amrita singh,pgp30067 section b
TRANSCRIPT
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L’Oreal Paris
Submitted to:Prof. Sameer Mathur
Brand Management, Section BAmrita Singh (pgp30067)
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• Established in 1909 at Clichy, France
• • 2000 products, 500 brands, 150 countries
• Cosmetics account for 81% revenues
• Worlds largest cosmetic brand
• Strategy: Quality, innovation and geographic expansion
• Biggest beauty brand in the world
• HQ: Paris, France
• 3 broad categories: make up, skin care, styling and hair
• Official make up artist for the Cannes film festival-17 years
• 35 international brand ambassadors
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Beauty, cosmetic & personal care industry in India:
4.High popularity of products customized
to local market needs
3.Driven by culture and traditions in
Bollywood
5.Rise in beauty awareness
2.Untapped Indian cosmetics markets
1. Growing retail marker coupled with multiplied disposible
income
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Number crunching:• The Indian cosmetic industryis worth 950 million USD
• Growing at 15-20% annually
• Pegged at 2.68 billion USD by 2020
• Growth of cosmetic products in India is a whopping 60% overthe last 5 years
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LO’real Paris: Products in India
II) Make upI) Hair
III) Skin care
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I) Hair
II) Make up
III) Skin care
• Needs: Anti aging, whitening, UV protection, hydration and make up remover
• Brands: Revitalift, Youth Code, White Perfect, Hydra Fresh, UV perfect, Go 360• Product: cleanser, toner,
moisturizer, eye cream, day cream, night cream, scrub.
• Price: INR 99 to INR 999
• Needs: everyday look, glamour look, perfect finish, tone match
• Brands: Colour Rich, True Match, Infallible lipsticks, True Liner, Lucent Magique, Base Magique, Super liner, Pure Reds, Lash Architect
• Product: mascara, eye shadow, eyeliner, blush, kajal, BB cream, concealer, lipstick, lip gloss, lip liner
• Price: INR 225 to INR 995
• Needs: damaged hair, hair fall, rough hair, nourished hair, dull hair, coloured hair
• Brands: Total Repair , Fall Repair 3X, 6 Oil Nourush, Colour Protect, Nutri Gloss, Smooth Protect
• Product: shampoo, conditioner, masque, tonic, masque, serum
• Price: INR 199 to INR 1095
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Target segment :
Urban classes from all races
The beauty conscious
The new gen women : Multi-taskers
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Positioning :
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• Professionally crafted products
• Delivering high quality
• Perfection• Stylized and
iconized• Element of self
esteem and worth
• Emotional product
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Emotional connect
Functional benefit
Perceptual map :
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Multi channel approach:
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Brand ambassad
ors