An Anti Spam Action Strategy

John Haydon,Australian Communications Authority

10 Principles• Partition the task• National action, international cooperation • High level commitment, multi-layered approach• Strong anti spam legislation • A Responsible agency • Engage industry stakeholders• Promote Internet standards• Support Global industry or Government bodies• Use existing or established work• Consumer Education, Consumer Action

Role of Governments• Establish or identify an agency /agencies with national and

international responsibilities and powers.

• Establish legislation drawing upon appropriate prior work (OECD Toolkit, ITU activities, the experience of other economies).

• Establish bilateral and multilateral arrangements as appropriate.

• Encourage and protect the anti spam activities of ISPs and ESPs, • e-marketers and consumers

The Anti Spam Agency• Focus national activities and international cooperation and

coordination against spam.

• Educate consumers (behaviour on the net, maintenance of software, use of appropriate technology).

• Coordinate with ISPs, ESPs and e-marketers on industry codes and responses to spam.

• Enforce anti spam legislation.• Contribute to international cooperation by supporting relevant

international bodies and arrangements with other economies.

Industry• E-Marketers develop codes to set the extent of responsible and

reasonable behaviour (to preserve the e-market).

• ISPs and ESPs should develop codes for the governance and technical arrangements to limit spam.

• Develop systems to assist the regulator to gather evidence for anti spam law enforcement action.

• Software and anti spam systems providers support the work of relevant international bodies

International Organisations• Build anti spam solutions within relevant areas of competence – i.e.

goal is not to universalize rules but build on core competencies- e.g.•ICANN –management and use of the DNS and Internet addressing

•ITU - network management

•IETF - engineering standards for internet and e-mail

•OECD - marketing and content, economics (major economies)

•APEC - marketing and content, economics (Pacific economies)

•ICPEN – practical investigation tools

Consumers and the Public• Adopt responsible behaviour to limit spammers access to email

addresses.

• Maintain up to date computer operating systems, anti virus and anti spam software.

• Assist ISPs, ESPs and the anti spam agency by providing evidence to assist in the enforcement of anti spam laws.

Questions

Contact details:Australian Communications Authority www.aca.gov.au1300 855 180john.haydon@aca.gov.au