an ecosystem approach to building mobile opportunities into a business strategy
DESCRIPTION
My presentation from Mobile Marketing Africa, Hilton Hotel, Sandton, Johannesburg 2012 02 09 Mobile technologies are pervasive in todays world, and as the technology evolves and becomes more powerful, we are approaching the notion of ubiquitous computing. Yet at the same time, there is a large legacy of mobile phones that are not very sophisticated. A business that has not yet taken full advantage of mobile platforms has many opportunities open to it. Careful planning, rather than jumping in blind, is recommended, and examining one's business ecosystem can provide a means to leverage mobile technologies to open new business opportunities.TRANSCRIPT
An ecosystem approach to building mobile opportunities into
a business strategy
Dr Derek W. KeatsdKeats Innovation
http://[email protected]
+27 82 787 0169
Time: 30 minsDiscussion: 15 mins
Ecological thinking
About dKeats Innovation
EnvisionLeveragenew tech-nologies
Innovation
About dKeats Innovation
Innovation through software
App-ly
Biology
Biology
Education
Technology
Biology
Education
Technology
Management
Biology
Education
Technology
Management
Assumptions
Wishfulthinking
ConventionalWisdom
Faith
Hype
Biology
Education
Technology
Management
Ecological
Biology
Education
Technology
Management
Ecological
Complex system with emergent properties
Direction
Synergy
Not magnitude
Ecological processes
Production
Herbivory
Symbiosis
Predation
Competition
Disturbance
Disease
Ecological processes
Predation
Not obvious
Ecological processes
Herbivory
Ecological processes
Production
Herbivory
Symbiosis
Predation
Competition
Disturbance
Disease
Ecological processes
The core fundamental
things that make ecosystems
function
Production
Herbivory
Symbiosis
Predation
Competition
Disturbance
Disease
Ecological processes
What are the core fundamental
things that make organizations
function?
Production
Herbivory
Symbiosis
Predation
Competition
Disturbance
Disease
Ecological processes
Vision
People
Technology
Sustainablefinance
Process
What are the core fundamental
things that make organizations
function?
PeopleVision Process Technology
ClearKnownDiscussedOn agendasAligned to other visionsAligned to other strategiesOther strategies aligned to vision
SkillsCommitmentKnowledgeCompetenciesConnectednessEmotional intelligenceProblem solvingAttitudesBeliefsActionsPassionFearsHidden agendasPolitics
CreationDeploymentOperationSupportEnhancementInnovationChange managementCommunication
ApplicationSupporting applicationsOperating systemHardwareNetworkInternetUser devicesUser operating systemUser applications
PeopleVision Process Technology
Align for successAlign for success
Start here Do these together
Underpinned by: appropriate and sustainable finance
(unless you are a start-up)
exam
pl e
s
Tools and techniques
Things youcan controldirectly
Things youunderstandbut don't control
Things youneither understandnor control
Disorder,unpredictable,chaos
Things youcan controldirectly
Things youunderstandbut don't control
Things youneither understandnor control
Disorder,unpredictable,chaos
Ecological processes
Vision
People
Technology
Process
The externalenvironment
Stru
cture
Sustainablefinance
Trends8
More ubiquitous andaffordable bandwidthT
ren
d 1
The veins and arteries for the life blood of the knowledge economy
More ubiquitous andaffordable bandwidthT
ren
d 1
http://www.africabandwidthmaps.com/
More ubiquitous andaffordable bandwidthT
ren
d 1
http://www.africabandwidthmaps.com/
More ubiquitous andaffordable bandwidthT
ren
d 1
Where are we in SouthAfrica?
Broadbandavailability
Broadbandpenetration
Broadbandservices
Last milechallenge
Broadbandinnovation
More ubiquitous andaffordable bandwidthT
ren
d 1
Where are we in SouthAfrica?
Broadbandavailability
Broadbandpenetration
Broadbandservices
Last milechallenge
Broadbandinnovation
Tre
nd
2
Ubiquitous computing
Social everything
Tre
nd
3
MySpace
Greater freedom &opennessT
ren
d 4
Free Software(Open Source)
Licenses thatfoster sharing and re-usability
Platforms for sharing andremixingcontent
More open standards
Interconnectedworld of APIs
platforms
Less freedom &openness
Tre
nd
4b
Bigger patentminefields
Dangerous goodspackaged to look
fabulous
More emphasis on'intellectual property'
Extensionsto copyright
Subtle erosionof rights, erosion that accumulates
It's a data-drivenworld we live inT
ren
d 5
Lin k
ed d
a ta
Using the Web to connect related
data
Extends http and URIs
Data can beread automatically
by computers
Data fm different sources can be
connected & queried
You don't have to be human
to access anduse it
It's a data-drivenworld we live inT
ren
d 5
Lo
cati
on
an
d c
on
text
Tre
nd
6
Separation of computing from locationT
ren
d 7
Cloud computingparadigm
Devices canappear smarterthan they are
Virtualization
Utility computing
Software & hardware as services
APIs
Separation of computing from locationT
ren
d 7
Cloud computingparadigm
Devices canappear smarterthan they are
Virtualization
Utility computing
Software & hardware as services
APIs
Ambient intelligence
Tre
nd
8environments that are sensitive and responsive to the presence of people
Role of linked data
Ambient intelligence
Tre
nd
8
Augmentedreality
How can South Africa play a stronger role in creating 21st Century techno-ecology?
Start taking the knowledge economyseriously
Nationally
Provincially
Cities
Vision People Technology
Sustainable finance
Process
Ecological
Vision People Technology
Sustainable finance
Process
Ecological
Thank youThis presentation was made entirely using Free Software
[email protected]://www.dkeats.com
Derek Keats, PhD
http://facebook.com/dkeats