Board Role in Planned Giving & Fundraising

Presented by Mary Hastler & Beth Yoke

Overview What is planned giving? Why is it important? Board oversight of a planned giving effort What individual board members can do The ethics of fundraising Next steps & learning more

In 2009 the total amount of giving was $303.75 billion

Those contributions came from:

Why Planned Giving?

Individuals (75%)

Foundations (13%)

Bequests (8%)

Corporations (4%)

Create a planned giving plan and establish goals

Develop guidelines and policies

Provide guidance & support to key committees & member leaders, such as the Financial Advancement Committee and the Fiscal Officer

Ensure that donations are used according to the intent of the donor

Providing Oversight

YALSA’s giving options Who are good prospects Who existing donors are Where to find information on the web site Whom to direct individuals to for more

information How YALSA formally recognizes donors Tax status of ALA/YALSA

Know the basics

Collect good examples of planned giving materials from your college & other organizations & share with Fiscal Officer & Executive Director

Help create marketing materials

Characteristics of good planned giving prospects:◦ Age: 40 – 60 ◦ Have a college degree◦ Do not have children, or have grown children◦ Have a long relationship with YALSA◦ Have donated to YALSA or similar organizations in the

past◦ Are passionate about YALSA’s mission◦ Have the capacity to make a gift*

*studies show this is the least critical factor

Help build a list of possible donors

Seize opportunities to interact one-on-one with existing donors

Keep in touch with donors in between meetings

Provide Excellent Donor Relations

The personal touch is important Keep in regular touch with

potential donors

Look for ways to help or support potential donors

Bring donors closer.  Find ways to connect them with YALSA and the work of the association

Cultivate potential donors

Respect donors and potential donors Avoid paying those who raise funds on an

organization’s behalf a commission or percentage of funds raised

Truthfully describe the purpose for which funds will be used and accurately describe YALSA’s mission and programs

Ensure that donations are used only for their intended purpose

Maintain the highest ethics

Personally invite someone to attend the Trivia Night at Midwinter

Think about who may be good candidates to reach out to about planned giving and send the name(s) to the Fiscal Officer & Executive Director

Look out for fundraising and planned giving requests from your alma mater, and share good ideas with Fiscal Officer & Executive Director

Take part in future board discussions to help develop a planned giving plan and to put a gift acceptance policy in place

Take-aways:

Association of Fundraising Professionals: www.afpnet.org

Chronicle of Philanthropy: http://philanthropy.com

The Foundation Center: http://foundationcenter.org

National Council of Nonprofits: www.councilofnonprofits.org

To learn more:

Questions & Comments

What haven’t we covered?

What would you like to know in more detail?

What relevant experiences would you like to share?