An analysis of the music video

Jamie Lawson By Wasn’t Expecting That

Genre of the music video?• I can tell that the song is from the Pop Genre because it has a mild pace (not a

fast pace like modern contemporary music for example Swedish House Mafia). The video has scenes which are related to each and connect with the narrative. The video had a storyline which is typical of pop music videos where as some others don’t. • Two visual elements that tell us the genre is the acting of the narrative and the

location used for the video.• In this video we watch a husband reflect back over his life with his dying wife,

which moves us and we able to connect with the lyrics and the narrative.• In addition to this the location, is mostly in one setting, the home. Again allowing

us to form connection with the narrative this is typical of the pop genre

Setting and décor of the music video.• The video showed different stages of the main characters life. The end to

the beginning.• Old styled chairs• Stone floor porch with old fashioned tiles• The carpets and curtains were very 60s • The house was being decorated and newly painted but had previously

had wall paper• Most of the music video is set in a house which set up as a family home

which seems happy from the scenes of the characters dancing, making love and celebrating special events.

• Another one of the scenes is the garden. This could be use to change the scenes which implies there are not that many unhappy memories in the house. They also use a bright sunny garden to show happy times shot towards the sky, we don’t see what happening below but we see her getting younger and happy

• They also show a family room in the music video. As the shots move backwards and forwards between the parents and the child. The furniture and décor of the house changes to show the passage of time

•The director put all the different parts to the décor in the video to show how it was different from past to the present to help the audience see the passage of time.

• It fits in with the pop genre which originated in the 1950/60s and is still here today and the video looks as though it is based around a couple that met in the 1960s and their life leading up to the death in the present day.

Analyse the costumes of the music videos

The costumes used in the video all fit with the pop genre and the narrative of the song as it changes at various points from modern day to 1950/60s. It showed modern day shirts, jumpers and blouses with short hair styles.Flowery dresses were used in the middle stages for the child and mother with long hair with clips in them and Hippy clothes with beaded jewellery were used to show the period of the late 50’s and early 60’s. A headscarf was used in the final scene to make the audience aware that she has had chemotherapy and has lost her hair in the fight against cancer. It explains why we have seen all these different scenes in the video to emphasize the fact that her life is flashing before her eyes before she dies.

The director changes the costumes to show the distressing message to the audience of the main character approaching death this helps to create a emotional from the audience which make them feel sorry for the main character and the situation they are in.

Analyse the props in the music video

The props used in the video all fit with the pop genre and the narrative of the song as it changes at various points from modern day to 1950/60s it showed a modern day car and a food container. It also showed an old alarm clock and a old fashioned camera and record player to show the 1950/60s.Because of the video showing the end of the main characters life at the beginning it would make any sense about the birthday cake apart to show that she is getting older. If you were to show the clips in the right order it could be used to foreshadow her upcoming death. They also use moving box to show that their child is leaving home this make us feel empathy for the main characters.A wedding ring shows the love and commitment between two lovers the point of their rings being shown at various times in the music video emphasizes this point. When the main characters receives the letter we can see that it was bad by the emotional response shown by the wife. This may also have a emotional response which may make the audience feel sorry for them.At the end it shows a nurse turning off a modern day life support machine which represents the end of the mothers life as its being turned off to show that she is dead but the modern equipment also shows that this is quite up to date.

Analyse the body language and movement in the music video

• This is a love song and also a story of someone's life. Most of the body language shows the love between the couple except when they had the argument on the stairs this also shows the more frustrating sides of relationships.

• The speed of the camera shots in quite a few scenes is in slow motion for example when the little girl was jumping up and down and when she was being swung around.

• The speed of the video helps to show all the scenes to the audience so they wouldn't miss anything as well as showing the mothers story is a long and slow story and this adds to the overall emotional response of the viewer.

• The director used a number of slower scenes and intimate body language to also portray the strong loving relationship that both main character shares for each other.

Performance• The artist doesn't perform in the video because Jamie Lawson appearing may

remove the connection between us and the couples story and would have prevented the audience from easily understanding the whole story. This may also be because the artist hasn't got anything to do with the relationship between the two main characters in the music video because he is narrating by the use of him singing his song.

Narrative• It tells the audience that one little event could lead to the best life you

could possibly and if you don't take a chance it may end up differently. The director chose to do this because it goes with the words of the song as it shows the life of the main characters from the end to when they first met as memories. It is typical of the genre because the story is long and it has a lot of drama. This is shown in the music video which links to the couples life which also links with the lyrics of the song.