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NAMES ROLL NO.

PRIYANKA

GHARAT

BHAVINI PANDYA

ASHISH SHAH

L AXM AN YADAV

(8)

(25)

(37)

(45)


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Meaning

Definition


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1.1 History of Amul


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Members: 13 district co-op milk producers' Union

No. of Producer Members: 2.9 million

No. of Village Societies: 15,322

Total Milk handling capacity: 13.07 million litres perday

Milk collection (Total - 2009-10): 3.32 billion litres

Milk collection (Daily Average 2009-10): 9.10 millionlitres

Milk Drying Capacity: 647 Mts . per day

Cattlefeed manufacturing Capacity: 3740 Mts per


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1 st Anand Plant 2 nd Mogar Plant

3 rd kanjar i Plant & 4 th khatra j


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2.1 CS MODEL

SUCCESS

CUSTOMER

COMPETITOR

COMPANY


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S a l e s T u r n o v e r R s ( m i l l i o n ) U S $ ( i n m i l l i o n )

1 9 9 6 - 9 7 1 5 5 4 0 4 5 0

1 9 9 7 - 9 8 1 8 8 4 0 4 5 5

1 9 9 8 - 9 9 2 2 1 9 2 4 9 3

1 9 9 9 - 0 0 2 2 1 8 5 4 9 3

2 0 0 0 - 0 1 2 2 5 8 8 5 0 02 0 0 1 - 0 2 2 3 3 6 5 5 0 0

2 0 0 2 - 0 3 2 7 4 5 7 5 7 5

2 0 0 3 - 0 4 2 8 9 4 1 6 1 6

2 0 0 4 - 0 5 2 9 2 2 5 6 7 2

2 0 0 5 - 0 6 3 7 7 3 6 8 5 0

2 0 0 6 - 0 7 4 2 7 7 8 1 0 5 0

2 0 0 7 - 0 8 5 2 5 5 4 1 3 2 5

2 0 0 8 - 0 9 6 7 1 1 3 1 5 0 4

2 0 0 9 - 1 0 8 0 0 5 3 1 7 0 0


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3.1 Product


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Market Share of Amul Products


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STP of Amul

S e g m e n t a t i o n

1 . C ON S U ME R TYP E2. INDUSTRY TYPE

T a r g e t i n g

P o s i t i o n i n g


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3.2 Promotion


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3 . 3 P l a c e


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3.4 Pricing Cost of milk. Labour cost. Processing cost. Packaging cost. Advertising cost.

Transportation cost. Sales promotion costs. Taxes etc.


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Products /Brands Competitors B u t t e r B r i t a n n i a

B a b y F o o d N e s t l e , H e n i z

D a i r y W h i t e n e r S e g m e n t B r i t a n n i a

I c e C r e a m s H U L

C h o c o l a t e s &C o n f e c t i o n a r i e s

C a d b u r y , N e s t l e

C u r d N e s t l e , M o t h e r D a i r y

U l t r a H i g h T r e a t e d M i l k B r i t a n n i a , N e s t l e

S w e e t C o n d e n s e d M i l k N e s t l e

P a n e e r M i l k N e s t l e

M i l k A d d i d i t i v e s B r i t a n n i a

F l a v o r e d M i l k B r i t a n n i a , N e s t l e


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1.Capital Structure

2.Working Capital3.Source of Capital

Federation gives them dairyamount decided by union.

Fix deposit of society is major

source of finance.

Interest of fix deposit of bank likeSBI, BOB, GEB Bond, and Sardar

Sarovar Bond etc. is one of the

sources of finance.

share Capital of AMUL. Share of

AMUL is not for public but only for

the

society members.

Net profit of AMUL during the year

2007

2008 is 451.51 lakh.

Bankers:-

U.T.I bank: - For the

salary related Transaction.

Kaira District co

operative bank: - For the

payment of society.

State Bank of India.

Bank of Baroda.

Bank of Maharastra.State Bank of Saurastra.

Corporation Bank.


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Strength Weakness

Opportunities Threats


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Product Improvisation

Advertisement in Rural Areas

Liquidity And Working Cap ital Mustbe High

Supply Chain Must Be Strengthen

Venture In Fruits & Veget able s Nullifying Threats & Weakness


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