amul- the taste of india

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The Taste of India Product Line, Depth & Width utterly butterly delicious Amritpal Singh Bedi PGCM4/1404

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Page 1: Amul- The Taste of India

The Taste of India

ProductLine, Depth & Width

utterly butterly delicious

Amritpal Singh Bedi

PGCM4/1404

Page 2: Amul- The Taste of India

COMPANY

PROFILE

Spurred India's White Revolution & made

India world's largest producer of milk and milk

products.

Headquartered at: Anand, Gujarat, INDIA

Operates in INDIA since 1946

Brand managed by Gujarat Co-operative Milk

Marketing Federation Ltd. (GCMMF)

Jointly owned by 3 million milk producers in Gujarat

Main production units in:

- Gujarat

- Maharashtra- Sikkim- West Bengal

Page 3: Amul- The Taste of India

Product Mix

Page 4: Amul- The Taste of India

PRODUCT LENGTH

Gold Amul Gold Slim Trim Milk Chai Maza Shakti Diamond

Butter Lite Table Margarine Cooking Butter Garlic Butter

Page 5: Amul- The Taste of India

PRODUCT LENGTH

Gouda Cheese Cheese Spread Pizza Mozzarella Processed Cheese Emmental Cheese

Gold Milk Amul Taaza Amul Calci Slim ‘n’ Trim Moti Milk

Page 6: Amul- The Taste of India

PRODUCT LENGTH

Flavored Milk Kool Cafe Kool Koko Spice Buttermilk Lassi Milk Shakes Stamina Energy Drink

Amul Pro

Prolife Lassee Buttermilk

Page 7: Amul- The Taste of India

PRODUCT LENGTH

Ice Creams Frozen Yoghurt Creame Rich

Malai Paneer Fresh Paneer

Page 8: Amul- The Taste of India

PRODUCT LENGTH

Masti Dahi Probiotic Dahi Flaavyo

Amul Ghee Sagar Yellow (cow) Ghee Brown

Page 9: Amul- The Taste of India

PRODUCT LENGTH

Spray Amulya Skimmed Milk Powder Tea/Coffee Whitener

Nutramul

Page 10: Amul- The Taste of India

PRODUCT LENGTH

Srikhand Gulab jamoon Basundi Avsar Ladoo

Mithai Mate

Page 11: Amul- The Taste of India

PRODUCT LENGTH

Chocolate Chocozoo Chocolate Syrup Wafer Chocolate Assorted Chocolate Cooking Chocolate

Fresh Cream Whipping

Page 12: Amul- The Taste of India

PRODUCT LENGTH

Pouch Butter MilkCattle Feed

GHEE RECIPES

CHEESE RECIPES

PANEER RECIPES

MITHAI MATE RECIPES

USEFUL INGREDIENTS

GLOSSARY OF INGREDIENTS

GARLICBUTTER-RECIPES

Page 13: Amul- The Taste of India

PRODUCT LENGTH PRODUCT DEPTH

Gold

Taaza

Slim Trim Milk

Chai Maza

Shakti

Diamond

Amul Gold- 500ml, 1000ml, 5 Ltr

6 L, 5 L, 1 L, 500ml, 350ml, 300ml,200ml

1 L, 500 ml

500 ml and 250 ml

500 ml and 250 ml

Amul Taaza-500ml, 1000ml, 200ml, 5 Ltr

Butter

Lite

Table Margarine

Cooking Butter

Garlic Butter

100g, 500g, 200g tub & Single serve pack

100g, 500g, 50g, 20g, 8.1g

100g, 500g, 200g

100g Sleeve Carton

100g, 500g, 50g, 20g, 10g Blister

Page 14: Amul- The Taste of India

PRODUCT LENGTH PRODUCT DEPTH

Gouda Cheese

Cheese Spread

Pizza Mozzarella

Processed Cheese

EmmentalCheese

250 g and 1 Kg

1 kg Pack & 200g pack

Cheese Block, Tins, Slices, Chiplets (100g, 200g, 400g, 500g,

750g and 1 kg)

400 gm and 5.5 Kg

9 flavors in Tub of 200g each

Gold Milk

Amul Taaza

Amul Calci

Slim ‘n’ Trim

Moti Milk

1000 ml & 200 ml

1000 ml

1 Litre, 500 ml, 200 ml

500 ml, 200 ml, 100 ml

1000 ml

Page 15: Amul- The Taste of India

Thank You