An eCommerce Cloud Implementation Primer

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Post on 18-Jan-2017




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<ul><li><p>An eCommerce Cloud Implementation Primer</p></li><li><p>An eCommerce Cloud Implementation Primer</p><p>If youre a business with varied product lines </p><p>operating at scale, you need something more </p><p>robust than a cookie-cutter website store. </p><p>At Echidna, we've synthesized our </p><p>experience at implementing cloud-based </p><p>eCommerce platforms into a simple, six-step </p><p>methodology.</p></li><li><p>Step 1</p><p>Select VendorsDetermine which companies you want to partner with.</p></li><li><p>Notice the s on the end of vendors. You will have multiple. At a minimum, you will </p><p>have a technology platform vendor and an implementation vendor.</p></li><li><p>Technology Platform VendorA company that has built a cloud-based eCommerce platform that has invested tens-of-millions of dollars into creating a platform that you can use for a tiny fraction of the cost. It will include both hardware and software, so youre generally 95% of the way there already.</p><p>Implementation Vendor Specializes in customizing and installing the software for you. We write new code to ensure your specific needs are addressed, and we use the technology platform to do it.</p><p>Integrated VendorAdd capabilities, like connections to credit card payment systems or product reviews, to reduce the amount of custom code that needs to be written.</p><p>Three Types of Vendors</p></li><li><p>Step 2</p><p>Define ProjectSpecificationsTake a full inventory of every little thing you want your system to do. </p></li><li><p>Consumer-facing webpages</p><p>Internal business tools</p><p>Partnership integrations</p><p>Architecture diagrams </p><p>Business requirement docs </p><p>Functional requirement docs </p><p>Much, much more</p><p>Address everything: </p><p>When we do this for our clients, we create</p></li><li><p>Step 3</p><p>Plan the Project(The implementation vendors job)</p></li><li><p>Many projects require hundreds (or thousands) of </p><p>line-items.</p><p>The project plan ensures that the project will run on </p><p>time, within budget, and to high standards. </p></li><li><p>Step 4</p><p>Hand OBut don't simply hand off the project to your vendor. You must have people engaged in every stage. </p></li><li><p>Excellent communication</p><p>High morale</p><p>Strong internal leadership</p><p>Flexibility</p><p>Commitment</p><p>Projects turn out great when our clients demonstrate:</p><p>Even the best-laid plans are changed due to unforeseeable events, </p><p>whether youre implementing an eCommerce platform or a skyscraper. </p></li><li><p>Step 5</p><p>Prepare for LaunchKnow what to expect and prepare accordingly.</p></li><li><p>People hate unexpected change. Expect </p><p>complaints and a temporary dip in sales. </p><p>Reduce this dip by building hype for the new </p><p>website in advance. Done well, you might </p><p>even get your best customers excited for the </p><p>new change. </p><p>Some of your processes will change. </p><p>You will have a new way to add products, pro-</p><p>cess orders, and handle customer </p><p>service issues. </p><p>External Prep Internal Prep</p></li><li><p>Step 6</p><p>Stick to ItThe launch isnt the end. Its the beginning. </p></li><li><p>Prepare your short-term and long-term strategy. </p><p>Continue to work closely with your implementation </p><p>vendor to ensure your investment was well-spent. </p><p>a) fix or avoid issues,</p><p>b) enhance the platform to stay ahead of your competition.</p><p>Help your vendor to:</p><p>A cloud-based eCommerce implementation is as difficult as it is profitable. But with the right experts in your corner, the world is yours to conquer!</p></li></ul>


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