8/18/2019 “an Ad Works Best When It Tells a Story - Emami

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MY BEST CAMPAIGN

Brand

HIMANI FAST RELIEF

ANIL BHARDWAJFOUNDER, BASECAMP INDIA

Why itis my best campaign

I consider Emami’s Dard mein bhee kuch baat

haias my best work so far. It’s timeless, and a

refreshing idea in the category. The campaign

became an instant hit and continued to stay on

air for more than five years.

At that time, Emami had 10 of Bollywood’s

top stars signed on with the brand which wasa firm believer in the ‘endorsement ad’ con-

cept. Working on this account got me brand-

ed as the ‘celebrity’ writer in Ambience

because even as just a copy supervisor, I had

written and shot ad films with Shah Rukh

Khan, Sourav Ganguly, Amitabh Bachchan,

Dharmendra, Sunny Deol, Govinda and

Madhuri Dixit, to nam

ing working with cele

just be endorsement

add to my show-reel. T

changed all that.

Brief to the agency 

Well, the brief was as s“ Amitabh ke saath TV

TVC with Amitabh

was excited. Stories of A

pain, and his accide

Coolie, had clouded

also shown earlier fil

direction. One had a b

“An ad works best when

viewers see it as their storCREDITS

Company: Emami

Campaign: Dard mein bhee kuch baathai 

Agency: Publicis Ambience

Copy: Anil Bhardwaj

Director: Prahlad Kakkar