an analysis of figurative language in accommodation

AN ANALYSIS OF FIGURATIVE LANGUAGE IN

ACCOMMODATION ADVERTISING: A STUDY ON

THREE AMERICAN TRAVEL MAGAZINES

BY

MISS PIYANUCH LAOSRIRATTANACHAI

AN INDEPENDENT STUDY PAPER SUBMITTED IN PARTIAL

FULFILLMENT OF

THE REQUIREMENTS FOR THE DEGREE OF

MASTER OF ARTS IN CAREER ENGLISH FOR

INTERNATIONAL COMMUNICATION

LANGUAGE INSTITUTE

THAMMASAT UNIVERSITY

ACADEMIC YEAR 2017

COPYRIGHT OF THAMMASAT UNIVERSITY

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Independent Study Paper Title AN ANALYSIS OF FIGURATIVE LANGUAGE

IN ACCOMMODATION ADVERTISING:

A STUDY ON THREE AMERICAN TRAVEL

MAGAZINES

Author Piyanuch Laosrirattanachai

Degree Master of Arts

Major Field/Faculty/University Career English for International Communication

Language Institute

Thammasat University

Independent Study Paper Advisor Associate Professor Sucharat Rimkeeratikul, Ph.D.

Academic Years 2017

ABSTRACT

The purpose of this study was to analyze the widely used types of figurative

language in print accommodation advertising and to investigate whether three

American travel magazines have their own particular use of figurative language in

print accommodation advertising. Sampled advertisements were collected from three

travel magazines in the American edition: Condé Nast Traveler, Luxury Travel

Advisor, and Travel+ Leisure, which were published during January- December 2017.

Content analysis approach was adopted to examine linguistic features, meaning and

the use of figurative language in accommodation advertising. This study concentrated

on twelve types of figurative language, which were alliteration, antithesis, assonance,

ellipsis, hyperbole, metaphor, parallelism, personification, pun, repetition, rhetorical

question and simile. The research results showed that the most frequently found

genres in the overall headlines were alliteration, repetition and parallelism whereas in

the overall body copy, alliteration, assonance and hyperbole were intensively applied.

In addition, advertisements from American travel magazines differently used the

specific kinds of figurative devices. With reference to the most found types,

alliteration, metaphor, antithesis, assonance and parallelism were ranked in the top

orders of Condé Nast Traveler whereas parallelism, alliteration, assonance and

repetition were frequently used in Luxury Travel Advisor. For Travel + Leisure,

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alliteration, repetition and ellipsis were mostly applied. For figurative language in

body copy, alliteration, assonance and repetition were the top three ranks in Condé

Nast Traveler. Alliteration, assonance and hyperbole were mostly seen in Luxury

Travel Advisor whereas alliteration, repetition and personification were widely used

in Travel + Leisure.

Keywords: Figurative language, Print accommodation advertising, Travel magazine

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ACKNOWLEDGEMENTS

I would like to express my sincere gratitude to my advisor, Associate

Professor Dr. Sucharat Rimkeeratikul, for her valuable suggestions regarding this

study. My special thanks are also extended to all the teachers providing me with the

informative lectures and useful knowledge.

I wish to dedicate this study to my parents who always give me the most

helpful support, warm love and encouragement.

Ms. Piyanuch Laosrirattanachai

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TABLE OF CONTENTS

Page

ABSTRACT i

ACKNOWLEDGEMENTS iii

TABLE OF CONTENTS iv

LIST OF TABLES vii

LIST OF FIGURES viii

CHAPTER 1 INTRODUCTION 1

1.1Background of the study 1

1.2 Research Questions 3

1.3 Research Objectives 3

1.4 Significance of the study 4

1.5 Scope of the study 4

1.6 Definition of Terms 5

1.7 Organization of the study 5

CHAPTER 2 REVIEW OF LITERATURE 7

2.1 Accommodation 7

2.2 Types of advertisement 9

2.3 Elements of print advertisement 10

2.4 Language in advertisement 11

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2.5 Figurative language 13

2.6 Relevant studies 18

CHAPTER 3 RESEARCH METHODOLOGY 22

3.1 Methodology 22

3.2 Samples and data collection 23

3.3 Data analysis procedures 24

CHAPTER 4 RESULTS 26

4.1 Figurative language in overall print 26

accommodation advertisements

4.2 Figurative language in headlines of print 27


4.3 Figurative language in body copy of print 28


4.4 Three travel magazines and the specific use 30

of figurative language in headlines

4.5 Three travel magazines and the specific use 35

of figurative language in body copy

CHAPTER 5 CONCLUSION, DISCUSSION AND RECCOMMENDATIONS 40

5.1 The summary of the study 40

5.2 The summary of the findings 41

5.3 Discussion 44

5.4 Conclusion 48

5.5 Limitations of the study 50

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5.6 Implications 50

5.7 Recommendations for further research 51

REFERENCES 53

APPENDICES 57

APPENDIX A: Samples from Condé Nast Traveler 58

APPENDIX B: Samples from Luxury Travel Advisor 77

APPENDIX C: Samples from Travel + Leisure 116

BIOGRAPHY 143

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LISTS OF TABLES

Tables Page

1. Twelve Types of Figurative Language 15

2. Figurative Language in Headlines from Three American Travel Magazines 31

3. Figurative Language in Body Copy from Three American Travel Magazines 36

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LIST OF FIGURES

Figures Page

1. Figurative Language in Headlines 27

2. Figurative Language in Body Copy 29

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CHAPTER 1

INTRODUCTION

1.1 Background of the study

In today’s world, advertising serves numerous purposes in competitive modern

businesses since it can have an impact on people’s consuming behaviors and opinions.

In a similar way, people in the society are more and more involved with advertising in

everyday life. Advertising is a crucial medium between the businesses and consumers

as it spreads ideas, information and characteristics of a product (Tanaka, 1994). The

role of advertising can be seen in the form of informative and persuasive purposes.

For the former, it helps introduce the product’s quality and information to the public

so that the advertised goods will be recognized and exist in a consumers’ mind. For

the latter, it convinces consumers to choose a certain product by presenting the

benefits consumers will be offered (Lee & Johnson, 2015; Vestergaard & Schroder,

1985). For this reason, various forms of advertising are adopted to promote businesses

and organizations including the tourism and hospitality industry. One of the most

important segments in the hospitality industry is the accommodation business, which

has been continuously expanding lodging and services such as hotels, hostels, resorts,

and guesthouses.

To communicate with potential consumers, print accommodation advertising

from various sources, especially from magazines, is used to reach the target group of

audience. The reasons why magazines are selected to be the channel for advertising

include tangibility, high audience selectivity, good reproduction quality, long life span

and good pass-along rate, prestige and credibility and ability to communicate

(Morrison, 1996). The communication patterns consist of verbal and non-verbal

forms. Regarding advertising, verbal communication refers to written message such as

the headline, the copy body, and the slogan. In contrast, non-verbal communication

can be expressed and perceived by the sensory system such as the use of different

sizes, colors and vivid images. This study focused on the verbal pattern, which is the

language used in the advertising since it can disseminate the core information to the

reader. Also, the English language used in advertising has particular characteristics

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when compared to the English language appearing in other contexts. To be more

specific, figurative language is a prominent language technique for advertising.

Figurative language is used extensively in order to create an impactful

advertising message as it effectively persuades consumers to select advertised

products or services. Advertisements that use figurative language can better arouse

readers’ interest; in a similar way, readers reflect their feeling to those advertisements

in an expressive way (McQuarrie & Mick, 1996). Figurative language, also called

figures of speech or rhetorical figures, appears in many parts of advertisements. The

headline is one of the most significant elements of an advertisement since the average

number of people reading headlines is five times higher than the body copy. Also, it

can attract readers’ attention and encourage them to read other parts of advertisements

(Ogilvy & Horgan, 1964). Body copy is the element that is relevant to the headline. In

other words, more details of the product or service are described in the part of body

copy (Vestergaard & Schroder, 1985; May, 1995).

The use of figurative language is frequently seen in the written parts of

advertisements. One study found that from 154 print advertisements, 132

advertisements or 86% used figurative language in the headlines and subheads

(McQuarrie & Mick, 1992). Another showed that 1851 of 2468 advertisements or

75% of print advertisements used at least one kind of figurative language in headlines

(Leigh, 1994). As a language technique commonly applied in the advertising,

figurative devices can result in greater recall and persuasion, which are on average

two times higher than non-rhetorical devices (Tom & Eves, 1999). There has been

research conducted on language use, techniques or even figurative language in

advertisements with regard to advertisements for products, food, beverages and

cosmetics (Chaysin, 2011; Dubovičienė & Skorupa, 2014; Hussein & Al-Furaiji,

2015; Leigh, 1994; Supasamout, 2006). Each type of business, however, has its own

style of language and distinctive characters. Figurative language, also, is employed

differently in each type of print advertising, product and service industry (Leigh,

1994). However, little attention has been paid to the advertising in the field of

tourism, especially accommodation advertisements. Accordingly, the advertising in

the accommodation industry should be taken into account since it can drive the

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growth of the tourism business (Salehi & Farahbakhsh, 2014). In light of the

economic expansion, clients’ increasing demand for accommodation services as well

as the higher number of competitors, advertising is a powerful medium to deal with

these changing factors in the accommodation market. (Cooper et al., 2008)

The purpose of this study was to examine the use of figurative language in

print accommodation advertising from three American travel magazines,

Condé Nast Traveler, Luxury Travel Advisor, and Travel+ Leisure, in order to

determine the frequently used types of figurative language and the specific use of

figurative devices in each advertising element and brand of magazine. The research

results from the content analysis process towards the commonly used types of

figurative language, the interpretation of advertising’s meanings and the linguistic

features were shown in the form of both statistics and descriptions.

1.2 Research questions

1.2.1 What types of figurative language are frequently applied in print

accommodation advertising?

1.2.2 Is there any specific use of figurative language in print accommodation

advertising from three American travel magazines and how is it used?

1.3 Research objectives

1.3.1 To examine the types of figurative language frequently used in print

accommodation advertising.

1.3.2 To investigate whether there is any specific use of figurative language in

print accommodation advertising from three American travel magazines and how it is

used.

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1.4 Significance of the study

In the age of highly competitive marketing, advertisers strive to differentiate a

product or service from its competitors, and to influence consumer’s perception of the

brand. Figurative language, as affirmed by a number of research studies, is widely

used in order to create powerful and emotionally appealing advertisements (Dyer,

1995; McQuarrie & Mick, 1996). A number of previous studies have focused on

figures of speech used in product and service advertisements (Chaysin, 2011;

Dubovičienė & Skorupa, 2014; Hussein & Al-Furaiji, 2015). Also, attention has been

paid to language techniques in the field of tourism advertising concentrating on some

certain types of figurative language (Djafarova, 2008; 2017). As a result, it is logical

to undertake a more inclusive examination of figurative language, with specific

sources and more up-to-date language style. This study analyzed what genres of

figurative language appear in the print accommodation advertising from three

American travel magazines in 2017, including the different uses of figurative

language among the three magazines.

This study might provide advertisers with an idea of language techniques,

especially the types of figurative language that they can apply in writing effective

advertising headlines and body copy. For the business section in the field of

accommodations such as hotels, resorts, villas or even the local lodging businesses,

they may take advantage of the research results to see how advertisers promote

international accommodations and make full use of advertisements to enhance the

rental volume of their businesses. Those interested in advertising language can gain

more insight into the use of figurative language and may obtain more interesting

linguistic points through the content analysis of accommodation advertising headlines,

body copy and the interpretation process.

1.5 Scope of the study

The samples of the study were taken from three American travel magazines:

(1) Condé Nast Traveler, (2) Luxury Travel Advisor, and (3) Travel+ Leisure

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published between January and December 2017. The entire sample of this study was

145 pieces of accommodation advertisements.

1.6 Definition of terms

1.6.1 Figurative language is language, which uses words to imply another

meaning or a particular linguistic point. To understand its meaning, the recipient

should go beyond the literal interpretation. It is commonly known as figure of speech

or rhetorical figure, which makes speech more effective, persuasive and impactful.

This study concentrated only on twelve kinds of figurative language: alliteration,

antithesis, assonance, ellipsis, hyperbole, metaphor, parallelism, personification, pun,

repetition, rhetorical question and simile.

1.6.2 Accommodation advertising refers to advertisements found in three

American travel magazines published in the year of 2017. These advertisements

convey appealing messages to the audience with an attempt to promote the variety of

accommodations for travelers such as hotels, resorts, villas, and rental residences.

1.6.3 American travel magazines refer to three travel magazines produced by

American mass media publishers: Condé Nast Traveler, Luxury Travel Advisor and

Travel+ Leisure.

1.6.4 General technique means seven characteristics of style of the English

language used in advertising, which are simple and informal, misspelling and coinage,

loanword, contraction, use of adjectives and compound words.

1.7 Organization of the study

This study is organized as follows:

The first chapter presents the introduction, background of the study, research

questions, research objectives, significance of the study, scope of the study, definition

of terms and organization of the study.

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The second chapter reviews accommodations, types of advertisement,

elements of print advertisements, language in advertisements, figurative language and

relevant studies.

The third chapter explains the research methodology, which consists of the

data collection and analysis.

The fourth chapter shows the research results by both descriptive reporting

and statistics. Five areas to be presented are as follows: (1) Figurative language in

overall print accommodation advertisements, (2) Figurative language in headlines of

print accommodation advertisements, (3) Figurative language in body copy of print

accommodation advertisements, (4) Three American travel magazines and the specific

uses of figurative language in headlines, and (5) Three American travel magazines

and the specific use of figurative language in body copy.

The fifth chapter includes the summary of the study, the summary of the

findings, discussion, the conclusions limitations, implications and recommendations

for further studies.

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CHAPTER 2

REVIEW OF LITERATURE

This chapter reviews the related literature in six main areas:

(1) Accommodation, (2) Types of advertisements, (3) Elements of print

advertisements, (4) Language in advertisements, (5) Figurative language and

(6) Relevant studies.

2.1 Accommodation

Accommodation is one segment within the tourism and hospitality industry

providing services and facilities to visitors in the form of a place to stay or visit

(Skripak et al., 2016). In the view of travelers, accommodation is a vital part of a trip

to be prepared and planned for the traveling (Page, 2009). Aside from being a lodging

place, it is regarded as a travel destination travelers need to experience and get

qualified service (Cooper, 2008). The number of rental places has been expanding and

boosting the overall growth rate of the tourism and hospitality businesses. With

reference to The World Tourism organization (UNWTO), the number of hotel rooms

increased from fourteen million rooms to seventeen million rooms in the period of

1997 to 2005 and will grow at a faster rate in the year 2020 (Page, 2009). In a similar

way, tourism is an expanding business in the world’s market calculated at 10 percent

of global GDP (Skripak et al., 2016). To demonstrate the functions of the

accommodation in the business, the section below describes its role in the hospitality

industry.

2.1.1 Accommodation and its roles in the hospitality industry

The hospitality industry is typically composed of six segments as Skripak et

al., (2016) mentioned: “accommodations and lodging, recreations and entertainment,

travel services, food and beverage services, conventions and event management and

clubs” (p.335). Regarding accommodation, some important examples are “hotels,

motel, resorts, AirBnB or Home Away”.

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Accommodation refers to buildings providing an overnight stay, facility, or

any type of entertainment for a guest or visitor (Middleton, 2009). It is also regarded

as the lodging business, which has been expanding in the competitive market of the

hospitality industry. This expansion reinforces the more sophisticated roles of

accommodations. To be more specific, the roles of accommodation can be seen as a

facility, an attraction and an economic booster. Being a facility is the way

accommodations provide a place or service for business purposes such as an

appointment and a conference as well as leisure purposes such as recreational

activities. Also, facilities including other kinds of services such as restaurants and bars

are considered a center for social and cultural activities. In terms of being attractions,

this deals with an accommodation’s ability to increase the length of stay at hotels.

Being an economic booster includes the income earned from local and international

travelers. In addition, accommodations have increased the range of hospitality career

opportunities, which stimulates economic improvement (Medlik & Ingram, 2000).

Apart from the roles of accommodations in the hospitality business, the

classification of accommodations varies depending on the framework. The following

issue shows six approaches to classifying accommodations.

2.1.2 Classification of accommodations

Accommodations can be classified in a variety of ways through different

approaches, which include location, price, purpose of visit, size, class, and ownership

and management. For location, types of accommodations can be divided into “city

center hotels, resort hotels, airport hotels, freeway hotels and motels, casino hotels,

full-service hotels, economy or budget hotels, and all suite or extended stay hotels.”

For price, accommodations consist of “budget, economy, mid-price, upscale, luxury

and all suites” (Walker, 1996). For the purpose of visit, there are “business hotels,

holiday hotels, convention hotels, and tourist hotels.” For the term of size, the number

of rooms is considered to identify the size of hotels, which are small, medium, and

large hotels. For classes, hotels can be categorized starting from one to five stars. For

the term of ownership and management, there are independent hotels and chain hotels

(Medlik & Ingram, 2000).

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2.2 Types of Advertisements

Advertisement can be classified by several aspects such as geographical area,

form and medium of advertisement, profit making, technique, frequency of

advertising release and length of the copy (Cook, 2001; Hermerén, 1999). One of the

most standard ways of advertising classification is based on form and medium of

advertisement, inclusive of print advertising, broadcast advertising, outdoor

advertising and digital advertising (Cook, 2001; Hermerén, 1999; Morrison, 1996;

Patsula Media, 2009; Suggett, 2017).

2.2.1 Print advertisements

Print advertisements contain both written and visual parts that can provide a

reader with intricate details and attractive images. These are publicized in

newspapers, magazines, brochures, fliers, pamphlets and leaflets. Magazines are

generally launched weekly, monthly or bimonthly and read by particular groups of

readers. The print advertising in magazines has many strong points as it is capable of

attracting a specific audience, gains high attention and readership, has better print

quality and can be kept permanently (Cook, 2001; Hermerén, 1999; Morrison, 1996;

Patsula Media, 2009).

2.2.2 Broadcast advertisements

Broadcast advertisements are brought to audiences in the field of

entertainment with a combination form of sound, visuals, color and motion. The main

media of broadcast advertising are television and radio. Advertising in television

incurs the highest cost of production (Cook, 2001; Hermerén, 1999; Morrison, 1996;

Patsula Media, 2009).

2.2.3 Outdoor advertisements

Outdoor advertisements refer to advertising that is large in size and visible

when people are out of their living places. The examples of this kind of advertising

are billboards and posters in important areas or places where advertising can be easily

spotted such as buses, walls, subways and railways (Cook, 2001; Hermerén, 1999).

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2.2.4 Digital advertisements

Digital advertisements are advertising which is available on the Internet and

many kinds of electronic devices such as a computer, a laptop, and a mobile phone.

With the advanced technology, interaction between advertisers and audience is

possible (Suggett, 2017).

This study focused on the print advertising found in American travel

magazines. The magazines in this study have their own special forms as they are

published in both print media and online websites. In order to discuss the structure of

the print advertising, elements of print advertisements are described below.

2.3 Elements of Print Advertisements

The structure of print advertisement is composed of a headline, body copy, a

slogan, an illustration, a logo and a brand name. These elements are designed to

attract reader’s attention, and provide products’ or services’ information. Advertisers

usually take into account that it might not be necessary to put all elements into one

advertisement (Vestergaard & Schroder, 1985; May, 1995). Two advertising elements

that this study concentrated on were the headline and the body copy since they are

important elements containing the key messages about the advertised

accommodations.

2.3.1 Headlines in advertising

A headline is the message generating the central idea or concept of an

advertised product or service and comes in the larger size compared with other text

sections. It is regarded as the most vital advertising element and the most efficient

attention-getter. The advertising headline from Antalya, the famous city in Turkey, for

example, is “Antalya. This place is pure sun and sand territory”. This advertising

headline forms the parallel concept between Antalya, the tourism destination, and its

quality. The reader, then, can imagine that Antalya is a pleasurable land full of sand

and sun (Djafarova, 2017). Belch and Belch (2004) claim that the headline is in the

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first rank of consumers’ interest. Generally, the headline can first grab readers’

attention, arouse interest in products and encourage reading of the rest of

advertisements. Effective headlines should have a suitable length of five to fifteen

words, contain simple but emotionally appealing words and avoid negative meanings

(Belch & Belch, 2004; Ladd, 2010; Ogilvy & Horgan, 1964). Apart from being the

main title of the advertisement, there are two more functions of the headline. The first

function of the headline is a semantic function. It is to inform the reader of some

details relevant to the text that follows and to associate with the main subject. The

second function is to connect with the reader through rhetorical devices and linguistic

features (Iarovici & Amel, 1989).

2.3.2 Body copy in advertising

Body copy comes after the headline part and states a simple straightforward

message relating to the headline. It provides the information of products that

consumers may find satisfying or respond to their needs (Vestergaard & Schroder,

1985; May, 1995). Terms to avoid when creating body copy are too long-lengthy

copy and irrelevant concepts. Effective body copy should get to the point of what the

advertised product or service offers, give full and inclusive details and emphasize the

advantageous aspects of the product. In addition, it should be concise, use appealing

language with a moderate length to keep the reader’s interest and use a conversational

tone of writing (Bovée & Arens, 1992).

2.4 Language in Advertisements

To compare with English in general, language style in advertising is produced

in a certain way. In other words, widely creative usage of English in the advertisement

leads to the particular features called advertising English. This advertising English

can be divided into three major features: English morphology in advertising, English

syntax in advertising and Figurative language or Rhetorical devices in advertising

(May, 1995; Mirabela & Ariana, 2010).

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2.4.1 English morphology in advertising

Advertising English is concise, lively, emotional and appealing. It can be seen

in seven features as follows. (1) Simple and informal is using normal and spoken

language to help the reader easily comprehend and remember the text. For example,

“I’m impressed!” “I’m really impressed!”. (2) Misspelling and coinage is making a

thing more interesting by misspelling a word or adding some prefixes or suffixes to

the word. An example is “We know eggsactly How to sell eggs” (“Eggsactly” comes

from “exactly”). (3) Loanword is applying loanwords such as French and Spanish. For

instance, “Order it in bottles or in cans. Perrier…with added je ne sais quoi” (“Je ne

sais quoi” means “I don’t know what”). (4) Contraction is using a contraction to make

a message shorter in order to save the cost of advertising such as “st” (street), “sq”

(square) and “ft” (foot). (5) Use of verbs is carefully and wisely choosing verbs to

advertise products. Advertisers avoid using the word, “buy” as it causes a feeling of

losing money. Instead, some words can be used for promoting products such as “try,

ask, get, take, let, send for, use, call, make, hurry, see, give, and come.” (6) Use of

adjectives is visualizing the quality of products through the use of adjectives such as

“Light. Crisp. Refreshing”. (7) Compound words are widely used in advertising in a

variety ways of word formations such as “short-term goal (adjective + noun), shining-

clean (v-ing + adj) and hard-working (adv + v-ing)” (May, 1995; Mirabela & Ariana,

2010).

2.4.2 English syntax in advertising

English syntax in advertising can be classified into four types of sentences as

follows (May, 1995; Mirabela & Ariana, 2010).

2.4.2.1 Simple sentences

Simple sentences can hold the reader’s attention to the text whilst compound

or complex sentences can make the reader lose interest. For instance, “Maybe she’s

born with it. Maybe it’s Maybelline” (May, 1995; Mirabela & Ariana, 2010).

2.4.2.2 Interrogative sentences and imperative sentences

Interrogative sentence can effectively trigger the reader’s reaction. An example

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is “Do you remember how you used to enjoy it when you were young?” Imperative

sentences generate a sense of demanding. This sentence pattern is used to encourage

the reader to choose the product. An example of imperative sentence is “Run with us!

or Just do it!” (May, 1995; Mirabela & Ariana, 2010).

2.4.2.3 Disjunctive clauses

Disjunctive clauses make a complex sentence shorter and simpler through the

use of full stops, dashes, semi-colons and hyphens. For the advantages, it helps

highlight the positive aspects of a product, increases the free space and reduces the

cost of advertisement. An example is “Amtrak has created a new nationwide

passenger rail system. Literally from the ground up. A system that represents a viable

alternative for people who fly. For business or pleasure.” (May, 1995; Mirabela &

Ariana, 2010).

2.4.2.4 Minor Clauses

A minor clause is the incomplete clause that is capable of delivering its key

meaning (Nordquist, 2017). It emphasizes the crucial points of an advertisement and

productively publicizes the data within a moderate length of text such as “Goodyear.

We discover, you explore.” (May, 1995; Mirabela & Ariana, 2010).

2.4.3 Figurative language or rhetorical devices in advertising

Figurative language or rhetorical devices are regarded as one of the common

features of advertising language. Figurative language is used to create an impactful

message and disseminate the important information of a product or service in a

creative and persuasive way (May, 1995; Mirabela & Ariana, 2010). More details of

figurative language are discussed in the following section.

2.5 Figurative language in advertisements

Figurative language is considered an effective technique to create advertising

(May, 1995). Three main issues to be considered when studying figurative language

in advertisement include the definitions, functions, and classification.

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2.5.1 Definitions of figurative language

Figurative language is known as rhetorical figures and figures of speech.

McQuarrie and Mick (1996) propose that figure of speech is a way of expressing non-

literal meaning but in a more imaginative way. Dyer (1995) says that figurative

language is an artful deviation of expression creating an image in the mind of readers.

Rivkin and Ryan (2004), in addition, define figurative language as a “the generic term

for any artful deviations from the ordinary mode of speaking or writing”. All in all, it

can be said that figurative language is a non-literal, creative and vivid message

presented to readers. It evokes readers’ imagination and visualization towards the

things described. Apart from the definitions, functions of figurative language are

explained in the next section.

2.5.2 Functions of figurative language

The use of figurative language can be advantageous for written messages,

especially in advertisements. Its key functions are proposed in a number of studies as

follows. McQuarrie and Mick (1996) view figurative language as the way that most

influences the recipients and is most suitable for any particular situation. It allows

writers to produce more interesting and engaging speech or writing while only literal

language cannot completely express things (McQuarrie & Mick, 1996; Stern, 1988).

Rhetorical devices or figures of speech are considered to be one main feature of

English advertisement, for they make a thought more effective and striking. A

creative and fresh rhetorical device can appeal to the imagination and the need for

purchasing product (May, 1995). Figurative language is used in advertisements for

four main purposes as follows: to reinforce the persuasive quality of advertising, to

draw the reader’s attention with captivating rhetoric devices, to facilitate the reading

process and to increase the memorization and recall (Corbett, 1990; Leigh, 1994;

McQuairrre & Mick, 1992; Tom & Eves, 1999). In the next part, the classification of

figurative language applied in this study is reviewed.

2.5.3 Classification of figurative language

Types of figurative language appearing in print advertisements are categorized

in a variety of ways. The similar idea shared by previous studies is that figurative

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language can be classified into two groups, namely, a scheme and a trope (Corbett,

1990; Leech, 1969; Leigh, 1994; McQuarrie & Mick, 1996). The scheme is the use of

a word differing from the standard grammatical structure such as word order, letter,

syntax and sound. The trope is the use of a word transferring its usual meaning to

another certain meaning. In other words, the scheme is the deviation of word

arrangement. The trope is the deviation of word meaning. Figurative language in

advertising has been discussed differently by researchers. The studies by Corbett

(1990) and Leech (1969) refer to 44 types of figurative language, which consist of 30

schemes and 14 tropes. The study by Leigh (1994) numbered the genres of figurative

language at 41 types: 20 schemes and 21 tropes whereas McQuarrie and Mick (1992)

divided them into19 types: 10 schemes and 9 tropes.

From all the research, some types of figurative language are proposed in all

four studies (Corbett, 1990; Leech, 1969; Leigh, 1994; McQuarrie & Mick, 1996)

whilst some are similar and can be grouped into a certain type. This study refers to the

twelve common types of figurative language indicated by the previous research as

follows: alliteration, antithesis, assonance, ellipsis, hyperbole, metaphor, parallelism,

personification, pun, repetition, rhetorical question and simile. The following is a

table showing the twelve genres of figurative language.

Table 1. Twelve Types of Figurative Language

Types of

Figurative

Language

Description

Example

Alliteration A phrase or sentence

consisting of the similar

first sound of consonant or

syllable.

“Our suites made sweeter this

summer.” (Taj Dubai)

Reason: This is the repetition of the

beginning consonant letter “s” or /s/

sound.

Antithesis

Opposite ideas, words and

concepts in one sentence.

“We arrived loving room service and

left loving homemade.” (Airbnb)

(Continue)

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Table 1. Twelve Types of Figurative Language (Continued)

Types of

Figurative

Language

Description

Example

The contrasting ideas are

presented in a balanced way.

Reason: This is a contrast action

between “arrived” and “left”.

Assonance

Repetition of vowel sounds. “Elevate your plate” (Westin

Hotels & Resort)

Reason: This is the repetition of the

similar vowel sound “ate” or / eɪ /.

Ellipsis

The omission of a message,

which can be implied by the

context.

“Love at first lap…

Always included.” (Hyatt Zilar and

Hyatt Ziva)

Reason: Unnecessary words are

omitted in this sentence as it is not

the central idea of advertising.

Hyperbole

Exaggerated statement in

which the meaning goes

beyond reality. Sometimes it

is meant to emphasize or

make fun of things.

“Champagne check-in, endless

sunshine and a private beach.”

(Eau Palm Beach Resort & Spa)

Reason: Sunshine can be seen

during the daytime but not the

nighttime.

Metaphor

The use of words to describe

something by equating it with

something else. It is a

comparison between two

different things that have

some similar characteristics

in common without using

comparison words such as

“like” and “as”.

“This is not a resort, this is an

experience.” (El Dorado Spa

Resorts by Karisma)

Reason: This is the comparison

between “a resort” and “an

experience”. This means staying at

the El Dorado Spa Resorts is the

life experience for the clients.

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Types of

Figurative

Language

Description

Example

Parallelism

A phrase or sentence

containing parallel concepts

or ideas. To create a

persuasive text, the repetition

technique of sounds,

meanings and words can be

applied in parallelism.

“Take everything that draws your

focus- every email, every meeting,

every schedule, and move it all

behind you.” (Preferred Hotels &

Resorts)

Reason: All phrases share the

similar construction starting with

“every” which controls the flow of

ideas about all tasks people have to

do in their working life - “email”,

“meeting” and “schedule”.

Personification

Making objects, ideas or

animals act like a human

being or human quality.

“Perfection has a new address in

Los Cabos.” (Le Blanc Spa Resort)

Reason: “Perfection” is an abstract

term but can take an action as

human in this sentence.

Pun A kind of “word play”, which

uses a sense of humor for

rhetorical effect.

“Tajness

You can feel it with your eyes

closed.” (Taj)

Reason: “Tajness” is a plying on

word having two meanings. It can

be interpreted as Taj, the name of

hotel; in the similar point, it can

mean an act of touching.

Repetition

Repeating a word, phrase,

or full sentence in an attempt

to highlight the point.

“10:41AM The moment you were

convinced to see Canada from coast

to coast to coast.” (Fairmont)

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Types of

Figurative

Language

Description

Example

Reason: The word “coast” is

repeated.

Rhetorical

question

A question that requires no

answer, but is used to make a

point and persuade readers.

“Why does The Abaco Club offer

the best experience in The

Bahamas-or on any island for that

matter?” (The Abaco Club)

Reason: This is a question the

advertiser does not expect an

answer.

Simile

Using a word “like” or “as”

to compare two things. “It only feels like a million miles

away.” (Steamboat Resort)

Reason: Comparing two things by

using “like”. It means clients will

stay in an unusual place which is

far away from their normal lives.

In this study, the language techniques of advertisements can be divided into

two main aspects, which are general technique and figurative language. The general

technique is seven features of advertising including simple and informal, misspelling

and coinage, loanword, contraction, use of verbs, use of adjectives and compound

words. Figurative language can be classified into twelve types, which are alliteration,



2.6 Relevant Studies

A number of studies have been conducted on figurative language in both

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general and specific types of advertisements. For general areas, the research samples

were collected from mixed types of advertising. Specific areas of advertisements can

be divided into two sub-areas, which are product advertising and tourism advertising.

For the first group, the research of figurative language in mixed types of

advertising focuses on slogans from different sources. The studies of Dubovičienė and

Skorupa (2014) and Hussein et al. & Al-Furaiji (2015) contained interesting research

results as follows.

Dubovičienė and Skorupa (2014) investigated the language used in advertising

slogans. They focused on meanings and characteristics of advertising slogans, some

stylistic features that can be divided into rhetorical devices, figurative language and

sound techniques, and frequent use of the stylistic features was analyzed as well.

A body of 100 English advertising slogans from both online and offline sources were

randomly selected to study. The findings of the study revealed that ‘figurative

language’ was considered as the technique that most appeared in advertising slogans,

accounting for 40% of all sampled slogans. Moreover, 32% of slogans used sound

techniques whereas rhetorical devices were responsible for 28% of the sample

slogans. Pun, repetition and alliteration were used most in advertising slogans while

paradox, rhythm, and personification were rarely found. As this study examined

overall products and services, conducting research on some specific types of

advertisement may yield a different result.

The study from Hussein et al. (2015) analyzed the main rhetorical devices that

appeared in advertising slogans during 1990-2010. The data was collected from

50 advertising slogans on the Internet. Results of the study revealed that figurative

language was used for arousing readers’ attention and making advertising messages

more effective. Rhetorical features were divided into two main types: schemes and

tropes. In other words, schemes refer to changing the standard word order or pattern,

which are parallelism, parison, alliteration, anaphora, epiphora, antimetabole,

assonance, antithesis, rhyme, chime and consonance. Tropes are the use of words to

illustrate a special meaning and a mental image, which are personification, simile,

metaphor, hyperbole, metonymy, puns and ellipsis. Researchers have shown that the

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majority of sample slogans used one or more rhetorical devices. Although both genres

of rhetorical devices were commonly used in advertising slogans, tropes were more

dominant than schemes during 1990-2010. The top three rhetorical devices found

most in the last twenty years were ellipsis, metonymy and pun. In contrast, the least

used rhetorical devices were metaphor, personification, simile and hyperbole,

respectively.

The second group is studies of figurative language in specific types of

advertising, which include a study on the food advertising by Chaysin (2011) and a

study on the tourism advertising by Djafarova (2008; 2017).

Chaysin (2011) studied figures of speech used in the print advertising of food

in four areas: (1) overall type, (2) frequency of usage, (3) relationship between the

kinds of products and the figures of speech and (4) relationship between each element

of advertisement and its use of figures of speech. The researcher collected the samples

of the study from 116 food advertisements appearing in Food Network magazine

published in 2010. The findings revealed that there was at least one figure of speech

in each advertisement. Alliteration and repetition shared the most frequently used

figurative language. Rhetorical question, hyperbole and rhyme were the main figures

of speech frequently appearing in advertisements as well. Moreover, genres of food

products related to the use of specific figures of speech. While the headline and the

copy were related and the copy and the slogan were related, the headline and the

slogan were not due to a long distance in the layout.

Djafarova (2008) examined figures of speech in the tourism advertisement.

This research undertook a detailed analysis of how figurative language – metaphor,

pun, and alliteration – created perceptual images of tourism in print advertising. The

samples were 600 tourism advertising headlines and slogans collected from tour

operators, brochures, newspapers and magazines. Also, this research analyzed

common patterns of figurative language in 1970 - 1980 and 2000 - 2008, the

relationship between types of products and kinds of figurative language, and the

interpretation of advertising language as well. The findings revealed that each figure

of speech can help the audience understand the tourism service. After the year 2005,

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the language use of tourism advertisements became more complex and the role of

content interpretation was transferred to readers. Moreover, metaphor, pun and

alliteration were applied for different purposes. The use of metaphors successfully

created an image of a new destination. The complicated meaning of puns might lead

to ambiguity and misunderstanding towards advertisements. Alliteration was easy to

understand without the interpretation of complex messages.

Djafarova (2017) investigated how figurative language, namely metaphor and

pun, represented the image of tourism services. The research pointed out that

metaphor was capable of generating an engaging visual to the reader. The metaphor

was usually applied to decrease the level of destination unfamiliarity among readers.

It connected some familiar aspects with the destination so that the reader could make

and their association and perceive the characteristics of the destination. Puns were

regarded as a humorous expression that can grab the attention of the reader. Also, they

increased the recall of a text, as the reader was involved with the interpretation

process. The ability to interpret the meaning of a metaphor and a pun depended on an

individual’s background knowledge and opinions. For this reason, the term of

ambiguity was proposed and should be considered when using these two types of

figurative language.

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CHAPTER 3

RESEARCH METHODOLOGY

This chapter reviews literature in three main areas: (1) Methodology,

(2) Samples and data collection and (3) Data analysis procedures

3.1 Methodology

This study adopted a qualitative approach using content analysis. With the

frame of qualitative research, meanings and characteristics of documents were

interpreted through the researcher’s contexts, understandings and background

knowledge in a systematic manner (Cresswell, 2009). For this research study,

qualitative research allowed the researcher to examine the language techniques and

classify figurative language appearing in accommodation advertisements under an

analytical framework.

Content analysis is a research tool that encourages interpretation of the data

collected. Its positive aspects can be seen in the form of consistent and organized

material and carefully analyzed details. Krippendoreff affirmed this in writing that

“content analysis is the use of replicable and valid method for making specific

inferences from text to other stages or properties of its sources” (Krippendoreff, 1969,

p. 103). The content analysis process starts from the researcher’s selection of texts.

The researcher then analyzes the particular texts in order to comprehend and draw

conclusions about the content (Gritti, 1967).

A significant number of research studies have applied content analysis in

studying language in advertisements. Leigh (1994) used a content analysis approach

to identify figures of speech, word use as well as connections between figures of

speech and word use. Philips and McQuarrie (2002) employed content analysis to

investigate the relationship between the products and figurative language appearing in

headlines. Small et al. (2008) used content analysis to examine in-flight magazines in

order to reflect the characteristics of the content.

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In this study, the content analysis approach was applied to analyze the

figurative language in advertisements, which are different from literal meaning as

well as the information presented in advertisements. This study aimed to investigate

the use of figurative language in advertising headlines and body copy of print

accommodation advertising from three American travel magazines.

3.2 Samples and Data Collection

Samples of the study were accommodation advertisements collected from

three elite American travel magazines, Condé Nast Traveler, Luxury Travel Advisor

and Travel+ Leisure, issued from January 2017 – December 2017. These three

magazines were selected to study because of their high quality, rich details and appeal

to general readers. Also, they were accessible sources of travel information as they

were available in both print and digital versions. Three magazines are published in

differently various countries; however, they all have only one similar edition, which is

the United Stated edition. For this reason, this research conducted the study on the

American editions of Condé Nast Traveler, Luxury Travel Advisor and Travel+

Leisure.

Condé Nast Traveler is a lifestyle travel magazine produced by Condé Nast

Inc. and published in international editions including China, India Italy, Middle East,

Spain, United Kingdom, and the United States. It is one of the most popular

magazines with the high number of readers around the world. In the period of

January - June 2017, the statistics can be seen as follows: 78,091 circulation, 335,000

readership, 1,065,598 unique monthly users and 4,156,943 monthly page views

(Condé Nast international, 2017).

Luxury Travel Advisor is a luxury travel magazine produced by a media firm

in Massachusetts, the United States. It publicizes all-inclusive tourism information

with a focus on luxury travel, namely, cruises, destinations, hotels, airlines and tours.

This magazine can be a fascinating source for those interested in traveling as well as

travel agents. The fine quality of the magazine is evidenced by its winning the Folio

Award in the year 2005 (Luxury Travel Advisor, 2017).

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Travel+ Leisure is another high-end travel magazine published by Time Inc.,

the American mass media corporation. Its international editions are comprised of

China, India and South Asia, Mexico, Southeast Asia and the United States. This

magazine contains both lifestyle content and travel destinations for worldwide

travelers. The data from the media kit on its official website shows that the total

average circulation from January to June 2017 is 969,266 (Time Inc. Affluent Media

Group, 2017).

The magazines published during January 2017– December 2017 were chosen

for investigation since they contained the most recent advertising language that can

reflect fresh and up-to-date characteristics compared to older advertisements

published many years ago. Apart from more than ten kinds of advertisements, this

study focused only on accommodation advertising. There were two reasons for

choosing accommodation advertising as the target sample. The first reason was that

this study concentrated on the language in the tourism advertising; other products or

service advertising were excluded. On the top of that, for the second reason,

accommodation advertisements could be found easily within the three magazines in

the year 2017.

Additionally, the target samples had to contain at least one element of

advertising, a headline or a body copy and use at least one feature of figurative

language. The headline and the body copy were selected to study because they are the

important parts giving the idea and information of the advertised accommodations.

While the headline delivers the key idea of the accommodations, the copy describes

the whole details relating to the headline. Also, these two written advertising elements

are frequently updated and changed in each issue of the magazine when compared to

other elements such as the slogan, the brand name and the logo.

3.3 Data Analysis Procedures

The collected data were analyzed, following the three steps. The details are as

follows:

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Step one: The researcher analyzed the usage of figurative language in the

advertising through the theoretical framework of twelve genres of figurative language.

There were two stages in this process of analysis. The researcher started by studying

the number of headlines and their use of figurative language. Then, copies were

studied to record the total number and types of figurative language used in the sample

advertisements.

Step two: The researcher counted the number of instances of figurative

language in the samples and find out whether there were most dominant features or

rarely used types of figurative language.

Step three: The advertisements were grouped based on sources of travel

magazines. Then, the researcher examined how figurative language was adapted in

each group of travel magazines. After that, the researcher found out whether there was

a specific use of figurative language in the accommodation advertising from the

different travel magazines.

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CHAPTER 4

RESULTS

This chapter explains the findings on figurative language found in

advertisements in three American travel magazines in five areas as follows:

(1) Figurative language in overall print accommodation advertisements,

(2) Figurative language in headlines of print accommodation advertisements,

(3) Figurative language in body copy of print accommodation advertisements,

(4) Three American travel magazines and their specific use of figurative language in

headlines, and (5) Three American travel magazines and their specific use of

figurative language in body copy.

4.1 Figurative language in overall print accommodation advertisements

Although some advertisements appeared in the magazines several times, only

one piece of those repeated advertisements was counted as one sample based on the

prior time of publishing. As a result, the issue of magazine could not be used to

analyze sample advertising and its use of figurative language. Contrastingly, the

elements of advertising and different sources of magazines were capable of pointing

out the roles of figurative language in the print accommodation advertising.

Each advertisement was composed of a different number of advertising

elements. With reference to 142 advertisements, the three main categories can be

grouped based on their advertising elements. The first collection was

123 advertisements containing both headlines and body copy. The second collection

was 18 advertisements with headlines; the third collection was one advertisement with

body copy.

Both figurative language and non-figurative language were applied in each

part of advertising. In other words, at least one type of figurative language appeared in

each advertising element while the general technique in English advertising language

was used in some advertisements. The use of figurative language in headlines and

body copy can be seen as follows. From overall 263 advertising elements, figurative

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language was used 326 times and general technique was used 51 times.

In 141 headlines, figurative language was used 153 times and general technique was

used 29 times. In 122 pieces of body copy, figurative language was used 173 times

and general technique was used 22 times. The findings suggested that twelve types of

figurative language were found in print accommodation advertisements: alliteration,



4.2 Figurative language in headlines of print accommodation advertisements

The headline plays the most significant role in presentation to advertised

accommodations as it states the key concept of advertising in a few words, concise

phrase or brief sentence. In addition, it is the first written part seen by readers and can

effectively hold the reader’s attention, leading them to read the remaining parts. The

headline, in this study, appeared in almost print accommodation advertisements; only

one advertisement had no headline. Figure 1 illustrates the frequency of the twelve

types of figurative language in print accommodation advertising headlines.

Figure1. Figurative Language in Headlines

0 5 10 15 20 25 30 35

Rhetorical Question

Simile

Hyperbole

Personification

Pun

Antithesis

Ellipsis

Assonance

Metaphor

Parallelism

Repetition

Alliteration

14%

19%

14%

13%

12%

7%

6%

6%

3%

3%

2%

1%

Percentage/ Number

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In regard to the 141 headlines, the number of figurative language found in all

headlines was 153 times; general technique was 29 times. Some headlines contained

more than one type of figurative language. From figure 1, it can be seen that

alliteration with 19 percent (29/153) was most used in this advertising element,

followed by repetition at 14 percent (22/153). Also, parallelism was found at 14

percent (21/153). The next rank was metaphor with 13 percent (20/153), followed by

assonance with 12 percent (18/153), ellipsis at 7 percent (11/153) and antithesis at 6

percent (10/153). The following rank was pun with 6 percent (9/153). The rarely used

types of figurative language in headlines were personification, hyperbole, simile and

rhetorical question at 3 percent (5/153), 3 percent (4/153), 2 percent (3/153) and

1 percent (1/153), respectively.

To sum up, repetitive devices were most frequently used in the

accommodation advertising headlines. Being the first ranked, alliteration is capable of

drawing attention, creating rhythm and developing mood. Repetition in the second

rank refers to repeating a word, phase or sentence. This rhetorical device is applied in

advertising to emphasize the ideas and help readers remember the message.

Parallelism deals with word order and parallel structure in an attempt to equate two or

more than two ideas. This device can be beneficial to create a clearer picture and

balance the importance between things.

4.3 Figurative language in body copy of print accommodation advertisements

The body copy in print accommodation advertising relates to the message in

the headline but provides readers with deeper details of advertised accommodations.

Body copy mostly found in this study had long length and described more

sophisticated information using emotional and logical appeal.

From 122 pieces of body copy, 173 instances of figurative language were

found; general technique was found 22 times. Some body copy consisted of more than

one type of figurative language; for this reason, the number of appearances of

figurative language was higher than the body copy. Figure 2 presents the frequency of

the twelve types of figurative language found in the body copy.

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Figure2. Figurative Language in Body Copy

With respect to the bar chart, the most frequently used type of figurative

language was alliteration at 22 percent (38/173), followed by 15 percent (26/173) for

assonance, 14 percent (24/173) for hyperbole, 13 percent (23/173) for repetition and

9 percent (15/173) for parallelism. Metaphor and personification had 8 percent

(14/173). Rhetorical question was calculated at 4 percent (6/173), followed by

antithesis and pun, each with 2 percent (4/173). Next was ellipsis with 2 percent

(3/173). The most rarely seen type of figurative language was simile with 1 percent

(2/173).

All in all, the types of figurative language widely used in creating long and

detailed messages were the repetition techniques of alliteration and assonance.

Alliteration is using two or more than two words having a similar initial consonant

sound. Assonance, a repeating device similar to alliteration, is using words having

similar vowel sounds. These two types of figurative language play with sounds for the

purpose of raising the reader’s interest while reading a long text, making the message

rhythmic and encouraging the mood and tone. Additionally, hyperbole was also found

to be widely used in the advertising copy of accommodations. For the use of

0 10 20 30 40

Simile

Ellipsis

Pun

Antithesis

Rhetorical Question

Personification

Metaphor

Parallelism

Repetition

Hyperbole

Assonance

Alliteration

Percentage/ Number

1%

2%

2%

2%

4%

8%

8%

9%

13%

14%

15%

22%

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hyperbole, overstating details of accommodation are presented to arouse the reader’s

feeling and to convince the reader that the advertised accommodation has the best

quality.

4.4 Three American travel magazines and the specific use of figurative language

in headlines

In this study, 141 pieces of advertising headlines were derived from three

American travel magazines, Condé Nast Traveler, Luxury Travel Advisor and

Travel+ Leisure. To be specific, in Condé Nast Traveler, there were 35 headlines, 35

items of figurative language and 9 items of general technique. In Luxury Travel

Advisor, there were 49 headlines, 51 items of figurative language and 12 items of

general technique. In Travel+ Leisure, there were 57 headlines, 67 items of figurative

language and 8 items of general technique. The use of figurative language in

headlines of each magazine is shown in Table 2.

Table 2 presents the findings on figurative language used in headlines from

three American travel magazines: Condé Nast Traveler, Luxury Travel Advisor and

Travel + Leisure. The headlines in each magazine included different types of

figurative language. Types of figurative language were found as follows: 10 types in

Condé Nast Traveler, 9 types in Luxury Travel Advisor and 11 types in

Travel + Leisure.

Starting with the top ranks of all magazines from the table, the most used

kinds of figurative language were alliteration and metaphor with 17 percent in

Condé Nast Traveler, parallelism with 17 percent in Luxury Travel Advisor and

alliteration with 22 percent in Travel + Leisure. For the second rank, antithesis and

assonance appeared at 14 percent in Condé Nast Traveler; alliteration and assonance

were found at 16 percent in Luxury Travel Advisor; repetition with 18 percent

appears in Travel + Leisure. For the following rank, parallelism was seen in 11

percent in Condé Nast Traveler while repetition recorded at 15 percent in Luxury

Travel Advisor. Ellipsis was seen in 16 percent in Travel + Leisure.

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Table 2. Figurative Language in Headlines from Three American Travel Magazines

Condé Nast Traveler

Luxury Travel Advisor

Travel + Leisure

Types of

Figurative

Language

Num

ber

Percen

tage

Types of

Figurative

Language

Num

ber

Percen

tage

Types of

Figurative

Language

Num

ber

Percen

tage

Alliteration

6 17 Parallelism 9 17 Alliteration 15 22

Metaphor

6 17 Alliteration 8 16 Repetition 12 18

Antithesis

5 14 Assonance 8 16 Ellipsis 11 16

Assonance

5 14 Repetition 8 15 Parallelism 8 12

Parallelism

4 11 Metaphor 6 12 Metaphor 8 12

Personification

2 6 Pun 4 8 Assonance 5 7

Pun

2 6 Antithesis 3 6 Pun 3 4

Repetition

2 6 Personification 3 6 Antithesis 2 3

Simile

2 6 Hyperbole 2 4 Hyperbole

1 2

Hyperbole 1 3 Ellipsis

0 0 Rhetorical

Question

1 2

Ellipsis 0 0 Rhetorical

Question

0 0 Simile 1 2

Rhetorical

Question

0 0 Simile 0 0 Personification 0 0

Total

35 100 Total 51 100 Total 67 100

Moving on to the middle rank of Condé Nast Traveler, personification, pun,

repetition and simile were equally found at 6 percent. In reference to Luxury Travel

Advisor, metaphor accounted for 12 percent; pun had 8 percent; both antithesis and

personification were 6 percent. When it comes to the middle rank of frequency in

Travel + Leisure, parallelism and metaphor shared a similar figure at 12 percent,

assonance had 7 percent and pun had 4 percent.

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The rarely seen types of figurative language in headlines from three different

magazines were as follows. In Condé Nast Traveler, hyperbole was used in only 3

percent while ellipsis and rhetorical question were undetected. In Luxury Travel

Advisor, hyperbole appeared at 4 percent whereas ellipsis, rhetorical question and

simile were not found. The least used types of figurative language in Travel + Leisure

were antithesis with 3 percent; hyperbole, rhetorical question and simile mutually

shared 2 percent. Additionally, personification was not employed.

With the focus on the kinds of figurative language with high frequency, three

American travel magazines were found to differently apply scheme and trope.

Figurative language in the group of scheme was mostly applied in the sampled

headlines while the group of trope was less found. This suggested that the use of artful

language in word arrangement was more popular than the use of deviant meaning. In

the first three ranks of frequently used figurative language in headlines, there were six

kinds of scheme and one type of trope. The former included alliteration, parallelism,

assonance, antithesis, repetition and ellipsis; the latter was metaphor.

An example of alliteration in an advertising headline is as follows:

“Spring Splash Sale up to 55% off.”

(The Royal Playa del Carmen from

Luxury Travel Advisor, March, p.23)

It can be seen that alliteration, the repetition of the first consonant sounds,

seems to be the most effective technique to call attention. This advertising headline

was composed of three words with the similar first sound of “s” or /s/.

An example of parallelism comes from Panama Jack Resorts:

“Choose Relaxation. Choose Jack.”

(Panama Jack Resorts from Travel + Leisure, October, p.112)

Parallelism helps make two or more concepts equal and maintain the mutual

significant of all issues. In this headline, the similar sentence structure helps direct the

concept of relaxation and the resort in the sense that you can unwind when you stay at

the Panama Jack resorts.

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Next is the use of assonance:

“Make a date with New York City”

(Iberostar from Luxury Travel Advisor, August, p.19)

Assonance or the repeating of first vowel sounds can draw attention and

produce rhythm in reading. From the headline of Iberostar, the vowel sound in

“make” and “date” are pronounced as /eɪ/ sound.

The following headline shows the antithesis device:

“Winter forecast: Sunny & Warm”

(The Seagate Hotel & Spa from Condé Nast Traveler, February, p.52)

Antithesis presents an opposite idea by the use of words having different

meanings. This contrasting idea can highlight the distinction between two concepts

and affect the preference of one thing rather than the other thing. This phrase shows

the opposite concept of the weather that the atmosphere at The Seagate Hotel & Spa is

bright and warm in the winter season.

One headline from The Abaco Club on Winding Bay The Bahamas states that

“Something for them. Something for you.”

(The Abaco Club on Winding Bay The Bahamas

from Luxury Travel Advisor, October, p.31)

The above figurative device is repetition. It is the proper technique for

emphasizing a point that leads to better recognition. The words “something for” were

repeatedly used to emphasize what readers can receive from the accommodation.

The instance of ellipsis can be seen from the below headline:

“Island life…redefined”

(Sunset Key Cottages from Travel + Leisure, August, p. 139)

For ellipsis, an incomplete message is intentionally created to let people think

or to save the space. It can be seen that some words are missing in this headline but it

is still understandable.

The following example is an advertising headline of Presidente

InterContinental Cancun Resort.

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“A paradise by the sea”

(Presidente InterContinental Cancun Resort

from Condé Nast Traveler, February, p.69)

Metaphor, which is grouped in tropes dealing with meaning deviation, was

used to compare the accommodations with other things in order to represent the image

of the place to stay and to decrease the level of unfamiliarity towards the advertised

accommodations. For the example headline, the resort was compared to a paradise

situated near the sea. With the concept of paradise, readers can imagine the

characteristics of the advertised resort in different ways based on their imagination.

Aside from being the sources for travel information, the three American travel

magazines are conceptualized by their unique frame including the content and the

target of consumers. Firstly, Condé Nast Traveler aims to present real traveling under

the concept “Truth in travel.” The content of this magazine provides both lifestyle and

luxury issues that general readers can enjoy reading. It can be concluded that

advertising headlines from Condé Nast Traveler are mostly written by the use of

consonant sound repeating and comparing the accommodations with other things

having some similar points, followed by the use of contrasting words and repeating

vowel sounds. In addition, headlines in this magazine were presented by equalizing

the importance between two ideas. Secondly, Luxury Travel Advisor focuses on the

luxurious traveling, inclusive of places to visit, places for the overnight stay,

transportation and tour service. Accordingly, the target readers of this magazine are

travel agents and tourists with high financial status seeking for the superior traveling.

For the use of figurative language, the concepts of equal ideas were mostly applied in

the headlines, followed by the use of first similar sound of consonants and vowels as

well as writing vocabularies or full sentences repeatedly. Thirdly, Travel + Leisure

suggests a variety of destinations, accommodations, restaurants and leisure activities.

General readers are allowed to explore not only high-class traveling but also the

numerous relaxing recreations. The advertising headlines in this magazine used

repeating consonant sounds, followed by the repeating the use of a word or sentence

and three dots to exclude the insignificant information and allow the readers to infer

the omitted message.

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Some types of figurative language did not appear in the three travel magazines

as follows: there were no ellipsis and rhetorical questions in Condé Nast Traveler;

ellipsis, rhetorical question and simile were not found in Luxury Travel Advisor;

personification was not used in Travel + Leisure. It may be concluded that ellipsis is

not widely used in the headlines of Condé Nast Traveler and Luxury Travel Advisor

since the message in headlines should call attention and generate the key concept of

accommodations as the title of advertising. For this reason, ellipsis is not an

appropriate written technique for headlines as the details might be omitted by the use

of three periods. At any rate, ellipsis was the third ranked in Travel + Leisure that

reflects the matter of style in writing. Furthermore, the use of rhetorical question was

hardly different among the three travel magazines and regarded as the least used type

of figurative language. It can be assumed that using a question to raise the interest of

readers may not be effective in the advertising headlines of three American travel

magazines. Lastly, simile, which was not found Luxury Travel Advisor, as well as

personification, which was not found in Travel + Leisure, were employed in the other

two magazines. This aspect also points out that advertising headlines in each

magazine had their own unique writing patterns.

4.5 Three American travel magazines and the specific use of figurative language

in body copy

There were 30 examples of body copy with 43 instances of figurative language

and two uses of general technique found in Condé Nast Traveler. In Luxury Travel

Advisor, 48 examples of body copy were used with 72 items of figurative language

and 7 items of general technique. In Travel+ Leisure, 44 examples of body copy were

applied with 58 instances of figurative language and 13 occasions of general

technique. The types of figurative language found in Condé Nast Traveler,

Luxury Travel Advisor and Travel + Leisure included ten types, eleven types and

twelve types, respectively. The use of figurative language in body copy of each

magazine is shown in Table 3.

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Table 3. Figurative Language in Body Copy from Three American Travel Magazines

Condé Nast Traveler Luxury Travel Advisor

Travel + Leisure

Types of

Figurative

Language

Num

ber

Percen

tage

Types of

Figurative

Language

Num

ber

Percen

tage

Types of

Figurative

Language

Num

ber

Percen

tage

Alliteration 10 23 Alliteration 17 23 Alliteration 11 19

Assonance 7 16 Assonance 14 19 Repetition 10 17

Repetition 6 14 Hyperbole 12 17 Personification 9 15

Hyperbole 5 12 Metaphor 8 11 Hyperbole 7 12

Parallelism 5 12 Repetition 7 10 Parallelism 7 12

Personification

3 7 Parallelism 3 4 Assonance 5 8

Rhetorical

Question

3 7 Pun 3 4 Metaphor 4 7

Metaphor

2 5 Antithesis 2 3 Antithesis 1 2

Antithesis

1 2 Ellipsis 2 3 Ellipsis 1 2

Simile

1 2 Personification 2 3 Pun 1 2

Ellipsis 0 0 Rhetorical

Question

2 3 Rhetorical

Question

1 2

Pun

0 0 Simile 0 0 Simile 1 2

Total 43 100 Total 72 100 Total 58 100

Regarding table 3, the top three ranks of figurative language having the

highest number of body copy in Condé Nast Traveler mainly made use of alliteration

counted at 23 percent, which was outstanding from the remaining types. Next was

16 percent for assonance and 14 percent for repetition. In Luxury Travel Advisor,

alliteration accounted for 23 percent, followed by assonance with 19 percent and

hyperbole with 17 percent. In Travel + Leisure, alliteration was ranked at the top

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showing 19 percent usage, followed by the second rank of repetition with 17 percent.

The third rank was personification with 15 percent.

Next to the top three types with the highest number of usage, in Condé Nast Traveler,

hyperbole and parallelism were applied in advertising body copy at

12 percent whereas personification and rhetorical question were found at 7 percent.

Furthermore, metaphor made up 5 percent. In descending order, for Luxury Travel

Advisor, metaphor was applied for 11 percent, followed by repetition with 10 percent

as well as parallelism and pun with 4 percent. In Travel + Leisure, hyperbole and

parallelism were counted at 12 percent, followed by assonance with 8 percent and

metaphor with 7 percent, respectively.

Various genres of figurative language rarely seen in accommodation

advertising body copy were as follows. In Condé Nast Traveler, both antithesis and

simile were found at 2 percent whereas ellipsis and pun were not seen. In Luxury

Travel Advisor, many genres of figurative language shared a similar percentage of

use. Types of figurative language with the three percent of usage were antithesis,

ellipsis, personification and rhetorical question. Simile was the only type not found in

Luxury Travel Advisor. Finally, in Travel + Leisure, antithesis, ellipsis, pun,

rhetorical question and simile were rare in this travel magazine as the frequency was

2 percent for each type.

To sum up, when comparing the frequency of the most applied types of

figurative language in the body copy of each magazine, it can be seen that three

magazines shared many similar top three ranks whereas some figurative language

types were applied at different percentages. Commonly found types of figures of

speech in the advertising body copy of the three travel magazines were alliteration,

assonance, repetition, hyperbole and personification.

The following is the use of alliteration in the advertising copy of Preferred

Hotels & Resorts:

“…Let loose the to-do list. Move your mind to a place of

calm- where real priorities align and time is allowed to relax

with you…”

(Preferred Hotels & Resorts, from Condé Nast Traveler May, p.6)

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Alliteration, the technique of repeating the first consonant sound, was most

used among the three American travel magazines. From the example copy, it can be

seen that the letter “l” or /l/ sound repeatedly appears in this copy.

The following is advertising body copy from Fairmont:

“…—when you stay with Fairmont, you’re never far away

from the history, culture and architecture that define the

unique character of the places we call home….”

(Fairmont, from Travel + Leisure, August, p.45)

Assonance was the second rank of the two magazines, Condé Nast Traveler

and Luxury Travel Advisor. In this body copy, three words with a similar vowel

sound “ə” were found, which are the words “culture”, “architecture” and “character”.

The advertising body copy with repetition from JW Marriott was written as:

“Next time you stay at a JW, you’ll notice that we hold our

heads a little higher. That’s because The Joffrey Ballet helps

us develop our natural poise and grace. Since we believe

exceptional service starts with exceptional training.”

(JW Marriott , from Condé Nast Traveler, May, p.83)

Repetition was the second rank of Travel + Leisure and the third rank of

Condé Nast Traveler. These results can be inferred that the repeating technique was

frequently applied, inclusive of repeated consonant sounds, repeated vowel sounds

and repeated words. It can be concluded that the word “exceptional” was used to

emphasize that the staff at JW Marriott is trained extraordinarily well to provide the

clients with the ultimate hospitality.

The example of hyperbole found in the copy is as below:

“…culinary creations served in the finest surroundings,

restorative spa treatments, and staff members…”

(Royal Hideaway Luxury Hotels & Resorts from

Luxury Travel Advisor, September, p.13)

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For hyperbole, it was mostly used to convince the reader that the advertised

accommodation is superior to other places. From the example, the exaggeration of

accommodations’ details can drive the feeling of excitement, interest and impression

towards Royal Hideaway Luxury Hotels & Resorts. This overstated description

claims that the advertised hotel and resort are surrounded with the most beautiful

environment and offer the best hospitality.

Next is the sample advertising copy coming from Montage Hotels & Resorts

“Whether your plans call for a romantic retreat, a family

adventure, or an urban escape, we invite you to experience

our collection of extraordinary destinations…”

(Montage Hotels & Resorts, from Condé Nast Traveler, June/July, p.105)

Personification was the third rank of Travel + Leisure. This device can create

the emotional appeal in the sense that an object can act like human. With the use of

this device, the idea or the concept of accommodation itself can draw the emotional

response and become comprehensible. According to the mentioned example, it is you

who desire and design your own journey while the plan is the traveling program you

arrange. Personification was used in this study to put the focus on the inanimate

object, your plans, which can create a vivid image of traveling in the readers’ mind.

In contrast, some kinds of figurative devices were not used in the body copy.

To be more precise, ellipsis and pun were not found in Condé Nast Traveler; simile

was not found in Luxury Travel Advisor. Accordingly, these three types of figurative

language were also rare in the other two magazines. The reason why ellipsis was not

found in Condé Nast Traveler or used infrequently in the other two magazines might

be that the part of body copy provides the full details of accommodations’ information

without the limitation of space. As a result, it may not be necessary to leave out the

message or save space by using periods or omitting some words. Although puns can

be a good device of word play creating amusement, they can cause ambiguity and

problems in the interpretative process; as a result, there were a small number of puns

in the body copy of the accommodation advertising. Lastly, simile seems not to be a

popular device to compare two things with the words, “like” or “as”; however,

metaphor as the device for comparison was used more often.

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CHAPTER 5

CONCLUSION, DISCUSSION AND RECCOMMENDATIONS

Five issues are covered in this chapter as follows: (1) The summary of the

study, (2) The summary of the findings, (3) Discussion of the use of figurative

language in print accommodation advertisements of three American travel magazines,

(4) Conclusion of the study, (5) Limitations of the study, (6) Implications, and

(7) Recommendations for further research.

5.1 Summary of the study

This section restates two main areas. First, the objectives of the study are

summarized; the second is methodology, samples, data collection and data analysis

procedures.

5.1.1 Objectives of the study

This study aimed to analyze figurative language applied in the print

accommodation advertising from three American travel magazines in order to find out

the most frequently used genres of figurative language in both the advertising

headlines and body copy. This point can reflect the appropriate language techniques

that make accommodation advertising effective and impactful. In addition,

advertisements with the use of rhetorical devices were grouped based on the different

sources of magazines so as to determine whether there were any specifically used

patterns of figurative language in each magazine.

5.1.2 Methodology, samples, data collection and data analysis procedures

Content analysis was adopted to study the sampled advertising in relation to

the linguistic aspects as well as the text interpretation; consequently, the researcher

indicated the types of figurative language commonly used in the print accommodation

advertising. The number of the samples was 142 advertisements from three American

travel magazines available in both print and online versions, entitled Condé Nast

Traveler, Luxury Travel Advisor and Travel + Leisure. Samples were collected from

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accommodation advertisements published between January 2017- December 2017

that used at least one type of figurative language in the headline or the body copy. In

year 2017, overall 35 issues were found in the three magazines. There were 11 issues

of Condé Nast Traveler as the sixth issue was organized as the June/ July issue.

Luxury Travel Advisor and Travel + Leisure monthly published 12 issues of

magazines. For the data analysis procedures, the headlines and body copy from the

overall samples were studied in terms of the total number of occurrences and their use

of figurative language. Next, the frequency of the usage of figurative devices was

counted to determine the most widely used types and the least used types of figurative

language. After that, the sampled headlines and copy were separated into three groups

based on the different sources of magazines so as to see the particular use of

figurative language in advertisements from each magazine.

5.2 Summary of the findings

In regard to the 142 pieces of accommodation advertisements, there were 141

headlines with the use of 153 instances of figurative language and 29 uses of general

technique and 122 instances of body copy using figurative language 173 times and

general technique 22 times. For the headlines, alliteration was ranked at the top,

followed by repetition and parallelism. This reflected that repetitive technique is

frequently applied in the briefly written part firstly seen by readers as it can be seen

from the frequent usage of repeating first consonant sounds and repeating words.

Also, parallelism seems to be the appropriate device to equally present the important

points, concepts or information of accommodations. In the section of body copy, the

most used types of figurative language related to sound techniques, which are

alliteration and assonance. It can be concluded that the majority of body copy was

created with the use of repeated consonant and vowel sounds so as to hold the

readers’ attention during reading the long text. Additionally, hyperbole was another

important device as it was the third rank. It is capable of making the reader interested

in the extraordinary features of the accommodations.

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Distinct brands of magazines were associated with the particular use of figures

of speech in both headlines and body copy. In the headlines, 35 samples with 35

instances of figurative language and 9 uses of general technique came from Condé

Nast Traveler; 49 samples with 51 occasions of figurative language and 12 uses of

general technique were found in Luxury Travel Advisor; 57 sample headlines with 67

instances of figurative language and 8 appearances of general technique were seen

from Travel + Leisure. The research results suggested that advertisements from

different magazines have their own unique style of writing and use dissimilar forms of

rhetorical devices. These top ranks also indicated that figurative language in the group

of word arrangement and sound technique was used more often than the group of

meaning deviation.

For the most employed genres of figurative language in headlines, alliteration,

metaphor, antithesis, assonance and parallelism were used most in

Condé Nast Traveler. As a result, it can be inferred that the use of repeating first

sounds of consonants and vowels was mostly applied in advertising headlines from

Condé Nast Traveler in order to make readers interested in the advertisements. In a

similar way, accommodations were compared to other terms to portray the image of

accommodations and help readers feel familiar with the residences. Also, advertising

headlines in this magazine were written with the use of contrasting ideas or words to

help readers easily select the right option. Details of accommodations were promoted

through the parallel crucial ideas. In Luxury Travel Advisor, parallelism, alliteration,

assonance and repetition were the top-ranked figurative devices in the headlines. This

result reflected that advertising concepts in the second magazine were presented with

similar structure, which can balance the importance among several terms. The

repetitive methods including repeating first consonant sounds, repeating vowel sounds

and repeating words were widely applied as they can attract the reader’s attention,

create the rhythm and enhance the memorization. In the headlines of Travel + Leisure,

alliteration, repetition and ellipsis were the first three ranks. Major headlines in the

third magazine used words with similar first consonant sounds as well as repeatedly

applied similar words, phrases or sentences. Additionally, some less important words

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were excluded in this short-length advertising element to increase the free space and

disregard some less important details.

Contrastingly, some kinds of figurative devices were not found in the

headlines. In Condé Nast Traveler, ellipsis and rhetorical question were not applied in

the sampled headlines. In Luxury Travel Advisor, ellipsis, rhetorical question and

simile were not used while there was no personification in Travel + Leisure. It can be

assumed that using impactful words can better represent the main message than leave

out some words. However, ellipsis significantly appeared only in Travel + Leisure,

which shows a distinct style of advertising creation. The use of some figures of

speech in advertisements can illustrate the particular written style of each magazine.

This aspect can be seen from the case of personification and simile. Personification

was not seen in Travel + Leisure while simile was not used in Luxury Travel Advisor

at all. These two figurative devices appeared in the other two magazines in moderate

number.

The last issue of the findings was the three travel magazines and their different

usage of figurative language in the part of body copy. Regarding 122 pieces of body

copy, 30 pieces from Condé Nast Traveler used figurative language 43 times and

general technique 2 times; 48 pieces from Luxury Travel Advisor applied figurative

language 72 times and general technique 7 times; 44 pieces from Travel + Leisure

employed figurative language 58 times and general technique 13 times. The findings

showed that three travel magazines contained advertisements using some similar types

of figures of speech. However, the trend of usage varied in some types. For the top

three ranks, alliteration, assonance and repetition were found in Condé Nast Traveler.

Alliteration, assonance and hyperbole were mostly seen in Luxury Travel Advisor.

Alliteration, repetition and personification were often applied in

Travel + Leisure. Moreover, the research results reflected that the repetitive devices in

terms of first consonant sounds, vowel sounds and words were mainly adapted in the

body copy of the three magazines. Personification is used to gain emotional response

and make ideas of advertised accommodations more understandable. Much of the

body copy, especially in Travel + Leisure, was exaggerated to create a positive feeling

towards the accommodations.

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Three kinds of figurative language were not applied in the body copy. It can

be seen that the message in the copy aimed to give overall information so that ellipsis

or omitting words by three periods was not used in Condé Nast Traveler and rarely

seen in the other two magazines. Pun was not seen in Condé Nast Traveler and also

least used in the rest of the magazines since it may be vague and make readers

confused. The last was simile, which was not employed in Luxury Travel Advisor and

found in small number in Condé Nast Traveler and Travel + Leisure. This device may

be not a proper technique for comparing terms in advertising copy.

5.3 Discussion

Frequently used types of figurative language differently appeared in two

advertising elements and three magazines. In other words, both the headline and the

body copy of advertisements from Condé Nast Traveler, Luxury Travel Advisor and

Travel + Leisure had a particular style of using rhetorical devices. Genres of

figurative language that had the highest number of occurrence were alliteration,

assonance, repetition, parallelism and metaphor. Alliteration, the most used type

calculated in terms of the average percent, was ranked first amongst the advertising

headlines and the body copy from all three American travel magazines, except the

headlines from Luxury Travel Advisor. In the headlines, alliteration was found in

19% of all samples, 17% of Condé Nast Traveler, 16% of Luxury Travel Advisor and

22% of Travel + Leisure. In body copy, alliteration was applied in all samples at 22%,

Condé Nast Traveler at 23%, Luxury Travel Advisor at 23% and Travel + Leisure at

19%. This results support the findings of previous study on rhetorical figures in

advertising headlines of the American travel magazines, which revealed that

alliteration more frequently appeared in modern magazines than other devices in the

group of word arrangement (McQuarrie & Mick, 1993). Advertising with the use of

alliteration conveys repeated first consonant sounds in the text. The role of this device

in advertising is to grab the attention of readers and enhance memorization. This

finding accords with the research of Djafavora on the use of figures of speech in

mixed sources of print advertising in the field of tourism as well as the study of

McQuarrie and Mick on advertising headlines and their use of figures of speech

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(Djafavora, 2008; McQuarrie & Mick, 1996). Moreover, previous research showed

that alliteration is simply understandable as it generates a straightforward meaning

(Djafavora, 2008; McQuarrie & Mick, 1996).

Assonance, as the technique of using repeating vowel sounds, is considered as

another significant device for creating the accommodation advertising. In headlines,

it made up 12% of all samples, 14% of Condé Nast Traveler and 16% of

Luxury Travel Advisor. In body copy, it appeared in 15% of all samples, 16% of

Condé Nast Traveler and 19% of Luxury Travel Advisor. However, its appearance

was lower in both the advertising headlines and the body copy of Travel + Leisure at

7% and 8%, respectively. Similar to alliteration, Djafavora claims that assonance

affects the feeling of readers in the sense that alliteration and assonance can draw

interest and prolong the remembrance of advertising (Djafavora, 2008). Also, they

had the highest number of uses when compared to other devices in the sound

technique and grammar structure (Leigh, 1994).

Next is repetition, which was seen in a considerable number of all samples

excluding the headlines of Condé Nast Traveler. In headlines, it was found in 14% of

all samples, 6% of Condé Nast Traveler, 15% of Luxury Travel Advisor and 18% of

Travel + Leisure. In body copy, it was used in 13% of all samples, 14% of Condé

Nast Traveler, 10% of Luxury Travel Advisor and 17% of Travel + Leisure. These

research results confirm the proposition of Leigh that repetition is often used in print

advertisements of magazines. It is a word, phrase or sentence repeating that can

underline the essential issues and make them memorable (Leigh, 1994).

Parallelism was applied in accommodation advertisements in the part of

headline more than the body copy. It was used in 14% of overall sampled headlines

and appeared most in the headlines of Luxury Travel Advisor at 17%, followed by

Travel + Leisure and Condé Nast Traveler at 12% and 11%. In body copy, it was seen

in 9% of the samples, and 12% of Condé Nast Traveler and Travel + Leisure. On the

contrary, it was less frequently found in Luxury Travel Advisor at 4%. The results of

this study are consistent with previous research revealing that parallelism was

extensively used in creating advertising headlines. Previous studies revealed that

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parallelism was the word order presenting parallel and balancing concepts. When it

comes to the functions of parallelism, in this study, it was adopted to control the

direction of ideas, resulting in the smooth flow of presentation and well-organized

information on the accommodations. This aspect is similar to the proposition of

relevant studies that parallelism can enhance the flow of ideas and make them easier

to understand (Leigh, 1994; McQuarrie & Mick, 1996).

Furthermore, metaphor was more widely used in the print advertising

headlines of accommodation advertisements than the advertising body copy at

13 percent and 8 percent, respectively. In the headlines, it was the most used type in

Condé Nast Traveler at 17%. In Luxury Travel Advisor and Travel + Leisure, it was

counted at 12%. In body copy, it was used most in Luxury Travel Advisor at 11%.

On the other hand, the number of occurrence was lower in Travel + Leisure and

Condé Nast Traveler at 7% and 5%, respectively. In this study, metaphor was

employed to compare the accommodation with other terms having some similar

concepts to allow visualization of the characteristics of a certain accommodation and

enable the readers to use their imagination to define the visual image. The study of

Djafavora pointed out that the role of metaphor in the tourism advertising is to

provide a visual description to familiarize readers with advertised tourism products.

With limited space, a variety of ideas can be conceptualized within a short metaphor

(Djafavora, 2008).

Alliteration, assonance, repetition, parallelism and metaphor were the most

prominent types of figurative language used in the print accommodation advertising

with the particular functions of advertising creation. However, their frequency varied

in each written part of advertising and different brands of magazines. Moreover, some

other factors of marketing, which were number of pages and continuous advertising

campaigns or concepts, affect the total number of some kinds of figurative language

in the accommodation advertisements. To be more precise, some accommodations

promoted in many pages used similar types of figurative language in all advertised

pages on purpose to emphasize the key concepts and enhance the memorization of

readers. This point can be seen from the occurrence of ellipsis in headlines as the third

rank or 16 percent in Travel + Leisure; conversely, it was not found in the headlines

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of the other two sampled magazines. For example, the advertising of The Hyatt Zilara

and Hyatt Ziva in the February issue of Travel + Leisure employed ellipsis five times

in five pages of advertisements as follows: “Love at first splash…Each and every

time” (p. 66), “Love at first dip... Each and every time” (p. 67), “Love at first treat…

Each and every time” (p. 68), “Love at first swing… Each and every time” (p. 69).

It can be inferred that the four sampled headline advertisements made use of three

periods instead of describing more details about the resorts. These advertisements

intentionally used ellipsis as a similar figurative technique in writing headlines to

connect the series of advertisements and omit some less significant words without

disregarding the main idea of the advertising.

Additionally, this study revealed some results that differed from related

research, which showed the specific uses of figurative language in the certain field of

advertised products. Previous studies on print advertising of food found that in both

headlines and body copy, rhetorical questions were frequently found as the third rank

of the most used type of figurative language whereas hyperbole was the fifth rank

(Chaysin, 2011). Contrastingly, rhetorical question was rarely seen in both headlines

and body copy of accommodation advertisements in this study while hyperbole was

widely used in only body copy but rarely in the headlines. Besides, some points of

this study extend the results of previous studies. The study of print advertisements in

the American news magazine found that puns and metaphors had been used

increasingly in headlines over two sets of time periods: 1954-1974 and 1975-1999; on

the other hand, the use of rhetorical question and hyperbole was lower than the

number of puns and metaphors and decreased over the two periods (Phillips &

McQuarrie, 2002). Similarly, this study showed that 13% of advertising headlines of

accommodations made use of metaphors and 6% of puns, which was higher than 3%

of hyperbole and 1% of rhetorical question. However, puns are rarely seen in the field

of accommodation advertising when compared to other types of figures of speech.

Similarly, the studies of Djafavora (2008; 2017) discovered that puns were seldom

found in the tourism advertising at 1% in the years 1970-1980 and 0.5% in the years

2000-2008. This figurative device is used to generate a single message with the

double connotations. This playful technique is applied to avoid a dull literal meaning

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and requires the interpretative ability of readers. Because of the ambiguous meaning

of puns, readers with dissimilar backgrounds may find the text unclear or misinterpret

the ideas of the advertising.

5.4 Conclusion

The results of the examination of figurative language in the accommodation

advertising of three American travel magazines can be concluded as follows.

5.4.1 Sampled advertisements from the three different magazines and their use of

figurative language and general techniques are described in this section.

5.4.1.1 Number of all samples

The entire sample of advertisements was 142 pieces, composed of 141

headlines with 153 instances of figurative language and 29 uses of general technique;

there were 122 pieces of body copy with 173 occurrences of figurative language and

22 instances of general technique.

5.4.1.2 Number of headlines divided from three different magazines

Divided by the brands of magazines, there were 35 advertising headlines with

35 uses of figurative language and 9 instances of general technique in Condé Nast

Traveler; 49 headlines with 51 occurrences of figurative language and 12 uses of

general technique in Luxury Travel Advisor; 57 headlines and 67 uses of figurative

language and 8 instances of general technique in Travel + Leisure.

5.4.1.3 Number of body copy divided from three different magazines

There were 30 pieces of body copy in Condé Nast Traveler with

43 occurrences of figurative language and 2 instances of general technique. There

were 48 pieces of copies with 72 occasions of figurative language and 7 uses of

general technique in Luxury Travel Advisor whereas 44 copies with 58 times of

figurative language and 13 times of general technique are seen in Travel + Leisure.

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5.4.2 In the headlines of overall sampled advertisements, the most used types of

figurative language were 19% of alliteration (29 times), followed by repetition at 14%

(22 times) and parallelism t 14% (21 times). In contrast, personification was 3%

(5 times), hyperbole at 3% (4 times), simile at 2% (3 times) and rhetorical question at

1% (1 time) were least employed in the total headlines.

5.4.3 For body copy from the entire advertisements, the frequently applied kinds

of figurative language were alliteration at 22% (38 times), assonance at 15%

(26 times) and hyperbole 14% (24 times). The rarely seen genres were antithesis and

pun at 2% (4 times). Ellipsis was found at 2% (3 times) while simile was counted at

1% (2 times).

5.4.4 For the three American travel magazines and their use of figurative

language in headlines, the findings revealed that Condé Nast Traveler, Luxury Travel

Advisor and Travel + Leisure contained different styles of content, target readers and

the language technique of advertising creation. With the focus on rhetorical devices,

some types of them were widely used in all three magazines; on the other hand, some

were not. In addition, their frequency of appearance varied among the different

magazines. In advertising headlines of Condé Nast Traveler, the highest number of

frequency was 17% (6 times) for both alliteration and metaphor, 14% (5 times) for

both antithesis and assonance as well as 11% (4 times) for parallelism. Conversely,

figurative language with the lowest number was hyperbole at 3% (1 time) while

ellipsis and rhetorical question were not found. In Luxury Travel Advisor, parallelism

with 17% (9 times) was mainly applied. Alliteration and assonance were equally used

for 16% (8 times). For repetition, it was counted at 15% (8 times). The least seen

types were ellipsis, rhetorical question and simile, which were not detected. On the

contrary, headlines in Travel + Leisure contained a high number of alliteration,

repetition and ellipsis with 22% (15 times), 18% (12 times) and 16% (11 times),

respectively. The rarely found types were hyperbole, rhetorical question and simile,

which are equally found at 2% (1 time). Personification was the only figurative device

that did not appear in Travel + Leisure.

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5.4.5 For the three American travel magazines applying figurative language in the

body copy, it can be seen that advertisements in these magazines mainly employed the

identical types of figures of speech in the top ranks. Furthermore, other genres were

quite similarly used among the three traveling magazines. Alliteration 23%

(10 times), assonance 16% (7 times) and repetition 14% (6 times) were ranked in the

top order of Condé Nast Traveler. On the other hand, the least used types were

antithesis and simile with 2% (1 time) while ellipsis and puns were not employed.

Next, alliteration 23% (17 times), assonance 19% (14 times) and hyperbole 17%

(12 times) were frequently found in Luxury Travel Advisor. The rarely seen genres in

this second magazine were antithesis, ellipsis, personification and rhetorical question

sharing the similar percent at 3% (2 times). There was no use of simile in Luxury

Travel Advisor. In Travel + Leisure, alliteration was seen in 19% (11 times), followed

by repetition at 17% (10 times) and personification at 15% (9 times). Contrastingly,

antithesis, ellipsis, pun, rhetorical question and simile were equally calculated as 2%

(1 time).

5.5 Limitations of the study

5.5.1 This study focused only on two written parts of advertising, which were the

headline and the body copy, as they were found in almost sampled accommodation

advertisements. Studying slogans, one of the significant advertising elements, may

represent the use of figurative language in the accommodation advertising more

inclusively.

5.5.2 All samples were collected from magazines published during the recent

year of 2017. Examination of the advertising over numerous years may illustrate more

applied genres and the changing trends of figurative language in the print

accommodation advertising.

5.6 Implications

The results of this study may be applicable to a wide range of branches.

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In the area of advertising, advertisers can adopt to trends or forms of language

techniques used in the international level of advertising. The ideas of figurative

language genres commonly applied and rarely seen in print accommodation

advertisements suggested by this current research’s findings may guide the advertisers

to use the appropriate types of figurative devices in order to create the productive

headlines and body copy. For the hospitality industry, accommodation establishments

could learn from the way famous hotels and resorts use high-quality print advertising

in travel magazines. Consequently, lodging businesses may take advantage of

advertisements to reach their marketing goals in terms of increasing profits, reputation

and brand awareness. Moreover, this study might be helpful for anyone who is

interested in the features of English in advertising. The results of the study may

provide them with a new perspective on the specific use of figurative language in the

essential parts of advertising; that is, the headline and body copy.

5.7 Recommendations for further research

5.7.1 The use of figurative language in the slogans of accommodation

advertisements should be studied to find out how advertisers adopt figurative

language to create a memorable message differentiating the advertised brand from its

competitors.

5.7.2 A study of figurative language in Thai travel magazines should be

conducted so as to reflect the roles of figurative language in accommodation

advertising published in Thailand. Alternatively, further studies can focus on other

international editions of magazines or other kinds of print advertising such as

brochures and fliers.

5.7.3 Accommodation advertisements in other platforms such as a broadcast

advertising, outdoor advertising and digital advertising can be investigated to see the

particular features of advertising language and the use of rhetorical devices.

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5.7.4 Figurative language appearing in the advertising of different fields such as

education, transportation and consumer products are recommended for study in the

future.

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APPENDICES

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APPENDIX A

SAMPLES FROM CONDÉ NAST TRAVELER

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59

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

01

Jan

15

Pal

atia

l in

ever

y

sense

.

Gen

eral

tech

niq

ue

Hav

e you e

ver

wan

ted

to g

o i

nsi

de

Bu

rj A

L

Ara

b J

um

eira

h? N

ow

yo

u c

an. S

tart

ex

plo

ring

any o

ne

of

our

22 h

ote

ls

and r

esort

s w

orl

dw

ide

at

jum

eira

hin

side.

com

.

Rhet

ori

cal

ques

tion

Jum

eira

h

02

Jan

19

A N

ew D

ay D

awns

All

iter

atio

n

Eac

h d

ay a

t th

e K

ahal

a

we

are

gra

tefu

l fo

r th

e

opport

unit

y t

o m

ake

yo

ur

stay u

nfo

rget

table

.

The

Spir

it o

f A

loha

has

nev

er b

een g

reat

er a

t

The

Kah

ala.

We

can

’t

wai

t to

sh

are

it w

ith

yo

u.

Hyp

erbole

T

he

Kah

ala

Hote

l &

Res

ort

03

Jan

47

You D

on’t

Nee

d

More

Vac

atio

n

Days.

You N

eed

Bet

ter

Ones

.

Par

alle

lism

,

Rep

etit

ion

It’s

tim

e fo

r a

bet

ter

vac

atio

n. F

rom

our

rein

vig

ora

tin

g

Super

foodsR

x ™

men

u

to t

he

revit

aliz

ing

Hea

ven

ly B

ed®

, at

Wes

tin R

esort

s, e

ver

y

elem

ent

of

your

stay h

as

Ass

onan

ce

Wes

tin H

ote

ls &

Res

ort

s

(C

onti

nue)

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60

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

bee

n d

esig

ned

to

enhan

ce y

our

wel

l-

bei

ng.

04

Ja

n

59

Tok

yo’s

on

e an

d

only

lu

xury

coll

ecti

on h

ote

l.

Hyp

erbole

In

the

hea

rt o

f T

ok

yo,

You w

ill

find

the

art

of

enjo

yin

g e

ver

y m

om

ent.

Ass

onan

ce

The

Pri

nce

Gal

lery

Tok

yo

Kio

icho

05

F

eb

52

Win

ter

fore

cast

:

Sunn

y &

War

m

Anti

thes

is

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h c

ham

pio

nsh

ip g

olf

,

oce

anfr

ont

din

ing a

t o

ur

pri

vat

e bea

ch c

lub, an

d

rela

xin

g t

reat

men

ts a

t

our

awar

d-

win

nin

g s

pa,

only

The

Sea

gat

e

pro

vid

es a

ll t

he

amen

itie

s you e

xpec

t

form

a l

ux

ury

res

ort

,

wit

h t

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inti

mat

e fe

elin

g

of

a pri

vat

e re

trea

t.

Spen

d y

our

vac

atio

n

wher

e th

e opti

ons

are

endle

ss.

Ass

onan

ce,

Hyp

erb

ole

,

The

Sea

gat

e

Ho

tel

& S

pa

06

F

eb

69

A par

adis

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y t

he

sea

Met

aphor

Dis

cover

and e

njo

y t

he

uniq

ue

calm

nes

s th

at t

he

Car

ibbea

n S

ea o

ffer

s at

Pre

siden

te

Inte

rConti

nen

tal®

All

iter

atio

n

Pre

siden

te

Inte

rConti

nen

tal

Can

cun R

esort

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61

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

C

ancu

n. A

wonder

ful

bea

ch,

cryst

al c

lear

wat

ers

and w

hit

e sa

nd.

Fee

l a

nat

ura

l en

vir

onm

ent

full

of

unfo

rget

table

and

excl

usi

ve

mom

ents

.

07

Mar

15

We

arri

ved

as

a

fam

ily a

nd l

eft

as

a su

rf s

quad

.

Sim

ile,

Anti

thes

is,

Par

alle

lism

Book y

our

fam

ily h

om

e

and l

ive

by t

he

bea

ch

All

iter

atio

n

Air

bnb

08

Mar

53

Lose

you

rsel

f

and s

ee w

hat

you

find. E

ver

yth

ing

is r

ight

on t

he

bea

ch.

Anti

thes

is

- -

Tru

mp

Inte

rnat

ional

Bea

ch R

esort

09

Apr

48

A D

iffe

rent

Per

spec

tive

Gen

eral

tech

niq

ue

Hav

e you e

ver

wan

ted t

o

explo

re B

urj

Al

Ara

b

Jum

eira

h’s

new

Ter

race

?

Now

you c

an. V

isit

jum

eira

hin

side.

com

to

exper

ience

our

glo

bal

port

foli

o o

f hote

ls a

nd

reso

rts

in 3

60 °

Rhet

ori

cal

Ques

tion

Jum

eira

h

10

May

6

The

Pre

ferr

ed

Lif

e

Just

bey

ond t

he

edge

of

the

worl

d

Pun

T

ake

ever

yth

ing t

hat

dra

ws

your

focu

s- e

ver

y

emai

l, e

ver

y m

eeti

ng,

ever

y s

ched

ule

, an

d m

ov

e

All

iter

atio

n,

Ass

onan

ce,

Par

alle

lism

,

Rep

etit

ion

Pre

ferr

ed H

ote

ls

& R

esort

s

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62

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

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ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

it

all

beh

ind y

ou. U

ngri

p t

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phone.

Let

loose

the

to-d

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list

. M

ove

your

min

d t

o a

pla

ce o

f ca

lm-

wh

ere

real

pri

ori

ties

ali

gn a

nd t

ime

is

allo

wed

to r

elax

wit

h y

ou

.

Div

e in

at

pre

ferr

edhote

ls.c

om

11

May

41

Hote

ls t

hat

def

ine

the

des

tinat

ion.

All

iter

atio

n,

Per

sonif

icat

ion

Sit

uat

ed a

t th

e cr

oss

road

s of

cult

ure

and c

om

mer

ce,

the

his

tori

c P

alac

e H

ote

l is

a

legen

dar

y C

alif

orn

ia

landm

ark. E

xper

ience

a

cura

ted e

nse

mble

of

the

worl

d’s

most

ico

nic

des

tinat

ions

at T

he

Lux

ury

Coll

ecti

on h

ote

ls &

res

ort

s.

Ex

plo

re t

he

coll

ecti

on a

t

thel

ux

ury

coll

ecti

on.c

om

.

All

iter

atio

n,

Hyp

erbole

Pal

ace

Hote

l,

The

Lux

ury

Coll

ecti

on

12

May

59

All

men

are

crea

ted e

qu

al. A

ll

hote

ls a

re n

ot.

Par

alle

lism

,

Rep

etit

ion

- -

The

Jeff

erso

n

Was

hin

gto

n D

C

13

May

62

It’s

ou

r nat

ure

to

unw

ind.

Per

sonif

icat

ion

In

trodu

cin

g T

he

Flo

rida

Key’s

new

est

lux

ury

res

ort

.

Met

aphor

Pla

ya

Lar

go

Res

ort

& S

pa

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63

Sam

ple

s fr

om

Cond

é N

ast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

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dli

ne

Fig

ura

tive

langu

age

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y c

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ura

tive

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age

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e of

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mm

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ions

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isco

ver

a h

eav

en o

f

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ont

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on

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ith

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ure

. A

wak

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it a

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all-

em

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cing

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tion,

rich

in a

men

itie

s

& e

xper

ience

s an

d e

xac

tly

like

noth

ing e

lse.

14

M

ay

62

Iconic

lux

ury

that

goes

above

and b

eyond

Gen

eral

tech

niq

ue

Our

oce

anfr

ont

reso

rt

exper

ience

s ar

e w

hy

yo

u’l

l vis

it. E

xce

pti

onal

serv

ice

is w

hy y

ou’l

l

com

e bac

k.

Par

alle

lism

,

Rep

etit

ion

Ponte

Ved

ra

Bea

ch R

esort

s

15

M

ay

83

Most

hote

ls t

rain

thei

r peo

ple

wit

h

bookle

ts. W

e

take

ours

to t

he

bal

let.

Gen

eral

tech

niq

ue

Nex

t ti

me

you s

tay a

t a

JW,

you

’ll

noti

ce t

hat

we

hold

our

hea

ds

a li

ttle

hig

her

. T

hat

’s b

ecau

se

The

Joff

rey B

alle

t hel

ps

us

dev

elop o

ur

nat

ura

l

pois

e an

d g

race

. S

ince

we

bel

ieve

exce

pti

onal

serv

ice

star

ts w

ith

exce

pti

onal

tra

inin

g.

All

iter

atio

n,

Rep

etit

ion

JW M

arri

ott

Ref. code: 25605921040308KNB

64

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

16

May

97

A n

ew w

orl

d o

f

lux

ury

Met

aphor

Per

ched

on H

on

g K

on

g

Isla

nd, th

e updat

ed

Gra

nd H

yat

t H

on

g

Kong b

oas

ts s

ignat

ure

rest

aura

nts

,

a w

orl

d-

accl

aim

ed s

pa,

and f

ive-

sta

r se

rvic

e. A

rece

nt

mult

imil

lion

-

doll

ar r

enovat

ion h

as

also

gra

ced i

t w

ith

ingen

iousl

y d

esig

ned

suit

es a

nd a

sta

tely

pri

vat

e lo

unge.

All

iter

atio

n

Gra

nd H

yat

t

Hong K

on

g

17

May

128

Lad

era

Res

ort

,

Soufr

ière

Gen

eral

tech

niq

ue

Lad

era

is S

t. L

uci

a’s

most

uniq

ue

reso

rt

situ

ated

on a

volc

ano

ridgel

ine

1,0

00 f

eet

above

the

dee

p b

lue

Car

ibbea

n S

ea,

wit

h

stunn

ing P

iton v

iew

s,

and a

bre

athta

kin

g

sett

ing u

nli

ke

any o

ther

.

Hyp

erbole

L

ader

a R

esort

,

Soufr

ière

Ref. code: 25605921040308KNB

65

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

18

June/

July

11

Let

you

r IN

NE

R

CH

ILD

giv

e your

KID

S a

run f

or

thei

r m

oney

.

Ass

onan

ce

When

you a

nd y

ou

r

fam

ily t

ravel

, you b

ond.

Whet

her

you

’re

flyin

g

dow

n w

ater

slid

es,

hors

ebac

k r

idin

g, o

r

zip

-lin

ing f

or

the

firs

t

tim

e, e

ach d

ay t

oget

her

show

s you t

hat

the

bes

t

exper

ience

s ar

e th

e

ones

you s

har

e. V

isit

Om

ni

La

Cost

a R

esort

& S

pa

or

on

e of

our

60

oth

er p

roper

ties

and

dis

cover

how

get

tin

g

away c

an b

rin

g y

our

fam

ily c

lose

r to

get

her

.

Anti

thes

is,

Ass

onan

ce

Om

ni

Res

ort

s

19

June/

July

105

It’s

not

ever

y d

ay,

yo

u c

an g

et s

o f

ar

from

the

ever

yday.

Pun

W

het

her

you

r pla

ns

call

for

a ro

man

tic

retr

eat,

a

fam

ily a

dv

entu

re, o

r an

urb

an e

scap

e, w

e in

vit

e

yo

u t

o e

xper

ience

our

coll

ecti

on o

f

extr

aord

inar

y

des

tinat

ions.

Fro

m t

he

legen

dar

y s

ho

res

of

Per

sonif

icat

ion

M

onta

ge

Hote

ls

& R

esort

s

Ref. code: 25605921040308KNB

66

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

H

awai

i to

the

char

m o

f

the

South

Car

oli

na

coas

t, M

onta

ge

Hote

ls

& R

esort

s pro

vid

es t

he

per

fect

bac

kd

rop t

o

crea

te m

emori

es t

hat

can

be

cher

ish

ed l

ong a

fter

yo

u r

eturn

hom

e.

20

Aug

99

They

arr

ived

as

rival

s an

d l

eft

par

tner

s in

cri

me.

Anti

thes

is,

Par

alle

lism

,

Sim

ile,

- -

Air

bnb

21

Sep

7

Ou

r pas

try c

hef

is

a

wo

rld c

ham

pio

n

choco

lati

er.

But

don

’t w

orr

y o

ur

per

sonal

tra

iner

s ar

e

amaz

ing t

oo.

All

iter

atio

n

When

Roger

Fok i

sn’t

crea

tin

g d

elec

table

des

sert

s at

the

JW

Mar

riott

Hon

g K

on

g h

e

wow

s cr

ow

ds

worl

dw

ide

wit

h h

is

edib

le a

rt. A

nd w

e

enco

ura

ge

Ro

ger

to d

o

so. B

ecau

se i

f h

e ca

n

impre

ss t

he

judges

at

the

Sal

on C

uli

nai

re

Mondia

l, h

e’ll

hav

e no

pro

ble

m d

esig

nin

g t

he

per

fect

choco

late

sw

an

for

a m

etic

ulo

us

bri

de.

All

iter

atio

n

JW M

arri

ot

Ref. code: 25605921040308KNB

67

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

22

Sep

21

Tim

eles

s gla

mour

retu

rns

Ass

onan

ce

In c

eleb

rati

on o

f th

e

firs

t an

niv

ersa

ry o

f T

he

Pen

insu

la B

eiji

ng’s

landm

ark

tran

sform

atio

n, en

joy

an e

xcl

usi

ve

off

er i

n a

Del

ux

e R

oom

,

incl

udin

g d

aily

bre

akfa

st f

or

two,

flex

ible

chec

k-i

n/o

ut,

com

pli

men

tary

Wi-

Fi

and U

S$ 1

00 h

ote

l

cred

it p

er s

tay.

Ex

per

ience

the

rich

trad

itio

ns

of

Bei

jin

g i

n

true

Pen

insu

la c

om

fort

and s

tyle

at

its

firs

t al

l-

suit

e hote

l. F

or

rese

rvat

ions

and d

etai

ls,

ple

ase

conta

ct 1

866

382 8

388 (

toll

-fre

e) f

or

vis

it

pen

insu

la.c

om

/bei

jinggl

amour

Gen

eral

tech

niq

ue

The

Pen

insu

la

Bei

jing

Ref. code: 25605921040308KNB

68

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

od

atio

ns

23

Sep

31

Dis

cover

how

GE

TT

ING

AW

AY

can b

rin

g y

ou

TO

GE

TH

ER

.

Anti

thes

is

Sta

y w

ith O

mni

and

enjo

y a

rom

anti

c

get

away o

f his

tori

c

pro

port

ions.

Fin

d a

cozy

spot,

then

rel

ax a

nd

reco

nnec

t w

hil

e ta

kin

g

in t

he

vie

w, or

rein

vig

ora

te y

our

sense

s

wit

h a

couple

’s m

assa

ge

at a

worl

d-c

lass

spa.

Vis

it O

mni

Bed

ford

Spri

ngs

Res

ort

or

on

e o

f

our

60 o

ther

pro

per

ties

to s

ee h

ow

a c

han

ge

in

scen

ery c

an c

han

ge

the

way y

ou s

ee e

ach o

ther

.

All

iter

atio

n,

Ass

onan

ce

Om

ni

Res

ort

s

24

Sep

69

Your

Auth

enti

c

Car

ibbea

n

Gen

eral

tech

niq

ue

All

-In

clusi

ve

• A

ll-

Lux

ury

•

All

-Adult

s

• A

ll-R

om

ance

Ex

per

ience

en

chan

ting

5-s

tar

bea

chfr

ont

reso

rts

wher

e you w

rite

the

chap

ters

to y

our

ow

n

love

story

. T

her

e ar

e

open

-air

res

taura

nts

for

Par

alle

lism

,

Rep

etit

ion

Gal

ley B

ay

Res

ort

& S

pa

Anti

gua

Ref. code: 25605921040308KNB

69

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

ca

ndle

lit

din

ner

s, p

ools

wit

h w

ater

fall

s an

d t

rail

s

for

long s

troll

s han

d-i

n-

han

d.

25

Oct

33

A c

entu

ry o

f m

akin

g

his

tory

, an

d w

e’re

just

get

ting s

tart

ed.

Ass

onan

ce

Wit

h f

ull

ren

ovat

ions

to

each

and e

ver

y g

ues

t

room

res

ort

-wid

e an

d

the

addit

ion o

f th

e

stunn

ing n

ew F

air

way

On

e at

Th

e L

od

ge,

as

wel

l as

host

ing t

he

U.S

.

Am

ate

ur

in 2

018

and

the

U.S

. O

pen

Ch

am

pio

nsh

ip i

n 2

019

,

all

lead

ing u

p t

o o

ur

Cen

tennia

l ce

lebra

tion,

this

is

what

it

mea

ns

to

mak

e his

tory

, 100 y

ears

in t

he

mak

ing.

All

iter

atio

n

Peb

ble

Bea

ch

Res

ort

s

26

Oct

55

Be

a T

rav

eler

, not

a

touri

st. C

ho

ose

Jac

k.

All

iter

atio

n

- -

Pan

ama

Jack

Res

ort

s

27

Oct

65

Dis

cover

sen

sati

onal

stay

s in

rem

arkab

le

loca

tions.

All

iter

atio

n

Dis

cover

Jum

eria

h’s

mag

nif

icen

t pro

per

ties

situ

ated

in s

om

e of

the

Gen

eral

tech

niq

ue

Jum

eira

h H

ote

ls

& R

esort

s

Ref. code: 25605921040308KNB

70

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

m

ost

aw

e-in

spir

ing

citi

es i

n t

he

worl

d. F

rom

gle

amin

g v

iew

s of

the

blu

e A

rabia

n G

ulf

in

Dubai

, to

pri

stin

e sa

nds

of

Mal

div

ian b

each

es,

the

his

tori

c st

reet

s of

Ista

nbul,

to t

he

vib

rant

ener

gy o

f m

od

ern

Shan

ghai

– J

um

eria

h

Hote

ls &

Res

ort

s

pro

mis

es e

ver

y l

ux

ury

imag

inab

le t

o m

ake

your

stay

a m

emora

ble

exper

ience

.

For

more

in

form

atio

n,

vis

it j

um

eira

h.c

om

28

Nov

11

Our

insp

irat

ion h

as

alw

ays

bee

n y

ou.

Met

aphor

- -

Wynn L

as V

egas

29

Nov

48

A h

idden

gem

by t

he

sea.

Met

aphor

Set

agai

nst

the

pri

stin

e

bac

kdro

p o

f K

ey

Lar

go’s

bea

chfr

ont,

Pla

ya

Lar

go R

esort

&

Spa

is r

egar

ded

as

the

Sim

ile,

Rhet

ori

cal

ques

tion

Pla

ya

Lar

go

Res

ort

& S

pa

Ref. code: 25605921040308KNB

71

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

pea

rl o

f th

e F

lori

da

Keys.

Bri

ngin

g a

new

level

of

lux

ury

to K

ey

Lar

go, th

e re

sort

off

ers

177 e

legan

t gues

t

room

s, s

uit

es, an

d t

wo

-

story

bun

gal

ow

s. F

or

the

ult

imat

e is

land

indulg

ence

, st

ay i

n a

lux

uri

ous

thre

e-bed

room

bea

ch h

ouse

, fe

aturi

ng

wra

par

ound b

alco

nie

s

and p

rivat

e pools

.

Res

ort

am

enit

ies

incl

ude

a w

ater

front

pool,

oce

anfr

ont

fitn

ess

cente

r, a

nd a

pre

miu

m

coll

ecti

on o

f re

stau

rants

and l

ounges

. L

ookin

g

for

a la

nd o

r se

a

adven

ture

? C

hec

k i

n

wit

h t

he

conci

erge

for

the

ult

imat

e ex

per

ience

s

Pla

ya

Lar

go h

as t

o

Ref. code: 25605921040308KNB

72

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

off

er-

from

bea

chfr

ont

recr

eati

on t

o b

aysi

de

cruis

es.

30

Nov

49

When

it

com

es t

o

amen

itie

s, w

e ri

se t

o

yo

ur

vac

atio

n.

Gen

eral

tech

niq

ue

Wit

h c

ham

pio

nsh

ip g

olf

at o

ur

worl

d-c

lass

countr

y c

lub, oce

anfr

ont

din

ing a

t our

pri

vat

e

bea

ch c

lub, an

d r

elax

ing

trea

tmen

ts a

t our

awar

d-

win

nin

g s

pa,

only

The

Sea

gat

e pro

vid

es a

ll t

he

amen

itie

s you e

xpec

t

from

a l

ux

ury

res

ort

,

wit

h t

he

inti

mat

e fe

elin

g

of

a pri

vat

e re

trea

t.

Spen

d y

our

vac

atio

n

wher

e th

e opti

ons

are

endle

ss.

All

iter

atio

n,

Ass

onan

ce,

Hyp

erbole

,

The

Sea

gat

e

31

Nov

55

Arr

ivin

g h

ere

is o

nly

the

beg

innin

g o

f you

r

journ

ey.

Met

aphor,

Ass

onan

ce

Som

etim

es t

he

most

mem

ora

ble

pla

ces

are

the

ones

you d

isco

ver

yo

urs

elf.

Fro

m

Cam

elbac

k M

ounta

in t

o

the

Flo

rida

coas

t, O

mni

off

ers

a w

ide

ran

ge

of

Per

sonif

icat

ion

O

mni

Hote

ls &

Res

ort

s

Ref. code: 25605921040308KNB

73

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

uniq

ue

des

tinat

ions

to

explo

re. A

nd o

nce

your

adven

ture

is

com

ple

te,

rela

x a

nd u

nw

ind w

ith a

reju

ven

atin

g m

assa

ge

or

a nig

htc

ap b

y t

he

fire

pit

. V

isit

Om

ni

Sco

ttsd

ale

Res

ort

& S

pa

at M

on

telu

cia

or

any

one

of

our

60 p

rop

erti

es

and s

ee w

hat

adven

ture

s

awai

t.

32

Nov

87

All

- in

clusi

ve

lux

ury

.

Gen

eral

tech

niq

ue

Our

all-

adult

, al

l-su

ite,

all-

incl

usi

ve

worl

d i

s

situ

ated

on a

bea

uti

ful

Car

ibbea

n b

each

on t

he

east

coas

t of

the

Dom

inic

an R

epubli

c.

Her

e ro

man

ce r

evolv

es

around 2

3 p

ools

, 12

rest

aura

nts

,

conte

mpora

ry t

ropic

al

arch

itec

ture

and

exce

pti

onal

ran

ge

of

acti

vit

ies

and s

ervic

es.

Par

alle

lism

,

Rep

etit

ion

Ex

cell

ence

El

Car

men

Ref. code: 25605921040308KNB

74

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

33

Nov

95

5:3

9 P

M T

he

mom

ent

you

dis

cover

ed t

he

bes

t

of

South

ern

Cal

iforn

ia i

n o

ne

pla

ce.

Gen

eral

tech

niq

ue

The

per

fect

get

away

leav

es y

ou w

ith a

new

per

spec

tive

and

connec

ts y

ou t

o

exper

ience

s you

would

n’t

enco

unte

r

anyw

her

e el

se.

It d

oes

n’t

hav

e to

involv

e a

cham

pio

nsh

ip

Tom

Faz

io g

olf

cours

e.

It d

oes

n’t

hav

e to

feat

ure

a F

orb

es F

ive

Sta

r sp

a an

d A

AA

Fiv

e

Dia

mond r

esta

ura

nt.

It

does

n’t

hav

e to

be

set

wit

hin

the

pic

ture

sque

L

os

Peñ

asquit

os

Can

yon

Pre

serv

e. B

ut

it c

ould

.

Wel

com

e to

Fai

rmont

Gra

nd D

el M

ar, w

inner

of

the

Tri

pA

dvis

or

Tra

vel

ers’

Choic

e

Aw

ard f

or

Top L

ux

ury

Hote

l in

the

Unit

ed

Sta

tes.

Par

alle

lism

,

Rep

etit

ion

Fai

rmont

Gra

nd

Del

Mar

Ref. code: 25605921040308KNB

75

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

34

Nov

99

An o

cean

fron

t

trea

sure

Met

aphor

Wit

h a

n o

cean

front

loca

tion i

n t

he

hea

rt o

f

Mia

mi’

s M

id-B

each

an

d

just

min

ute

s fr

om

Lin

coln

Road

, O

cean

Dri

ve,

and t

he

Wyn

wood A

rts

Dis

tric

t,

Eden

Roc

Mia

mi

Bea

ch

off

ers

trav

eler

s a

bea

chfr

ont

retr

eat

synon

ym

ous

wit

h

conte

mpora

ry M

iam

i

lux

ury

. T

his

oce

ansi

de

trea

sure

bo

asts

418

spac

ious

gu

estr

oom

s

and s

uit

es, 3 s

tunnin

g

pools

, 22,0

00 s

quar

e

foot

spa

and f

itnes

s

faci

lity

, a

sign

ature

Nobu r

esta

ura

nt,

and t

he

farm

-to-t

able

res

tau

rant,

Mal

ibu F

arm

(op

en l

ate

2017).

Eden

Roc’

s

oce

an-

faci

ng s

uit

es

Met

aphor

The

Eden

Roc

Mia

mi

Bea

ch

Ref. code: 25605921040308KNB

76

Sam

ple

s fr

om

Condé

Nast

Tra

vele

r (C

onti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

off

er s

avv

y t

ravel

ers,

rela

xat

ion s

eeker

s,

bea

ch l

over

s, a

nd

culi

nar

y e

nth

usi

asts

the

chan

ce t

o i

ndulg

e in

a

truly

im

mer

sive

sett

ing

and e

njo

y c

ura

ted

exper

ience

s th

rou

ghout

thei

r st

ay. E

den

Roc

pro

vid

es a

tru

ly o

ne-

of-

a-kin

d e

xper

ience

.

35

Nov

99

Wel

com

e to

the

chic

side

of

Wai

kik

i

All

iter

atio

n,

Ass

onan

ce

Fro

m c

onte

mpora

ry

room

des

ign t

o

tren

dse

ttin

g M

ori

moto

cuis

ine

to a

liv

ely d

ay-

into

-nig

ht

pools

ide

scen

e, ‘

Alo

hil

ani

Res

ort

redef

ines

the

moder

n

Wai

kik

i ex

per

ience

.

Sed

uct

ive,

spir

ited

, an

d

truly

loca

l ‘A

lohil

ani

Res

ort

radia

tes

an

unm

ista

kab

le e

ner

gy a

ll

its

ow

n. W

e in

vit

e you

to c

om

e vis

it a

nd

dis

cover

an e

xci

ting

new

vib

e- A

loh

a C

hic

.

Per

sonif

icat

ion

A

lohil

ani

Res

ort

Wai

kik

i B

each

Ref. code: 25605921040308KNB

77

APPENDIX B

SAMPLES FROM LUXURY TRAVEL ADVISOR

Ref. code: 25605921040308KNB

78

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

No.

Issu

e

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y C

op

y

Fig

ura

tive

langu

age

Nam

e of

Acc

om

mod

atio

ns

01

Jan

Cover

02

Rom

ance

&

Cel

ebra

tion

Gen

eral

tech

niq

ue

Cra

ting s

pec

ial

mem

ori

es t

o l

ast

a

life

tim

e, c

ouple

s ca

n

esca

pe

thei

r dai

ly

routi

ne

wit

h a

rom

anti

c

get

away t

o t

his

lav

ish

oce

an-f

ront

reso

rt.

All

602 s

uit

es o

ffer

spac

ious,

yet

inti

mat

e

lux

ury

, an

d f

eatu

re

bre

athta

kin

g g

lim

pse

s of

sea

and s

and a

t ev

ery

turn

.

All

iter

atio

n

Gra

nd F

iest

a

Am

eric

ana

Cora

l

Bea

ch C

ancú

n

02

Jan

3

Insp

ired

by r

ed

Ass

onan

ce

Gra

nd M

eliá

Hote

ls &

Res

ort

s co

mbin

e th

e

worl

d’s

most

des

irab

le

des

tinat

ions,

subli

me

din

ing a

nd a

uniq

ue

appro

ach t

o s

ervic

e,

born

fro

m o

ur

pas

sionat

e S

pan

ish

her

itag

e.

All

iter

atio

n,

Ass

onan

ce,

Hyp

erbole

Gra

n M

eliá

Hote

ls

& R

esort

s

(

Conti

nue)

Ref. code: 25605921040308KNB

79

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

03

Ja

n

15

Enjo

y a

com

pli

men

tary

upgra

de

at t

he

clas

sic

and c

har

min

g

Four

Sea

sons

Res

ort

All

iter

atio

n,

Ass

onan

ce

Set

on P

alm

Isl

and’s

most

ex

pan

sive

bea

ch,

this

inti

mat

e F

ive-

Sta

r,

Fiv

e-D

iam

ond r

esort

is

off

erin

g a

com

pli

men

tary

on

e-

cate

gory

up

gra

de*

at

tim

e of

bookin

g.

*O

ne-

cate

gory

up

gra

de

off

er a

vai

lable

for

gues

troom

s (e

xcl

udin

g

suit

es)

Januar

y 1

, 2017

thro

ugh A

pri

l 14, 2017.

Ex

cludes

holi

day

s.

Bla

ckout

dat

es a

pply

.

Hyp

erbole

F

our

Sea

son

s

Res

ort

Pal

m B

each

04

Ja

n

23

Vote

d W

orl

d’s

Bes

t

All

-In

clusi

ve

Fam

ily

Res

ort

s

Gen

eral

tech

niq

ue

Only

Bea

ches

Och

o

Rio

s giv

es y

our

clie

nts

an a

war

d-w

innin

g, al

l-

incl

usi

ve

fam

ily

vac

atio

n v

ote

d #

1 i

n t

he

worl

d. T

hre

e vil

lages

set

on t

he

most

covet

ed p

art

of

the

Car

ibbea

n R

ivie

ra

off

er s

pac

ious

acco

mm

odat

ions

for

fam

ilie

s of

ever

y s

ize,

Hyp

erbole

,

Ass

on

ance

Bea

ches

Res

ort

s

by S

and

als

Ref. code: 25605921040308KNB

80

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

al

ong w

ith k

ids

pro

gra

ms

and a

ctiv

itie

s

for

the

enti

re f

amil

y-

from

our

Ver

y I

mport

ant

Kid

s (V

.I.K

.) C

amp a

nd

Xbox

Pla

y L

oun

ge

for

twee

ns,

and T

rench

Tow

n a

nd C

lub L

iquid

for

teen

s, t

o u

nli

mit

ed

scuba

div

ing* a

nd

even

golf

* a

t n

earb

y S

and

als

Golf

& C

ountr

y C

lub.

Kid

can

mak

e a

spla

sh a

t

the

27,0

00 s

q. ft

. P

irat

es

Isla

nd W

ater

par

k,

whil

e

the

gro

wn-

ups

rela

x o

n

the

bea

ch. E

ver

yon

e ca

n

shar

e th

e d

ay’s

exci

tem

ent

over

a

del

icio

us

mea

l at

one

of

seven

res

tau

rants

serv

ing t

he

fines

t fa

re

pai

red w

ith e

xcl

usi

ve

Rober

t M

ondav

i T

win

Oak

s w

ines

, bec

ause

th

e

bes

t m

emori

es a

re t

he

Ref. code: 25605921040308KNB

81

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

odat

ion

s

ti

mes

fam

ilie

s sp

end

toget

her

. B

est

of

all,

at

Bea

ches

, ab

solu

tely

ever

yth

ing i

s un

lim

ited

and i

ncl

uded

.

05

Ja

n

27

Fee

l fr

ee, it

’s

incl

uded

All

iter

atio

n,

Ass

onan

ce

Your

clie

nts

can

div

e

into

the

extr

aord

inar

y

Jam

aica

n c

ult

ure

and

dis

cover

hid

den

wat

erfa

lls

and

bre

athta

kin

g v

iew

s.

Surr

ounded

by s

ever

al

idyll

ic r

ainfo

rest

bea

ches

, G

rand

Pal

ladiu

m J

amai

ca

Res

ort

& S

pa

and G

rand

Pal

ladiu

m L

ady

Ham

ilto

n R

esort

& S

pa

are

the

per

fect

holi

day

des

tinat

ions

for

both

fam

ilie

s an

d c

ouple

s.

Her

e th

ey c

an e

njo

y

auth

enti

c Ja

mai

can

cuis

ine,

com

fort

and a

wid

e ra

nge

of

acti

vit

ies

for

all

tast

es.

All

iter

atio

n,

Ass

onan

ce

Pal

ladiu

m

Hote

ls&

Res

ort

s

Ref. code: 25605921040308KNB

82

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

06

Jan

53

Only

one

Pal

m B

each

Only

one

Res

ort

Only

The

Bre

aker

s

Par

alle

lism

,

Rep

etit

ion

$100 n

ightl

y r

esort

cred

it* w

hen

you s

tay

1/2

/17

- 2/2

/17.

* V

alid

Jan

uar

y 2

–

Feb

ruar

y 2

, 2017 i

n

conju

nct

ion w

ith

pre

vai

ling r

ack r

ates

,

subje

ct t

o a

vai

labil

ity.

No R

esort

Fee

. M

ay n

ot

be

com

bin

ed w

ith o

ther

off

ers

and n

ot

appli

cable

to g

roups.

Res

tric

tions

apply

.

Gen

eral

tech

niq

ue

The

Bre

aker

s

Pal

m B

each

07

Feb

C

ove

r 01

Mak

e th

e re

st o

f ea

rth

seem

posi

tivel

y d

ull

.

Anti

thes

is

- -

Moon P

alac

e

Can

cun

08

Feb

C

ove

r 02

Moon P

alac

e C

ancu

n.

Lar

ger

th

an l

ife.

Bet

ter

than

vac

atio

n.

Par

alle

lism

,

Rep

etit

ion

Enjo

y 2

7 h

ole

s of

Jack

Nic

kla

us-

des

igned

golf

.

Say

“A

hh”

at P

alac

e’s

larg

est

spa.

Be

seen

at

the

excl

usi

ve

Noir

nig

htc

lub. E

njo

y t

he

big

ges

t nam

es i

n

ente

rtai

nm

ent,

liv

e on

Gen

eral

tech

niq

ue

Moon P

alac

e

Can

cun

Ref. code: 25605921040308KNB

83

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

st

age.

Com

e hom

e to

thre

e re

sort

nei

ghborh

oods,

eac

h

wit

h i

ts o

wn p

erso

nal

ity.

It’s

enou

gh t

o m

ake

the

rest

of

Ear

th s

eem

posi

tivel

y d

ull

.

09

F

eb

19

Beyond a

n a

ll

Incl

usi

ve

a pure

ly

Cora

l B

each

Can

cun

“Unli

mit

ed

Ex

per

ience

s”

Gen

eral

tech

niq

ue

Cre

atin

g s

pec

ial

mem

ori

es t

o l

ast

a

life

tim

e, c

ouple

s ca

n

enjo

y u

nli

mit

ed

exper

ience

s al

l yea

r lo

ng

wit

h i

nti

mat

e lu

xury

acco

mm

odat

ions

and

pan

ora

mic

vie

ws

of

the

Car

ibbea

n.

Unpar

alle

led a

ll

incl

uded

mea

ls a

nd

bev

erag

es a

re a

vai

lable

to G

rand C

lub

“Unli

mit

ed

Ex

per

ience

s” g

ues

ts a

t

any o

f th

e re

sort

’s

rest

aura

nts

& b

ars

All

iter

atio

n

Pre

ferr

ed H

ote

ls

& R

esort

s

Ref. code: 25605921040308KNB

84

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

in

cludin

g t

he

5

Dia

mond a

war

ded

rest

aura

nt

“Le

Bas

ilic

”.

10

Mar

11

Lux

ury

vil

las

wit

h

ben

efit

s.

Gen

eral

tech

niq

ue

For

any c

lien

t w

ho

val

ues

pri

vac

y a

nd

secl

usi

on b

ut

stil

l w

ants

to h

ave

a host

of

wonder

ful

thin

gs

to d

o

close

at

han

d, T

he

Abac

o C

lub i

s th

e bes

t

choic

e in

the

isla

nds.

Your

clie

nts

can

sta

y i

n

lux

uri

ous

esta

te h

om

es

or

oce

an-v

iew

vil

las

whil

e en

joyin

g

amen

itie

s gal

ore

—a

2.5

-mil

e pri

vat

e bea

ch,

cham

pio

nsh

ip g

olf

cours

e, w

orl

d-c

lass

fish

ing, su

per

b d

inin

g,

spa,

and m

uch

more

.

Dis

cover

how

you c

an

giv

e your

clie

nts

a

bet

ter

kin

d o

f vil

la

vac

atio

n.

Acc

om

modat

ions

ran

ge

$495-$

10,0

00 p

er n

ight.

All

iter

atio

n,

Hyp

erbole

The

Abac

o C

lub

on W

indin

g B

ay

Ref. code: 25605921040308KNB

85

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

11

Mar

21

Ex

per

ience

lux

ury

on a

Gra

nd s

cale

.

Pun

S

et i

n t

he

worl

d’s

most

exci

ting d

esti

nat

ions,

IBE

RO

ST

AR

’s G

rand

Coll

ecti

on d

eliv

ers

the

ult

imat

e lu

xury

exper

ience

. T

hes

e

stunn

ing r

esort

s off

er

chal

len

gin

g g

olf

, su

per

b

din

ing o

pti

ons,

worl

d-

clas

s sp

as a

nd i

mpec

cable

serv

ice

that

incl

ud

es a

per

sonal

butl

er. T

hat

’s t

he

Gra

nd D

iffe

rence

. H

om

e

to o

ur

Chef

on T

our

pro

gra

m, th

e re

sort

s ar

e

renow

ned

for

thei

r cu

isin

e

and a

win

e se

lect

ion

guid

ed b

y o

ur

ow

n

som

mel

iers

. It

’s n

o

wonder

thes

e ad

ult

s-only

,

all-

incl

usi

ve

des

tinat

ions

are

reco

gniz

ed a

mon

g t

he

top a

ll-i

ncl

usi

ves

in t

he

worl

d.

Your

clie

nts

wil

l

reco

gniz

e th

e dif

fere

nce

,

as w

ell.

Hyp

erbole

,

Pun

IBE

RO

ST

AR

Gra

nd H

ote

l

Ref. code: 25605921040308KNB

86

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y l

anguag

e F

igu

rati

ve

langu

age

Nam

e of

acco

mm

odat

ions

12

Mar

23

Spri

ng S

pla

sh S

ale

up t

o 5

5%

off

All

iter

atio

n

Adult

s ca

n d

isco

ver

lux

ury

around e

ver

y c

orn

er —

from

gou

rmet

din

ing

opti

ons

and

swim

-up s

uit

es t

o a

worl

d-

clas

s sp

a. T

HE

RO

YA

L.

WH

ER

E Y

OU

AR

EN

’T

JUS

T S

PE

CIA

L —

YO

U’R

E R

OY

AL

. A

ll-

suit

e ac

com

modat

ions,

each

wit

h a

pri

vat

e bal

con

y

or

terr

ace

and a

double

whir

lpool

tub.

Ro

yal

Ser

vic

e® t

hat

off

ers

atte

nti

ve,

per

sonal

ized

hosp

ital

ity.

SP

Azu

l —

a w

orl

d-c

lass

spa

wit

h a

n e

xpan

sive

hydro

ther

apy a

rea,

bea

chfr

ont

trea

tmen

ts a

nd

the

May

an-i

nsp

ired

Tem

azca

l st

eam

bat

h.

Spec

ialt

y l

oun

ges

incl

udin

g a

sw

im-u

p b

ar,

mar

tini

bar

and t

equil

eria

.

Pun,

Rep

etit

ion

The

Ro

yal

Pla

ya

del

Car

men

Ref. code: 25605921040308KNB

87

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

13

Mar

27

8am

fli

ght

to P

BI

1pm

dip

in t

he

pool

Par

alle

lism

C

ham

pag

ne

chec

k-i

n,

endle

ss s

unsh

ine

and a

pri

vat

e bea

ch.

Dis

appea

r in

to a

worl

d o

f

intu

itiv

e se

rvic

e w

ith t

hre

e

exce

pti

onal

res

taura

nts

,

engag

ing k

ids

pro

gra

ms

and th

e F

orb

es F

ive-

Sta

r

Eau

Spa.

Hyp

erb

ole

E

au P

alm

Bea

ch

Res

ort

& S

pa

14

Mar

45

See

k t

he

rem

arkab

ly

unco

mm

on

.

Gen

eral

tech

niq

ue

Curi

ous

trav

eler

s se

e th

e

worl

d d

iffe

rentl

y b

ecau

se

they

fin

d i

nsp

irat

ion i

n

unex

pec

ted p

lace

s. F

rom

form

er c

astl

es a

nd p

alac

es

to u

rban

gem

s, m

ounta

in

hid

eaw

ays

and p

rivat

e

isla

nds,

our

coll

ecti

on o

f

more

than

375 u

nco

mm

on

lux

ury

hote

ls i

n o

ver

75

countr

ies

are

unit

ed n

ot

by

what

mak

es t

hem

the

sam

e, b

ut

by t

he

rem

ark

able

det

ails

that

mak

e th

em d

iffe

rent.

Anti

thes

is,

Par

alle

lism

,

Rep

etit

ion

The

Lea

din

g

Hote

ls o

f th

e

worl

d

Ref. code: 25605921040308KNB

88

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

15

Apr

25

Ex

per

ience

spri

ng i

n

the

cente

r o

f th

e

worl

d’s

most

exci

ting c

ity.

Ass

onan

ce,

Hyp

erbole

At

IBE

RO

ST

AR

70 P

ark

Aven

ue,

bea

uti

full

y

appoin

ted r

oom

s off

er

insp

irin

g,

spri

ngti

me

vis

tas

of

Man

hat

tan’s

Murr

ay H

ill

nei

ghborh

ood a

nd a

quie

t, c

om

fort

able

ref

uge

afte

r a

day o

f sh

oppin

g o

r

outi

ngs.

Ex

per

ience

spri

ng a

t 70 P

ark

Aven

ue,

sta

y t

wo o

r m

ore

nig

hts

and s

ave

up t

o

40%

*.

Ass

onan

ce

Iber

ost

ar 7

0 P

ark

Aven

ue

16

June

10

Wed

din

g &

Honeym

oon f

ree*

Gen

eral

tech

niq

ue

San

dal

s® f

ree*

bea

uti

ful

beg

innin

gs

Wed

din

g w

ith a

thre

e-

nig

ht

stay o

r m

ore

!

Invit

e fa

mil

y &

fri

ends

and t

he

honeym

oon i

s

free

* w

ith a

butl

er l

ove

nes

t su

ite®

* &

a l

obst

er

din

er r

ecep

tion*

Rep

etit

ion

S

andal

s

Ref. code: 25605921040308KNB

89

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tiv

e

langu

age

Nam

e o

f

acco

mm

odat

ions

17

June

11

You S

ay “

I D

o”

We

Do t

he

Res

t

Rep

etit

ion

W

hen

your

clie

nts

say

“I d

o”

at S

and

als—

the

reso

rts

mad

e fo

r lo

ve—

yo

u c

an r

est

assu

red t

hat

thei

r w

eddin

g w

ill

be

as

per

fect

and w

orr

y-f

ree

as

they

dre

amed

it

would

be.

A t

ropic

al p

arad

ise

wit

h

the

spec

ial

touch

es o

f a

trad

itio

nal

wed

din

g

com

bin

ed w

ith a

ll t

he

exoti

c lo

cale

s of

a

des

tinat

ion w

eddin

g,

surr

ounded

by f

amil

y a

nd

frie

nds

who c

are

about

them

the

most

. T

hen

aft

er

the

vow

s, t

her

e’s

even

more

wow

s.

Wher

e th

ey c

an g

et a

n

adre

nal

ine

rush

wit

h

endle

ss l

and a

nd w

ater

sport

s. W

her

e an

y h

our

is

hap

py h

ou

r w

ith

unli

mit

ed p

rem

ium

Ass

onan

ce,

Hyp

erbole

,

Met

aphor

San

dal

s

Ref. code: 25605921040308KNB

90

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

sp

irit

s, a

nd w

her

e th

ey

can e

xplo

re t

hei

r in

ner

foodie

wit

h 5

-Sta

r

Glo

bal

Gourm

et™

din

ing a

t up t

o 1

6

spec

ialt

y r

esta

ura

nts

,

and t

ake

rom

ance

to

new

hei

ghts

in o

ur

Love

Nes

t S

uit

es®

. A

t

San

dal

s, l

ove

is a

ll y

ou

nee

d, bec

ause

we

incl

ude

the

bes

t of

ever

yth

ing, w

ithout

the

worr

y o

f an

yth

ing.

18

June

17

Em

bra

ce y

ou

r dre

am

of

Mex

ico

Gen

eral

tech

niq

ue

The

Mex

ican

vac

atio

n

of

you

r dre

ams

exis

ts i

n

yo

ur

dre

ams

alon

e. O

ur

adult

s-only

, al

l-in

clusi

ve

Liv

e A

qu

a B

each

Res

ort

Can

cun

,

des

igned

for

moder

n

trav

eler

s se

ekin

g r

elax

ed

lux

ury

, sh

ow

case

s ou

r

com

mit

men

t to

pro

vid

ing e

ver

y g

ues

t

Rep

etit

ion

L

ive

Aqu

a

Bea

ch R

esort

Can

cun

Ref. code: 25605921040308KNB

91

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

w

ith t

he

Mex

ican

vac

atio

n o

f th

eir

dre

ams-

wh

atev

er t

hat

dre

am m

ay b

e.

19

June

19

Tru

e lu

xury

is

to

exper

ience

hap

pin

ess

Met

aphor

Ex

per

ience

hap

pin

ess.

Enjo

y t

he

qual

ity o

f

Lux

ury

Bah

ian P

rinci

pe

Don P

ablo

Coll

ecti

on

and i

ts e

xcl

usi

ve

and

tail

ore

d s

ervic

es.

• U

nli

mit

ed à

la

cart

e

din

ner

s

• T

urn

dow

n s

ervic

e

• W

ell-

care

d a

nd e

legan

t

spac

ious

room

s

• 24-h

our

Wi-

Fi

in t

he

enti

re h

ote

l (2

dev

ices

)

Gen

eral

tech

niq

ue

Lux

ury

Bah

ia

Pri

nci

pe

Don

Pab

lo C

oll

ecti

on

20

June

21

Inte

rest

ing p

eople

are

dra

wn t

o i

nte

rest

ing

pla

ces

Rep

etit

ion

-

- A

ndaz

May

akoba

Res

ort

Riv

iera

May

a

21

June

23

The

Ele

men

t of

Wonder

. P

alla

diu

m

Pun

B

ook n

ow

and r

ecei

ve

up t

o $

1,5

00 i

n r

esort

cred

it.*

An e

xoti

c lo

cati

on.

Gen

eral

tech

niq

ue

Pal

ladiu

m H

ote

ls

&

Res

ort

s

Ref. code: 25605921040308KNB

92

Sa

mple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

E

nch

anti

ng

acco

mm

odat

ions.

Fla

vors

of

the

worl

d.

Act

ivit

ies

of

all

sort

s

and s

pa

serv

ices

of

ever

y k

ind. P

utt

ing y

our

clie

nts

per

fect

ly i

n t

hei

r

elem

ent

at P

alla

diu

m

Hote

ls &

Res

ort

s.

Wher

e unfo

rget

table

mom

ents

sim

ply

com

e

wit

h t

he

terr

itory

.

To d

isco

ver

us

or

book

yo

ur

trav

el, co

nta

ct y

our

pre

ferr

ed t

ravel

oper

ator,

Vis

it

Pal

ladiu

mH

ote

lGro

up.

com

or

call

888

-237-

1226.

*R

esort

cre

dit

pro

moti

on i

s ap

pli

cable

to U

.S. m

arket

only

.

22

June

49

Dis

cover

Sco

tlan

d’s

Glo

rious

Pla

ygro

und.

Met

aphor

An i

conic

countr

y e

stat

e

set

ben

eath

the

bea

uti

ful

Och

il H

ills

, T

he

Ass

onan

ce

The

Gle

nea

gle

s

Hote

l

Ref. code: 25605921040308KNB

93

Sa

mple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

G

lenea

gle

s H

ote

l has

bee

n a

lux

ury

des

tinat

ion f

or

nea

rly a

centu

ry. Ju

st o

ne

hour

from

Gla

sgow

and

Edin

burg

h a

irport

s an

d

wit

h i

ts o

wn r

ailw

ay

stat

ion, G

lenea

gle

s

off

ers

the

per

fect

ret

reat

for

those

lookin

g f

or

rela

xat

ion, fu

n a

nd

adven

ture

. T

he

850

-acr

e

esta

te e

pit

om

ises

the

nat

ura

l bea

uty

for

whic

h

Sco

tlan

d i

s fa

med

an

d

off

ers

gu

ests

a g

lori

ous

pla

ygro

und o

f co

untr

y

purs

uit

s an

d a

ctiv

itie

s.

Whet

her

you c

om

e to

fly a

Har

ris’

Haw

k, ri

de

hors

es, pla

y t

ennis

, go

off

-ro

adin

g, tr

ain

gundo

gs,

shoot

gam

e,

fish

, en

joy M

ich

elin

-

star

red d

inin

g, or

rela

x

Ref. code: 25605921040308KNB

94

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

in

an a

war

d-w

innin

g

spa,

Gle

nea

gle

s off

ers

a

worl

d o

f unfo

rget

table

exper

ience

s fo

r your

clie

nts

.

23

July

13

RE

LA

XE

D

LU

XU

RY

.

Eff

ort

less

liv

ing.

All

iter

atio

n

Esc

ape

to a

bli

ssfu

l

worl

d o

f ef

fort

less

livin

g. W

ith t

wo

oce

anfr

ont

pools

, F

orb

es

Fiv

e-S

tar

Eau

Spa,

pri

vat

e bea

ch,

cham

pag

ne

chec

k-i

n,

exce

pti

onal

culi

nar

y

off

erin

gs

and n

o r

esort

fee,

we

elev

ate

the

ever

yday.

Met

aphor

Eau

Pal

m B

each

Res

ort

& S

pa

24

July

25

Ex

quis

ite

Loca

tion

G

ener

al

tech

niq

ue

Cel

ebra

tin

g t

he

moder

n

connois

seur,

The

St.

Reg

is M

exic

o C

ity h

as

bec

om

e a

landm

ark o

f

our

city

, im

mer

se

yo

urs

elf

in a

san

ctuar

y

of

style

wit

h a

n

extr

aord

inar

y l

egac

y o

f

serv

ice

and c

om

fort

.

All

iter

atio

n,

Ass

onan

ce

The

St.

Reg

is

Mex

ico C

ity

Ref. code: 25605921040308KNB

95

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

Id

eall

y s

ituat

ed i

n P

aseo

de

la R

eform

a, t

he

mo

st

iconic

aven

ue

of

Mex

ico

Cit

y, th

e hote

l is

wit

hin

close

wal

kin

g d

ista

nce

of

muse

um

s an

d

monum

ents

.

25

Ju

ly

29

Our

suit

es m

ade

swee

ter

this

sum

mer

.

All

iter

atio

n,

Pun

Tak

ing t

aste

ful

lux

ury

up a

notc

h, th

e su

ites

at

Taj

Dubai

are

an

into

xic

atin

g f

usi

on

of

extr

avag

ance

and

conte

mpora

ry s

tyle

mer

ged

wit

h o

pule

nt

India

n i

nfl

uen

ces.

This

sum

mer

, ex

per

ience

ou

r

awar

d-w

innin

g

hosp

ital

ity a

t an

y o

f our

plu

sh s

uit

es w

ith a

swee

t, d

airy

sav

ing o

f

25%

on t

he

bes

t

avai

lable

rat

e w

hen

you

book a

nd s

tay b

efo

re

Sep

tem

ber

30

th, 2017.

All

iter

atio

n,

Pun

Taj

Dubai

Ref. code: 25605921040308KNB

96

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

26

Ju

ly

45

SA

VE

UP

T O

50%

WH

ER

E Y

OU

’RE

RO

YA

L

Pun

R

OY

AL

AM

EN

ITIE

S:

• S

pec

ialt

y l

oun

ges

incl

usi

ve

of

a sw

im-u

p

bar

, m

arti

ni

bar

and

tequil

eria

• R

oyal

Ser

vic

e®

off

erin

g a

tten

tive,

per

sonal

ized

hosp

ital

ity

• A

ll-s

uit

e

acco

mm

odat

ions

wit

h a

pri

vat

e bal

con

y o

r

terr

ace

and d

ouble

hot

tub

• W

orl

d-c

lass

SP

Azu

l

wit

h e

xpan

sive

hydro

ther

apy a

rea,

bea

chfr

ont

trea

tmen

ts

and M

ayan

-insp

ired

Tem

azca

l st

eam

bat

h

Gen

eral

tech

niq

ue

The

Ro

yal

Pla

ya

Del

Car

men

27

Ju

ly

47

If i

t’s

hap

pen

ing i

n

Londo

n, it

’s

hap

pen

ing a

t T

he

May

Fai

r. A

n i

conic

of

exp

ress

ive

des

ign

wit

h t

rue

ped

igre

e

Par

alle

lism

,

Per

sonif

icat

ion,

Rep

etit

ion

The

May F

air

Hote

l, i

n

the

hea

rt o

f L

ondon

’s

lux

ury

qu

arte

r, h

as b

een

hom

e to

gla

mour

since

its

royal

open

ing i

n

1927. T

he

hote

l boas

ts

All

iter

atio

n,

Met

aphor

The

May F

air

Hote

l

Ref. code: 25605921040308KNB

97

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

th

at r

edef

ines

the

def

init

ion o

f 5

-sta

r

hosp

ital

ity.

12 m

emora

ble

signat

ure

suit

es, an

excl

usi

ve

pri

vat

e

scre

enin

g r

oom

, M

ay

Fai

r T

hea

tre;

the

May

Fai

r S

pa,

and a

war

d-

win

nin

g B

ar.

May

Fai

r K

itch

en

show

case

s an

ex

quis

ite

sele

ctio

n o

f S

pan

ish a

nd

Ital

ian s

mal

l pla

tes

in

stunn

ing s

urr

oundin

gs.

28

July

81

Des

tinat

ion c

alli

ng

Fre

nch

Poly

nes

ia’s

hid

den

par

adis

e

Met

aphor,

Per

sonif

icat

ion

A m

ember

of

the

pre

stig

ious

Rel

ais

and

Chat

eaux

res

ort

coll

ecti

on,

Le

Tah

a'a

Isla

nd R

eso

rt &

Spa

is a

lux

uri

ous

pro

per

ty t

hat

off

ers

its

gues

ts a

tru

e

tast

e of

par

adis

e.

Rom

anti

c an

d s

eclu

ded

,

it's

loca

ted o

n i

ts o

wn

pri

vat

e is

let

and b

oas

ts

spec

tacu

lar

vie

ws

of

Tah

a'a

and B

ora

Bora

.

Met

aphor

Le

Tah

a'a

Isla

nd R

eso

rt &

Spa

Ref. code: 25605921040308KNB

98

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

7 d

ay/6

nig

ht

pac

kag

es

wit

h o

ver

wat

er

acco

mm

odat

ion s

tart

at

$3,6

00 p

er p

erso

n w

ith

airf

are

from

Los

An

gel

es o

n A

ir

Tah

iti

Nui.

29

July

97

Sum

mer

bli

ss

Uniq

ue

exper

ience

s

for

fam

ilie

s fr

om

around t

he

worl

d

All

iter

atio

n

Wit

h V

elas

Res

ort

s, y

ou

nev

er g

et l

eft

beh

ind.

Sen

d y

our

clie

nts

to

par

adis

e th

is s

um

mer

and y

ou

’ll

be

on y

our

way t

o e

arnin

g a

sta

y f

or

yo

urs

elf!

Ass

onan

ce,

Met

aphor

Vel

as R

esort

s

Mex

ico

30

Aug

05

If i

t’s

bet

ter

in t

he

Bah

amas

, it

’s b

est

at

the

Abac

o c

lub.

All

iter

atio

n,

Par

alle

lism

Wh

y d

oes

The

Ab

aco

Clu

b o

ffer

the

bes

t

exper

ience

in T

he

Bah

amas

-or

on a

ny

isla

nd f

or

that

mat

ter?

Bec

ause

Th

e A

bac

o

Clu

b i

sn’t

a r

esort

. It

’s

an e

xtr

aord

inar

y p

riv

ate

club t

hat

your

clie

nts

are

wel

com

e to

vis

it a

s our

gues

ts. H

ere,

th

ey c

an

All

iter

atio

n,

Rhet

ori

cal

ques

tion

The

Abac

o C

lub

Ref. code: 25605921040308KNB

99

Sa

mp

les

from

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

en

joy o

ur

lux

uri

ous

acco

mm

odat

ions

pri

ced

from

$495

-$10,0

00 p

er

nig

ht,

our

pow

der

-soft

bea

ch, sp

a,

cham

pio

nsh

ip g

olf

,

worl

d-c

lass

fis

hin

g, an

d

much

more

. C

on

tact

us

now

for

fall

and h

oli

day

bookin

gs.

31

A

ug

13

Fal

l in

lo

ve

wit

h C

liff

House

Gen

eral

tech

niq

ue

Loca

ted j

ust

an h

our

nort

h o

f B

ost

on

,

dis

cover

a n

ew

gen

erat

ion o

f C

liff

House

and b

uil

d

mem

ori

es t

hat

wil

l la

st a

life

tim

e. S

urr

ound

you

r

clie

nts

wit

h

inco

mpar

able

acco

mm

odat

ions,

loca

lly-i

nsp

ired

cuis

ine

and p

assi

onat

e se

rvic

e.

They

’ll

enjo

y a

bro

ad

arra

y o

f ac

tivit

ies

incl

udin

g h

ikin

g,

All

iter

atio

n,

Ass

onan

ce

Cli

ff H

ouse

Ref. code: 25605921040308KNB

100

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

sn

uggli

ng b

y t

he

fire

pla

ce o

r re

gio

nal

spa

trea

tmen

ts.

Book a

sta

y o

f 3 n

ights

and r

ecei

ve

the

fourt

h

nig

ht

free

. C

all

855 2

10

-

6901, vis

it

clif

fhouse

mai

ne.

com

or

book v

ia G

DS

Code

DN

.

32

Aug

19

Mak

e a

dat

e w

ith

New

York

Cit

y.

Ass

onan

ce

Dis

cover

moder

n d

éco

r

and b

reat

hta

kin

g v

iew

s

of

Mid

tow

n M

anhat

tan

from

the

expan

sive

IBE

RO

ST

AR

Pen

thouse

Suit

e. T

his

stu

nnin

g,

lux

ury

suit

e in

cludes

a

wra

par

ound t

erra

ce,

whir

lpool

tub, se

par

ate

livin

g s

pac

e an

d

spec

tacu

lar

vie

ws

of

the

Em

pir

e S

tate

Buil

din

g

and s

urr

oundin

g a

rea.

IBE

RO

ST

AR

70 P

ark

Aven

ue

is j

ust

ste

ps

All

iter

atio

n

Iber

ost

ar

Ref. code: 25605921040308KNB

101

S

am

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

aw

ay f

rom

Tim

es

Squar

e, G

rand C

entr

al

Sta

tion, th

e T

hea

ter

Dis

tric

t an

d R

ock

efel

ler

Cen

ter.

• P

rim

e M

idto

wn

loca

tion

• A

short

wal

k t

o w

orl

d-

clas

s din

ing

• C

lose

to k

ey

tran

sport

atio

n h

ubs

• O

nsi

te c

onci

erge

• 24-h

our

fitn

ess

cente

r

• C

om

pli

men

tary

Wi-

Fi

• V

alet

par

kin

g

• D

ry-c

lean

ing s

ervic

e

• P

et f

rien

dly

33

Aug

22

An

yth

ing’s

poss

ible

when

ever

yth

ing’s

incl

uded

for

the

fam

ily.

Ass

onan

ce

More

qual

ity i

ncl

usi

ons

than

an

y o

ther

res

ort

s in

the

worl

d.

Ex

per

ience

the

wond

er o

f

Bea

ches

® R

esort

s—se

t

on t

he

Car

ibbea

n’s

fin

est

bea

ches

in J

amai

ca a

nd

Turk

s &

& C

aico

s—

Ass

onan

ce

Hyp

erbole

,

Bea

ches

Res

ort

by S

andal

s

Ref. code: 25605921040308KNB

102

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

w

her

e ev

eryon

e at

ev

ery

age

is s

poil

ed w

ith t

he

vac

atio

n o

f th

eir

dre

ams.

Wher

e al

l-in

clusi

ve

adven

ture

and e

xci

tem

ent

giv

e kid

s th

e fr

eedom

to

hav

e a

vac

atio

n o

f th

eir

ow

n, an

d p

aren

ts t

he

lux

ury

to r

elax

and e

njo

y,

too. Y

et i

t’s

the

pre

cious

mom

ents

when

the

enti

re

fam

ily c

om

es t

oget

her

,

when

tim

e st

ands

stil

l

and e

ver

y m

inute

is

embra

ced, th

at w

ill

linger

in y

our

hea

rts

fore

ver

.

That

’s w

hy B

each

es i

s

the

#1 F

amil

y R

esort

s in

the

Worl

d!

34

Aug

23

Alw

ays

incl

uded

.

Alw

ays

Unli

mit

ed.

Par

alle

lism

,

Rep

etit

ion

A B

each

es v

acat

ion

incl

udes

more

of

ever

yth

ing f

or

ever

yon

e,

from

endle

ss l

and a

nd

wat

er s

port

s,

All

iter

atio

n,

Ass

onan

ce,

Ell

ipsi

s,

Hyp

erbole

,

Bea

ches

Res

ort

by S

andal

s

Ref. code: 25605921040308KNB

103

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

ep

ic w

ater

par

ks,

spec

tacu

lar

pools

and

whit

e—sa

nd b

each

es t

o

unli

mit

ed 5

-Sta

r G

lobal

Gourm

et™

din

ing

choic

es f

or

ever

y p

alat

e.

Kid

s of

all

ages

love

our

Kid

s C

amps

and t

he

Cari

bb

ean A

dve

ntu

re

wit

h S

esam

e Str

eet®

,

whil

e te

ens

hav

e th

eir

ow

n s

cene

wit

h X

box

Pla

y L

oun

ge

and C

lub

Liq

uid

. G

row

n-u

ps

can

take

advan

tage

of

up t

o

14 b

ars

serv

ing

pre

miu

m s

pir

its

and s

ix

var

ieta

ls o

f R

ober

t

Mondav

i T

win

Oak

s

win

e, a

lways

on t

he

house

. T

hat

’s

Bea

ches

…m

ore

qual

ity

incl

usi

ons

than

an

y

oth

er r

esort

s in

the

worl

d.

Ref. code: 25605921040308KNB

104

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

35

Aug

52

Div

e in

to t

he

lux

ury

of

a new

adult

s-only

worl

d.

Met

aphor

Bec

ause

mat

uri

ty c

om

es

wit

h t

he

cert

ainty

of

know

ing w

hat

we

des

erve.

And t

her

e is

noth

ing m

ore

fulf

illi

ng

than

bei

ng l

oyal

to

ours

elves

and g

row

ing

into

our

full

pote

nti

al.

That

is

wh

y T

he

Ro

yal

Suit

es b

y P

alla

diu

m h

as

evolv

ed w

ith a

new

look

and m

ore

ex

clusi

ve

serv

ices

. W

hat

are

your

vac

atio

n d

ream

s? W

hat

truly

mak

es y

ou f

eel

good? G

et r

ead

y t

o l

ive

a gen

uin

e an

d e

nri

chin

g

exper

ience

at

the

most

bea

uti

ful

des

tinat

ions

in

Mex

ico &

the

Car

ibbea

n, w

her

e you

dec

ide:

when

, w

her

e an

d

how

. W

elco

me

to t

he

new

The

Ro

yal

Suit

es

Hote

ls.

Hyp

erbole

,

Rhet

ori

cal

ques

tion

The

Ro

yal

Suit

es

Ref. code: 25605921040308KNB

105

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

36

Sep

13

Ult

imat

e lu

xury

hote

ls

Hyp

erbole

P

erfe

ctin

g t

he

art

of

fine

mom

ents

, R

oyal

Hid

eaw

ay L

ux

ury

Hote

ls &

Res

ort

s fe

ature

som

e of

the

most

eli

te

and e

xcl

usi

ve

lux

ury

reso

rts.

Eac

h r

esort

off

ers

a lu

xury

ret

reat

boas

ting s

pec

tacu

lar

vis

tas,

culi

nar

y c

reat

ions

serv

ed i

n t

he

fines

t

surr

oundin

gs,

res

tora

tive

spa

trea

tmen

ts, an

d s

taff

mem

ber

s th

at d

eliv

er

auth

enti

city

, at

tenti

on t

o

det

ail,

dis

cret

ion a

nd t

he

ult

imat

e in

per

sonal

ized

serv

ice.

All

iter

atio

n,

Hyp

erbole

Ro

yal

Hid

eaw

ay

Lux

ury

Hote

ls &

Res

ort

s

37

Sep

37

- -

Red

Car

nat

ion H

ote

ls

are

a co

llec

tion o

f

fam

ily-r

un, aw

ard-

win

nin

g b

outi

que

hote

ls

in t

he

UK

, Ir

elan

d,

South

Afr

ica,

Sw

itze

rlan

d a

nd t

he

All

iter

atio

n,

Ass

onan

ce

Red

Car

nat

ion

Hote

l C

oll

ecti

on

Ref. code: 25605921040308KNB

106

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

U

SA

. E

ach h

ote

l is

a

landm

ark o

f his

tory

and

trad

itio

n, w

ith a

n

exce

pti

onal

rep

uta

tion

for

exquis

ite

fine

din

ing,

lead

ing s

pas

and

sum

ptu

ous

surr

oundin

gs.

Gre

at

pri

de

is t

aken

in

del

iver

ing w

arm

,

thoughtf

ul

and h

ighly

per

sonal

ised

ser

vic

e.

Red

Car

nat

ion H

ote

ls i

s

pro

ud t

o h

ave

five

hote

ls

wit

h T

he

Lea

din

g H

ote

ls

of

the

Worl

d.

38

Oct

C

over

02

No n

eed t

o b

reak

in

The

rebir

th o

f a

legen

d

All

iter

atio

n

Ste

p i

nsi

de

a le

gen

dar

y

reviv

al a

t th

is l

ux

uri

ous

urb

an r

eso

rt l

oca

ted

along t

he

ban

ks

of

the

Poto

mac

Riv

er, ju

st

min

ute

s fr

om

Geo

rget

ow

n.

Her

e,

mod

ern d

esig

n b

lends

wit

h a

n i

conic

lan

dm

ark

Per

son

ific

atio

n

The

Wat

ergat

e

Hote

l

Ref. code: 25605921040308KNB

107

Sa

mple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

to

red

efin

e

conte

mpora

ry l

ux

ury

.

This

one-

of-

a-kin

d h

ote

l

pay

s tr

ibute

to i

ts o

wn

stori

ed p

ast,

whil

e

pav

ing t

he

way f

or

a

new

chap

ter

to b

e

wri

tten

.

39

Oct

31

Som

ethin

g f

or

them

.

Som

ethin

g f

or

you.

Par

alle

lism

,

Rep

etit

ion

The

Abac

o C

lub o

n

Win

din

g B

ay i

s a

Bah

amia

n e

xper

ience

yo

ur

clie

nts

sim

ply

wil

l

not

find a

nyw

her

e el

se –

the

per

fect

bal

ance

bet

wee

n a

pri

vat

e vil

la

vac

atio

n a

nd a

5-s

tar

reso

rt.

Lux

uri

ou

s

vil

las,

2.5

mil

es o

f

secl

uded

whit

e sa

nd

bea

ch,

and t

he

#1 g

olf

cours

e in

The

Bah

amas

are

just

som

e of

the

hig

hli

ghts

your

clie

nts

wil

l fa

ll i

n l

ove

wit

h.

It’s

an e

xper

ience

so

All

iter

atio

n,

Met

aphor,

Par

alle

lism

The

Abac

o C

lub

on W

indin

g B

ay

The

Bah

amas

Ref. code: 25605921040308KNB

108

S

am

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

re

mar

kab

le, w

e’re

off

erin

g y

ou a

nd a

gues

t

2 f

ree

nig

hts

* i

n a

caban

a su

ite

so y

ou c

an

dis

cover

what

mak

es t

he

Clu

b s

uch

a s

pec

ial

esca

pe.

Com

e en

joy a

litt

le s

om

ethin

g f

or

you

– b

efore

pro

vid

ing t

he

ult

imat

e B

aham

ian

exper

ience

fo

r th

em.

40

Nov

09

It

’s e

asy t

o u

pgra

de

yo

ur

stay

Gen

eral

tech

niq

ue

Let

us

let

you i

n o

n a

secr

et,

ever

yon

e ca

n

upgra

de

to a

suit

e. E

njo

y

a ta

ste

of

the

good l

ife

at

one

of

Cae

sars

Ente

rtai

nm

ent’

s lu

xury

suit

es i

n L

as V

egas

.

Your

stay w

ill

be

fill

ed

wit

h i

ndulg

ent

amen

itie

s

and c

lass

y d

ecor.

Par

ty,

rela

x... do w

hat

you

wan

t. E

njo

y a

lif

esty

le

mea

nt

for

you.

Ell

ipsi

s,

Rep

etit

ion

Cae

sars

Pal

ace

Ref. code: 25605921040308KNB

109

Sa

mple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

41

Nov

11

In m

y k

ingdom

, only

I ca

n s

lip p

ast

the

vel

vet

rope.

Met

aphor

Moon P

alac

e ju

st g

ot

gra

nder

, at

The

Gra

nd a

t

Moon P

alac

e C

ancu

n.

New

lux

e

acco

mm

odat

ions.

Sk

y-h

igh w

ater

sli

des

.

Worl

d-c

lass

din

ing a

nd

nig

htl

ife.

A l

ux

uri

ous

spa.

Your

kin

gdom

is

now

an e

mpir

e. A

nd t

o

hel

p y

ou m

ake

the

most

of

it, w

e’ll

giv

e you u

p

to U

S $

1,5

00 i

n R

esort

Cre

dit

tow

ard s

pa

trea

tmen

ts,

golf

, to

urs

and o

ther

am

azin

g

exper

ience

s.

PL

US

, K

IDS

AN

D

TE

EN

S S

TA

Y F

RE

E.*

* R

equir

es a

t le

ast

one

pay

ing a

dult

to q

ual

ify.

Must

be

17 y

ears

old

or

yo

un

ger

at

the

tim

e of

trav

el i

n o

rder

to

qual

ify.

Addit

ional

term

s an

d c

ondit

ions

apply

.

All

iter

atio

n,

Met

aphor

The

Gra

nd a

t

Moon P

alac

e

Can

cun

Ref. code: 25605921040308KNB

110

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

42

N

ov

12

The

San

dal

s of

the

Futu

re i

s her

e

Gen

eral

tech

niq

ue

The

ver

y f

irst

San

dal

s is

also

the

new

est

San

dal

s— r

edes

igned

to

be

the

most

mod

ern,

open

-conce

pt

reso

rt.

Now

her

e is

that

more

appar

ent

than

in t

he

new

, sp

ecta

cula

r op

en-

air

lobb

y w

ith

conte

mpora

ry

appoin

tmen

ts a

nd

mag

nif

icen

t vis

tas

of

the

sea.

Dis

cover

a c

hic

oas

is a

t th

e new

outd

oor

Mai

n B

ar, w

ith d

eck t

hat

exte

nds

over

the

oce

an

and a

rom

anti

c fi

repit

that

lig

hts

up

the

nig

ht.

The

ult

imat

e in

pri

vac

y

and l

ux

ury

are

found

right

on t

he

bea

ch w

ith

new

Butl

er S

uit

es,

Sw

im-u

p S

uit

es a

nd

Pal

m S

uit

es t

hat

Anti

thes

is,

Rep

etit

ion

San

dal

s

Ref. code: 25605921040308KNB

111

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

re

def

ine

bea

chfr

ont

livin

g w

ith c

hic

déc

or

and p

rivat

e T

ranquil

ity

Soak

ing

Tubs™

for

two o

n

pat

ios

and b

alco

nie

s

over

lookin

g t

he

oce

an.

Even

our

rest

aura

nts

hav

e bee

n r

edes

ign

ed,

wit

h 5

-Sta

r G

lobal

Gourm

etT

M d

inin

g

crea

ted b

y m

aste

r ch

efs.

Ever

yone

loves

a t

rue

ori

gin

al, an

d S

and

als.

Monte

go B

ay i

sn’t

just

ori

gin

al, it

’s t

ruly

extr

aord

inar

y.

43

Nov

13

The

true

ori

gin

al i

s

an a

ll-n

ew b

each

front

reso

rt

Gen

eral

tech

niq

ue

All

-new

Pal

m B

uil

din

g

All

-new

Butl

er S

uit

es

All

-new

Res

taura

nts

San

dal

s vote

d w

orl

d’s

bes

t 21 y

ears

in a

row

More

qual

ity i

ncl

usi

ons

than

an

y o

ther

res

ort

s on

the

pla

net

Hyp

erbole

,

Par

alle

lism

,

Rep

etit

ion

San

dal

s

Ref. code: 25605921040308KNB

112

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

44

Nov

23

Be

fabulo

us.

Be

May

fair

.

Par

alle

lism

,

Rep

etit

ion

Dis

cover

the

fin

er

thin

gs

in l

ife,

bef

ore

yo

u e

ven

lea

ve

the

hote

l. B

ook a

sta

y w

ith

us

this

win

ter.

Str

atto

n

Str

eet

London W

1J

8L

T

them

ayfa

irhote

l.co

m

Ass

onan

ce

The

May F

air

Hote

l

45

Nov

27

Sunn

y

Win

ter

Anti

thes

is

Em

bra

ce t

he

holi

days

of

you

r dre

ams,

wit

h a

n

off

er y

ou n

ever

dre

amed

of.

Win

ter

reso

rt c

redit

for

gues

ts

up t

o $

1,0

00 U

SD

.

Tra

vel

agen

ts g

et u

p t

o

$100 U

SD

cas

h p

er

bookin

g.

Per

sonif

icat

ion

L

a C

ole

cció

n

Res

ort

s

46

Dec

C

over

02

Per

fect

ion h

as a

new

addre

ss i

n L

os

Cab

os.

Per

sonif

icat

ion

Im

pre

ss y

our

most

import

ant

clie

nts

by

bookin

g a

sta

y a

t th

e

new

sta

ndar

d o

f lu

xury

on M

exic

o’s

Baj

a

Pen

insu

la:

Le

Bla

nc

Spa

Res

ort

Los

Cab

os.

Bec

ause

whil

e th

e

Met

aphor

Le

Bla

nc

Spa

Res

ort

Ref. code: 25605921040308KNB

113

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

od

atio

ns

B

aja

Pen

insu

la i

s ho

me

to

man

y b

eauti

ful

wonder

s,

the

late

st i

s m

anm

ade.

• A

dult

s only

all

-

incl

usi

ve

• P

erso

nal

butl

er s

ervic

e

• 373 l

ux

uri

ous

gues

t

room

s (9

8%

wit

h

oce

anfr

ont

or

par

tial

oce

an v

iew

s)

• 8 r

esta

ura

nts

fro

m o

ur

cele

bra

ted c

hef

s, a

s w

ell

as 6

liv

ely b

ars

• 25 i

ndulg

ent

trea

tmen

t

room

s at

sum

ptu

ous

Bla

nc

Spa

• 4 r

efre

shin

g o

utd

oo

r

pools

, in

cludin

g a

n

outd

oor

infi

nit

y p

ool

• 35 m

inute

s fr

om

Los

Cab

os

Inte

rnat

ional

Air

port

• 15 m

inute

s fr

om

dow

nto

wn S

an J

ose

• B

eyond c

om

par

e

Ref. code: 25605921040308KNB

114

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

47

Dec

13

9 a

m f

light

to P

BI

1pm

dip

in t

he

oce

an.

Par

alle

lism

S

ay h

ello

to t

he

spar

kli

ng s

wim

min

g

pools

and w

arm

san

dy

bea

ches

of

Pal

m B

each

.

Dis

appea

r in

to a

worl

d

of

intu

itiv

e se

rvic

e, w

ith

exce

pti

onal

culi

nar

y

off

erin

gs

and t

he

awar

d-

win

nin

g F

orb

es F

ive-

Sta

r E

au S

pa

at t

he

inti

mat

e, o

cean

fro

nt

retr

eat

of

Eau

Pal

m

Bea

ch.

All

iter

atio

n

Eau

Pal

m B

each

Res

ort

& S

pa

48

Dec

25

Spoil

you

r cl

ients

in

an u

nsp

oil

ed

par

adis

e.

Anti

thes

is,

Met

aphor

Mer

cifu

lly, th

e

hurr

ican

es t

hat

rav

aged

par

ts o

f th

e C

arib

bea

n

left

The

Abac

o C

lub

unto

uch

ed. S

o y

ou

r

clie

nts

wil

l be

able

to

enjo

y o

ur

pri

stin

e, 2

.5-

mil

e bea

ch, lu

xuri

ous

caban

a, v

illa

and e

stat

e

hom

e ac

com

modat

ions,

Sco

ttis

h l

inks-

style

golf

cours

e, B

aham

ian s

pa,

Gen

eral

tech

niq

ue

The

Abac

o C

lub

on W

indin

g B

ay

Ref. code: 25605921040308KNB

115

Sam

ple

s fr

om

Luxu

ry T

rave

l A

dvi

sor

(Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

io

ns

an

d g

ou

rmet

isl

and c

uis

ine

in

all

thei

r glo

ry.

49

Dec

33

Win

ter

vil

la

esca

pes

in

Tusc

any

Dis

cover

the

char

ms

of

the

Tusc

an o

ff-s

easo

n

Ass

onan

ce

Ex

per

ience

the

maj

esti

c

bea

uty

of

Tusc

any d

uri

ng t

he

pea

cefu

l off

-sea

son, in

an

esta

te w

her

e th

e ta

ng o

f ju

st-

pre

ssed

oli

ve-

oil

, a

wo

rld

-

clas

s pri

vat

e golf

cours

e, a

nd

a pri

zew

innin

g B

runel

lo d

i

Monta

lcin

o w

iner

y a

re a

ll

per

fect

ly a

t hom

e.

Ass

onan

ce

Rose

wood

Cas

tigli

on D

el

Bosc

o

50

Dec

89

Sam

e L

oca

tion.

New

Vac

atio

n!

Ass

onan

ce

Her

e’s

an i

nsi

de

look a

t th

e

tran

sform

atio

n c

om

ple

ted i

n

Novem

ber

2017 a

t one

of

our

most

popula

r al

l-in

clusi

ve

fam

ily r

esort

s – C

lub M

ed

Can

cún Y

uca

tán, M

exic

o!

•New

Tac

o A

rte

Bea

ch

Loun

ge

•Ren

ovat

ed J

ade

5T

Lux

ury

Spac

e

•New

Win

e C

ella

r

•Ren

ovat

ed L

as V

elas

Bar

•Ren

ovat

ed M

ain P

ool

Dec

k

Gen

eral

tech

niq

ue

Clu

b M

ed

Ref. code: 25605921040308KNB

116

APPENDIX C

SAMPLES FROM TRAVEL + LEISURE

Ref. code: 25605921040308KNB

117

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y C

op

y

Fig

ura

tive

langu

age

Nam

e of

Acc

om

modat

ions

01

Jan

7

Chic

lux

ury

in a

char

min

g d

esti

nat

ion.

All

iter

atio

n

Liv

e A

qu

a B

outi

que

Res

ort

Pla

ya

Del

Car

men

, an

all

-incl

usi

ve

adult

s only

wher

e you

wil

l ex

per

ience

an

exce

pti

onal

ly p

assi

onat

e

stay

.

Gen

eral

tech

niq

ue

Liv

e A

qu

a

Bo

uti

qu

e R

eso

rt

Pla

ya

Del

Car

men

02

Jan

29

Wher

e th

e m

emori

es

they

mak

e la

st

infi

nit

ely l

ong

er.

All

iter

atio

n

Whet

her

you

r pla

ns

call

for

a ro

man

tic

retr

eat,

a

fam

ily a

dv

entu

re o

r an

urb

an e

scap

e, w

e in

vit

e

yo

u t

o e

xper

ience

our

coll

ecti

on o

f

extr

aord

inar

y

des

tinat

ions.

Fro

m t

he

legen

dar

y s

ho

res

of

Haw

aii

to t

he

char

m o

f

the

South

Car

oli

na

coas

t, M

onta

ge

Hote

ls

& R

esort

s pro

vid

es t

he

per

fect

bac

kd

rop t

o

crea

te m

emori

es t

hat

can

be

cher

ish

ed l

ong a

fter

yo

u r

eturn

hom

e.

All

iter

atio

n,

Ass

onan

ce,

Per

sonif

icat

ion

Monta

ge

Hote

ls

& R

esort

s

(C

onti

nue)

Ref. code: 25605921040308KNB

118

Sa

mple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

03

Jan

41

is a

yea

r-ro

und

acti

vit

y.

Ell

ipsi

s N

oth

ing w

arm

s th

e so

ul

duri

ng t

he

win

ter

seas

on q

uit

e li

ke

endle

ss s

unsh

ine,

a

chai

se l

oun

ge

and a

pri

vat

e bea

ch a

t E

au

Pal

m B

each

Res

ort

&

Spa.

Dis

appea

r in

to a

worl

d o

f in

tuit

ive

serv

ice,

ex

cepti

onal

cuis

ine,

en

gag

ing k

ids

pro

gra

ms

and a

n

ambia

nce

of

new

-

fash

ion

ed l

ux

ury

that

has

ear

ned

Fo

rbes

Fiv

e-

Sta

r A

war

ds

for

both

the

reso

rt a

nd t

he

fabulo

us

Eau

Sp

a.

Sim

ile

Eau

Pal

m B

each

Res

ort

& S

pa

04

Jan

67

It’s

wher

e ad

ult

s

esca

pe…

Ell

ipsi

s A

nti

gua’

s m

ost

laid

bac

k a

dult

s-only

all

-

incl

usi

ve.

In

cred

ible

val

ues

wit

h s

avin

gs

of

up t

o 5

0%

rat

es f

rom

$149 p

er p

erso

n p

er

nig

ht.

Hyp

erbole

P

inea

pple

Bea

ch

Clu

b A

nti

gua

Ref. code: 25605921040308KNB

119

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

lan

gu

age

Nam

e of

acco

mm

od

atio

ns

05

Jan

71

Bac

k-t

o-b

ack

appoin

tmen

ts n

ever

felt

so r

elax

ing

Rep

etit

ion

8am

Mo

rnin

g S

tret

ch

10 a

m K

ayak

ing

12 p

m L

unch

in T

RE

E

Res

taura

nt

1 p

m P

aste

ls C

lass

3 p

m C

ookin

g D

emo

5 p

m R

esto

rati

ve

Her

bal

Mas

sage

Gen

eral

tech

niq

ue

The

Lod

ge

at

Woodlo

ch

06

Feb

09

Tak

e Ja

mai

ca f

rom

gra

nd t

o G

rand

e.

Pun

W

elco

me

to M

oon

Pal

ace

Jam

aica

Gra

nde.

The

Flo

wR

ider

Double

Wav

e S

imula

tor.

The

Pla

yro

om

kid

s cl

ub. T

he

Aw

e S

pa.

It’

s a

tota

l

rein

ven

tion o

f al

l-

incl

usi

ve,

and i

t’s

all

her

e, a

t M

oo

n P

alac

e

Jam

aica

Gra

nde

in O

cho

Rio

s. Y

ou m

ay h

ave

seen

the

Car

ibbea

n, but

yo

u’v

e nev

er s

een

it

like

this

.

Par

alle

lism

,

Rep

etit

ion

Mo

on P

alac

e

Jam

aica

Gra

nde

07

Feb

11

Fin

d i

nner

fir

e A

llit

erat

ion,

Ass

onan

ce

- -

Can

yon R

anch

Ref. code: 25605921040308KNB

120

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

08

Feb

27

Par

adis

e is

per

son

al

Met

aphor

Stu

nnin

g b

each

es.

Insp

ired

cuis

ine.

Unfo

rget

table

mom

ents

.

Mex

ico. 1-8

55-

MY

NIZ

UC

NIZ

UC

.CO

M

Gen

eral

tech

niq

ue

Niz

uc

Res

ort

&

Spa

09

Feb

45

This

is

no

t a

reso

rt,

this

is

an e

xper

ience

.

Met

aphor,

Par

alle

lism

,

Rep

etit

ion

Ex

per

ience

more

of

the

real

Mex

ico. Y

our

rom

anti

c ex

per

ience

at

El

Dora

do S

pa

Res

ort

s

goes

far

beyond e

legan

t

amen

itie

s an

d

bre

athta

kin

g b

each

vie

ws.

It’

s al

l ab

out

the

hea

rt a

nd s

oul

of

refi

ned

Mex

ican

hosp

ital

ity

thro

ugh o

ur

Kar

ism

a

Gourm

et I

ncl

usi

ve

Ex

per

ience

, w

her

e

lux

ury

an

d s

ervic

e ar

e

one

in t

he

sam

e w

ave.

Gen

eral

tech

niq

ue

El

Dora

do S

pa

Res

ort

s b

y

Kar

ism

a

10

Feb

51

Mak

e ev

ery l

eap

count.

Gen

eral

tech

niq

ue

Bri

ng t

he

fam

ily.

Toget

her

. J

um

p r

ight

into

the

Riv

iera

May

a’s

ult

imat

e aw

ard-w

innin

g

get

away. T

his

All

Suit

e,

All

Butl

er, A

ll

Par

alle

lism

,

Rep

etit

ion

Gen

erat

ions

Res

ort

s b

y

Kar

ism

a

Ref. code: 25605921040308KNB

121

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

G

ourm

et I

ncl

usi

ve®

Res

ort

bri

ngs

fam

ilie

s

toget

her

to d

elig

ht

in

lux

uri

es o

nly

conce

ivab

le i

n a

dre

am.

11

Feb

66

Love

at f

irst

spla

sh…

Eac

h a

nd e

ver

y t

ime.

Ell

ipsi

s -

- T

he

Hyat

t Z

ilar

a

and H

yat

t Z

iva

12

Feb

67

Love

at f

irst

dip

…

Eac

h a

nd e

ver

y t

ime.

Ell

ipsi

s -

- T

he

Hyat

t Z

ilar

a

and H

yat

t Z

iva

13

Feb

68

Love

at f

irst

tre

at…

Eac

h a

nd e

ver

y t

ime.

Ell

ipsi

s -

- T

he

Hyat

t Z

ilar

a

and H

yat

t Z

iva

14

Feb

69

Love

at f

irst

sw

ing…

Eac

h a

nd e

ver

y t

ime.

Ell

ipsi

s -

- T

he

Hyat

t Z

ilar

a

and H

yat

t Z

iva

15

Mar

05

Gre

atnes

s is

on t

he

men

u.

Met

aphor

Leg

endar

y c

hef

s.

Covet

ed r

eser

vat

ions.

Unm

atch

ed s

ights

and

culi

nar

y d

elig

hts

.

And n

ow

, le

t you

r nex

t

dis

cover

y b

e H

arv

est

by

Ro

y E

llam

ar, w

her

e

farm

-fre

sh c

uis

ine

is

cele

bra

ted, an

d

sim

pli

city

mee

ts

sensa

tional

.

All

iter

atio

n,

Ass

onan

ce

Bel

lagio

Las

Veg

as

Ref. code: 25605921040308KNB

122

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

16

Mar

11

India

. B

y O

ber

oi.

G

ener

al

tech

niq

ue

Fro

m t

he

mag

ical

rom

ance

of

the

Taj

Mah

al t

o t

he

vib

rant

hues

of

Raj

asth

an;

from

the

maj

esti

c ti

ger

s of

Ran

tham

bhore

to t

he

tran

quil

ser

enit

y o

f th

e

Him

alay

as,

India

pro

mis

es y

ou m

emori

es

of

a li

feti

me.

Ex

per

ience

India

in

lux

ury

wit

h “

Ex

oti

c

Vac

atio

ns”

fro

m t

he

awar

d w

innin

g O

ber

oi

Hote

ls &

Res

ort

s.

Bes

poke

itin

erar

ies

spec

iall

y c

raft

ed f

or

you

star

t at

US

D 3

20 p

er

nig

ht

on d

ouble

occ

upan

cy,

val

id f

rom

21

st A

pri

l unti

l 30

th

Sep

tem

ber

, 2017.

Condit

ions

apply

.

Par

alle

lism

,

Per

sonif

icat

ion,

Rep

etit

ion

Ober

oi

Hote

ls &

Res

ort

s

17

Mar

31

Pow

er a

nd p

eace

. A

llit

erat

ion

- -

Can

yon R

anch

Ref. code: 25605921040308KNB

123

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

18

Mar

33

This

is

not

a pool.

This

is

an e

ntr

ance

to

par

adis

e.

Met

aphor,

Par

alle

lism

,

Rep

etit

ion

Ex

per

ience

more

of

the

real

Mex

ico. E

l D

ora

do

Spa

Res

ort

s is

about

more

than

just

aw

ard

-

win

nin

g s

ervic

e,

unm

atch

ed a

men

itie

s

and b

reat

hta

kin

g

Mex

ican

-Car

ibbea

n

bea

ch v

iew

s. I

t’s

about

exper

ienci

ng m

ore

rom

ance

, m

ore

mag

ic

and m

ore

del

icio

us

mom

ents

thro

ugh o

ur

Kar

ism

a G

ourm

et

Incl

usi

ve

Ex

per

ience

,

wher

e lu

xury

and

serv

ice

are

on

e in

the

sam

e w

ave.

Rep

etit

ion

E

l D

ora

do S

pa

Res

ort

s b

y

Kar

ism

a

19

Mar

43

Ind

epen

den

t,

adven

turo

us,

gra

cious

and g

lori

ous.

Just

lik

e

yo

u.

All

iter

atio

n,

Ass

onan

ce

The

Bro

adm

oor

off

ers

a

uniq

ue,

han

dcr

afte

d,

one-

of-

a-kin

d

exper

ience

fo

r a

spec

ial

kin

d o

f gu

est.

Our

spec

trum

of

dis

tinct

ive

Colo

rado a

ctiv

itie

s an

d

All

iter

atio

n,

Par

alle

lism

,

Rep

etit

ion

The

Bro

adm

oor

Ref. code: 25605921040308KNB

124

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

ad

ven

ture

s b

egin

s w

ith

worl

d-c

lass

golf

and

spa,

but

expan

ds

to

exci

ting l

ife

exper

ience

s; f

rom

fly

-

fish

ing t

o f

alco

nry

, fr

om

hik

ing t

o h

ors

ebac

k

rides

, fr

om

a t

hri

llin

g

zip l

ine

to a

mounta

insi

de

zoo. T

he

Bro

adm

oo

r is

a

des

tinat

ion u

nto

its

elf,

invit

ing y

ou t

o t

ake

a

vac

atio

n c

ust

om

-tai

lore

d

to y

our

pre

fere

nce

s an

d

pas

sions.

Vis

it

bro

adm

oor.

com

to

day

and a

llow

us

to c

reat

e

one

for

you.

20

Mar

49

Oja

i fi

nd y

ou

r

mom

ent

est.

192

3

Gen

eral

tech

niq

ue

Oja

i V

alle

y I

nn &

Spa

Now

her

e is

the

mag

ic o

f

a C

alif

orn

ia m

om

ent

more

tan

gib

le t

han

at

Oja

i V

alle

y I

nn &

Spa.

It’s

a p

lace

wher

e ti

me

All

iter

atio

n,

Met

aphor,

Per

son

ific

atio

n

Oja

i V

alle

y I

nn

& S

pa

Ref. code: 25605921040308KNB

125

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

re

sets

, m

emori

es a

re

craf

ted, an

d l

ife

itse

lf

has

the

spac

e to

hit

its

hig

hes

t note

s. C

om

e

explo

re h

ow

our

auth

enti

call

y r

eim

agin

ed

reso

rt c

an h

elp c

reat

e

and c

are

for

you

r sp

ecia

l

day

.

21

Mar

51

Ex

per

ience

the

rebir

th o

f an

ico

n.

Met

aphor

The

most

auth

enti

c

lux

ury

lif

esty

le

exper

ience

in t

he

Car

ibbea

n.

Gen

eral

tech

niq

ue

El

San

Juan

Hote

l

22

Mar

59

Wher

e w

ill

your

dre

ams

take

you?

Rhet

ori

cal

ques

tion

Are

you a

n i

ncu

rable

rom

anti

c? W

e w

ould

love

to w

elco

me

you t

o

our

ench

anti

ng

bea

chfr

ont

reso

rts

wh

ere

yo

u c

an w

rite

the

chap

ters

of

yo

ur

ow

n

love

story

. S

unse

t

cham

pag

ne

toas

ts? O

f

cours

e. D

ream

y c

ouple

s

mas

sages

? N

o p

roble

m.

And w

hat

could

be

more

Rhet

ori

cal

ques

tion

Gal

ley B

ay

Res

ort

& S

pa,

Pal

m I

slan

d

Res

ort

& S

pa

Ref. code: 25605921040308KNB

126

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

ro

man

tic

than

a p

riv

ate

candle

lit

din

ner

on t

he

bea

ch w

ith y

our

toes

in

the

sand? D

isco

ver

our

Couple

s-O

nly

Res

ort

s –

Pal

m I

slan

d R

esort

&

Spa,

our

pri

vat

e is

land

esca

pe

in t

he

Gre

nad

ines

, an

d

Gal

ley B

ay R

esort

&

Spa,

our

sere

ne

retr

eat

in

Anti

gua.

23

Mar

63

Fin

d y

ou

r is

land

par

adis

e

Met

aphor

The

lux

uri

es o

f a

moder

n r

esort

and t

he

pri

vac

y o

f a

secl

uded

hom

e, S

ea O

ats

Cap

tiva’

s nin

e-bed

room

renta

l es

tate

off

ers

bre

athta

kin

g v

iew

s an

d

excl

usi

ve

amen

itie

s fo

r

an u

nm

atch

ed g

etaw

ay.

Nes

tled

bet

wee

n t

he

Gulf

of

Mex

ico a

nd o

ne

of

Flo

rida’

s pri

stin

e

pre

serv

es, S

ea O

ats

Met

aphor

Sea

Oat

s L

ux

ury

Est

ate

Cap

tiva

Isla

nd

Flo

rid

a

Ref. code: 25605921040308KNB

127

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

nes

F

igu

rati

ve

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

C

apti

va

is a

moder

n

isla

nd e

scap

e. O

ffer

ing

uniq

ue

gro

unds

and

com

fort

s, S

ea O

ats’

gues

ts c

an i

mpro

ve

thei

r

gam

e on o

ur

tennis

and

bas

ket

bal

l co

urt

s, k

ayak

and p

addle

boar

d b

y o

ur

scen

ic d

ock

, an

d t

ake

in

bea

uti

ful

sunse

ts o

n t

he

bea

ch. W

ith

acco

mm

odat

ions

for

par

ties

of

up t

o 3

0

gues

ts, S

ea O

ats

Cap

tiva

is t

he

pre

mie

r co

asta

l

esta

te.

Avai

lable

for

full

-hom

e

renta

ls o

nly

, w

ith

min

imum

one-

wee

k

stay

s. G

reat

fo

r fa

mil

ies,

corp

ora

te r

etre

ats,

and

inti

mat

e w

eddin

gs.

24

M

ar

79

Fee

l fr

ee t

o l

ive

you

r

dre

ams.

All

iter

atio

n,

Ass

onan

ce

Dis

cover

the

wo

rld

´s

most

ex

clusi

ve

des

tinat

ions

for

an

All

iter

atio

n,

Hyp

erbole

,

Per

sonif

icat

ion

Pal

ladiu

m

Hote

ls &

Res

ort

s

Ref. code: 25605921040308KNB

128

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

unfo

rget

table

fam

ily

vac

atio

n o

r a

get

away

full

of

rom

ance

. A

ll i

n

fabulo

us

bea

ch

loca

tions,

fro

m f

amil

y-

frie

ndly

to l

ux

uri

ous

adult

s-only

, th

ese

all-

incl

usi

ve

reso

rts

off

er

the

fines

t ar

ray o

f

gourm

et r

esta

ura

nts

an

d

ente

rtai

nm

ent.

Unw

ind

in u

niq

ue

pla

ces

that

rein

ven

t ro

man

ce o

r

enjo

y i

dyll

ic s

etti

ngs

that

mak

e us

rem

emb

er

what

fam

ilie

s ar

e al

l

about.

Mem

ora

ble

,

eith

er w

ay.

25

Mar

85

Sunsh

ine

on s

ale

pac

kag

e

All

iter

atio

n

Pay

fo

r 3 n

ights

and

ever

y 4

th n

ight

is f

ree

wit

h d

aily

buff

et

bre

akfa

st f

or

two.

Gen

eral

tech

niq

ue

Hyat

t R

egen

cy

26

Mar

89

Loca

tion, lo

cati

on,

loca

tion

Rep

etit

ion

F

rom

Pri

nce

vil

le a

nd

Wai

kik

i to

Ka‘

anap

ali

and K

ona,

you’l

l fi

nd

Gen

eral

tech

niq

ue

Sta

rwood

Pre

ferr

ed G

ues

t

Ref. code: 25605921040308KNB

129

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

th

e per

fect

des

tinat

ion f

or

yo

ur

nex

t H

awai

ian

get

away. C

ho

ose

fro

m

our

coll

ecti

on o

f 11

dis

tinct

ive

reso

rts

on t

he

isla

nds

of

Kau

a‘i,

O‘a

hu,

Mau

i an

d H

awai

‘i I

slan

d

and b

ook o

ur

Oce

an

Pro

moti

on P

lus

Pac

kag

e

to e

njo

y d

aily

bre

akfa

st

for

two a

nd s

avin

gs

on

nig

htl

y r

ates

, in

cludin

g

pre

miu

m O

cean

Vie

w

room

s.

27

Mar

125

We

arri

ved

lovin

g

room

ser

vic

e an

d

left

lovin

g

hom

emad

e.

Anti

thes

is,

Par

alle

lism

,

Rep

etit

ion

Book y

our

fam

ily h

om

e

and e

njo

y e

atin

g i

n.

Gen

eral

tech

niq

ue

Air

bnb

28

May

37

Ris

e G

ener

al

tech

niq

ue

No m

atte

r w

hat

obst

acle

s

trav

el p

uts

bet

wee

n y

ou

and y

ou

r w

ell-

bei

ng, ou

r

signat

ure

wel

lnes

s

pro

gra

ms

are

thoughtf

ull

y d

esig

ned

to

hel

p y

ou s

oar

abov

e it

Rep

etit

ion

W

esti

n

Ref. code: 25605921040308KNB

130

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

al

l. S

tay w

ell

at W

esti

n

Hote

ls &

Res

ort

s, a

pla

ce w

her

e to

get

her

we

can r

ise.

29

May

87

Esc

ape

Ord

inar

y.

Gen

eral

tech

niq

ue

Outr

igger

Res

ort

s

Sig

nat

ure

Ex

per

ien

ces

imm

erse

you i

n a

n a

rray

of

loca

lly-i

nsp

ired

pro

gra

ms

and a

men

itie

s

that

hel

p c

onnec

t you t

o

the

cult

ure

s of

Outr

igger

Res

ort

s th

roughout

the

worl

d.

Per

sonif

icat

ion

O

utr

igger

Res

ort

s

30

May

91

The

hori

zon n

ow

at

yo

ur

finger

tips

Hyp

erbole

A

t th

e new

Pri

nce

Wai

kik

i, t

he

infi

nit

y

pool

mer

ges

wit

h a

boundle

ss o

cean

vie

w.

And w

ith o

ur

per

sonal

ized

ser

vic

e an

d

stunn

ing v

iew

s of

the

Pac

ific

fro

m e

ver

y

room

, th

e w

eight

of

ever

yday l

ife

wil

l

van

ish i

nto

the

hori

zon.

Gen

eral

tech

niq

ue

Pri

nce

Wai

kik

i

Ref. code: 25605921040308KNB

131

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

31

June

Issu

e

01

01

Lit

tle

bal

leri

na.

Big

pla

ns.

Unfo

rget

table

per

form

ance

.

Anti

thes

is

The

Rit

z-C

arlt

on,

Abam

a, T

ener

ife.

One

fam

ily’s

mem

ory

captu

red i

n s

ix w

ord

s. A

true

story

wher

e one

of

our

Lad

ies

hel

ps

a

yo

un

g d

aughte

r’s

love

of

bal

let

blo

om

. T

he

surp

rise

rec

ital

orc

hes

trat

ed j

ust

for

her

par

ents

moves

them

to

tear

s. W

hat

sto

ry w

ill

yo

u t

ell?

ritz

carl

ton.c

om

/let

uss

tay

Gen

eral

tech

niq

ue

The

Rit

z-C

arlo

n

32

June

Issu

e

02

01

New

Sch

ool.

Mag

ic

Lunch

box

. F

ore

ver

frie

nds.

All

iter

atio

n

The

Rit

z-C

arlt

on,

Tok

yo. A

bro

ther

and

sist

er’s

mem

ory

captu

red i

n s

ix w

ord

s.

The

true

story

of

ho

w o

f

our

thoughtf

ul

Lad

ies

surp

rise

d t

wo y

oun

g

gues

ts w

ith l

unch

box

es

that

hel

ped

them

mak

e

new

fri

ends

on t

hei

r

firs

t day

of

school

in a

Gen

eral

tech

niq

ue

The

Rit

z-C

arlt

on,

Tok

yo

Ref. code: 25605921040308KNB

132

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

new

lan

d. W

hat

sto

ry

wil

l you t

ell?

ritz

carl

ton.c

om

/let

uss

tay

33

June

13

9:4

7P

M

The

mo

men

t you

def

ined

“per

sonal

bes

t ti

me.

”

Gen

eral

tech

niq

ue

Whet

her

you

’re

takin

g

an e

arly

morn

ing r

un

along t

he

Th

ames

,

kay

akin

g a

lon

g

Ber

mud

a’s

coas

t or

sim

ply

sw

imm

ing i

n

South

ern C

alif

orn

ia, our

hote

ls a

nd r

esort

s

connec

t you t

o t

he

bes

t

of

the

worl

d’s

most

spec

tacu

lar

des

tinat

ions.

The

nex

t ti

me

you

’re

lookin

g f

or

a tr

uly

bre

athta

kin

g e

xper

ience

,

mak

e L

ondon’s

The

Sav

oy,

Ber

mud

a’s

Ham

ilto

n

Pri

nce

ss &

Bea

ch C

lub,

South

ern C

alif

orn

ia’s

Fai

rmont

Gra

nd D

el

Mar

—

Ass

onan

ce,

Hyp

erbole

Fai

rmont

Ref. code: 25605921040308KNB

133

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

or

any o

f our

70

+ h

ote

ls

worl

dw

ide—

your

hom

e

bas

e fo

r d

azzl

ing

adven

ture

s.

34

July

43

Taj

nes

s

You c

an f

eel

it w

ith

yo

ur

eyes

clo

sed.

Pun

-

- T

aj

35

Aug

45

4:1

2P

M

The

mom

ent

Montr

eux

bro

ught

his

tory

to l

ife.

All

iter

atio

n

Dre

amin

g o

f th

e B

elle

Époque

in M

ontr

eux

,

exper

ienci

ng E

dw

ardia

n

eleg

ance

in L

ondon, re

-

livin

g t

he

Jazz

Age

in

Shan

ghai

—w

hen

you

stay

wit

h F

airm

ont,

yo

u’r

e nev

er f

ar a

way

from

the

his

tory

, cu

lture

and a

rchit

ectu

re t

hat

def

ine

the

uniq

ue

char

acte

r o

f th

e pla

ces

we

call

hom

e. F

or

truly

insp

ired

fam

ily o

r

busi

nes

s tr

ips,

mak

e

Fai

rmont

Le

Montr

eux

Pal

ace,

The

Sav

oy o

r

Fai

rmont

Pea

ce H

ote

l—

Ass

onan

ce,

Per

sonif

icat

ion

Fai

rmont

Ref. code: 25605921040308KNB

134

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

or

any o

f our

70

+

des

tinat

ions

around t

he

worl

d—

you

r hom

e bas

e

for

mem

ori

es t

hat

las

t a

life

tim

e.

36

Aug

56

Lux

ury

has

no

lim

its.

All

iter

atio

n

Ther

e’s

the

Veg

as y

ou’r

e

use

d t

o, an

d t

hen

ther

e’s

the

AA

A F

ive

Dia

mond

AR

IA R

esort

& C

asin

o.

The

smar

test

hote

l on T

he

Str

ip b

rings

toget

her

th

e

late

st t

echnolo

gy,

awar

d-

win

nin

g s

ervic

e, w

orl

d-

clas

s re

stau

rants

, an

d

exhil

arat

ing n

ightl

ife.

This

is

Las

Veg

as,

elev

ated

and

unfo

rget

table

.

Hyp

erbole

,

Par

alle

lism

,

Rep

etit

ion

Ari

a R

esort

&

Cas

ino

37

Aug

58

Corn

er v

iew

, co

rner

vie

w, or

corn

er

vie

w?

Rep

etit

ion

F

rom

corn

er v

iew

s in

ever

y r

oom

to s

ignat

ure

exper

ience

s in

Tow

er

Suit

es a

nd S

ky S

uit

es,

yo

ur

stay a

t A

RIA

wil

l

incl

ude

a w

orl

d o

f

unex

pec

ted i

ndulg

ence

s

around e

ver

y c

orn

er.

Gen

eral

tech

niq

ue

Ari

a R

esort

&

Cas

ino

Ref. code: 25605921040308KNB

135

Sa

mple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

38

A

ug

79

Chap

ter

1. T

he

art

of

insp

ired

indulg

ence

.

Ass

onan

ce

- -

Lan

gh

am H

ote

ls

& R

esort

s

39

A

ug

139

Isla

nd l

ife…

red

efin

ed

Ell

ipsi

s P

repar

e fo

r an

exper

ience

that

insp

ires

.

At

Sunse

t K

ey C

ott

ages

dis

cover

an e

xquis

itel

y

inti

mat

e en

clav

e of

char

min

g i

ndiv

idual

bougai

nvil

lea-

lace

d

cott

ages

, an

ex

clusi

ve

bea

ch, id

yll

ic s

pa,

and

del

icio

us

wat

erfr

ont

din

ing. F

un,

rom

ance

,

and r

elax

atio

n a

wai

t.

All

iter

atio

n,

Per

sonif

icat

ion

Sunse

t K

ey

Cott

ages

40

A

ug

167

Love

at f

irst

sai

l…

Alw

ays

incl

uded

.

Ell

ipsi

s -

- H

yat

t Z

ilar

and

Hyat

t Z

iva

41

A

ug

168

Love

at f

irst

lap

…

Alw

ays

incl

uded

.

Ell

ipsi

s -

- H

yat

t Z

ilar

and

Hyat

t Z

iva

42

S

ep

19

Ele

vat

e your

pla

te

Ass

onan

ce

At

Wes

tin H

ote

ls &

Res

ort

s

our

Super

FoodsR

x™

men

u

is p

acked

wit

h

thoughtf

ul

opti

ons

pre

par

ed t

o h

elp y

ou r

ise

above

the

tem

pta

tions

of

trav

el a

nd s

tay o

n t

rack

.

All

iter

atio

n

Wes

tin H

ote

ls &

Res

ort

Ref. code: 25605921040308KNB

136

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

43

Oct

75

Bel

mond

G

ener

al

tech

niq

ue

Wel

com

e to

Bel

mond.

Wher

e ad

ven

ture

and

eleg

ance

mee

t in

a

tim

eles

s ca

bin

. W

her

e

fine

cuis

ine

is s

erved

at

the

rhyth

m o

f th

e

pas

sing l

andsc

apes

.

Wher

e th

e gold

en a

ge

of

trav

el i

s st

ill

aliv

e. T

his

is y

our

tim

e.

Par

alle

lism

,

Rep

etit

ion

Bel

mond

44

Oct

110

Choose

All

-In

clusi

ve.

Choose

Jac

k.

Rep

etit

ion,

Par

alle

lism

Choose

the

bea

ch, th

e

sun, th

e oce

an a

nd a

ll

the

ple

asure

s o

f th

e fi

ve

sense

s. A

ll y

ou

rs a

nd

alw

ays

incl

uded

.

Rep

etit

ion

P

anam

a Ja

ck

Res

ort

s

45

Oct

111

Choose

Fre

edom

.

Choose

Jac

k.

Rep

etit

ion,

Par

alle

lism

Tas

ty t

reat

s

Infi

nit

e fu

n

Unex

pec

ted d

elig

hts

All

iter

atio

n

Pan

ama

Jack

Res

ort

s

46

Oct

112

Choose

Rel

axat

ion.

Choose

Jac

k.

Rep

etit

ion,

Par

alle

lism

Sunn

y s

eash

ore

s

Pri

stin

e pools

Sw

eet

suit

es

All

iter

atio

n,

Pun

Pan

ama

Jack

Res

ort

s

47

Oct

113

Choose

Adven

ture

.

Choose

Jac

k.

Rep

etit

ion,

Par

alle

lism

Outd

oor

fun

Good v

ibes

The

adven

ture

beg

ins

this

fal

l…

Ell

ipsi

s P

anam

a Ja

ck

Res

ort

s

Ref. code: 25605921040308KNB

137

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

48

N

ov

11

5:3

9P

M

The

mom

ent

you

dis

cov

ered

the

bes

t of

South

ern C

alif

orn

ia

in o

ne

pla

ce.

Gen

eral

tech

niq

ue

The

per

fect

get

away

leav

es y

ou w

ith a

new

per

spec

tive

and

connec

ts y

ou t

o

exper

ience

s you

would

n’t

enco

unte

r

anyw

her

e el

se.

It

does

n’t

hav

e to

involv

e

a ch

ampio

nsh

ip T

om

Faz

io g

olf

cours

e. I

t

does

n’t

hav

e to

fea

ture

a

Forb

es F

ive

Sta

r sp

a an

d

AA

A F

ive

Dia

mond

rest

aura

nt.

It

do

esn’t

hav

e to

be

set

wit

hin

the

pic

ture

sque

Los

Peñ

asquit

os

Can

yon

Pre

serv

e. B

ut

it c

ould

.

Wel

com

e to

Fai

rmont

Gra

nd D

el M

ar, w

inner

of

the

Tri

pA

dvis

or

Tra

vel

ers’

Choic

e

Aw

ard f

or

Top L

ux

ury

Hote

l in

the

Unit

ed

Sta

tes.

Par

alle

lism

,

Rep

etit

ion

Fai

rmont

Ref. code: 25605921040308KNB

138

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

49

Nov

39

The

only

thin

g b

ette

r

than

hav

ing t

he

tim

e

of

our

life

is

hav

ing

more

of

it.

Par

alle

lism

,

Rep

etit

ion

At

Dora

do B

each

, a

Rit

z-

Car

lton R

eser

ve,

ev

ery

mom

ent

bri

ngs

wit

h i

t

new

ple

asure

s. A

co

ffee

and c

love

scru

b i

n a

n

open

-air

tre

ehouse

.

Snork

elin

g a

mon

g e

xoti

c

fish

at

our

loca

l re

ef.

Nat

ive

coquí

fro

gs

sere

nad

ing y

ou t

o s

leep

.

Thes

e an

d m

any o

ther

del

ights

aw

ait,

and n

ow

is a

n o

uts

tandin

g t

ime

to

mak

e th

e m

ost

of

them

.

Wit

h t

he

Sta

y L

on

ger

Wit

h U

s pack

age,

succ

um

bin

g t

o a

ll w

e

hav

e to

off

er h

as e

ven

gre

ater

rew

ards

than

usu

al. F

or

det

ails

, vis

it

dora

dobea

chre

serv

e.co

m.

All

iter

atio

n,

Per

sonif

icat

ion

Dora

do B

each

A

Rit

z-C

arlt

on

Res

erve

50

Nov

56

Gulf

fro

nt

vie

ws

from

Opal

San

ds

Res

ort

, C

lear

wat

er

Bea

ch F

L

All

iter

atio

n

- -

Opal

San

ds

Res

ort

Ref. code: 25605921040308KNB

139

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

51

Nov

59

Intr

od

uct

ion a

min

dfu

lly m

od

ern

hote

l

All

iter

atio

n

Wel

com

e to

the

new

Jam

es

New

York

– N

oM

ad, a

com

ple

tely

tra

nsf

orm

ed,

fres

hly

ren

ov

ated

urb

an

oas

is i

nfu

sed w

ith l

oca

l

cult

ure

and i

ntu

itiv

e

touch

es i

n M

anhat

tan’s

most

vib

rant

nei

ghborh

ood.

Open

your

min

d. N

ouri

sh

yo

ur

spir

it.

Fin

d y

ou

rsel

f in

NoM

ad.

Hyp

erbole

T

he

Jam

es N

ew

York

– N

oM

ad

52

Nov

71

The

adven

ture

beg

ins

this

fal

l…

Ell

ipsi

s B

e a

trav

eler

, not

a to

uri

st

and e

xper

ience

Pan

ama

Jack

Res

ort

s in

Can

cun

an

d

Pla

ya

del

Car

men

. T

he

sun,

whit

e sa

nd a

nd m

ult

iple

shad

es o

f blu

e in

vit

e gues

ts

of

all

ages

to a

car

efre

e

tropic

al p

arad

ise

wher

e

ever

yth

ing i

s in

cluded

.

Met

aphor,

Per

sonif

icat

ion

Pan

ama

Jack

Res

ort

s

53

Dec

14

It o

nly

fee

ls l

ike

a

mil

lion m

iles

away.

All

iter

atio

n,

Sim

ile

Ste

amboat

is

one

of

the

most

acc

essi

ble

ski

reso

rts

in t

he

countr

y. W

e’ve

go

t

14 n

onst

op f

lights

fro

m

maj

or

Gen

eral

tech

niq

ue

Ste

amboat

Res

ort

Ref. code: 25605921040308KNB

140

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No

. Is

sue

Pag

e H

eadli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

ci

ties

acr

oss

the

nat

ion a

nd

over

300 m

ore

connec

tin

g

from

alm

ost

an

yw

her

e.

We

are

pro

ud t

o p

artn

er

wit

h A

lask

a, A

mer

ican

,

Del

ta,

Unit

ed a

nd V

iaA

ir

to g

et y

ou h

ere.

We

invit

e

yo

u t

o c

om

e an

d s

har

e o

ur

pas

sion f

or

the

seas

on a

nd

this

incr

edib

le p

lace

.

54

D

ec

16

10:4

1A

M

The

mom

ent

you

wer

e co

nvin

ced

to s

ee C

anad

a

from

co

ast

to

coas

t to

coas

t.

All

iter

atio

n,

Rep

etit

ion

Pre

sidin

g o

ver

Vic

tori

a’s

Inn

er H

arbour.

Lig

hti

ng

up t

he

Toro

nto

sk

yli

ne.

Lookin

g o

ut

over

th

e S

t.

Law

ren

ce R

iver

in Q

uéb

ec

Cit

y. W

ith F

airm

ont,

the

bes

t of

Can

ada—

and

Can

adia

ns—

is a

lways

right

at y

our

doo

rste

p. F

or

the

countr

y’s

150th

bir

thday

, le

t it

s gra

nd

est

hote

ls c

onnec

t you t

o t

he

esse

nce

of

the

Tru

e N

ort

h,

stro

ng a

nd f

ree.

Hyp

erbole

F

airm

ont

Ref. code: 25605921040308KNB

141

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

55

Dec

21

In m

y k

ingdom

,

publi

c dis

pla

ys

of

affe

ctio

n c

an a

nd

wil

l be

dis

pla

yed

.

Met

aphor,

Pun

Love

is i

n t

he

air.

And

whil

e w

e did

n’t

put

it

ther

e, o

ur

all-

incl

usi

ve

pla

ygro

unds

in M

exic

o

and J

amai

ca s

ure

hel

p.

Bea

uti

ful

bea

ches

and

pools

. W

orl

d-c

lass

ente

rtai

nm

ent

and d

inin

g.

Ther

e’s

a lo

t to

love.

An

d

to h

elp y

ou m

ake

the

mo

st

of

it, w

e’ll

giv

e you u

p t

o

US

$1,5

00 i

n R

esort

Cre

dit

tow

ard s

pa

trea

tmen

ts,

golf

, to

urs

an

d

oth

er a

maz

ing e

xper

ience

s.

All

iter

atio

n

Moon P

alac

e

56

Dec

49

Cal

ling a

ll t

hose

wit

h a

n a

ppet

ite

for

rom

ance

Ell

ipsi

s,

Met

aphor

A d

eser

t su

nse

t, a

rom

anti

c

stro

ll, an

d t

he

per

fect

gla

ss

of

win

e – t

his

is

vin

tage

Om

ni.

Fro

m l

oca

lly

insp

ired

cuis

ine

to o

ur

awar

d-w

innin

g s

pas

and

an e

ndle

ss v

arie

ty o

f

acti

vit

ies,

Om

ni

captu

res

the

esse

nce

of

the

pla

ce

yo

u’r

e in

lik

e no o

ne

Hyp

erbole

O

mni

Hote

ls &

Res

ort

s

Ref. code: 25605921040308KNB

142

Sam

ple

s fr

om

Tra

vel

+ L

eisu

re (

Conti

nued

)

No.

Issu

e P

age

Hea

dli

ne

Fig

ura

tive

langu

age

Bod

y c

op

y

Fig

ura

tive

langu

age

Nam

e of

acco

mm

odat

ions

el

se.

Vis

it t

he

Om

ni

Sco

ttsd

ale

Res

ort

& S

pa

at M

on

telu

cia

or

any o

f

our

60 p

roper

ties

for

a

wee

ken

d g

etaw

ay y

ou’l

l

rem

ember

fore

ver

.

57

Dec

60

Tim

e is

so p

reci

ous,

smar

t co

uple

s st

eal

it.

All

iter

atio

n

For

those

cau

ght

up i

n

the

spin

nin

g w

hee

l of

life

today

, th

is i

s a

pla

ce

to d

isco

nnec

t fr

om

the

worl

d i

n o

rder

to

reco

nnec

t w

ith o

ne

anoth

er. A

dif

fere

nt

appro

ach t

o w

ellb

ein

g

whic

h i

s ab

out

men

tal

rela

xat

ion a

nd t

he

joy o

f

hum

an c

onnec

tion. A

lush

tro

pic

al h

aven

wher

e ev

ery t

hou

ghtf

ul

det

ail

allo

ws

you t

o f

eel

hum

an a

gai

n.

Anti

thes

is,

Ass

onan

ce,

Met

aphor,

Ren

dez

vous

Ref. code: 25605921040308KNB

143

BIOGRAPHY

Name Miss Piyanuch Laosrirattanachai

Date of Birth October 29, 1991

Educational Attainment 2014: Bachelor of Arts, Silpakorn University

Work Position Self-employed

Ref. code: 25605921040308KNB

an analysis of figurative language in accommodation

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