic yarn from the regional warehouse or the sales centers.

In nutshell we can say company purchase raw material from one firm and it again sell its good to

another firm as its final goods.

FIBER- YARN- GARMENTS

Fiber is raw material of yarn. Then yarn is supplied to Hosiery for making Sweaters, Shawls etc.

SWOT ANALYSIS OF THE SPORTKING GROUP

STRENGTHS:-

1. Good brand equity.

2. Good technological as machines or equipments imported used from foreign machines.

3. High quality standard.

4. High production capacity.

WEAKNESSES:-

1. Comparatively high prices.

2. Service is poor after sales.

3. Do not stand by their commitments of supplying the yarn.

OPPORTUNITIES:-

1. As quality is good and prices are comparatively high, Sportking can always easily liquidate

stock pressure by slight reduction in prices.

2. Daffodil; Pure wool and acrylic yarn has become in the Indian textile/ Hosiery market. Acrylic

yarn has been replacing use of woolen yarn considerably.

3. Strict payment is strength at time as well as weakness. If a moderate policy as per present

conditions are adopted the dealers and customers shall be attracted to buy more and regularly.

4. As brand image is very good and the production base is too wide. Sportking can have some

good customers with whom direct business can be established, but this is title bit difficult. With

this Sportking will have better quantity and regularity of sales?

THREATS:-

1. Smaller players in the market are using Sportking prices as a shield to push their products at

lower prices.

2. Companies from South are entering into Ludhiana market.

3. Capacity of yarn spinning is increasingly rapidly in comparison to increase in market size,

resulting into the addition of new players. This would result in price cuts, liberalization of

payment terms and conditions etc.

4. Change in government policy and business cycle may affect the business.

SPORTKING CULTURE AND ITS ASPECTS

Professionalism.

System approach.

Commitment to quality culture i.e. quality of products and services, tec.

Excellence with economy.

Cost consciousness.

Human resources are regarded as the most valuable asset.

Emphasis on teaching and development.

Preference for human values.

Management by participation.

Open door policy in sharing ideas and suggestions.

Group strategy.

Emphasis on effective communication and co-ordination.

Organizational strength and acceptance to change.

Cordial environment.

Customer focus.

Honor and reward merit.

OBJECTIVE OF THE STUDY

1. To know about the customers sensitivity towards price, quality and brands.

2. To know about the position of 2/32 Acrylic dyed yarn in Ludhiana market.

3. To know how to increase market share of 2/32 Acrylic dyed yarn in Ludhiana market.

4. To analyze 2/32 Acrylic dyed yarn to other this type of yarn.

5. To know about practical knowledge of market.

6. To get good experience.

LITERATURE REVIEW:

ARTICLE-1: Powerloom units will have to concentrate to produce ‘exclusive’ range of

fabrics rather than commonly produced fabrics.

Abid Hussain Committee to Review the Textile police in 1989 and Expert Committee to review the Present Textile policy. Silk Cloth Manufacturers Association shares his views about the important role and growth of the powerloom sector in the Indian textiles and clothing segment with TEXTILE REVIEW.

Arun Jariwala Chairman The Surat Art Silk Cloth Manufacturers Association

ARTICLE-2: India Rising: Opportunities in Nonwovens and Technical Textiles

This Article say that India's technical textile industry will be worth 12-15 billion dollars by 2012, which will be 10% of the global value. As recent as January 16th 2008, the Government of India is planning on measures to grow the economy in FY2008 and beyond by boosting the weaker sectors such as manufacturing and agriculture. Apart from the National Mission to promote technical textiles, positive schemes such as Technology Upgradation Fund and reduction in the basic customs duty on imported nonwoven and technical textile machinery to 5% are worthy of mentioning". "Indian Government unlike the Governments of developed and industrialized nations promotes the growth of the textile sector as it is the bread winner for the middle and lower middle income people who constitute the major chunk of the electorate. Both politics and economy dictate the need for such support schemes and promotion. "They predict that the period between 2010 and 2030 will be crucial for the technical textile sector in India and will provide ample opportunities for both international and domestic players with a growth rate of 15% per annum. India is shining and is certainly a technical textile playing field to be in for the next three decades" they concluded.

Seshadri Ramkumar and Appachi Arunachalam Nonwoven and Advanced Materials Laboratory, Texas Tech University, Lubbock, Texas

ARTICLE-3: Surface Modification by Plasma Treatment to Polypropylene Non-Woven Fabrics for Value Addition

This article is jointly contributed by Dr. Bharathi Dhurai and S. Kanjana. The article gives the

detail information about the plasma treatment. Authors' says that- "Plasma treatment enlarges the

application areas of polypropylene nonwovens. Surface modification in terms of physical and

chemical structures enables Polypropylene fibres to find its application in various areas such as

coating, medical, clothing, filtration, laminating, dyeing, printing etc".

Dr. Bharathi Dhurai and S. Kanjana - Department of

Textile Technology, Kumaraguru College of Technology, Coimbatore

ARTICLES 4. Textile industry to adopt energy-efficient machinery

The textile industry of Ludhiana finally seems to be waking up to the call of conservation of environment focusing on exploration of Green Technology that is concerned with the issues of climate change and sustainable development.

The issues related to the green technology and the industries were discussed at length during a joint seminar that was conducted by DyStar India Private Limited and ATE Enterprises Private Limited on Friday. The Textile Industry of Ludhiana has been the major contributor of effluents discharged in the Buddha Nullah, which has led to serious health hazards, including massive DNA toxicity.

ARTICLE-5 New policy on cards to revive textile sector

The state government has drawn up a new policy to revive Maharashtra's sick textile industry. Earlier this week, textiles minister Naseem Khan informed the state legislative council that the government has drafted a new policy to govern Maharashtra's cotton and textile sector.

"The new policy would be tabled before the state cabinet for its approval within two weeks," said Khan. "Once the cabinet approves the plan, we will make budgetary provisions to implement it."

As part of the plan, textile parks would be set up across the state. While the financial modalities would be fine-tuned after the cabinet approves of the plan, the state has proposed to bear 45% of the total cost.

ARTICLE-6. Government's promise to industries

Principal Secretary, Department of Energy, Shamim Banu is stated to have assured a delegation of the Karnataka Association of Small Scale Industries that the Government will ensure an uninterrupted supply of power to all small industries in the Bangalore region between 10 a.m. and 6 p.m.

The industries will, however, have to face a two-hour power cut between 6 a.m. and 10 a.m. and also between 6 p.m. and 10 p.m. when domestic power demand is of a high order.

Ms. Banu also assured that the power situation in the State would improve after repairs to various units of the Bellary Thermal Power Station and the Raichur Thermal Power Station. Most units of the two stations are down.

RESEARCH METHODOLOGY

Research methodology is the way to systematically solve the research problem. Research

methodology not only talks of the methods but also logic behind the methods used in the context

of a research study and it explains why a particular method has been used in the preference of the

other methods.

RESEARCH DESIGN

A research design specifies the methods and procedures for conducting a particular study. It is

an important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus

market changes.

DATA COLLECTION METHODS

1. Primary data it includes Questionnaire method which is design to keep in view the

objective of the study.

2. Secondary data it includes internet sources and published reports by various institutions.

SAMPLE DESIGN

Study of the geographical area comprising of Ludhiana (Punjab) were undertaken. I used

convenience sampling technique. It was tried to cover each and every Dealers and customers

in this region. The sample size consisting of 45 customers and 3 Dealers is considered in this

region’s study. 

DATA PROCESSING

I have designed questionnaire for consumers and dealers. After getting the questionnaires filled

I have complied the data into MS-Excel sheets to get the clear picture of whole market state of

Sportking 2/32 acrylic dyed yarn in Ludhiana market.

DATA ANALYSIS AND INTERPRETATION

Q. What is your pattern of buying 2/32 Acrylic Dyed Yarn

PERIOD RESPONDENTS

DAILY 0 WEEKLY 10

MONTHLY 17 BOTH(WEEKLY & MONTHLY) 3

ANY OTHER 15

45 (TOTAL)

Daily Weekly Monthly Both Any other

INTERPRETATION:

Most of the respondents consume on monthly basis (17), it means

mostly consumer says they consume on monthly. After that (15) respondents say any other

options it means buy as per market requirement and then (10) respondents say that they consume

on weekly basis and (3) respondents say both (weekly & monthly) basis.

Q. How much your monthly consumption?

QUANTITY RESPONDENTS

20-50 TONNE 23

50-100 TONNE 2

100-200 TONNE 0

ANYOTHER 20

TOTAL(45)

INTERPRETATION:

Mostly of respondents use between (20-50 Tonne) and then any other

option, it mean buy below 20-50 tone after that respondents use between (50-100) tonne and (0)

respondent buy between (100-200) tonne. At last we can say that mostly consumer buy between

20-50 tonne.

Q. Which company’s material you consumed on regular basis?

FIRMS SPORTKING YOGENDRA RAGHAV VENUS ANYOTHER

RESPONDENTS 15 6 3 1 20

INTERPRETATION:

In this chart we can see that respondents buy yarn to the any other

companies like (Jindal, Vardhman, Arihant, Oswal etc.). It is (45%) of the total respondents but

after that customer prefer Sportking which is (33%) of the whole respondents and then

Yogendra, Raghav, Venus respectively preffered.

Q.Which factors do you influence for consumed material from these companies?

FACTORS GOOD QUALITY GOOD SERVICE REASONABLE

PRICE

ANY OTHER

RESPONDENTS 28 3 13 1

INTERPRETATION:

Mostly respondents chose good quality factor, which is (28) and 13

respondents chose reasonable price then good service (3) and (1)for any other.

Q. Which type of yarn do you use?

YARN GREY DYE BOTH

RESPONDENTS 13 17 15

INTERPRETATION:

Most of respondents buy dye yarn, which number is (17) an then the

number of both respondents is high which is (15) and at last prefer grey yarn. So we can say that

dye is most consumable by customers in Ludhiana market.

Q. Rate the factors you keep in mind while purchasing 2/32 Acrylic dyed yarn?

1 to 5 rating scale was used while doing field work wher 1 means highly ignored, 2 means

ignored, 3 means neutral, 4 means important, 5 means highly important and results came

in front are as follow:

PRICE:

SCALE 1 2 3 4 5

RESPONDENTS 0 3 5 18 19

INTERPRETATION:

Mostly respondents (19) say that price is the highly important for us and

(18) respondents say that price is important for us but (5) respondendts say it is neutral for us that

is not affect on us and (3) respondents are ignored the price. At last we can say that price is the

main character of business.

QUALITY:

SCALE 1 2 3 4 5

RESPONDENTS 0 0 0 20 25

PERCENTAGE 0 0 0 44 46

INTERPRETATION:

For the quality (25) respondents say quality is highly important for us and

(20) respondents say that it is important for us but no anyone say that is neutral, ignored or

highly ignored by us. So we can say quality is also main factor that is influence business.

BRAND:

SCALE 1 2 3 4 5

RESPONDENTS 0 6 15 20 4

INTERPRETATION:

For the brand (0) respondent highly ignored the brand but (6) respondents

ignored the brand and (15) respondents neutral think about the brand but (20) and (4)

respondents say that it is important and highly important respectively. So we can say brand can

aquite influence purchasing.

AVAILABILITY:

SCALE 1 2 3 4 5

RESPONDENTS 3 12 15 10 5

INTERPRETATION:

For the availability (3) and (12) respondents are highly ignored and

ignored respectively but (15) respondents don’t think that it is influence purchase and (10)

respondents say that it is important for us but (5) say it is highly important for us. So we saw that

it is quite influence to the customer.

SALES SERVICE:

SCALE 1 2 3 4 5

RESPONDENTS 3 8 10 20 4

INTERPRETATION:

For the sales service (20) respondents say that it is important and (4) say it

is highly important (10), (8), and (3) respondents say that it is neutral, ignored and highly

ignored respectively. At last we can see to the help of graph and table sales service is should

influence the purchasing.

Q. When do you prefer to buy 2/32 Acrylic dyed yarn?

TIMING OF BUY REGULAR SEASONAL OFF-SEASONAL ANY OTHER

RESPONDENTS 18 16 10 1

INTERPRETATION:

In this graph we can see (40%) respondents say that they purchase on

regular basis and (36%) say that they purchase on seasonal basis but (22%) say that we purchase

on off- seasonal and (2%) say that we purchase on any other basis that is as per requirement. So

we can say that mostly customers purchase on regular and then seasonal but some purchase off-

seasonal also.

Q. What is the last 2-3 years approximatelyconsumption of the 2/32 Acrylic Dyed yarn in

the market?

CONSUMPTION FAST GROWTH SLOW GROWTH STATIC DECLINE

RESPONDENTS 8 7 10 20

INTERPRETATION:

Mostly of the customers (20) say that it is decline but it is the data of last 1

year. The reason of decline is to increase in the price of acrylic yarn but (10) customers say it is

static not change but we can see that (8) and (7) customers say it is growth fastly and slowly

respectively but at last we can say mostly customers agree that it is decline.

Q. Rate your satisfaction satisfaction level regarding 2/32 Acrylic Dyed Yarn from the

following? 1 to 5 rating scale was used while doing field work wher 1 means highly

dissatisfied, 2 means dissatisfied, 3 means neutral, 4 means satisfied, 5 means highly

satisfied and results came in front are as follow:

PRICE:

SCALE 1 2 3 4 5

RESPONDENTS 5 18 12 10 0

INTERPRETATION:

For the price we can say that mostly respondents (18) say that we are

dissatisfied with price and (12) respondents say that we are thinking neutral about satisfaction

but (10) respondents satisfied with price and (0) respondent highly satisfied with price. At last

we can say that mostly customers not satisfied with price.

QUALITY:

SCALE 1 2 3 4 5

RESPONDENTS 0 8 4 23 10

INTERPRETATION:

For the quality we can see that mostly respondents (23) say that we are

satisfied with quality and (10) are highly satisfied but (8) respondents are dissatisfied with

quality, (0) respondent higly dissatisfied with and (4) respondents are neutral with satisfaction.

So we can say mostly customers satisfied with quality.

DELIVERY TIME:

SCALE 1 2 3 4 5

RESPONDENTS 0 8 13 22 2

INTERPRETATION:

Mostly respondents (22) satisfied with delivery time and (2) are highly

satisfied but (8) and (0) respondents dissatisfied and highly dissatisfied with delivery time

respectively and (13) respondents think neutral with delivery time. At last we can say that mostly

cusomers satisfied with delivery time.

DISCOUNTS:

SCALE 1 2 3 4 5

RESPONDENTS 18 12 10 5 0

INTERPRETATION:

For the discounts mostly (18) respondents highly dissatisfied with

discounts and (12) are dissatisfied with discounts but (5) respondents satisfied with discounts and

(10) respondents think neutral about discounts. At last we found that customers are not satisfied

with discounts they do not get discounts.

SALES SERVICE:

SCALE 1 2 3 4 5

RESPONDENTS 0 5 17 15 8

INTERPRETATION:

For the sales services we can see that mostly (17) respondents think

neutral. (15) respondents are satisfied with sales services and (8) respondents are highly satisfied

with sales services but (5) respondents are dissatisfied with sales services and (0) respondent

hoghly dissatisfied. So we can see that mostly customers satisfied and neutral also with sales

services, it means it is good.

FINDINGS AND RECOMMENDATIONS

FINDINGS:

Quite a few factors came in front that can be called as good research findings and

Sportking need to work upon these for growth.

1. Through the survey we found that most of respondents see the quality of the product and some

customers see the reasonable price.

2. Mostly of the customers buy yarn from other company, that’s main factor is they provide good

quality.

3. Mostly customers are not satisfied with discounts.

4. Mostly of the customers buy dyed yarn, so company should produce more dyed yarn in good

quality.

5. Through survey we found that mostly customers say that price of 2/32 acrylic dyed yarn is

very high in last 1 year, from which the demand of this yarn is decrease.

6. Majority of the customers & dealers are very older in terms of their relationship with

Sportking. So sportking should develop new customers for security and for growth also because

lot of many players entering day to day.

7. According to survey report, it is clear that customer look for Quality at top with brand name

and price factor does not as important as compare to these two factors. If someone is providing

something which as a good quality and has well known or established name customers will

definitely appreciate that things.

8. Through survey, we found that the problem comes with 2/32 Acrylic dyed yarn is color

variation.

RECOMMENDATIONS:

1. According to survey, it is clear that the quality of Sportking yarn is not so good. So

company should give full effort to the improvement of quality.

2. Mostly customers say that no any discounts available for them. So company should provide

discounts to grow their customers and market share.

3. Company should do some initiative and innovative work because there are many competitors

are in the market and all are doing same.

4. Dealers want that there at least one meeting in a year with us. All the dealers can sit together

and can discuss together. So company should arrange the meeting with dealers. From which to

get right knowledge about customers and market.

5. Godown should be available near to the target market. It will leads to help in sudden orders

and will also help in timely delivery.

6. Target your effort- Promotions can spur purchases by established customers, reel in new

customers, draw customers from competitors, get current customers to buy differently, and

stimulate business during slow periods. But rarely can one promotion accomplish all of those

objectives at once. As a result, you must decide which of the following is most important so that

you can target your effort and you can increase your customers and market share.

7. Know what you want to achieve - Just be clear about what you want to achieve. Set the

number of sales you want to ring up, Rupees you want to bring in, customer names you want to

collect, buying patterns you want to change, or any other objective you want your strategy to

achieve. Then determine what your desired change will mean financially to your business.

LIMITATIONS

      Any study based on consumer or dealers/distributor survey through a pre-designed

questionnaire suffers from the basic limitation of the possibility of difference between what is

recorded and what is the respondent want, no matter how carefully the questionnaire has been

designed and field investigation has been conducted. This is because the dealers/distributors may

not deliberately report their true preferences and even if they want to do so, there are bound to be

differences owing to problems in filters of communication process. The error has been tried to be

minimized by conducting interviews personally yet there is no foolproof way of obviating the

possibility of error creeping in.

In addition there are limitations regarding scope of validity of conclusion:

1. The study related to dealers and mostly customers of Ludhiana market. Thus, although

there is a possibility of applicability of the conclusion about consumer’s perception for

other areas, no such general possibility beyond these regions can claimed definitely.

2. Due to time and cost constraints only form 45 customers I can get.

3. The accuracy of the result is also limited by the reliability of tools of investigation, data

analysis and the knowledge of the researcher.

4. The based nature of the respondents might have crept in while conducting the survey.

5. The research is conducted in present prevailing conditions and there can be changes in

future.

6. Some distributors don’t have time to respond due to busy schedule.

 CONCLUSION:-

At last I conclude that the position of 2/32 Acrylic of Sportking Synthetics is quite good in Ludhiana market. Sportking synthetics want to expand its product in Ludhiana but due to price it is not successful. Most of customers are old and company want make new customers. Most of customers satisfied with quality but not satisfied with price therefore last 1 year the demand of this yarn is declined. But we can see overall performance of Sportking regarding 2/32 Acrylic is average. Its main competitors are Jindal , Yogendra, and Raghav. But its main threats is Jindal because it provides better quality than Sportking and at last Brand of Sportking is good and popular in the market. Its export business is also good than other competitors.

BIBLIOGRAPHY

Referred Books:

Kotahri  C.R.- “Research Methodology” New Delhi Tata Mcgraw Hill In (95-102)

Philip Kotler –“Marketing management “analysis, planning implementation and control.

Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior",  Prentice Hall of 

India “6th edition

Singh Harpreet–“Research Methodology”-Kalyani Publishers.(page no. 1-8, 68-102)

Astous A and Landreville V (2000) An experimental investigation of factors affecting

consumers, perceptions of sales promotions. Euro J Mktg 21: 102-05.

Blatberg S, Eppen A and Lieberman H (1981) Effect of sales promotions on sales. J

Mktg Res 18 : 304-12.

Bruke T and Xureb S (1998) Strategic orientation of the firm and new product

performance. J Mktg Res43: 162-70

Referred Websites:

http://www.sportking.co.in

http://www.financialexpress.com/news/play-on-reliance-to-sell-yarns-for-10/98665/0

http://www.thehindubusinessline.com/2007/12/26/stories/2007122650370500.htm

http://www.televisionpoint.com/news2007/newsfullstory.php?id=1198504250

www.hindustantimes.com

www.thehindu.com

www.marketing teacher .com

http://timesofindia.indiatimes.com/city/ludhiana/Textile-industry-to-adopt-energy-

efficient-machinery/articleshow/6121345.cms

Questionnaire

FOR

Consumer

Name:

Age:

Gender:

Profession:

Mobile no.:

Q 1. What is the nature of your business?

Exporter Manufacturer

Dealer

Q 2. What is your pattern of buying 2/32 Acrylic Dyed Yarn?

Daily Weekly

Monthly Any other

Q 3. Which type of product do you made with 2/32 Acrylic?

…………………………………………………………………………………………..

Q 4. For which segment do you made the product?

Ladies Gents

Kids

Q 5. Which type of age segment do you take for made the product?

1-5 years 5-15 years

15-25 years above 25 years

Q 6. How much your monthly consumption?

20-50 Tones 50-100 Tones

100-200 Tones All of these

Q 7. Which company’s material you consumed on regular basis?\

/ Sportking Yogendra

Venus Raghav

All of these Any other

Q 8. Which factors do you influence for consumed material from this company?

Good quality Reasonable Price

Good service Any other

Q 9. From whom you buy material?

Dealer Direct from Mill

Both Any other

Q 10. Which type of yarn do you use?

Dyed yarn Grey Yarn

Q 11. Which type of yarn do you prefer?

Hank type Cone type

Q 12. Rate the factors you keep in mind while purchasing 2/32 Acrylic Dyed Yarn?

Factor Highly Ignored Neutral Important Highly Ignored Important

Price

Quality

Brand Name

Availability

Sales services

Q 13. When do prefer to buy 2/32 Acrylic Dyed Yarn?

Regular Seasonal

Off-Seasonal Any other

Q 14.The prices of 2/32 Acrylic Dyed Yarn compared to other companies are:-

Over-priced Reasonable

Under-priced

Q 15. Which factors influence you most to buy 2/32 Acrylic Dyed(Hank Dyed) Yarn?

Factor Highly Ineffective Neutral Effective Highly Ineffective effective

Competitive prices

Reliable Quality

Sale Services

Availability

Brand Name

Q 16. Is discount provided having any effect on purchase?

Yes No

None of these

Q 17. Which factors are considered mostly while purchasing?

Factor Highly Ignored Neutral Important Highly Ignored Important

Quality

Price

Supply

Shades accuracy

Sales services

Q 18. What is the last 2-3 years approximately consumption of the Acrylic Dyed Yarn in the market?

Fast growth Slow growth

Static Decline

Q 19. Which types of services should facilitate you to get more satisfaction?

Transportation services Communication services

Immediate supply or services Any other

Q 20. According to you, which of the following methods should be incorporated to communicate with consumer?

Visit from mill Retailer conference

Phone order Any other

Q 21. Rate your satisfaction level regarding 2/32 Acrylic Dyed Yarn from the following:-

Factor Highly Dissatisfied Neutral Satisfied Highly Dissatisfied Satisfied

Price

Quality

Delivery time

Discounts

Sales services

Q 22. Have you faced any problem till with 2/32 Acrylic Dyed Yarn? Particularly sportking if not other.

Q 23. What is your suggestions for the improvement in 2/32 Acrylic Dyed Yarn?

Q 24. If we implement your suggestions then you will must go for purchase?