amul- the taste of india
TRANSCRIPT
The Taste of India
ProductLine, Depth & Width
utterly butterly delicious
Amritpal Singh Bedi
PGCM4/1404
COMPANY
PROFILE
Spurred India's White Revolution & made
India world's largest producer of milk and milk
products.
Headquartered at: Anand, Gujarat, INDIA
Operates in INDIA since 1946
Brand managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF)
Jointly owned by 3 million milk producers in Gujarat
Main production units in:
- Gujarat
- Maharashtra- Sikkim- West Bengal
Product Mix
PRODUCT LENGTH
Gold Amul Gold Slim Trim Milk Chai Maza Shakti Diamond
Butter Lite Table Margarine Cooking Butter Garlic Butter
PRODUCT LENGTH
Gouda Cheese Cheese Spread Pizza Mozzarella Processed Cheese Emmental Cheese
Gold Milk Amul Taaza Amul Calci Slim ‘n’ Trim Moti Milk
PRODUCT LENGTH
Flavored Milk Kool Cafe Kool Koko Spice Buttermilk Lassi Milk Shakes Stamina Energy Drink
Amul Pro
Prolife Lassee Buttermilk
PRODUCT LENGTH
Ice Creams Frozen Yoghurt Creame Rich
Malai Paneer Fresh Paneer
PRODUCT LENGTH
Masti Dahi Probiotic Dahi Flaavyo
Amul Ghee Sagar Yellow (cow) Ghee Brown
PRODUCT LENGTH
Spray Amulya Skimmed Milk Powder Tea/Coffee Whitener
Nutramul
PRODUCT LENGTH
Srikhand Gulab jamoon Basundi Avsar Ladoo
Mithai Mate
PRODUCT LENGTH
Chocolate Chocozoo Chocolate Syrup Wafer Chocolate Assorted Chocolate Cooking Chocolate
Fresh Cream Whipping
PRODUCT LENGTH
Pouch Butter MilkCattle Feed
GHEE RECIPES
CHEESE RECIPES
PANEER RECIPES
MITHAI MATE RECIPES
USEFUL INGREDIENTS
GLOSSARY OF INGREDIENTS
GARLICBUTTER-RECIPES
PRODUCT LENGTH PRODUCT DEPTH
Gold
Taaza
Slim Trim Milk
Chai Maza
Shakti
Diamond
Amul Gold- 500ml, 1000ml, 5 Ltr
6 L, 5 L, 1 L, 500ml, 350ml, 300ml,200ml
1 L, 500 ml
500 ml and 250 ml
500 ml and 250 ml
Amul Taaza-500ml, 1000ml, 200ml, 5 Ltr
Butter
Lite
Table Margarine
Cooking Butter
Garlic Butter
100g, 500g, 200g tub & Single serve pack
100g, 500g, 50g, 20g, 8.1g
100g, 500g, 200g
100g Sleeve Carton
100g, 500g, 50g, 20g, 10g Blister
PRODUCT LENGTH PRODUCT DEPTH
Gouda Cheese
Cheese Spread
Pizza Mozzarella
Processed Cheese
EmmentalCheese
250 g and 1 Kg
1 kg Pack & 200g pack
Cheese Block, Tins, Slices, Chiplets (100g, 200g, 400g, 500g,
750g and 1 kg)
400 gm and 5.5 Kg
9 flavors in Tub of 200g each
Gold Milk
Amul Taaza
Amul Calci
Slim ‘n’ Trim
Moti Milk
1000 ml & 200 ml
1000 ml
1 Litre, 500 ml, 200 ml
500 ml, 200 ml, 100 ml
1000 ml
Thank You