an examination of a major event and the sport development legacies produced

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Danya Hodgetts Central Queensland University Australia

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Page 1: An examination of a major event and the sport development legacies produced

Danya Hodgetts

Central Queensland University

Australia

Page 2: An examination of a major event and the sport development legacies produced

Event impact and legacy Strong focus on the economic and tourism impacts

A [slowly] increasing focus on legacy for the sport itself, through participation, volunteerism, coaching and officiating

UK Sport, 2005; Dwyer et al., 2000

Page 3: An examination of a major event and the sport development legacies produced

Sport development and event legacy

Build it and they will come?

Little academic literature and research exists on this aspect of legacy

Brown & Massey, 2001

Conscious, integrated planning is required in order for a sport to benefit as a result of an event

Coalter, 2004; Chalip, 2004; Obrien, 2006

Page 4: An examination of a major event and the sport development legacies produced

The event

Photo courtesy of Harvie Alison Photography

Page 5: An examination of a major event and the sport development legacies produced

The event

Photo courtesy of Harvie Alison Photography

Page 6: An examination of a major event and the sport development legacies produced

Event location: 2007-2009

Page 7: An examination of a major event and the sport development legacies produced

Methodology

Photo courtesy of Harvie Alison Photography

Page 8: An examination of a major event and the sport development legacies produced

Results

Photo courtesy of Harvie Alison Photography

Page 9: An examination of a major event and the sport development legacies produced

Internal

Membership General membership increase: 8,500 14,000 Masters and cadet competitors Improved competitive performance (20% of medals) Improved officials performance and expertise Coaches able to attend conference held at championships

Organisational capability Increased pride/unity Demonstrates state’s delivery capacity Exposure to new ideas Increased event expertise

Page 10: An examination of a major event and the sport development legacies produced

External Public profile

Increased sponsorship

Increased publicity

Increased profile/credibility

External relationships Local government

State government

Community groups

Peak body

Ability to showcase to similar sports and recruit members

Photo courtesy of Harvie Alison Photography

Page 11: An examination of a major event and the sport development legacies produced

“Hard question...”

Page 12: An examination of a major event and the sport development legacies produced

“It might be an opportunity that goes missed...”

Page 13: An examination of a major event and the sport development legacies produced

Research implications

Photo courtesy of Harvie Alison Photography

Page 14: An examination of a major event and the sport development legacies produced

“I haven’t given it much thought...”

Page 15: An examination of a major event and the sport development legacies produced

Photo courtesy of Harvie Alison Photography