An eCommerce Cloud Implementation Primer

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Post on 18-Jan-2017

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  • An eCommerce Cloud Implementation Primer

  • An eCommerce Cloud Implementation Primer

    If youre a business with varied product lines

    operating at scale, you need something more

    robust than a cookie-cutter website store.

    At Echidna, we've synthesized our

    experience at implementing cloud-based

    eCommerce platforms into a simple, six-step

    methodology.

  • Step 1

    Select VendorsDetermine which companies you want to partner with.

  • Notice the s on the end of vendors. You will have multiple. At a minimum, you will

    have a technology platform vendor and an implementation vendor.

  • Technology Platform VendorA company that has built a cloud-based eCommerce platform that has invested tens-of-millions of dollars into creating a platform that you can use for a tiny fraction of the cost. It will include both hardware and software, so youre generally 95% of the way there already.

    Implementation Vendor Specializes in customizing and installing the software for you. We write new code to ensure your specific needs are addressed, and we use the technology platform to do it.

    Integrated VendorAdd capabilities, like connections to credit card payment systems or product reviews, to reduce the amount of custom code that needs to be written.

    Three Types of Vendors

  • Step 2

    Define ProjectSpecificationsTake a full inventory of every little thing you want your system to do.

  • Consumer-facing webpages

    Internal business tools

    Partnership integrations

    Architecture diagrams

    Business requirement docs

    Functional requirement docs

    Much, much more

    Address everything:

    When we do this for our clients, we create

  • Step 3

    Plan the Project(The implementation vendors job)

  • Many projects require hundreds (or thousands) of

    line-items.

    The project plan ensures that the project will run on

    time, within budget, and to high standards.

  • Step 4

    Hand OBut don't simply hand off the project to your vendor. You must have people engaged in every stage.

  • Excellent communication

    High morale

    Strong internal leadership

    Flexibility

    Commitment

    Projects turn out great when our clients demonstrate:

    Even the best-laid plans are changed due to unforeseeable events,

    whether youre implementing an eCommerce platform or a skyscraper.

  • Step 5

    Prepare for LaunchKnow what to expect and prepare accordingly.

  • People hate unexpected change. Expect

    complaints and a temporary dip in sales.

    Reduce this dip by building hype for the new

    website in advance. Done well, you might

    even get your best customers excited for the

    new change.

    Some of your processes will change.

    You will have a new way to add products, pro-

    cess orders, and handle customer

    service issues.

    External Prep Internal Prep

  • Step 6

    Stick to ItThe launch isnt the end. Its the beginning.

  • Prepare your short-term and long-term strategy.

    Continue to work closely with your implementation

    vendor to ensure your investment was well-spent.

    a) fix or avoid issues,

    b) enhance the platform to stay ahead of your competition.

    Help your vendor to:

    A cloud-based eCommerce implementation is as difficult as it is profitable. But with the right experts in your corner, the world is yours to conquer!