Gove role in food processing industry’sGoals of MOFPI:-• Stimulating demand for

appropriate processed foods.• Achieving maximum value

addition and by-product utilization.

• Creating increased job opportunities particularly in rural areas.

• Enabling farmers to reap the benefits of modern technology.

• Creating surpluses for exports.

Business environmentThe ICFAI center for management research

state that the global business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision making on resource use and capabilities. This includes the social, political, economic, regulatory, tax, cultural, legal, and technological environments.

retainer ship Retainer ship contract is one in which the employees are

hired on retainer ship contract ,wherein statutory compliances of employment like PF,ESIC, Bonus, Gratuity ,etc are not applicable to the individuals. the working hours ,monthly charges ,and other benefits (if required) can be given depending upon mutual understanding and contract letter between the company and the individual ,there will be no Master and servant relationship in such contract .In contractual letter , contractual period is been mentioned along with other terms and conditions of appointment.if a contractual relationship is been made between a contractor and the firm, then it becomes the responsibility of the employer to see that whichever workmen comes in his firm ,his/her PF,ESIC, and other benefits are provided to him/her or else it becomes liabilities of the firm to bear the cost.

AGGRESSIVE BUSINESS ENVIRONMENT

Of or relating to an investment philosophy that seeks to achieve above-average returns by accepting above-average risks. An example of an aggressive investment posture would be confining one's investments to the common stocks of companies in young industries with high growth potential. Likewise, purchasing undeveloped real estate is more aggressive than acquiring rental property. 

BRIEF INFORMATION ABOUT AMUL

Every day amul collects 447,000 litres of milk from 2.12 million farmers (many illiterate),

converts the milk into branded, packaged products, and delivers goods worth Rs 6 crore (Rs 60 million) tAnd deliver it’s product over 500,000 retail outlets across the country.

Its supply chain is easily one of the most complicated in the world. How do managers at Maul prevent the milk from souring?

New strategy taken by amul in new aggressive business environment

The parlour, which took about three months to create will be launched soon and will allow users to walk into, browse and access information about Amul products and processes. If the company decides to go ahead with selling products online, the initiative will put GCMMF at the forefront of the V-Commerce (virtual commerce) drive in India.

What’s a new wave at Amul is a new life for Second Life?

a free virtual environment on the Internet where users create avatars, move around, interact with other users’ avatars. Second Life was treated largely as a gaming or networking portal in the beginning. But serious business is transacted on it now. “Trade worth rs 6.5 crore happens on the site daily,” says Siddharth Banerjee, aka Zeus Zetkin (as he is known on Second Life), CEO and Founder of IndusGeeks, another metaverse development company.

• A COMPETITIVE ADVANTAGE IS THE THING THAT

DIFFERENTIATES A BUSINESS FROM ITS

COMPETITORS.  IT IS WHAT SEPARATES YOU FROM

EVERYONE ELSE.  AND, IT'S USUALLY THE REASON

YOU ARE IN BUSINESS.  IT ANSWERS THE QUESTION

"WHY SHOULD I BUY FROM YOU?" OR "HOW ARE YOU

BETTER THAN MY CURRENT SUPPLIER?"

SUSTAINING COMPETITIVE ADVANTAGE

Futuristic strategies

Proactive strategies

Reactive strategies

Process of implementing sustaining competitive advantage

BASED AT ANDAN DISTRICT OF GUJRAT, AMUL

IS WIDE SPREAD AND IS A MAJOR PLAYER IN

DAIRY PRODUCTS. HOWEVER IN GUJRAT THERE

ARE VARIOUS OTHER DAIRY COMPANIES WHO

ARE LEADING IN THEIR RESPECTIVE DISTRICTS

OF GUJRAT.

COMPETITORS:-

FOR EXAMPLE :-SUMUL (IN SURAT).

BARODA DAIRY (IN BARODA) ,MEHSANA

DAIRY ,VIJAYA(AP),VERKA,KRAFT,BRITINIA.

COMPETITORS OF AMUL

DISTINGUISH FROM COMPETITORS

Variety of productBy means of R&DVarious promotional activitiesRelevant information about competitor strategySkilled labourFuturistic product

AMUL TOTAL SALES

TURNOVER

Sales turnover

Sales turnover

Rs (million) US $(million)

2004-05 29225 672

2005-06 37736 850

2006-07 42778 1050

2007-08 52554 1325

2008-09 67113 1504

2009-2010 80053 1700

Strategy taken for competitive market

For that amul launches different kind of products to differentiate itself from it’s competitors they are as follows:-

Amul butter

Amul lite law fat bread spread

Amul cooking butter

Cheese range

Amul pasteurized cheese

Amul pizza cheese

Amul malai panner

Amul processed cheese spread

Utterly delicious pizza

Mithaee range

Amul shrikhand

Amul amarkhand

Amul gulabjamun

Amul Mithaee kulphi mix

Avsar laddos

UHT MILK RANGE

Amul shakti(3% fat milk)

Amul taaza (1.5% fat milk)

etc Amul cow ghee

Amul pure ghee

Sagar pure ghee

Pure ghee

Amul milk powder

Amul full cream milk

powder

Amulya dairy

whitener

Sagar skimmed

milk powder

Sagar tea & coffee

whitener

THEY ARE AS FOLLOWS:-

The qualities of desirable employees

Listening to instructions

Positive &Proactive attitude-take incentive

Wiling to work

Giving credit to other

Performing your duties cheerfully

Being dependable

Being self discipline

conclusionToday’s organization or company facing

tuff competition with their respective competitors ,compare to 21st century, where there is limited no of company, and there was less competition in the market

So retentation gives job security & mental satisfaction.

Sometimes it’s important but depending upon the organization structure.

In food processing due to huge business ,it’s necessary to retain top performers.

Thank you