an analysis of current cie publication sales and a proposal for a new system presentation by the...
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AN ANALYSIS OF CURRENT CIE PUBLICATION SALES AND A
PROPOSAL FOR A NEW SYSTEM
PRESENTATION BY THE VICE-PRESIDENT (PUBLICATIONS) AT THE CIE BOARD MEETING IN
SAN DIEGO, JULY 2003
COMMISSION INTERNATIONALE DE L'ECLAIRAGE
INTERNATIONAL COMMISSION ON ILLUMINATION
INTERNATIONALE BELEUCHTUNGSKOMMISSION
SALE OF CIE PUBLICATIONS BY NCs - NOW
0
100
200
300
NCsbefore
CIE CBnow
NC A NC B NC C
Non-memberpricerel to list price
Member pricerel to list price
Price to NCrel to list price
SALES BY CIE CB TO ALL NATIONAL COMMITTEES
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
1997 1998 1999 2000 2001 2002 2003
SALES BY CIE CB TO ALL NATIONAL COMMITTEES
-0.90% -0.83%
5.94%
-22.40%-25.00%
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
5.00%
10.00%
1999 2000 2001 2002
CH
AN
GE
SALES BY CIE CB TO GROUP OF 18 NCs WITH BILATERAL SALES ARRANGEMENTS WITH THE CB
0
10 000
20 000
30 000
40 000
50 000
60 000
1997 1998 1999 2000 2001 2002 2003
SALES BY CIE CB TO GROUP OF 18 NCs WITH BILATERAL SALES ARRANGEMENTS WITH THE CB
2.65%
-22.32%
18.86%
-25.16%-30.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
1999 2000 2001 2002
CH
AN
GE
SALES BY CIE CB TO OTHER NCs
0
5 000
10 000
15 000
20 000
1997 1998 1999 2000 2001 2002 2003
SALES BY CIE CB TO OTHER NCs
-25.44%
191.22%
-24.80% -13.00%-50.00%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
1999 2000 2001 2002
CH
AN
GE
SALES TRENDS FOR THE TWO GROUPS OF NCs
0%
20%
40%
60%
80%
100%
1997 1998 1999 2000 2001 2002 2003
SALE OF CIE PUBLICATIONS – SURVEY
A survey of the pricing policies of the 18 individual NCs with a current bilateral sales arrangement with the CIE CB was conducted by the Vice-President (Publications) during the 2003 quadrennial session in San Diego.
While the details of the survey are confidential, some general deductions about publication sales by NCs can be made and the proposal by the Vice-President (Publications) on changes to the CIE publication sales system are based on these insights.
APPROXIMATE SALES MIX FOR NC SALES
Members
Non-members
PROPOSAL OF VP(PUBLICATIONS) TO CIE BOARD, JULY 2003
•NC members worldwide to pay current official list price for CIE publications (half of 2001 list price)
•Non-members worldwide to pay twice the current official list price for CIE publications
•CIE CB to stop existing exclusive sales arrangements for publications and sales to be allowed in parallel through the CB and the NCs
•Profit from CB sales to be credited to NCs as if they had sold the publication themselves
0
100
200
300
NCs bef
ore
CIE C
B now
NC ANC B
NC C
CIE C
B new
NCs n
ew
Non-memberpricerel to list price
Member pricerel to list price
Price to NCrel to list price
SALE OF CIE PUBLICATIONS – STAGE 1
Before 2001-07-01 Now (if 50% price cut implemented) Proposed
STAGE 1 PROPOSAL – PROJECTED CONSEQUENCES FOR PUBLICATION SALES
0
50000
100000
150000
200000
2001 2002 2003 2004 2005 2006 2007
18 NCs
Other NCs
CIE CB
STAGE 1 – CIE INCOME VS PROJECTED NC PUBLICATIONS INCOME
0
50000
100000
150000
200000
250000
2001 2002 2003 2004 2005 2006 2007
CIE Pub income
CIE Dues
CIE Other
NC Pub income
ADVANTAGES OF STAGE 1 DECISION
•NC Members benefit from 30-60% lower publications prices•All NCs begin to earn income from publication sales•Credits can be used for dues or publications payments or cashed•NC members pay current list price, non-members twice that•NC membership discount increased to 50%•Current list price is ½ list price of before July 2002•NCs begin to earn more from sales than CIE CB•NCs find it increasingly easier to pay dues•Most of the increased income from publication sales comes from outside the current CIE membership (sales to non-members) •CB sales income will eventually return to levels before price cut
SALE OF CIE PUBLICATIONS – STAGE 2
•Development or purchase of a publications store for the CIE website•NC websites only need to provide link to CIE store•Selling of both paper, CD and PDF versions of CIE publications•Price of PDF version still to be decided•Possible combination with other IT upgrades at CB•Final proposals at 2004 Board meeting
CONCLUSIONS FROM SALES ANALYSIS
The technical output in the form of publications is still the lifeblood of the CIEThe direct and indirect contribution of publication sales to the budget of the CIE and the budget of NCs is much more significant than a cursory look at the CIE CB sales to NCs alone would suggestApart from the direct income to the CIE CB and the NCs, publication discounts are also a major reason for gaining and retaining NC membersThis results in lower publication income for both the NCs and the CIE CB in return for higher membership income by NCsIncome from new forms of membership and symposia very likely has the same effect