an 812 guide - tell me how you create a brand?
TRANSCRIPT
AN 812 GUIDE
The 812 creative process:
TELL ME HOW YOU
CREATE A BRAND?
www.812.com.au
getting to
KNow YOu
We meet and have a nice cup of tea or coffee.
While we sip vodka mocha valium lattes I can discover things about your business and product or service. I will ask lots of questions.
We can eat cake if you like.
After we meet.
.. I write a proposal containing: The creative brief, target audience, deliverables, project timeline, quote and terms.
RESEArCHAKA Pinterest :-) After the proposal is signed off I make a mood board that reflects the brand direction. A board of colour, style, tone, photography and ‘other stuff’ that’s related to the industry.
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CREATIVEIDEAS
Next up is the creative ideas process.
This is what one of my work in progress/concepts sheets looks like
PresenTiN
G
the ideaS
Once I’ve fleshed out the different ideas for review I put them into a presentation document that contains the brand personality, consumer profile and the big idea.
how many? There could be one logo design concept or up to three depending
on our agreement but if I have a good idea, I will always include it.
how many?
For Bean Ninjas, I had four logo concepts. The client took the document away and eventually chose this idea.
lOGo refinement
Once you let me know which idea we’re developing I get to work refining the logo. We work together here with feedback from you via email to create the final logo.
The development process can include colour options, font changes and design tweaks.
lOGo refinement
This is an exciting stage! Now we can move on to brand development.
the final logo
Creating a look-and-feel to match your logo that extends to every piece of communication.
The use of colour, graphics, photography, design elements, advertising, your voice and the logo rules are created and put into a guidelines document that will govern your brand.
brand DevELOPment
Your company essence, mission, vision and values also go into this fancy document that is designed to exude your brand image.
brand DevELOPment
The brand guidelines make it easy for anyone to understand your brand and implement the design to uphold its quality.
brand DevELOPment
Design elements include things like a stationery suite...
brand DevELOPment
...website design
brand DevELOPment
and even t-shirt design! In addition to corporate brochures or anything else the brand will be applied to.
brand DevELOPment
Once we’ve completed the brand guidelines and signed off on the design elements I supply the high resolution print ready artwork and you’re ready to launch.
Please stay in touch, I like to help people. Especially if they are trying to understand how their new brand works day to day.
my dog, rosie
facebook.com/812bureau
@812bureau