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AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with

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Page 1: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE

AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE.

In partnership with

Page 2: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

OPSH IS ABOUT ENGAGEMENT.

150K Opsh.com page

impressions p/m

800KOpsh.com social

impressions p/m

8mins Spent across 7

pages per

session

Page 3: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

AMBITIOUS career focused & entrepreneurial

SELF-EXPRESSIVE personal identity is hugely important to them

CYNICALdistrust corporations and traditional methods of advertising

AUTHENTIC align themselves with positive brands and “real” stories

INCLUSIVE focus to include peers in a “squad” rather than exclude

DIGITAL LIFE live their lives through digital experiences

THE ‘M’ WORD…

Page 4: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

CORE BROWSER: 24-35

Masterclasses

& events on

her lifestyle

interests

Travel/

holidays: to

combat

stress,

The Opsh Browser

PROFESSIONAL RENTING / MORTGAGE

WEDDINGS NUTRITION & WELLBEING

TRAVEL EXPERIENCES

25 - 35

Works hard,

plays hard

Trying to get

on the

property

ladder

Engaged/

attends 5

wedding

events p/a

Focused on

nutrition,

fitness &

skincare

Page 5: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

OUR CORE SHOPPER: 18 – 25 Y/O

earn more

than €35k

40%Total income

spent on Fashion

& Beauty

SPEND

40%

INCOMGENDER STATUS GEO DEVICE MEDIA

95%unmarried, no

children + no

mortgage

90%female

95%pre-kids

84%use 5x

devices

62%consume

tv +radio

60% urban

dwellers

40%Fashion

+beauty

The Opsh Shopper

Page 6: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

A TRANSACTIONAL STATE OF MIND.

48% of our users return to Opsh every month

56% of our shoppers make a 2nd purchase

The Opsh basket:

● AOV 1st purchase: €50

● AOV 2nd purchase: €85

● No of products per basket: 4

Page 7: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

Opsh.com

Opsh mail

Opsh Insta

Opsh FB

Opsh Twitter

Opsh Snapchat

Opsh Events

Opsh Friends

ADVERTISING WITH OPSH

Page 8: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

• Opsh Magazine is the source

for all Opsh content, including

brands.

• Fully integrated into Opsh.com

Navigation bar.

• Branded content lives here

• Branded content hosted on

Opsh.com Homepage for 48

hours

Opsh Magazine

Page 9: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

BRANDED CONTENT

CREATED

BY

Opsh EDITORIALSHARED ON

SOCIAL2,000GUARANTEED

VIEWSC

HOMEPAGEFOR 48HRS

DATA-CAPTURE

FORMATSText

Video

Competition

Galleries

Page 10: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

# YASMail PERMISSION EMAIL

150,000OPT IN EMAILS

18 - 20% AVERAGE OPEN RATE

5 – 10%CTR ON OPENED EMAILS

FULLY BRANDED

EMAIL OPTION

Page 11: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

SOCIAL CHANNELS

20K FANS

38KFOLLOWERS

Page 12: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

Product Details Discount Price RateCard PriceCONTENT

Content PieceHP for 48hrs Shared on FB & Instagram €1,200 €1,500

CompetitionHP for 48hrs Shared on FB & Instagram, data capture included €1,000 €1,300

EMAILPermission Email Fully Branded, 180,000 subscribers €2,000 €3,000

SOCIALInstagram Post 38,000 Followers €700 €1,000

Facebook Post 20,000 Fans €400 €800

Instagram 24 Takeover 6 - 8 posts in 24 hours €2,000 €3,500

EVENTSSponsorship of Opsh event Own existing events by Opsh €4,000 €8,000

Bespoke Branded EventEvent ideation, creation, production + online activation €5,000 €10,000

Page 13: AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE … · AN AMBITIOUS, INDEPENDENT, TRENDSETTING FEMALE AUDIENCE, LOOKING FOR THE NEXT SAVVY PURCHASE. In partnership with. OPSH IS ABOUT

SILVER1 x Content Piece1 x Facebook Post1 x Instagram Post

1 x Permission Email

Media Value:€5,300Discounted Cost: €2,500

BRONZE1 x Content Piece1 x Facebook Post1 x Instagram Post

Media Value:€2,300Discounted Cost: €1,200

GOLD1 x Content Piece1 x Facebook Post

1 x 24hr InstaTakeover1 x Permission Email

1 x Competition

Media Value: €9,300Discounted Cost: €5,000

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