My Personal Brand

Plan

Not just any Wa flower

Brand Statement

Where am I going with this?

There isn’t really one thing, that I

can say at this moment in my life, that I can focus on and base

my personal brand around. What I do know, is I like

and I like making people . That is my

foundation, and as time passes and I can slowly define the image

I want to portray I will have a better idea of what my focus will

be. For now, I will just have fun with whatever I

am trying to communicate.

Goal

To be considered awesome at what I do.

"When I get sad, I stop being sad, and be instead. True story.“ – Barney Stinson

More Goals

To not be a “ ” and stand out from the masses of

others that are trying to accomplish the same things as myself

Transmit my humour and sarcasm in my writings

To develop a personal brand that reflects

To be considered a creative & authentic

To make others (out loud, if possible)

Objectives To connect people with similar interest to mine, using social

media, in the areas of fashion, sports, health and relationships all through a by nov 2009

To create a group of followers that regularly check and comment on my blog by June 2010

To have people within my age group look at daily life challenges and issues in a more positive, light-hearted way.

Through blogging, define my brand and narrow down my focus to one area

To develop a unique identity and each day Grow my followers on Twitter

SWOT

Very competitive and growing industry

People that have larger networks and more experience have greater opportunities to gain followers

There are a lot of witty and awesome people out there

Inappropriate things are funny. This can affect my chances of getting a job

Key Messages

ChannelsThroughout my career, the number of channels that I use will increase. As my career requires

me to connect with different communities, I will need different forms of communication. I

have started by using the following methods to communicate my messages:

Linked In facilitates the process of being able to connect to and get in touch with

professionals

Using Twitter I can follow PR professionals and be able to see what they have to say

and what type of discussions they want to engage in, and events that are taking

place

More Channels

Blogging will allow me to express myself and my personality so that others can see

what I am about. It will also be beneficial because I can follow people and develop

my own following.

I will include a humber PR badge on my blog. This will identify me with the humber

network and the institution that I am currently studying at and associated with.

Where I can be found. . . Linked In: Maria de Romana

Twitter: maria_deRomana

The Awesomeness Diary

Ning: Maria de Romana

Skype: maria_deRomana

Wiki pages that I created for university assignments: http://destinationunknown.wikispaces.com/ http://chocolateandvanilla.wikispaces.com/ http://cct310b.wikispaces.com/iCommerce

Wiki’s that I contributed to for university courses: http://cct333-w08.wikispaces.com/ http://cct300-f07.wikispaces.com/ http://cct205w07.wikispaces.com/

Tactics

Join CPRS and apply for their mentorship program

Continue to volunteer for various organizations

Try to build new contacts in the PR industry, and maintain

connections with contacts that I have already established

Continuously develop by still letting my

personality be present through blogs and

Update all resumes and work information on sites that I am

currently a member of

Radiate awesomeness

More Tactics

Be part of the communities of where I want to be. Surround myself with the people that I want to to be.

Use Twitter and Facebook to connect people to my blog

Use my blog to connect people to the Ning Humber PR network

Become a member of Third Tuesday and attend

networking events

Follow a lot of comedians, and learn from the best

Attempt to get rick mercer to be my mentor

Get people in my “too cool to follow me list” to follow me

My Plan of ActionNov –Dec:

Start my blog and update blog it at least once a week

Join CPRS or IABC

Volunteer at a PR event

Attend two networking events

Apply for a mentor through CPRS

Attend a Third Tuesday event

Join “20 Something Bloggers: The bloggers with the most to say” on the Ning network

Follow people that are funny

Jan – Feb:

• Update all online resumes: Workopolis,

Monster, Linked In and UofT Career Builder

• Begin putting together my portfolio

• Start looking for Internship opportunities

• Meet with two professionals within the PR

industry

• Continue to meet goal of updating blog once

a week

• Follow an additional five PR professionals

March – April:

• Have an internship lined up

• Reach 150 followers on Twitter